Latest / Omni Talk Retail / Planning Integration, Visibility & AI | How Philips is Transforming Its Supply Chain Operations

Transcript

Planning Integration, Visibility & AI | How Philips is Transforming Its Supply Chain Operations · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  this
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:06
  from
• 0:06
  the
• 0:06
  podcast
• 0:06
  studio
• 0:07
  at
• 0:08
  Manifest
• 0:08
  2025.
• 0:10
  Thanks
• 0:10
  to
• 0:11
  our
• 0:11
  partners
• 0:11
  at
• 0:12
  TGW
• 0:13
  Logistics.
• 0:14
  Revolutionize
• 0:15
  your
• 0:15
  retail
• 0:15
  supply
• 0:16
  chain
• 0:16
  with
• 0:16
  TGW
• 0:17
  Logistics.
• 0:17
  Their
• 0:18
  experts
• 0:18
  tailor
• 0:18
  warehouse
• 0:19
  automation
• 0:19
  solutions
• 0:20
  to
• 0:20
  your
• 0:21
  needs,
• 0:21
  ensuring
• 0:22
  you
• 0:22
  have
• 0:22
  the
• 0:23
  edge.
• 0:23
  Work
• 0:23
  with
• 0:24
  TGW
• 0:24
  before
• 0:25
  your
• 0:25
  competition
• 0:26
  does
• 0:26
  and
• 0:27
  discover
• 0:27
  more@tgw-group.com
• 0:30
  now.
• 0:30
  Chris
• 0:30
  and
• 0:30
  I
• 0:31
  are
• 0:31
  very
• 0:31
  excited
• 0:31
  because
• 0:32
  we
• 0:32
  have
• 0:32
  another
• 0:33
  wonderful
• 0:33
  guest
• 0:33
  for
• 0:34
  you.
• 0:34
  We
• 0:34
  have
• 0:35
  one
• 0:35
  of
• 0:35
  the
• 0:35
  speakers
• 0:36
  here
• 0:36
  at
• 0:36
  Manifest.
• 0:37
  We
• 0:38
  have
• 0:38
  Berger
• 0:39
  Bushing,
• 0:39
  the
• 0:40
  head
• 0:40
  of
• 0:40
  supply
• 0:41
  chain
• 0:41
  for
• 0:41
  North
• 0:42
  America
• 0:42
  and
• 0:43
  personal
• 0:43
  health
• 0:43
  at
• 0:43
  Philips.
• 0:44
  Berger,
• 0:45
  welcome.
• 0:45
  Thank
• 0:46
  you.
• 0:46
  Thanks
• 0:46
  for
• 0:46
  having
• 0:46
  me.
• 0:47
  Thank
• 0:47
  you.
• 0:48
  How's
• 0:48
  the
• 0:48
  show
• 0:48
  been
• 0:49
  going
• 0:49
  for
• 0:49
  you
• 0:49
  so
• 0:49
  far?
• 0:51
  Great.
• 0:52
  It's
• 0:52
  a
• 0:52
  little
• 0:52
  bit
• 0:52
  overwhelming
• 0:53
  sometimes.
• 0:54
  It's
• 0:54
  your
• 0:55
  first
• 0:55
  time
• 0:55
  here,
• 0:55
  right?
• 0:55
  It's
• 0:56
  my
• 0:56
  first
• 0:56
  time
• 0:56
  here
• 0:57
  and
• 0:57
  it's
• 0:57
  actually
• 0:58
  first
• 0:58
  time
• 0:58
  in
• 0:58
  five
• 0:59
  or
• 0:59
  six
• 0:59
  years
• 0:59
  that
• 1:00
  I
• 1:00
  have
• 1:00
  been
• 1:00
  to
• 1:00
  a
• 1:00
  conference
• 1:01
  with
• 1:01
  all
• 1:01
  the
• 1:02
  things
• 1:02
  going
• 1:02
  on
• 1:02
  in
• 1:02
  supply
• 1:03
  chain.
• 1:03
  So
• 1:04
  it's
• 1:04
  inspiring
• 1:04
  on
• 1:04
  one
• 1:04
  hand,
• 1:05
  but
• 1:05
  it's
• 1:05
  also
• 1:05
  a
• 1:05
  little
• 1:05
  bit
• 1:06
  overwhelming
• 1:06
  on
• 1:06
  the
• 1:06
  other.
• 1:07
  Yeah,
• 1:07
  I'm
• 1:07
  sure.
• 1:08
  Well,
• 1:08
  tell
• 1:09
  the
• 1:09
  audience
• 1:09
  a
• 1:09
  little
• 1:09
  bit
• 1:10
  about
• 1:10
  your
• 1:10
  role
• 1:11
  at
• 1:11
  Philips
• 1:12
  and
• 1:12
  everything
• 1:12
  that
• 1:12
  you
• 1:12
  cover.
• 1:13
  What's
• 1:13
  been
• 1:13
  keeping
• 1:13
  you
• 1:14
  so
• 1:14
  busy
• 1:14
  for
• 1:14
  the
• 1:14
  last
• 1:15
  five
• 1:15
  years.
• 1:16
  Yeah,
• 1:16
  I
• 1:16
  mean,
• 1:16
  supply
• 1:17
  chain
• 1:17
  came
• 1:17
  at
• 1:17
  the
• 1:17
  forefront
• 1:18
  of
• 1:18
  many
• 1:19
  things
• 1:19
  over
• 1:19
  the
• 1:20
  last
• 1:20
  few
• 1:20
  years.
• 1:21
  A
• 1:22
  little
• 1:22
  bit.
• 1:23
  Yeah,
• 1:23
  just
• 1:23
  a
• 1:23
  little
• 1:23
  bit.
• 1:24
  But
• 1:24
  it
• 1:24
  makes
• 1:24
  it
• 1:25
  exciting.
• 1:26
  I
• 1:26
  love
• 1:26
  that,
• 1:28
  I
• 1:28
  really
• 1:28
  do.
• 1:30
  And
• 1:30
  a
• 1:30
  conference
• 1:31
  like
• 1:31
  this
• 1:31
  is
• 1:31
  kind
• 1:31
  of
• 1:31
  a
• 1:31
  little
• 1:32
  bit
• 1:32
  of
• 1:32
  a
• 1:32
  sanity
• 1:32
  check.
