Latest / 70 80 / SETTANTAxOTTANTA: Anni 60. Indotta da Scerbanenco, la rivista femminile Annabella cavalca i prodromi del 68

Transcript

SETTANTAxOTTANTA: Anni 60. Indotta da Scerbanenco, la rivista femminile Annabella cavalca i prodromi del 68 · 70 80

• 0:00
  Tyler Reddick here from 2311 Racing. Victory
• 0:02
  Lane? Yeah, it's even better with Chumba by my
• 0:06
  side. Race to ChumbaCasino .com. Let's Chumba.
• 0:09
  No purchase necessary. VTW Group. Void where
• 0:11
  prohibited by law. CT &Cs. 21+. Sponsored by
• 0:14
  Chumba Casino. If you could put all the wonders
• 0:16
  of the world into one place, you'd end up with
• 0:19
  something very much like Key Largo. Key Largo
• 0:22
  is not only the gateway to the keys. It's the
• 0:25
  launching point for the untamed Florida Everglades.
• 0:28
  In fact, from snorkeling our living coral reef
• 0:31
  to fly fishing the Everglades backcountry, Key
• 0:34
  Largo offers the best of both worlds. For more
• 0:38
  about Key Largo and the latest safety protocols,
• 0:40
  visit flakeys .com slash keylargo. Welcome to
• 0:55
  70x80, the section of 7080 .it dedicated to the
• 0:59
  deepening of the topics discussed in the articles
• 1:01
  of the portal. We are with the director Massimo
• 1:04
  Lualdi who introduces the today's topic. What
• 1:06
  are we talking about today? We are talking about
• 1:08
  women and newspapers. The reformists in the 60s
• 1:11
  stimulated women with the advent of feminism
• 1:14
  also through the feminist magazines. Among those
• 1:17
  who mostly ride the transformation there is Annabella,
• 1:20
  weekly founded in 1933 by Angelo Rizzoli. with
• 1:24
  the name she modified in november 1938 after
• 1:28
  the campaign against the use of the third person
• 1:30
  as a courtesy pronoun and to determine the socio
• 1:34
  -cultural change before editorial and also a
• 1:37
  particular column by annabella cured by what
• 1:39
  will become one of the greatest writers noir
• 1:42
  the journalist of origin ukraine giorgio sherbanenko
• 1:46
  initially annabella had as a target the housewives
• 1:49
  of the bourgeoisie public that reached keeping
• 1:52
  at least until the end of the 1950s, a conformist
• 1:56
  editorial line, thus superimposing itself on
• 1:58
  the competitor Grazia, founded in 1938 and distributed
• 2:02
  by Arnoldo Mondadori, editor. Annabella had formed
• 2:06
  a solid audience also thanks to collaborators
• 2:08
  of Spicco, such as the quoted Ukrainian -Italian
• 2:11
  journalist Giorgio Szerbanenko, born in Kiev
• 2:13
  in the then Imperial Russia, from a father Ukrainian
• 2:16
  and a mother Italian. The writer was hired immediately
• 2:20
  after the war to respond to letters of the readers
• 2:23
  in the column La posta di Adrian, after the experience
• 2:26
  on Grazia, where he held the column of La posta
• 2:29
  del cuore with the pseudonym of Luciano. And
• 2:31
  precisely this column would have determined two
• 2:34
  important consequences, the mentioned change
• 2:36
  of editorial line of Annabella and the start
• 2:38
  of the fortunate career of writer Noardi Scerbanenco.
• 2:42
  The journalist, in fact, reading the letters
• 2:44
  in which the Italian women recounted their vicissitudes,
• 2:47
  often the result of social constrictions of the
• 2:49
  time, had matured a knowledge of anguish, of
• 2:53
  painful anger and of the conviction of the impotence
• 2:56
  of the people. And we are not talking about indigents,
• 2:59
  but, as said, of class and agiate, of the bourgeoisie,
• 3:01
  especially the citizen. Scerbanenko, after becoming
• 3:04
  director of Annabella, left the direction in
• 3:07
  the 60s to focus on his rampant career as a writer
• 3:11
  of Gialli, not before having induced the change
• 3:13
  of editorial line of the newspaper. A mutation
• 3:16
  that led Annabella to put herself, instead of
• 3:18
  as a competitor of the conservative Grazia, to
• 3:21
  insist on positions plus 68, inserting himself
• 3:24
  rather in the editorial corner of the emerging
• 3:27
  Anna. At that time, among the most famous journalistic
• 3:30
  firms of Annabella, there was that of Brunella
• 3:32
  Gasperini, curator of the column Ditelo a Brunella,
• 3:36
  it would have been for 25 years, where she faced
• 3:38
  uncomfortable issues such as divorce, abortion,
• 3:41
  family and politics, an argument still considered
• 3:43
  the limits of female interest. Gasperini was
• 3:46
  an emblem of the process of transformation of
• 3:48
  Annabella. If in the years In the 1950s, the
• 3:50
  journalist followed the conservative editorial
• 3:52
  line. In the 1960s, she became the symbol of
• 3:55
  the new course of the feminist periodical, emerging
• 3:57
  as the most beloved and popular counsellor of
• 4:00
  the bourgeois weekly feminists. The new editorial
• 4:03
  line of Annabella rewarded the publishing company.
• 4:05
  The pull in the 1960s reached, in fact, half
• 4:09
  a million weekly copies. But the times were close
• 4:12
  to further changes. After the troubled phase
• 4:15
  of the 1970s, in 1983 the test of the magazine
• 4:19
  became simply Anna, trying to ride the easy model
• 4:23
  of the Milan to have. Tentative reached only
• 4:41
  partially, which anticipated an additional contraction,
• 4:44
  that of 2007, when the weekly changed again,
• 4:47
  reducing to A, before the final closure of 2013.
• 4:52
  If time passes and the woman changes, it's time
• 4:54
  to change your mind. apri la nuova Anna e lasciati
• 4:58
  stupire. Grazie al direttore di 7080 .it Massimo
• 5:02
  Lualdi per aver trattato l 'argomento giornaliero.
• 5:05
  Appuntamento alla prossima edizione di 70x80.
• 5:08
  Avete ascoltato 70x80. Ti ricordi? Una produzione
• 5:12
  che è i Vox. Yeah, it's even better with Chumba
• 5:21
  by my side. Race to ChumbaCasino .com. Let's
• 5:24
  Chumba. No purchase necessary. VTW Group. Void
• 5:27
  where prohibited by law. CT &Cs. 21+. Sponsored
• 5:29
  by Chumba Casino. There's nothing like my American
• 5:32
  Express Platinum Card. I love that I can earn
• 5:35
  hotel credits when I travel. I can also earn
• 5:37
  resi credits, so you know I'm hitting the restaurants
• 5:39
  everyone's talking about. Plus, with the digital
• 5:41
  entertainment credit, I'm even more excited to
• 5:44
  catch my favorite shows. All in all, I can access
• 5:47
  over $3 ,500 in annual value with benefits and
• 5:50
  eligible purchases across travel, entertainment,
• 5:52
  and more. Learn more at americanexpress .com
• 5:55
  slash explore dash platinum. Enrollment requirements,
• 5:58
  monthly, and other limits and terms apply.