Mizuno CUSHIONREVO PRO Cross-Industry Innovation
This piece examines how Mizuno developed the CUSHIONREVO PRO baseball cleat by applying innovation from another industry.
Traditionally, baseball cleats prioritized lightness and a barefoot feel, but Mizuno drew inspiration from the success of thick-soled running shoes, which had become commonplace in that sport for reducing impact and fatigue. They adapted this concept to baseball, recognizing that players also endure significant impact on their feet. Through combining this external idea with their existing expertise in baseball footwear and gathering extensive feedback from professional…
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