Latest / North American Ag Spotlight: Agriculture & Farming News and Views
From Robots to ROI at FIRA USA 2026
Agricultural robotics has moved beyond proving that machines can work in perfect conditions. Farmers now want to know whether the technology can work reliably in real field conditions, fit into their existing operations, reduce labor needs, and deliver a measurable return on investment.
In this episode of North American Ag Spotlight, host Chrissy Wozniak talks with Maialen Cazenave, Co-Director of GOFAR, about the evolution of agricultural robotics and what growers can expect from FIRA USA 2026.
Maialen explains how FIRA has evolved alongside the ag robotics industry, moving from static…
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