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The Big Stuey: Radio Wars · Stugotz and Company

0:00
Speaker 1: With Stu Gotts and Hawkman. The response really is heartwarming
0:06
Speaker 1: to with Stu Gotts and Hawkman. I get all these
0:08
Speaker 1: dms Stu gots from people who, I mean, they're really reliving. Yes,
0:14
Speaker 1: I mean for some people a part of their childhood,
0:17
Speaker 1: which is wild to me.
0:18
Speaker 2: Yes, why is it wild to you? Like we knew
0:22
Speaker 2: we were doing something in the moment. We knew we
0:24
Speaker 2: were doing something kind of groundbreaking that was good. We
0:26
Speaker 2: knew it was entertaining once you got there.
0:30
Speaker 1: I'll tell you. What's wild to me is realizing something
0:35
Speaker 1: that seems still relatively recent to me was part of
0:39
Speaker 1: people's childhood.
0:40
Speaker 3: It's crazy.
0:41
Speaker 1: And we were adults already. We weren't in our fifties,
0:45
Speaker 1: which I am. Now, are you in your fifties? Yes
0:47
Speaker 1: I am, Yes, I'm fifty six. I have people coming
0:51
Speaker 1: to me saying, hey, man, when my dad would pick
0:56
Speaker 1: me up from school in middle school, I listen to
1:00
Speaker 1: you guys every afternoon, And I was like, that boggles
1:03
Speaker 1: my mind because twenty plus years has flown by like
1:08
Speaker 1: flown by y.
1:10
Speaker 3: For a lot.
1:10
Speaker 2: I started having success in our thirty so I guess
1:13
Speaker 2: it's more understanding.
1:14
Speaker 1: Forrec it feels it was. In fact, I'm going to
1:17
Speaker 1: read so I wanted to share with everybody this article
1:21
Speaker 1: from the early days of the show. And you're quoted
1:24
Speaker 1: in here, and you're thirty three years old, you're running
1:27
Speaker 1: the station. You're thirty three years old, which, yes, an
1:31
Speaker 1: old thirty three though let's be honest, we felt like
1:33
Speaker 1: we were fully functioning adults. I look back on it
1:36
Speaker 1: now and I'm like, thirty three, we were kids. Yeah,
1:41
Speaker 1: But I've gotten all these direct messages on Instagram and
1:45
Speaker 1: you can DM me. And I have a lot of
1:47
Speaker 1: requests to get to as well, and we will get
1:49
Speaker 1: to those in subsequent episodes, but you can always DM
1:52
Speaker 1: me on Instagram. It's Radio Mark Hawkman, like I even
1:55
Speaker 1: got one. This is funny to me. The other day
1:58
Speaker 1: it says, Hey, Hawkman, I need to know the origin
2:01
Speaker 1: of this. Every time I hear C and C Music Factory,
2:04
Speaker 1: gonna make you sweat during the outro, I have to
2:08
Speaker 1: belt out talk to my ass. I think that was
2:11
Speaker 1: a Stephen Sigall song. I would love to revisit the
2:13
Speaker 1: segment where that mashup happened. I remember the Steven Segall
2:17
Speaker 1: song talk to my Ass. I remember being enamored with
2:20
Speaker 1: Steven Sagall for a while. I don't remember a mash
2:23
Speaker 1: up between C and C Music Factory and talk to
2:25
Speaker 1: my ass.
2:27
Speaker 2: I don't remember it either, but I do believe we
2:30
Speaker 2: used to to finish the show with something like that.
2:33
Speaker 3: Did we know there was.
2:34
Speaker 1: A montage that finished the show? I just don't. I
2:37
Speaker 1: don't recall. But there's a lot of things that people
2:41
Speaker 1: do end up requesting that I'm like, man, I'll look
2:43
Speaker 1: into it, but I'm not necessarily certain where it comes from.
2:49
Speaker 2: I don't think people realize hawk when you're doing the
2:51
Speaker 2: type of show that we were doing. So many of
2:55
Speaker 2: those ideas were not plant like, they were just organic
2:59
Speaker 2: ideas that came. Like we went in with one plan
3:02
Speaker 2: and someone would say something and our minds would go elsewhere,
3:05
Speaker 2: and then all of a sudden we had the makings
3:07
Speaker 2: of some sort of idea.
3:08
Speaker 3: We didn't plan a lot of these, you know.
3:10
Speaker 1: And I'm getting a lot of these on DMS. Hey,
3:13
Speaker 1: I'm up in Michigan. I never listened to the show
3:17
Speaker 1: when you were on it talking of me, but listening
3:19
Speaker 1: back with you and Stu Gott's it reminds me of
3:22
Speaker 1: the show that I fell in love with twelve years ago.