• 1:33
  You're
• 1:33
  realizing
• 1:34
  it's
• 1:34
  not
• 1:34
  only
• 1:35
  yourself
• 1:36
  having
• 1:36
  these
• 1:36
  challenges.
• 1:37
  So
• 1:38
  there
• 1:38
  are
• 1:38
  others
• 1:39
  as
• 1:39
  well.
• 1:40
  To
• 1:40
  my
• 1:41
  role
• 1:41
  at
• 1:41
  Philips,
• 1:42
  I'm
• 1:42
  leading
• 1:42
  the,
• 1:42
  what
• 1:43
  we
• 1:43
  call
• 1:43
  the
• 1:43
  region
• 1:43
  supply
• 1:44
  chain,
• 1:44
  the
• 1:44
  downstream
• 1:45
  supply
• 1:45
  chain,
• 1:46
  customer
• 1:47
  facing
• 1:47
  supply
• 1:47
  chain
• 1:48
  for
• 1:49
  the
• 1:49
  personal
• 1:49
  health
• 1:50
  space
• 1:50
  business
• 1:50
  at
• 1:50
  Philips.
• 1:51
  So
• 1:52
  when
• 1:52
  I
• 1:52
  talk
• 1:52
  Philips,
• 1:54
  please
• 1:54
  don't
• 1:54
  think
• 1:55
  about
• 1:55
  light
• 1:55
  bulbs,
• 1:56
  TVs.
• 1:57
  I
• 1:57
  love
• 1:57
  those
• 1:57
  things
• 1:58
  though.
• 1:58
  Great
• 1:59
  products.
• 1:59
  The
• 1:59
  brand
• 2:00
  is
• 2:00
  still
• 2:00
  out
• 2:00
  there.
• 2:01
  However,
• 2:02
  we
• 2:03
  really
• 2:03
  transformed
• 2:03
  the
• 2:03
  company
• 2:04
  towards
• 2:04
  a
• 2:05
  health
• 2:05
  tech
• 2:06
  company.
• 2:07
  Within
• 2:07
  that
• 2:07
  company
• 2:08
  is
• 2:08
  a
• 2:08
  division
• 2:09
  called
• 2:09
  Personal
• 2:09
  Health,
• 2:10
  which
• 2:10
  is
• 2:10
  the
• 2:10
  consumer
• 2:11
  side
• 2:12
  of
• 2:13
  Philips.
• 2:13
  So
• 2:14
  you
• 2:14
  can
• 2:14
  think
• 2:14
  of
• 2:15
  brands
• 2:15
  like
• 2:15
  Sonicare
• 2:16
  toothbrushes.
• 2:17
  That's
• 2:17
  what
• 2:17
  I
• 2:17
  thought
• 2:17
  of
• 2:17
  first
• 2:18
  actually.
• 2:19
  Royal
• 2:19
  crochet
• 2:20
  boots.
• 2:22
  Baby
• 2:22
  bottles.
• 2:22
  You
• 2:22
  still
• 2:23
  have
• 2:23
  baby
• 2:23
  bottles,
• 2:24
  Evan?
• 2:24
  Baby
• 2:24
  bottles.
• 2:24
  Baby
• 2:25
  bottles,
• 2:25
  yes.
• 2:26
  Yeah.
• 2:26
  And
• 2:26
  that's,
• 2:27
  that's
• 2:28
  what
• 2:28
  we
• 2:28
  do.
• 2:28
  Yeah.
• 2:29
  And
• 2:29
  in
• 2:29
  supply
• 2:30
  chain
• 2:30
  we
• 2:30
  are
• 2:30
  there
• 2:30
  to
• 2:30
  enable
• 2:31
  that
• 2:31
  business
• 2:32
  and
• 2:32
  we
• 2:33
  had
• 2:33
  quite
• 2:33
  a
• 2:33
  few
• 2:33
  learnings
• 2:34
  over
• 2:34
  the
• 2:34
  last
• 2:34
  few
• 2:34
  years.
• 2:34
  So
• 2:35
  we
• 2:35
  are
• 2:35
  a
• 2:35
  little
• 2:35
  bit
• 2:35
  on
• 2:35
  a
• 2:35
  journey
• 2:36
  how
• 2:36
  we
• 2:36
  reinvent
• 2:37
  our
• 2:37
  supply
• 2:37
  chain.
• 2:38
  Create
• 2:38
  a
• 2:38
  global
• 2:39
  integrated
• 2:39
  supply
• 2:40
  chain.
• 2:40
  And
• 2:41
  I
• 2:41
  have
• 2:41
  the
• 2:41
  privilege
• 2:41
  to
• 2:42
  be
• 2:42
  part
• 2:42
  of
• 2:42
  a
• 2:42
  global
• 2:42
  leadership
• 2:43
  team
• 2:43
  that's
• 2:43
  trying
• 2:43
  to
• 2:44
  pull
• 2:44
  that
• 2:44
  off.
• 2:44
  Wow.
• 2:45
  And
• 2:46
  are
• 2:46
  there
• 2:46
  new
• 2:47
  categories
• 2:47
  that
• 2:47
  you're
• 2:48
  exploring
• 2:48
  within
• 2:48
  that
• 2:49
  personal
• 2:49
  health
• 2:49
  tech
• 2:50
  space
• 2:50
  that
• 2:52
  you
• 2:52
  are
• 2:53
  in
• 2:53
  charge
• 2:53
  of
• 2:54
  sourcing
• 2:54
  or
• 2:54
  looking
• 2:55
  at
• 2:55
  or
• 2:55
  anything
• 2:55
  like
• 2:56
  that?
• 2:56
  We're
• 2:57
  pretty
• 2:57
  set
• 2:57
  right
• 2:57
  now
• 2:58
  on
• 2:58
  the
• 2:59
  categories.
• 2:59
  The
• 3:00
  all
• 3:00
  care,
• 3:01
  the
• 3:01
  personal
• 3:01
  care,
• 3:03
  and
• 3:03
  the
• 3:03
  baby,
• 3:04
  mother
• 3:04
  and
• 3:04
  child
• 3:04
  care,
• 3:05
  which
• 3:05
  is
• 3:05
  also
• 3:07
  being
• 3:07
  expanded
• 3:07
  to
• 3:08
  maternal
• 3:08
  health,
• 3:09
  but
• 3:10
  we're
• 3:10
  sticking
• 3:10
  to
• 3:10
  those
• 3:10
  three
• 3:11
  categories.
