Cannes 2026: Building a Culture of Experimentation in the Age of AI | Courtney Lewis & Courtney Williams, The Variable, Chief Executive Officer, Chief Growth Officer and Partners
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Mid-market enterprises and growing brands frequently face severe market friction when trying to compete against category captains with massive advertising budgets.
Courtney Lewis, CEO & Partner, and Courtney Williams, Chief Growth Officer & Partner at The Variable, break down how to identify, unlock, and scale hidden growth variables to drive outsized market impact.
Key tactical themes covered:
Uncovering hidden levers in consumer perception and media consumption for challenger…
The skinny
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