3:25
Speaker 1: There's so much more to the story of how it
3:27
Speaker 1: happened that I still don't know. So keep it coming,
3:30
Speaker 1: Appreciate all you do. I get a lot of dms
3:33
Speaker 1: from people who are saying they don't recall me being
3:36
Speaker 1: part of the show because they only got exposed to
3:38
Speaker 1: the show when it was on ESPN. But they found
3:40
Speaker 1: this pod and they're going, Wow, I'm hearing stuff like
3:43
Speaker 1: I'm seeing how the show was formulated, and they're like,
3:47
Speaker 1: so for a lot of people listening to the pod,
3:49
Speaker 1: which is really cool, some of the stuff we're playing
3:52
Speaker 1: is the first time they've ever heard it. They're not
3:54
Speaker 1: reliving it with us, it's the first time they've ever
3:56
Speaker 1: heard it, which is really cool.
3:58
Speaker 3: But anyway, that does that make you feel good?
4:00
Speaker 2: Like post ESPN listeners showering you would love a second
4:04
Speaker 2: because Hawk did light down the blueprint of what you're
4:06
Speaker 2: hearing even now today.
4:07
Speaker 1: Although I do get plenty of dms saying, hey, stop
4:10
Speaker 1: riding off Dan's coattails. Do your own thing, And then
4:13
Speaker 1: I'm like, do my I do my own thing. I
4:15
Speaker 1: do four for four hours of radio and the stuff
4:19
Speaker 1: we're playing on the podcast, it's my thing.
4:22
Speaker 3: I was there, stop riding.
4:26
Speaker 1: If you sent me that DM, fuck you, I'm sorry
4:31
Speaker 1: I sent it. And speaking of fuck you, if you
4:35
Speaker 1: don't go to Deck eighty four and Burton Max's and
4:37
Speaker 1: Delray Beach, fuck you because there are sponsors.
4:41
Speaker 3: Is that how we're selling ads now? Well?
4:43
Speaker 1: Yeah, it's a different, different time, different world. I took
4:48
Speaker 1: my nephews and dumb from Chicago. I took him to
4:50
Speaker 1: dec eighty four, him and a friend of his. I
4:52
Speaker 1: took him to dec eighty four on Atlantic last night
4:55
Speaker 1: because it was a beautiful night. We sat out on
4:57
Speaker 1: the water and yeah, thank you Buddha at Decade and
5:00
Speaker 1: Burton Max's both restaurants in Delray Beach. But I took
5:03
Speaker 1: them to dec eighty four and such a great scene there,
5:06
Speaker 1: so everyone should check it out. I always say, if
5:09
Speaker 1: you go to Burton Max's on Atlantic, well not on Atlantic,
5:12
Speaker 1: but West Delray, a little bit north.
5:15
Speaker 3: Just off Atlantic Hockey.
5:16
Speaker 1: Yeah, if you go to Burton Max's, ask for Buddha.
5:19
Speaker 1: Tell him you want him to buy you an aperol sprits.
5:21
Speaker 1: He will. He may look at you quizzically, but he'll
5:24
Speaker 1: buy you an aperol sprits. Just tell him you heard
5:25
Speaker 1: about him on Hawkins through Guts.
5:28
Speaker 3: So you ain'ty four last night? Huh? I mean you
5:30
Speaker 3: have a paid for a meal in forever?
5:32
Speaker 1: That is true. I rolled through. Man. We used to
5:35
Speaker 1: have quarter deck certificates. Do you remember that we used
5:39
Speaker 1: to have quarter deck certificates coming out of the ass. Yes,
5:43
Speaker 1: the great Frank Zaffrey. Frank Zaffrey loved Frank Zaffrey, those
5:48
Speaker 1: fifty fifty certificates. Oh my god, six tables. But anyway,
5:52
Speaker 1: I digress.
5:54
Speaker 2: The six Tables is right up by our houses rightly,
5:57
Speaker 2: know what I thought?
5:58
Speaker 3: It was a fake place. I have to be honest.
6:00
Speaker 1: All our life is a circle. It's all coming back.
6:03
Speaker 1: So and by the way, I'm meeting Stu Gott's like
6:07
Speaker 1: tomorrow or the next day to record cameos because we
6:09
Speaker 1: have a couple of cameos in the whole stir He's
6:12
Speaker 1: so mad now.
6:13
Speaker 2: I sent him a tex last night, Taylor, and then
6:16
Speaker 2: he responded, yeah, sounds good. I have a few cameos.
