Latest / Found in AI: AI Search Visibility, SEO, & GEO
AI Search Visibility Is a Brand Problem
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In this episode of Found in AI, Cassie Clark talks with Leah Nurik, CEO and co-founder of Brandi AI, about why brands need to think much more broadly about what influences their visibility in AI-generated answers.
Cassie and Leah discuss why GEO is becoming a brand marketing and communications problem, not simply an extension of traditional SEO. They also dig into the role PR and earned media can play in establishing authority, why the sources that matter for AI visibility…
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