Mourning Bill Slawski, Will people use My Ad Center? Baby formula shortage shows CTR impacts rank
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Bill was instrumental in helping me understand Local search. Over the years he shared his knowledge willingly and unsparingly and he will be missed.
My Ad Center - will people use it or is it just another data harvesting tool?
Shotland showed a radical increase in rankings for a particular page on a client's website that was talking about baby formula. Over the last X number of weeks, he said the page was on page two plus, and it's now skyrocketed up to the top. His theory? That top ranking national retailers were out of formula and when users left those sites and found the…
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