6:19
Speaker 2: I'll meet you at the Starbucks. And I'm like, I
6:20
Speaker 2: regret ever texting you in the first place.
6:23
Speaker 1: That was just kind of swirling like a buzzard waiting
6:26
Speaker 1: for a text from him to let him know we
6:28
Speaker 1: had to do cameos.
6:30
Speaker 3: It's a while.
6:31
Speaker 1: If you want to get a cameo in go to
6:32
Speaker 1: Cameo Seirch Hawkman and you can order a cameo that
6:36
Speaker 1: one of the ones we're doing it. The guys like
6:38
Speaker 1: I lost.
6:39
Speaker 2: A bet, that's the cameo that so we want to bet,
6:44
Speaker 2: so we have to pay for his friend's cameo from
6:46
Speaker 2: us as the loser.
6:46
Speaker 1: The loser has to get a Hawkman Stugott's cameo.
6:50
Speaker 2: I lost a bet. I have to do these cameos
6:51
Speaker 2: with Hockey. They'll get a cent for.
6:55
Speaker 1: Hey, I'll take you to dec eighty four. We'll have
6:56
Speaker 1: the time of our lives. You can commiserate. It's on
6:59
Speaker 1: me and very nice. But anyway, so a lot of
7:05
Speaker 1: people they're fascinated with the origins of the show, and
7:08
Speaker 1: then there are a bunch of people who remember listening
7:11
Speaker 1: and they're very fascinated as to how it all started.
7:14
Speaker 1: And I wanted to share this with everyone. This was
7:16
Speaker 1: one of my original things that I had earmarked at
7:19
Speaker 1: the beginning of this podcast, and I hadn't gotten to
7:21
Speaker 1: it yet. This is an article from the Sun Sentinel
7:25
Speaker 1: July thirty first, two thousand and five. Wow. So the
7:28
Speaker 1: station started September one, two thousand and four, right, So
7:33
Speaker 1: this is essentially a year after seven ninety. The Ticket
7:40
Speaker 1: has been on the air and competing with WQAM, which
7:44
Speaker 1: never had had a competitor last probably as long as
7:47
Speaker 1: seven ninety had at this point, and seven ninety was
7:50
Speaker 1: thriving right now.
7:51
Speaker 2: Yes, And people need to realize back in that time,
7:54
Speaker 2: at that time, having a newspaper, a major market newspaper
7:59
Speaker 2: right about your.
8:00
Speaker 3: Radio station was a big deal back then.
8:02
Speaker 2: I know newspapers have kind of gone in the other
8:05
Speaker 2: direction since this date, but back then, Hawk, if Barry Jackson,
8:11
Speaker 2: if the Herald, if the Sentinel, if someone wrote about
8:14
Speaker 2: your show, Dick, it.
8:16
Speaker 3: Was a big deal.
8:20
Speaker 1: Yeah, but it was a big What was Sarney's first name, Sarney?
8:24
Speaker 3: Jim Sarney, Jim Sarney and.
8:27
Speaker 1: Tom Jicca media writers, right, and Barry and then Barry
8:31
Speaker 1: Jackson I think took over their beat when they were gone.
8:34
Speaker 1: But this is for people who loved the history of
8:37
Speaker 1: seven ninety the Ticket being this upstart station against five
8:41
Speaker 1: sixty WQAM at that time. Here's part of what it says,
8:45
Speaker 1: ask the two largest sports stations in South Florida what
8:48
Speaker 1: they think of each other, and just like on the air,
8:51
Speaker 1: they don't hold back. Veteran five sixty WQAM dismisses its
8:57
Speaker 1: newest challenger seven ninety the ticket quote, we consider ourselves
9:02
Speaker 1: more authoritative and experienced, and them as silly and amateurish,
9:08
Speaker 1: says Greg Reid, wqam's vice president and general manager. And
9:12
Speaker 1: you used to work for Greg Reid, right, I did.
9:15
Speaker 1: Used to work for Greg Reid, and I asked him
9:17
Speaker 1: for a raise.
9:18
Speaker 3: He said no. When I left and started seven ninety,
9:20
Speaker 3: so he said in the article.
9:22
Speaker 1: Next, he saved Greg Reid his harshest critique for Dan
9:26
Speaker 1: Levittard's afternoon show on seven ninety quote. Our guys at
9:30
Speaker 1: the station call it sissy boy radio. It's a bunch
9:34
Speaker 1: of girlish type topics. It's not really serious sports talk. Now,
9:41
Speaker 1: that was what we got all the time from them,
9:43
Speaker 1: right from the old school listeners. Was like because Dan
9:46
Speaker 1: would talk about players emotions, right, yes, AND's emotions, and
9:51
Speaker 1: then also we would talk about stuff that wasn't sports.
