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Episode 82: Cracking the Live Sports Ad Code with Ben Goodfriend
The old playbook for buying sports is dead. Ben Goodfriend from FanServe reveals how streaming has transformed live sports advertising—from one-click purchasing mid-touchdown to the end of those "same ad five times" nightmares. The biggest opportunity? While 60% of sports viewership happens on streaming, only 40% of ad dollars have followed. This massive gap is about to close, and you don't need a million-dollar budget to get in the game.
About Ben Goodfriend: Ben Goodfriend leads demand partnerships at FanServ, the premium private marketplace for live sports. He began his career in the…
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