• 3:11
  Interesting.
• 3:12
  Okay.
• 3:12
  All
• 3:12
  right.
• 3:13
  So.
• 3:13
  So
• 3:13
  Ann
• 3:13
  said
• 3:14
  you're
• 3:14
  speaking
• 3:14
  at
• 3:14
  the
• 3:14
  conference.
• 3:15
  Have
• 3:15
  you
• 3:15
  spoken
• 3:15
  yet?
• 3:16
  Yes.
• 3:16
  You
• 3:16
  did?
• 3:16
  I
• 3:17
  was
• 3:17
  on
• 3:17
  this
• 3:17
  morning.
• 3:17
  You're
• 3:17
  on
• 3:18
  this
• 3:18
  morning.
• 3:18
  Okay.
• 3:19
  All
• 3:19
  right.
• 3:19
  What
• 3:19
  did
• 3:19
  you
• 3:19
  talk
• 3:20
  about?
• 3:20
  So
• 3:20
  I
• 3:21
  was
• 3:21
  on
• 3:21
  a
• 3:21
  panel
• 3:21
  with
• 3:22
  a
• 3:22
  few
• 3:23
  other
• 3:23
  people
• 3:23
  around
• 3:24
  transformation
• 3:25
  and
• 3:25
  change
• 3:25
  management.
• 3:27
  Pretty
• 3:28
  stimulating.
• 3:29
  It's
• 3:29
  good
• 3:29
  to
• 3:30
  really
• 3:30
  exchange
• 3:30
  a
• 3:30
  little
• 3:31
  bit
• 3:31
  your
• 3:31
  thoughts
• 3:32
  with
• 3:32
  other
• 3:32
  leaders
• 3:32
  that
• 3:32
  are
• 3:33
  in
• 3:33
  similar
• 3:33
  situations.
• 3:35
  Yeah.
• 3:36
  And
• 3:36
  that's
• 3:36
  what
• 3:36
  we
• 3:36
  talked
• 3:37
  about.
• 3:37
  And
• 3:37
  what
• 3:38
  was
• 3:38
  it
• 3:38
  that
• 3:38
  you
• 3:38
  were
• 3:38
  hoping
• 3:38
  the
• 3:39
  audience
• 3:39
  took
• 3:39
  away
• 3:40
  from
• 3:40
  your
• 3:41
  participation
• 3:42
  today,
• 3:42
  like
• 3:42
  when
• 3:42
  you
• 3:43
  were
• 3:43
  coming
• 3:43
  into
• 3:44
  manifest?
• 3:44
  What
• 3:44
  do
• 3:44
  you
• 3:44
  really
• 3:45
  want
• 3:45
  to
• 3:45
  tell
• 3:45
  them?
• 3:46
  Yeah,
• 3:46
  so
• 3:47
  I
• 3:47
  think
• 3:47
  there
• 3:47
  are
• 3:47
  a
• 3:47
  few
• 3:48
  things.
• 3:49
  One
• 3:49
  is,
• 3:50
  I
• 3:50
  think
• 3:50
  when
• 3:50
  you
• 3:50
  lead
• 3:51
  larger
• 3:52
  change
• 3:52
  initiatives
• 3:53
  in
• 3:54
  supply
• 3:54
  chain
• 3:54
  or
• 3:54
  anywhere
• 3:55
  else,
• 3:55
  I
• 3:55
  think
• 3:55
  you
• 3:55
  have
• 3:55
  to
• 3:56
  be
• 3:56
  very
• 3:57
  intentional
• 3:58
  and
• 3:58
  deliberate
• 3:59
  about
• 3:59
  how
• 3:59
  you
• 3:59
  go
• 3:59
  about
• 4:00
  it.
• 4:00
  So
• 4:00
  a
• 4:00
  very
• 4:01
  professional
• 4:01
  approach
• 4:01
  to
• 4:02
  change
• 4:02
  management
• 4:03
  is
• 4:03
  certainly
• 4:04
  one
• 4:04
  element,
• 4:06
  and
• 4:07
  that's
• 4:07
  also
• 4:07
  what
• 4:07
  the
• 4:07
  others
• 4:08
  shared.
• 4:09
  The
• 4:10
  other
• 4:10
  one
• 4:10
  is,
• 4:10
  especially
• 4:11
  in
• 4:11
  supply
• 4:11
  chain,
• 4:12
  we
• 4:12
  really
• 4:13
  want
• 4:13
  to
• 4:13
  remind
• 4:13
  ourselves
• 4:14
  what
• 4:14
  we
• 4:14
  are
• 4:14
  here
• 4:14
  for,
• 4:15
  what
• 4:15
  are
• 4:15
  we
• 4:15
  really
• 4:15
  solving
• 4:16
  for?
• 4:16
  And
• 4:17
  I
• 4:17
  talk
• 4:17
  quite
• 4:17
  a
• 4:17
  bit
• 4:18
  about
• 4:20
  the
• 4:20
  coherence
• 4:21
  in
• 4:21
  your
• 4:21
  strategic
• 4:22
  thinking
• 4:22
  that
• 4:22
  you
• 4:22
  need
• 4:23
  to
• 4:23
  have
• 4:23
  together
• 4:23
  with
• 4:24
  your
• 4:24
  commercial
• 4:24
  teams.
• 4:26
  So
• 4:26
  you
• 4:27
  need
• 4:27
  to
• 4:27
  be
• 4:27
  fairly
• 4:27
  logical
• 4:28
  and
• 4:28
  consistent
• 4:29
  actually
• 4:29
  how
• 4:30
  you
• 4:30
  compete
• 4:30
  in
• 4:30
  the
• 4:31
  market
• 4:32
  before
• 4:33
  you
• 4:33
  actually
• 4:33
  develop
• 4:34
  the
• 4:34
  supply
• 4:34
  chain
• 4:34
  strategies
• 4:36
  that
• 4:37
  you
• 4:37
  ultimately
• 4:37
  want
• 4:37
  to
• 4:37
  implement.
