TWiB: American Whiskey Winning In The On-premise, New York Allows DTC Shipping for Spirits, Old Forester Announces Birthday Bourbon
It's This Week in Bourbon for August 23rd 2024. American whiskey is gaining market share in the US with the on-premise, New York signs into law direct to consumer shipping for spirits, and Old Forester announces birthday bourbon
Show Notes:
UK gets $101.8 revenue boost this thanks to Taylor Swift’s The Eras Tour.
CGA’s On Premise Measurement data has revealed that American whiskey is gaining market share
government lawyers appealed the ruling that allowed at-home distilling
New York opens up direct-to-consumer shipping
Evan Williams Bourbon announced a new partnership with Learfield Media…
The skinny
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