How to Tell an Impactful Story that Will Show Your Customers You Are Truly Listening to Them with Well-Known Leadership Coach Dr. Brian Harman

Sales Game Changers | Tips from Successful Sales Leaders · Dec 1, 2020 · 37m

This is episode 297.

Read the complete transcription here.

BRIAN'S TIP TO EMERGING SALES LEADERS: "If you're going to bring your highest energy into your sales, work, life, and relationships, you should get more involved in hearing other people's stories because it will help you tell a better story yourself. You're sharing your story in order to build relational trust which is a reciprocal emotion, you give it to get it.

Even though you're talking, you're doing so in a way that's very much about the other person. If you're going to be of service to others, you have to listen and don't ever…