• 4:38
  And
• 4:39
  having
• 4:39
  that
• 4:39
  in
• 4:39
  depth
• 4:40
  conversation
• 4:40
  with
• 4:40
  the
• 4:40
  commercial
• 4:41
  teams
• 4:41
  and
• 4:42
  understanding
• 4:42
  that
• 4:43
  and
• 4:43
  really
• 4:43
  being
• 4:44
  on
• 4:45
  the
• 4:45
  same
• 4:45
  page
• 4:45
  with
• 4:45
  them,
• 4:46
  I
• 4:46
  think
• 4:46
  it's
• 4:46
  a
• 4:47
  really
• 4:47
  important
• 4:47
  thing
• 4:48
  because
• 4:48
  ultimately
• 4:49
  that's
• 4:49
  what
• 4:49
  we
• 4:49
  do
• 4:49
  in
• 4:49
  supply
• 4:50
  chain.
• 4:50
  We
• 4:50
  are
• 4:50
  enabling
• 4:51
  a
• 4:51
  larger
• 4:52
  business
• 4:52
  and
• 4:52
  we
• 4:52
  want
• 4:52
  to
• 4:52
  support
• 4:53
  our
• 4:53
  main
• 4:54
  customers.
• 4:55
  Is
• 4:55
  there
• 4:55
  an
• 4:55
  example
• 4:56
  you
• 4:56
  can
• 4:56
  share
• 4:56
  that
• 4:57
  sheds
• 4:57
  light
• 4:57
  on
• 4:57
  exactly
• 4:58
  what
• 4:58
  you
• 4:58
  mean?
• 4:58
  I'm
• 4:58
  curious.
• 4:59
  Yeah.
• 5:00
  So,
• 5:00
  for
• 5:00
  instance,
• 5:00
  we
• 5:01
  have
• 5:01
  one
• 5:01
  strategic
• 5:02
  pillar
• 5:02
  within
• 5:03
  our
• 5:03
  north
• 5:05
  where
• 5:05
  we
• 5:05
  talk
• 5:05
  about
• 5:06
  a
• 5:06
  customer
• 5:06
  centered
• 5:07
  supply
• 5:07
  chain.
• 5:08
  Sounds
• 5:08
  great,
• 5:08
  huh?
• 5:09
  Who
• 5:10
  doesn't?
• 5:10
  In
• 5:10
  a
• 5:10
  lot
• 5:10
  of
• 5:10
  ways,
• 5:11
  right?
• 5:11
  Exactly,
• 5:12
  exactly.
• 5:12
  But
• 5:13
  then
• 5:13
  when
• 5:13
  you
• 5:13
  really.
• 5:14
  You
• 5:14
  start
• 5:15
  talking
• 5:15
  about
• 5:15
  a
• 5:15
  few
• 5:16
  scenarios,
• 5:16
  okay,
• 5:17
  where
• 5:18
  do
• 5:18
  I
• 5:18
  need
• 5:18
  to
• 5:18
  manufacture,
• 5:20
  how
• 5:20
  close
• 5:20
  do
• 5:20
  I
• 5:21
  need
• 5:21
  to
• 5:21
  be
• 5:21
  to
• 5:21
  my
• 5:21
  customers,
• 5:22
  where
• 5:23
  do
• 5:23
  my
• 5:23
  distribution
• 5:23
  centers
• 5:24
  need
• 5:24
  to
• 5:24
  be?
• 5:24
  And
• 5:24
  when
• 5:25
  you
• 5:25
  have
• 5:25
  to
• 5:25
  make
• 5:25
  these
• 5:25
  trade
• 5:26
  off
• 5:26
  decisions.
• 5:26
  At
• 5:26
  the
• 5:27
  end
• 5:27
  of
• 5:27
  the
• 5:27
  day,
• 5:28
  you
• 5:28
  need
• 5:28
  to
• 5:28
  be,
• 5:29
  we
• 5:29
  call
• 5:30
  them
• 5:30
  even
• 5:30
  over
• 5:31
  conversations.
• 5:31
  Even
• 5:32
  over.
• 5:32
  Okay.
• 5:32
  You
• 5:32
  always
• 5:33
  want
• 5:33
  to
• 5:33
  solve
• 5:33
  for
• 5:34
  quality,
• 5:35
  speed
• 5:35
  and
• 5:35
  cost
• 5:36
  in
• 5:36
  supply
• 5:36
  chain,
• 5:37
  but
• 5:37
  something
• 5:37
  has
• 5:38
  to
• 5:38
  give
• 5:38
  sometimes.
• 5:38
  And
• 5:39
  you
• 5:39
  really
• 5:39
  have
• 5:39
  to
• 5:40
  understand
• 5:40
  deeply
• 5:40
  how
• 5:41
  you
• 5:41
  compete
• 5:41
  in
• 5:41
  the
• 5:41
  market
• 5:43
  in
• 5:43
  order
• 5:43
  to
• 5:43
  make
• 5:44
  those
• 5:44
  decisions.
• 5:44
  And
• 5:44
  having
• 5:45
  that
• 5:45
  understanding
• 5:47
  together
• 5:47
  with
• 5:47
  your
• 5:47
  commercial
• 5:48
  teams,
• 5:48
  I
• 5:48
  think
• 5:48
  is
• 5:49
  really
• 5:49
  important
• 5:50
  before
• 5:50
  you
• 5:51
  make
• 5:51
  these
• 5:51
  decisions.
• 5:52
  And
• 5:52
  that's
• 5:52
  only
• 5:52
  we
• 5:52
  figured
• 5:53
  out
• 5:53
  as
• 5:53
  we
• 5:54
  went.
• 5:55
  While
• 5:55
  we
• 5:55
  have
• 5:55
  that
• 5:55
  ambition
• 5:56
  to
• 5:56
  become
• 5:56
  more
• 5:57
  customer
• 5:57
  centric
• 5:58
  in
• 5:58
  our
• 5:58
  approach,
• 5:59
  when
• 5:59
  you
• 5:59
  really
• 6:00
  ultimately
• 6:00
  make
• 6:00
  these
• 6:01
  trade
• 6:01
  off
• 6:01
  decisions,
• 6:02
  you
• 6:02
  want
• 6:03
  to
• 6:03
  have
• 6:03
  that
• 6:03
  aligned.
• 6:05
  Yeah.
