Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Google Maps Drives Real Store Traffic
Most SEOs treat local search as a ranking game, but the real metric is foot traffic. We break down how Google Maps and Local Services Ads are shifting from visibility to conversion. Using data from a mid-sized retail chain in Chicago, we show how optimizing for the map pack actually moved two percent of online browsers into physical stores last quarter. It is not just about being first on the list anymore. It is about having the right buttons, the right photos, and the right review volume to close the deal before the customer even leaves their couch.
#LocalSEO #GoogleMaps #FootTraffic…
The skinny
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