9:55
Speaker 1: But I wanted to play one thing. This is from
9:57
Speaker 1: the first show, and I just wanted to say to
9:59
Speaker 1: Greg Reed, what is this twenty one years later? How
10:03
Speaker 1: dare you suggest that we weren't talking serious sports? This
10:07
Speaker 1: is literally the first show with Stugatts and Dan. Tell
10:11
Speaker 1: me this isn't more sports than you could ever handle
10:16
Speaker 1: in a one minute period.
10:19
Speaker 3: Eight eight seven nine.
10:20
Speaker 4: Zero ESPN Again eighty eight seven.
10:22
Speaker 3: Nine zero ESPN.
10:23
Speaker 5: Dan, let's actually talk sports here for just a minute.
10:25
Speaker 5: We'll get back at to the post just one second.
10:27
Speaker 5: Eisenburg's got an update coming up. Morlands Mets tonight. Glevin
10:30
Speaker 5: and Valdez on the Mount Marylands hot one five straight,
10:33
Speaker 5: Laduka motive making a difference on this team, and I
10:36
Speaker 5: know you love that trade.
10:37
Speaker 1: Dan.
10:38
Speaker 3: How's Brad Penny doing well?
10:39
Speaker 4: Let me ask you a question here, Oh well that
10:40
Speaker 4: we're playing the result there on the injury, because you
10:43
Speaker 4: know Penny was gonna get where were you five days ago?
10:46
Speaker 4: I loved thee were you five days ago?
10:48
Speaker 1: When this team was floundering.
10:49
Speaker 4: Now, when this team was doing the same thing, I'm
10:51
Speaker 4: telling you that there were guys in that clubhouse days
10:54
Speaker 4: because I was in that clubhouse.
10:55
Speaker 3: Saying we're done.
10:57
Speaker 4: Guys will play for that. Baseball teams don't know what
11:00
Speaker 4: to make of this baseball team. I have no idea
11:02
Speaker 4: what to make it. But I was dead wrong about
11:03
Speaker 4: them more of the last year because I thought that
11:04
Speaker 4: when they got Pudge Rodriguez, I wrote that it was
11:07
Speaker 4: like putting breasts on an Of course I don't remember
11:09
Speaker 4: they and they won the World Series. But I can't
11:11
Speaker 4: figure this tame out because I would have thought that
11:13
Speaker 4: there was just simply no chance that this team. I'm
11:16
Speaker 4: talking about three days ago after they lost that game
11:18
Speaker 4: of the Giants in THATX trainning.
11:19
Speaker 3: Yeah, I would have.
11:20
Speaker 4: Said at that point, that's a crushing defeat. They've got
11:23
Speaker 4: too many teams ahead of them. They've got no chance,
11:24
Speaker 4: and I've got to stop. I'm gonna learn to stop not.
11:28
Speaker 3: Believing in this team.
11:29
Speaker 1: I mean, that is sports. I mean, I don't know
11:32
Speaker 1: what Greg Reid's talking about there, but that's sports. And
11:35
Speaker 1: you're in heaven too, because I mean, you're having a
11:38
Speaker 1: Brad Penny conversation that you apparently wanted to head with
11:42
Speaker 1: him for a long time. Like it's funny to me
11:44
Speaker 1: that that that that that conversation was actually actually happening.
11:48
Speaker 1: The first show was September one, two thousand and four,
11:51
Speaker 1: which means football season's going on, the wolfhen season is
11:54
Speaker 1: going on, and you guys are talking about Brad Penny
11:59
Speaker 1: in the floor to Marlins.
12:01
Speaker 2: Yes, now, dolphin season is going on. The cane season
12:04
Speaker 2: is about to get underway. And perhaps that's why Greg
12:07
Speaker 2: Reid was calling it, what was it, sissy boy radio,
12:10
Speaker 2: boy radio.
12:11
Speaker 3: We were talking baseball when we should have been talking football.
12:13
Speaker 1: I mean so, Dan responds in this article in the
12:16
Speaker 1: Sun Sentinel when told about sissy Boy Radio, it says,
12:19
Speaker 1: Levatar chuckled. It's nice to see he's listening. I would say,
12:24
Speaker 1: sissy boy radio is preferable to old white nursing home,
12:28
Speaker 1: century village fossilized radio. Now, this is, by the way,
12:33
Speaker 1: the radio war that was heating up. I was program director.
