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Ep. 100 - Sales Funnels, The Crown Jewel of Business
In this episode, Jose Socorro shows why sales is the crown jewel of entrepreneurship. Marketing may spark awareness, and operations may deliver value, but without sales, nothing moves forward.
Jose shares his compelling journey of helping his immigrant father establish a body shop business in New Jersey. With no formal business education but plenty of determination, Jose navigated forming an LLC, understanding complex regulations, and weathering literal storms—including Hurricane Sandy flooding their shop. His story reveals the emotional complexities of family business dynamics while…
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