• 6:06
  Birger,
• 6:06
  if
• 6:07
  you
• 6:07
  look
• 6:07
  back
• 6:08
  on
• 6:08
  the
• 6:08
  last
• 6:08
  couple
• 6:08
  years
• 6:09
  that
• 6:09
  you've
• 6:09
  been
• 6:10
  heads
• 6:10
  down
• 6:11
  working
• 6:11
  on
• 6:12
  optimizing
• 6:13
  the
• 6:13
  supply
• 6:13
  chain,
• 6:14
  creating
• 6:14
  a
• 6:14
  customer
• 6:14
  centric
• 6:15
  supply
• 6:15
  chain,
• 6:16
  what
• 6:16
  are
• 6:16
  the
• 6:16
  things
• 6:17
  that
• 6:17
  you're
• 6:17
  most
• 6:17
  proud
• 6:17
  of
• 6:18
  or
• 6:18
  do
• 6:18
  you
• 6:18
  have
• 6:18
  any
• 6:18
  examples
• 6:19
  of
• 6:19
  kind
• 6:19
  of
• 6:19
  how
• 6:19
  you
• 6:19
  put
• 6:20
  that
• 6:20
  into
• 6:20
  practice
• 6:21
  that
• 6:21
  you'd
• 6:21
  share?
• 6:21
  Yeah,
• 6:22
  there
• 6:23
  are
• 6:23
  quite
• 6:23
  a
• 6:23
  few.
• 6:23
  So
• 6:24
  we
• 6:24
  have
• 6:24
  now
• 6:24
  about
• 6:25
  two
• 6:25
  years
• 6:25
  into
• 6:26
  our
• 6:26
  journey
• 6:26
  of
• 6:27
  creating
• 6:27
  this
• 6:27
  end
• 6:28
  to
• 6:28
  end
• 6:28
  global
• 6:28
  supply
• 6:29
  chain
• 6:29
  for
• 6:29
  the
• 6:29
  personal
• 6:29
  health
• 6:30
  business.
• 6:32
  And
• 6:32
  so
• 6:32
  there
• 6:33
  are
• 6:33
  about
• 6:33
  21
• 6:34
  strategic
• 6:34
  change
• 6:34
  initiatives.
• 6:36
  Last
• 6:36
  year
• 6:37
  was
• 6:37
  a
• 6:37
  big
• 6:37
  year,
• 6:38
  especially
• 6:38
  on
• 6:38
  the
• 6:38
  planning
• 6:39
  side.
• 6:39
  So
• 6:40
  we
• 6:40
  call
• 6:40
  this
• 6:41
  next
• 6:41
  generation
• 6:42
  integrated
• 6:42
  planning,
• 6:43
  where
• 6:43
  we
• 6:43
  move
• 6:44
  entire
• 6:44
  planning
• 6:45
  teams,
• 6:45
  demand
• 6:45
  planning,
• 6:46
  supply
• 6:46
  planning,
• 6:47
  all
• 6:47
  on
• 6:47
  one
• 6:47
  platform.
• 6:48
  And
• 6:49
  life
• 6:49
  as
• 6:49
  a
• 6:50
  demand
• 6:50
  planner
• 6:50
  or
• 6:50
  supply
• 6:51
  planner
• 6:51
  is
• 6:51
  already
• 6:52
  very
• 6:52
  difficult
• 6:52
  in
• 6:53
  these
• 6:53
  days.
• 6:53
  Yes.
• 6:54
  On
• 6:54
  top
• 6:54
  of
• 6:55
  this,
• 6:55
  you
• 6:55
  have
• 6:55
  to
• 6:55
  manage
• 6:55
  a
• 6:56
  transition
• 6:56
  like
• 6:56
  that.
• 6:57
  And
• 6:57
  the
• 6:57
  team
• 6:57
  was
• 6:58
  really
• 6:58
  great.
• 6:59
  I'm
• 6:59
  really
• 7:00
  proud
• 7:00
  of
• 7:00
  the
• 7:00
  team,
• 7:00
  how
• 7:00
  they
• 7:01
  managed,
• 7:01
  how
• 7:01
  they
• 7:01
  came
• 7:02
  together
• 7:02
  as
• 7:02
  a
• 7:02
  global
• 7:04
  supply
• 7:05
  chain
• 7:05
  or
• 7:06
  planning
• 7:06
  community,
• 7:07
  and
• 7:07
  how
• 7:08
  we
• 7:08
  managed
• 7:08
  without
• 7:08
  any
• 7:09
  major
• 7:09
  glitches
• 7:11
  towards
• 7:11
  our
• 7:11
  customers
• 7:12
  or
• 7:12
  anything
• 7:13
  like
• 7:13
  that?
• 7:13
  And
• 7:14
  do
• 7:14
  you
• 7:14
  attribute
• 7:14
  that
• 7:15
  to
• 7:15
  any
• 7:15
  technology
• 7:16
  investments
• 7:16
  that
• 7:16
  you
• 7:17
  made
• 7:17
  or
• 7:18
  how
• 7:18
  were
• 7:18
  you
• 7:18
  able
• 7:18
  to
• 7:19
  be
• 7:19
  better
• 7:19
  demand
• 7:20
  planners?
• 7:21
  So
• 7:22
  ultimately,
• 7:22
  it's
• 7:22
  actually
• 7:22
  about
• 7:23
  making
• 7:23
  their
• 7:23
  life
• 7:23
  easier.
• 7:24
  So
• 7:24
  right
• 7:25
  now,
• 7:25
  not
• 7:25
  only
• 7:26
  that,
• 7:26
  it's
• 7:26
  challenging
• 7:26
  for
• 7:27
  them
• 7:28
  with
• 7:29
  the
• 7:29
  regular
• 7:30
  challenges
• 7:30
  of
• 7:30
  being
• 7:31
  a
• 7:31
  planner,
• 7:31
  but
• 7:31
  we
• 7:32
  made
• 7:32
  their
• 7:32
  life
• 7:32
  really
• 7:32
  difficult
• 7:33
  by
• 7:33
  having
• 7:33
  to
• 7:33
  navigate
• 7:34
  four
• 7:34
  different
• 7:35
  platforms
• 7:36
  and
• 7:36
  systems.
• 7:37
  So
• 7:37
  we
• 7:38
  moved
• 7:38
  to
• 7:38
  one
• 7:39
  integrated
• 7:40
  platform
• 7:41
  by
• 7:41
  one
• 7:41
  provider
• 7:42
  and
• 7:42
  made
• 7:43
  that
• 7:43
  change.
