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Google PPC Isn’t Dead — You’re Just Running It Wrong
Does Google PPC still work for home service businesses—or is it just an expensive mistake?
In this Clicks to Calls episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down the truth about Google Ads (PPC) for HVAC, plumbing, and electrical companies. Some operators swear PPC is dead. Others are spending six figures a month and winning. The difference isn’t the platform—it’s execution.
They walk through why PPC fails for most owners, how it’s fundamentally different from Local Service Ads, and what has to be in place before PPC becomes a scalable…
The skinny
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