12:37
Speaker 1: I wasn't program director at this time. I was on
12:39
Speaker 1: the show and I was going to take over as
12:42
Speaker 1: program director. And when I did, we really went at QAM.
12:46
Speaker 1: All the imaging on the radio station was really just
12:50
Speaker 1: to paint them as old fossilized radio. And by the way,
12:56
Speaker 1: it wasn't an unfair narrative. It was the truth. I mean,
13:00
Speaker 1: he was They were taking caller after caller. It was
13:03
Speaker 1: angry Hank Goldberg. It was Jim Mandage who was talking
13:07
Speaker 1: dolphins like no other. But we had young guys Boog
13:12
Speaker 1: and you and Dan and me and Greig Minervini like
13:17
Speaker 1: these were young guys.
13:19
Speaker 3: Yeah, yep. And joe Ren Joe R was young at
13:25
Speaker 3: the time.
13:26
Speaker 2: What I find interesting about that is WQAM a heritage
13:29
Speaker 2: radio station which had I don't know a quarter century,
13:32
Speaker 2: probably more of a head start over seven ninety a
13:35
Speaker 2: ticket inside of a year. You had Greg read, which
13:38
Speaker 2: means hawk you know this because you know the industry
13:41
Speaker 2: we had. We were making an impact because normally the
13:44
Speaker 2: instructions from the top on down is don't ever talk
13:47
Speaker 2: about that, just focus on what it is that we do.
13:51
Speaker 3: And the fact that he felt the need to give that.
13:53
Speaker 2: Newspaper something, to give them a quote, means that we
13:56
Speaker 2: were getting to them.
13:57
Speaker 3: Yeah, we're getting I spent all my days at WQA.
14:01
Speaker 2: I'm thinking to myself, there has to be a younger,
14:03
Speaker 2: better alternative than what it is I'm listening to on
14:06
Speaker 2: a daily basis.
14:07
Speaker 1: Ere Their thought was as any like you say, heritage station,
14:11
Speaker 1: that's the king. Ignore the competitor because they're going to
14:14
Speaker 1: be gone before we blink our eyes. And we're not
14:16
Speaker 1: going to lose any of our advertisers. We're not going
14:18
Speaker 1: to lose any of our ratings. And it it they did.
14:22
Speaker 1: Like they lost ratings, they lost revenue, and they had
14:26
Speaker 1: to acknowledge that seven ninety the ticket was legit, that
14:29
Speaker 1: it was here.
14:31
Speaker 6: Marlin's stayed hot. They got to Glavin early that night,
14:34
Speaker 6: five to four win for the Fish.
14:36
Speaker 2: Yeah, and we discussed it opening segment next day because
14:38
Speaker 2: I listen, I was driving the show, so I could
14:40
Speaker 2: control some of the topics. Only thank you for that
14:43
Speaker 2: tailor only to an extent. But what Dan wanted to
14:45
Speaker 2: get away from sports, we got away from sports.
14:47
Speaker 1: But that mean listen, so we've got to ignore the Dolphins.
14:50
Speaker 1: If the Marlins have a six game winning streak going
14:53
Speaker 1: in September, I mean that radio one on one.
14:55
Speaker 3: What year did we start? By the way, what year
14:57
Speaker 3: was this?
14:58
Speaker 1: Three?
14:58
Speaker 3: Four?
14:59
Speaker 1: So the Marlins win the series that year. Now the
15:02
Speaker 1: year before you know three they won the World Series.
15:04
Speaker 1: This is the year Fouria we were talking about him.
15:07
Speaker 1: Terrible job by me and Dad. So it says here
15:10
Speaker 1: in the Sunsetinel, Welcome to the sports talk radio Wars
15:14
Speaker 1: in South Florida where seven ninety. The Ticket has launched
15:17
Speaker 1: its first significant challenge to WQAM, the station that has
15:21
Speaker 1: dominated the sports talk landscape for more than a decade.
15:25
Speaker 1: The battle means South Florida sports talk fans have choices
15:29
Speaker 1: Hank Goldberg on five point sixty or Joe Rose on
15:33
Speaker 1: seven ninety, Howard David or John boog Shambi, Jim Manditch
15:39
Speaker 1: or Levittard Old Guard versus New. The Upstart seven ninety
15:44
Speaker 1: launched with much fanfare on September first, with ESPN programming
15:49
Speaker 1: and the promise of more electric and eclectic talk meaning
15:53
Speaker 1: more than Dolphins chatter, and a challenge to the Old Guard.