• 7:43
  So
• 7:44
  big
• 7:44
  software
• 7:44
  investment.
• 7:45
  Yes,
• 7:45
  very
• 7:45
  big
• 7:46
  software
• 7:46
  in
• 7:46
  their
• 7:46
  investments,
• 7:47
  but
• 7:47
  should
• 7:47
  make
• 7:47
  their
• 7:48
  life
• 7:48
  easier.
• 7:50
  The
• 7:50
  verdict
• 7:50
  is
• 7:51
  still
• 7:51
  out
• 7:51
  there
• 7:51
  a
• 7:51
  little
• 7:51
  bit
• 7:52
  given
• 7:52
  we
• 7:52
  are
• 7:52
  three
• 7:52
  months
• 7:53
  in,
• 7:53
  but
• 7:53
  so
• 7:54
  far
• 7:54
  we
• 7:54
  are
• 7:54
  pretty
• 7:54
  happy.
• 7:55
  We're
• 7:55
  pretty
• 7:55
  happy.
• 7:56
  All
• 7:57
  right,
• 7:57
  so
• 7:57
  that's
• 7:57
  what
• 7:57
  you
• 7:57
  did.
• 7:58
  What
• 7:58
  are
• 7:58
  you
• 7:58
  looking
• 7:59
  to
• 7:59
  do
• 7:59
  next?
• 7:59
  What's
• 8:00
  your
• 8:00
  plans
• 8:00
  for
• 8:00
  2025?
• 8:01
  What
• 8:01
  are
• 8:01
  you
• 8:01
  hoping
• 8:01
  to
• 8:02
  implement
• 8:02
  or
• 8:03
  change?
• 8:03
  Yeah,
• 8:04
  we
• 8:05
  will
• 8:05
  definitely
• 8:06
  continue
• 8:06
  our
• 8:07
  journey
• 8:07
  around
• 8:07
  this
• 8:08
  North
• 8:08
  Star.
• 8:08
  We
• 8:09
  call
• 8:09
  Them
• 8:09
  five
• 8:09
  pillars.
• 8:11
  And
• 8:12
  the
• 8:12
  last
• 8:12
  two
• 8:12
  years
• 8:12
  was
• 8:12
  also
• 8:13
  a
• 8:13
  lot
• 8:13
  going
• 8:14
  back
• 8:14
  to
• 8:14
  basics.
• 8:15
  We
• 8:15
  heard
• 8:16
  that
• 8:16
  a
• 8:16
  lot.
• 8:17
  We've
• 8:17
  heard
• 8:17
  that
• 8:17
  a
• 8:17
  lot
• 8:17
  at
• 8:17
  this
• 8:18
  conference
• 8:18
  already.
• 8:18
  We
• 8:19
  all
• 8:19
  learned
• 8:19
  our
• 8:19
  lessons,
• 8:20
  I
• 8:20
  think.
• 8:20
  Is
• 8:21
  that
• 8:21
  why?
• 8:21
  Because
• 8:21
  you
• 8:22
  learned
• 8:22
  the
• 8:22
  lessons
• 8:22
  coming
• 8:22
  out.
• 8:22
  Of
• 8:23
  the
• 8:23
  pandemic
• 8:23
  particularly,
• 8:24
  I
• 8:25
  think
• 8:26
  triggered
• 8:26
  that
• 8:26
  a
• 8:26
  lot.
• 8:28
  And
• 8:28
  so
• 8:29
  like,
• 8:29
  what
• 8:29
  lessons
• 8:29
  did
• 8:29
  you
• 8:29
  learn?
• 8:30
  Yeah,
• 8:30
  almost.
• 8:31
  Almost
• 8:31
  all
• 8:31
  the
• 8:32
  things
• 8:32
  you
• 8:32
  measure
• 8:32
  us
• 8:33
  on
• 8:33
  were
• 8:34
  out
• 8:34
  of
• 8:35
  sync.
• 8:35
  From
• 8:36
  being
• 8:36
  reliable
• 8:37
  in
• 8:37
  service
• 8:37
  to
• 8:38
  our
• 8:38
  main
• 8:38
  customers,
• 8:40
  being
• 8:40
  more
• 8:40
  cost
• 8:41
  competitive.
• 8:43
  And
• 8:43
  by
• 8:43
  the
• 8:43
  way,
• 8:43
  we
• 8:43
  had
• 8:44
  way
• 8:44
  too
• 8:44
  much
• 8:44
  inventory.
• 8:45
  So
• 8:46
  all
• 8:46
  these
• 8:46
  things
• 8:46
  were
• 8:47
  out
• 8:47
  of
• 8:48
  sync.
• 8:49
  So
• 8:49
  we
• 8:49
  put
• 8:50
  a
• 8:50
  lot
• 8:50
  of
• 8:51
  effort
• 8:51
  behind
• 8:52
  getting
• 8:52
  what
• 8:52
  we
• 8:52
  call
• 8:53
  getting
• 8:53
  back
• 8:53
  into
• 8:54
  flow.
• 8:54
  Just
• 8:55
  the
• 8:55
  basic
• 8:55
  blocking
• 8:55
  and
• 8:56
  tackling
• 8:56
  of
• 8:56
  running
• 8:56
  a
• 8:57
  supply
• 8:57
  chain.
• 8:57
  I
• 8:58
  think
• 8:58
  that
• 8:58
  we
• 8:59
  got
• 8:59
  into
• 8:59
  a
• 8:59
  much
• 8:59
  better
• 9:00
  spot
• 9:00
  over
• 9:01
  the
• 9:01
  last
• 9:01
  two
• 9:01
  years.
• 9:02
  So
• 9:02
  we're
• 9:03
  happy
• 9:03
  with
• 9:03
  that.
• 9:04
  However,
• 9:05
  I
• 9:05
  think
• 9:05
  you
• 9:05
  can
• 9:06
  expand
• 9:06
  that
• 9:06
  concept.
• 9:07
  And
• 9:07
  I
• 9:07
  like
• 9:07
  to
• 9:08
  usually
• 9:08
  think,
• 9:08
  when
• 9:08
  I
• 9:09
  think
• 9:09
  of
• 9:09
  a
• 9:09
  supply
• 9:09
  chain,
• 9:10
  I
• 9:10
  like
• 9:10
  to
• 9:10
  think
• 9:10
  from
• 9:10
  source
• 9:11
  to
• 9:11
  shelf.
