The Buyer Momentum Framework: How Business Pain Drives Revenue
Most B2B companies believe their challenge is generating more leads. They're wrong.
The real problem is that buyers don't move because they haven't reached the point where the pain of staying the same outweighs the risk of change.
In this episode of Match B2B Insights, Benny Fluman, Brenda Cohen, and Daniel Weiss challenge traditional marketing thinking and introduce the Buyer Momentum framework. They explain why most content fails, why marketing funnels cannot diagnose stalled deals, and how business pain, personal risk, and buyer psychology determine whether opportunities move forward or…
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