15:58
Speaker 1: WQAM management called the effort feudal and compared it to
16:02
Speaker 1: other failed attempts to challenge its supremacy. Eleven months since launching,
16:07
Speaker 1: because this is when that articles written eleven months later,
16:10
Speaker 1: seven ninety is making inroads. It dropped ESPN programming, attracted
16:16
Speaker 1: some of wqam's former fixture hosts, including Joe Rosenbouchambi, and
16:22
Speaker 1: drew the Dolphins, south Florida's most popular franchise, away from WQAM,
16:27
Speaker 1: its flagship since nineteen ninety seven. Still a long way
16:31
Speaker 1: from challenging WQAM and the ratings. Seven ninety has attracted
16:36
Speaker 1: enough listeners to appear in Arbitron ratings books, but where
16:40
Speaker 1: WQAM continues to rank in the top ten overall, often
16:44
Speaker 1: in the top five for its target audience men twenty
16:47
Speaker 1: five to fifty four listening between six am and midnight,
16:50
Speaker 1: seven ninety has not yet cracked the top twenty. Before
16:54
Speaker 1: seven ninety launched, wqam's rankings fluctuated, but were consistently in
16:59
Speaker 1: the top ten, mainly because of the immense popularity of
17:03
Speaker 1: non sports host Neil Rodgers. For the first time this spring,
17:08
Speaker 1: Joe Rose on seven ninety the ticket slightly overtook Hank
17:12
Speaker 1: Goldberg on QAM. Hank was doing mornings at that time.
17:15
Speaker 2: Yeah, so it's credit to us because were miserable. I know,
17:20
Speaker 2: I mean, we had already made an impact I don't
17:22
Speaker 2: care what it says about the ratings there. The fact
17:25
Speaker 2: that they took Hank out of afternoon drive put him
17:28
Speaker 2: into morning drive because we took Joe Rose, who was
17:30
Speaker 2: doing mornings at w QAM, but we were going up
17:34
Speaker 2: against Hank and that was an unfair fight for Hank,
17:37
Speaker 2: and so they moved Hank to the morning and tried
17:39
Speaker 2: to get younger.
17:40
Speaker 1: I got you. So Hank is floundering in the afternoons
17:43
Speaker 1: because he's up against you and Dan and the Yeah,
17:47
Speaker 1: and we're just exposing him. And Dan had a bend
17:50
Speaker 1: for Hank, like he wanted him out.
17:53
Speaker 2: More rightfully so, because Hank spent his last couple of
17:55
Speaker 2: years just doing the show on Dan.
17:57
Speaker 1: Right, So they kind of saved Hank. They moved him
17:59
Speaker 1: in mourning. But man, Hank Goldberg in the mornings, God
18:03
Speaker 1: rest his soul. I know you loved Hank.
18:06
Speaker 3: The hammer.
18:07
Speaker 1: Hank Goldberg in the morning sounds like an awful listen.
18:11
Speaker 2: Yes, yes, well, I mean was it towards the end?
18:15
Speaker 2: Was it much better in the afternoons?
18:16
Speaker 5: No?
18:17
Speaker 3: No, but we're like weep.
18:20
Speaker 1: I feel like k Tankeris can play a little bit
18:23
Speaker 1: better in the afternoon than it does in the morning.
18:26
Speaker 3: Oh, Hank was a legend and a monster in the afternoons.
18:30
Speaker 2: I knew when they moved Hank to mornings that wasn't
18:33
Speaker 2: working for anyone. Like it's just like he wasn't going
18:36
Speaker 2: to be in a good mood. The ratings weren't going
18:37
Speaker 2: to be great in Hack. You know you're a programmer.
18:40
Speaker 2: I don't think listener love Hank. He is a legend
18:43
Speaker 2: in sports radio and legend of the game, but people.
18:46
Speaker 3: Don't want to hear that in the mornings.
18:47
Speaker 1: Just I guess they had QAM at Howard Searn says.
18:49
Speaker 1: In the fall, when QAM had Howard Stern's show, it
18:53
Speaker 1: ranked second among men twenty five fifty four between six
18:56
Speaker 1: am and midnight with a six to six share. The
19:00
Speaker 1: new waxi US was ranked twenty third with a one
19:03
Speaker 1: point five share. By winter, WQAM had dropped Stern, who's
19:09
Speaker 1: headed the satellite radio at that time. He's been there
19:12
Speaker 1: forever now and it's rank fell to seventh. Let's see.