• 9:12
  So
• 9:12
  the
• 9:12
  next
• 9:13
  step
• 9:13
  is
• 9:13
  really
• 9:13
  how
• 9:13
  do
• 9:13
  you
• 9:14
  bring
• 9:14
  your
• 9:14
  key
• 9:15
  retail
• 9:15
  customers,
• 9:16
  how
• 9:16
  do
• 9:16
  you
• 9:16
  bring
• 9:17
  your
• 9:17
  suppliers
• 9:17
  and
• 9:18
  three
• 9:18
  PLs
• 9:19
  into
• 9:19
  this
• 9:19
  synchronized
• 9:20
  thinking,
• 9:21
  especially
• 9:22
  on
• 9:22
  the
• 9:22
  customer
• 9:22
  side?
• 9:23
  We're
• 9:23
  working
• 9:24
  with
• 9:24
  the
• 9:24
  major
• 9:24
  retailers
• 9:25
  in
• 9:26
  the
• 9:26
  U.S.
• 9:27
  we
• 9:27
  have
• 9:27
  a
• 9:27
  dedicated
• 9:28
  team
• 9:28
  that
• 9:28
  just
• 9:28
  works
• 9:28
  on
• 9:29
  customer
• 9:29
  collaboration.
• 9:30
  And
• 9:30
  how
• 9:30
  do
• 9:30
  we
• 9:31
  partner
• 9:31
  together
• 9:32
  more
• 9:32
  on
• 9:33
  ultimately
• 9:33
  protecting
• 9:34
  the
• 9:34
  shelf?
• 9:35
  Collaborative
• 9:36
  forecasting,
• 9:38
  collaboration
• 9:39
  around
• 9:39
  order
• 9:40
  management,
• 9:40
  fulfillment,
• 9:41
  logistics
• 9:42
  optimization.
• 9:43
  Those
• 9:43
  kind
• 9:43
  of
• 9:43
  things
• 9:43
  are
• 9:44
  really
• 9:44
  the
• 9:44
  ones
• 9:44
  that
• 9:44
  we
• 9:44
  want
• 9:44
  to
• 9:44
  take
• 9:45
  to
• 9:45
  the
• 9:45
  next
• 9:45
  level
• 9:46
  this
• 9:46
  year.
• 9:47
  How
• 9:47
  do
• 9:48
  you
• 9:48
  think?
• 9:48
  One
• 9:48
  thing
• 9:48
  that
• 9:48
  we
• 9:49
  haven't
• 9:49
  really
• 9:49
  talked
• 9:49
  about
• 9:49
  in
• 9:49
  this
• 9:49
  conversation,
• 9:50
  I'm
• 9:50
  curious
• 9:50
  to
• 9:50
  get
• 9:50
  your
• 9:50
  thoughts
• 9:51
  on
• 9:51
  here,
• 9:51
  is
• 9:51
  how
• 9:52
  do
• 9:52
  you
• 9:52
  think
• 9:52
  about
• 9:52
  the
• 9:52
  direct
• 9:52
  to
• 9:53
  consumer
• 9:53
  nature
• 9:53
  of
• 9:54
  the
• 9:54
  business?
• 9:54
  Like,
• 9:54
  is
• 9:54
  that
• 9:55
  something
• 9:55
  you
• 9:55
  spend
• 9:55
  your
• 9:55
  time
• 9:55
  on
• 9:56
  a
• 9:57
  lot?
• 9:57
  A
• 9:57
  little
• 9:57
  bit,
• 9:58
  not
• 9:58
  as
• 9:58
  much.
• 9:58
  Are
• 9:58
  you
• 9:59
  more.
• 9:59
  More
• 10:00
  focused
• 10:00
  on
• 10:00
  kind
• 10:00
  of
• 10:01
  the
• 10:01
  traditional
• 10:01
  wholesaler
• 10:02
  relationships?
• 10:03
  We
• 10:03
  do
• 10:03
  have
• 10:03
  some
• 10:04
  direct
• 10:04
  to
• 10:05
  consumer
• 10:05
  business,
• 10:05
  but
• 10:06
  it's
• 10:06
  rather
• 10:06
  small.
• 10:07
  I
• 10:07
  think
• 10:07
  when
• 10:08
  you
• 10:08
  compete
• 10:08
  in
• 10:08
  our
• 10:09
  categories,
• 10:09
  you
• 10:09
  go
• 10:10
  for
• 10:10
  the
• 10:10
  larger
• 10:10
  size
• 10:11
  baskets.
• 10:13
  So
• 10:13
  while
• 10:13
  we
• 10:13
  do
• 10:14
  have
• 10:14
  an
• 10:14
  online
• 10:14
  business,
• 10:15
  it's
• 10:15
  a
• 10:15
  smaller
• 10:16
  portion
• 10:16
  and
• 10:16
  strategically
• 10:17
  we
• 10:17
  are
• 10:17
  more
• 10:17
  focused
• 10:18
  on
• 10:18
  the
• 10:18
  retail.
• 10:19
  Retail
• 10:20
  business.
• 10:20
  So
• 10:20
  it
• 10:20
  really
• 10:21
  is
• 10:21
  blocking
• 10:21
  and
• 10:21
  tackling.
• 10:22
  Getting
• 10:22
  down
• 10:22
  to
• 10:22
  basics
• 10:22
  for
• 10:23
  you
• 10:23
  this
• 10:23
  year,
• 10:25
  Braker.
• 10:25
  I'm
• 10:26
  curious,
• 10:26
  when
• 10:27
  we
• 10:27
  think
• 10:27
  about,
• 10:28
  you
• 10:28
  mentioned
• 10:28
  your
• 10:29
  store
• 10:29
  partners,
• 10:31
  are
• 10:31
  there
• 10:31
  technologies
• 10:32
  that
• 10:32
  are
• 10:32
  here
• 10:33
  on
• 10:33
  display
• 10:33
  at
• 10:34
  Manifest
• 10:34
  or
• 10:34
  even
• 10:35
  that
• 10:35
  you're
• 10:35
  looking
• 10:36
  into
• 10:37
  as
• 10:37
  a
• 10:37
  manufacturer,
• 10:39
  as
• 10:39
  a
• 10:39
  product
• 10:39
  maker
• 10:40
  that
• 10:41
  you
• 10:41
  think
• 10:41
  will
• 10:42
  help
• 10:42
  keep
• 10:43
  that
• 10:43
  line
• 10:44
  of
• 10:44
  connection
• 10:44
  open
• 10:45
  better
• 10:46
  between
• 10:47
  you
• 10:47
  and
• 10:47
  your
• 10:47
  wholesale
• 10:48
  partners?
