The Watch That’s Outperformed Almost Everything in Your Portfolio
Most luxury purchases lose money the second you make them. Cars lose 20 percent driving off the lot. Designer clothing rarely resells for more than a fraction of retail. Even fine jewelry typically sells back at a steep discount once the emotional attachment of “new” wears off. Rolex is the exception, and it’s not close. The Numbers Behind the Reputation A steel Rolex Submariner purchased pre-owned for roughly $8,000 five years ago trades today between $10,000 and $13,000. A Rolex Daytona retails at $16,550 through an authorized dealer — when one is available, which is…
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