The Manager’s Playbook 059: LaRussell & Tietta Mitchell - Roc Nation Deal, Independence, Ads, Direct-to-Fan, Touring & Music Marketing

The Manager's Playbook · Mar 17, 2026 · 2h 15m

LaRussell is the rare independent artist who didn’t partner with Roc Nation because he needed a label. He partnered because he built enough leverage to make the label behave like a partner.

In this episode of The Manager’s Playbook, LaRussell and his manager Tietta Mitchell break down the real strategy behind signing with Roc Nation (and what artists and managers get wrong when they hear the word “signed”). We talk record deal negotiation, non-exclusive licensing deals, and how to demand label deliverables instead of vague promises. They explain how alignment with the right people, clear…