19:16
Speaker 1: Operators of the new station say they've accomplished what they
19:19
Speaker 1: set out to do, get noticed, give listeners a choice,
19:22
Speaker 1: and reach a younger audience. Besides, seven ninety says it's
19:27
Speaker 1: targeting men eighteen to thirty four. Yes, although the Suncentinel rights,
19:32
Speaker 1: but even in that demographic WQAM beat seven ninety in
19:36
Speaker 1: the ratings except in mornings. In the spring. WQAM says
19:41
Speaker 1: the new station will lose money broadcasting the dolphins we did,
19:45
Speaker 1: and suggest it's only a matter of time before the
19:49
Speaker 1: station decides to call it quits. This is more Greg
19:52
Speaker 1: Reid from QAM. I'd still classify it as a feudal effort.
19:57
Speaker 1: It may take them a little longer for reality to hit.
20:00
Speaker 1: I just don't think they have the staying power. The
20:02
Speaker 1: sports radio business is a tough business. So far, all
20:06
Speaker 1: the King's horses and all the King's men haven't brought
20:09
Speaker 1: ratings results. But seven nineties founders say they won't be
20:15
Speaker 1: so easily written off. We're going to be here for
20:19
Speaker 1: a while, said Capitol Real Estate Group founder Joel Feinberg,
20:23
Speaker 1: the twenty eight year old millionaire who is financing the
20:26
Speaker 1: bulk of seven ninety. The goal is to be number one,
20:30
Speaker 1: whether we drive them into a format change or into
20:33
Speaker 1: selling the station, or overshadow them with sales and ratings.
20:37
Speaker 1: I didn't do this to be a sports radio station.
20:40
Speaker 1: I did this to be number one. Yes, now, yeah,
20:46
Speaker 1: I was going to say, there's a quote here from you.
20:50
Speaker 1: The new station was hashed out in public relations executive
20:53
Speaker 1: Alan Brown's Hollywood home. John Wiener, who had worked at
20:57
Speaker 1: WQAM as Goldberg's producer and then moved moved to fledgling
21:01
Speaker 1: nine forties Fox Sports Radio had been devising a plan
21:04
Speaker 1: for a new station. Let's see John Wiener thirty three,
21:09
Speaker 1: this is you thirty three years old at QAM. The
21:13
Speaker 1: hosts were old, said Waxy's general manager, who also partners
21:18
Speaker 1: as Stutgatts on Levittard's show. There was room in this
21:22
Speaker 1: market for a younger hip or sports marketing station. They
21:27
Speaker 1: formed Primetime Media Group. They struck a deal with seven
21:30
Speaker 1: nineties owner Jefferson Pilot Communications to lease the station. Let's
21:35
Speaker 1: see what else it says here. People say you're nuts
21:39
Speaker 1: for taking on QAM, Wiener said, they said you're nuts
21:42
Speaker 1: for taking on Neil. The funny thing is, yeah, they're
21:47
Speaker 1: talking about this like a year into the station, and
21:52
Speaker 1: they know that we're on this trajectory to crush them.
21:56
Speaker 3: Yeah know it.
21:57
Speaker 1: They're trying to pretend that it doesn't exist, but they
22:00
Speaker 1: know with this time, like they're literally I mean that
22:03
Speaker 1: they moved Hank Goldberg off afternoons into mornings is them saying,
22:08
Speaker 1: how how do we fight this station? This station's killing us.
22:13
Speaker 3: Yes, I can't believe Hank did that.
22:14
Speaker 2: Well Man eighteen to thirty four though in the mornings,
22:16
Speaker 2: that is shocking to me. It also speaks to how
22:18
Speaker 2: fucked up the ratings says, Oh, yeah, but that's what
22:22
Speaker 2: it speaks to because it was crazy you would get
22:26
Speaker 2: a diary. It's different now, and Hawk we should probably
22:30
Speaker 2: explain this to listeners.
22:31
Speaker 3: You used to get a used to get a diary.
22:33
Speaker 2: They would send you like a dollar or two Arbitrod
22:35
Speaker 2: and you would check off.
22:36
Speaker 3: The people were very lazy about it.
22:38
Speaker 2: And so if one twenty four year old kid checked
22:41
Speaker 2: off WQAM in the mornings, probably not knowing that it
22:44
Speaker 2: was Hank Goldberg in the mornings, I would get a
22:47
Speaker 2: monster rating. But when Arbitrod changed the way they did ratings,
22:51
Speaker 2: they went from the diary to the people meter. That
22:53
Speaker 2: was the end of Neil Rogers, by the way, because
22:56
Speaker 2: it turns out that Neil's numbers weren't what he was,
23:00
Speaker 2: wasn't what the diaries were kind of giving off.