• 10:50
  Yeah,
• 10:51
  I
• 10:51
  think
• 10:52
  there
• 10:52
  are
• 10:53
  a
• 10:53
  few.
• 10:53
  So
• 10:53
  when
• 10:53
  I
• 10:54
  first
• 10:54
  look
• 10:54
  at
• 10:55
  just
• 10:55
  us
• 10:56
  as
• 10:56
  a
• 10:56
  company,
• 10:58
  of
• 10:58
  course,
• 10:59
  if
• 10:59
  I
• 10:59
  Just
• 11:00
  judge
• 11:00
  by
• 11:00
  the
• 11:00
  number
• 11:00
  of
• 11:01
  emails
• 11:01
  I'm
• 11:01
  getting,
• 11:02
  it's
• 11:03
  probably
• 11:03
  it
• 11:03
  has
• 11:04
  to
• 11:04
  be
• 11:04
  to
• 11:04
  do
• 11:05
  something
• 11:05
  with
• 11:05
  AI
• 11:05
  or
• 11:06
  generative
• 11:06
  AI.
• 11:06
  Sure,
• 11:07
  sure.
• 11:07
  That
• 11:08
  will
• 11:08
  definitely
• 11:08
  be
• 11:08
  a
• 11:08
  game
• 11:08
  changer
• 11:09
  in
• 11:09
  the
• 11:09
  industry.
• 11:09
  You
• 11:10
  can't
• 11:10
  ignore
• 11:10
  that.
• 11:11
  For
• 11:11
  us
• 11:11
  specifically,
• 11:12
  I
• 11:12
  think
• 11:13
  I
• 11:13
  just
• 11:13
  talked
• 11:14
  about
• 11:14
  the
• 11:14
  planning
• 11:15
  integration.
• 11:16
  So
• 11:16
  we
• 11:16
  are
• 11:16
  really
• 11:17
  rich
• 11:17
  in
• 11:17
  data.
• 11:18
  How
• 11:18
  do
• 11:18
  you
• 11:19
  turn
• 11:19
  data
• 11:19
  into
• 11:19
  insights
• 11:20
  and
• 11:20
  real
• 11:21
  time
• 11:21
  decisions?
• 11:21
  So
• 11:22
  for
• 11:22
  us
• 11:23
  it's,
• 11:23
  I
• 11:23
  think
• 11:23
  a
• 11:23
  lot
• 11:24
  is
• 11:24
  about
• 11:24
  augmented
• 11:25
  decision
• 11:25
  making
• 11:26
  and
• 11:26
  how
• 11:26
  we
• 11:26
  have
• 11:27
  technology
• 11:27
  help
• 11:28
  making
• 11:29
  in
• 11:29
  the
• 11:29
  moment
• 11:30
  decisions
• 11:31
  with
• 11:31
  the
• 11:31
  information
• 11:32
  you
• 11:32
  have.
• 11:33
  And
• 11:33
  then
• 11:33
  another
• 11:34
  element
• 11:34
  is
• 11:34
  we're
• 11:35
  still
• 11:35
  running
• 11:35
  fairly
• 11:36
  long
• 11:36
  global
• 11:36
  supply
• 11:37
  chains.
• 11:37
  So
• 11:37
  having
• 11:38
  end
• 11:38
  to
• 11:38
  end
• 11:38
  visibility
• 11:39
  of
• 11:39
  where
• 11:39
  your
• 11:39
  inventory
• 11:40
  is
• 11:40
  is
• 11:40
  one.
• 11:41
  And
• 11:41
  I
• 11:41
  think
• 11:41
  that's
• 11:42
  also
• 11:42
  one
• 11:42
  you
• 11:42
  would
• 11:43
  expand
• 11:43
  to
• 11:43
  your
• 11:43
  customers
• 11:44
  that
• 11:44
  you
• 11:44
  really
• 11:45
  connect
• 11:45
  your
• 11:45
  supply
• 11:46
  chain
• 11:46
  from
• 11:46
  source
• 11:46
  to
• 11:46
  shelf
• 11:47
  when
• 11:47
  it
• 11:48
  comes
• 11:48
  to
• 11:48
  end
• 11:48
  to
• 11:48
  end
• 11:48
  visibility.
• 11:50
  Got
• 11:50
  it.
• 11:51
  So
• 11:51
  kind
• 11:51
  of
• 11:51
  that
• 11:51
  next
• 11:51
  best
• 11:52
  action
• 11:52
  idea,
• 11:52
  like
• 11:53
  using
• 11:53
  technology
• 11:53
  to
• 11:54
  inform
• 11:54
  the
• 11:54
  next
• 11:54
  best
• 11:55
  action
• 11:55
  that
• 11:55
  you
• 11:55
  should
• 11:56
  take
• 11:56
  as
• 11:56
  you're
• 11:57
  working
• 11:57
  through
• 11:57
  all
• 11:57
  your
• 11:57
  different
• 11:58
  processes.
• 11:59
  Correct.
• 11:59
  Yeah.
• 11:59
  Okay.
• 12:00
  Awesome.
• 12:00
  Well,
• 12:00
  thanks
• 12:01
  man.
• 12:01
  Thanks
• 12:01
  for
• 12:01
  coming
• 12:02
  by
• 12:02
  and
• 12:02
  stopping
• 12:02
  by
• 12:02
  and
• 12:03
  chatting
• 12:03
  with
• 12:03
  us.
• 12:04
  Thanks
• 12:04
  to
• 12:04
  TGW
• 12:05
  for
• 12:05
  making
• 12:05
  all
• 12:06
  of
• 12:06
  our
• 12:06
  coverage
• 12:06
  at
• 12:06
  this
• 12:07
  show
• 12:07
  possible.
• 12:07
  And
• 12:08
  until
• 12:08
  next
• 12:08
  time,
• 12:09
  man,
• 12:09
  be
• 12:09
  careful
• 12:10
  out
• 12:10
  there.