23:02
Speaker 3: And when those realm.
23:03
Speaker 1: Were just sited down, people were used to writing down
23:06
Speaker 1: Neil Rogers, you know, tend to yes and the.
23:09
Speaker 2: People meet are really just what you were actually listening to.
23:12
Speaker 2: You would put it in your car and it would
23:14
Speaker 2: track what you were listening to.
23:16
Speaker 3: And that that was pretty much the end of Neil.
23:19
Speaker 2: I knew we were crazy to take them on, but
23:21
Speaker 2: I also knew there was like sports radio was big
23:23
Speaker 2: enough where even in Miami, not a great sports market,
23:26
Speaker 2: you could have two sports radio stations and both of
23:28
Speaker 2: them could be successful. The mistake we made, and you
23:31
Speaker 2: and I have discussed this, and the writer is exactly right.
23:34
Speaker 2: We took on the Dolphins. It was too much, too early.
23:36
Speaker 2: Have we not taken on the Dolphins. I'm not certain
23:38
Speaker 2: seven nineties, it's still going.
23:40
Speaker 1: You know, it was it was a financial albatross as
23:43
Speaker 1: the radio station. It was. It was that costly. It
23:46
Speaker 1: was impossible. I mean QAM backed out of the bidding
23:50
Speaker 1: for a reason. And the yes, but it also if
23:53
Speaker 1: you look at it rather than an investment, if you
23:55
Speaker 1: looked at it as a marketing fee, you couldn't spend
23:59
Speaker 1: a couple of minis dollars better than getting the Dolphins
24:02
Speaker 1: away from QAM.
24:03
Speaker 2: No, put us on the map, Yes, put us on
24:05
Speaker 2: the map suggested we were going to be here long term.
24:08
Speaker 2: But it it also is and we can go through
24:10
Speaker 2: this at a later time, but it's the thing.
24:12
Speaker 3: That probably ended up ending us. You know, as a
24:15
Speaker 3: radio station.
24:16
Speaker 1: Says for listeners, the old guard of morning sports talk
24:19
Speaker 1: is Goldberg on QAM. Hank Goldberg sixty five mixes his
24:23
Speaker 1: brash style of arguing with callers and interviews and local
24:27
Speaker 1: and national guests. He's up against former Dolphin Joe Rose,
24:31
Speaker 1: who he calls a friend, but says he hasn't changed
24:34
Speaker 1: his program. I'm still doing what I do, Goldberg said.
24:38
Speaker 1: I don't think Joe and I are the same. Joe
24:40
Speaker 1: has a different style. Goldberg said he doesn't consider what
24:44
Speaker 1: the competition is doing. Quote, I don't know if they're hipper.
24:48
Speaker 1: With a couple of exceptions, they sound bad. Maybe I'm
24:51
Speaker 1: older and they don't appeal to me. But then he
24:54
Speaker 1: acknowledges that competition is good to me. It's like having
24:57
Speaker 1: two newspapers in the market. It's healthy for a listener.
24:59
Speaker 1: They have a show. Meanwhile, Joe Rose forty eight, Wow,
25:03
Speaker 1: he was forty eight. Now among the senior broadcasters at
25:06
Speaker 1: the ticket, I've gone from the youngest one at the
25:09
Speaker 1: station to the oldest one. It made me work harder,
25:13
Speaker 1: Rose said. Competing against Hank Goldberg, We're still the underdog.
25:17
Speaker 1: We're still the new guy on the block. Here you go,
25:20
Speaker 1: John Wiener. Wiener said the lineup of Rose Shambi thirty
25:24
Speaker 1: five and Levittard thirty six offers listeners a younger option.
25:29
Speaker 1: You're not getting the same sixty five year old guy
25:31
Speaker 1: after sixty five year old guy after sixty five year
25:34
Speaker 1: old guy. Not everyone at QAM is in his sixties,
25:37
Speaker 1: but the age of the host swings higher than at
25:40
Speaker 1: seven ninety, and that's why the new station is targeting
25:44
Speaker 1: a younger audience. Levittard and Miami Herald columnist said he
25:47
Speaker 1: was attracted by seven nineties young smart operators and that
25:52
Speaker 1: hosting his show on the station is more fun than
25:55
Speaker 1: anything I've done professionally. Maybe it's silly, maybe it's sophomoric,
26:00
Speaker 1: but we spend three hours a day laughing. Levittard isn't
26:04
Speaker 1: convinced there's room for two sports talk stations. We're going
26:08
Speaker 1: to have to take everything they have, person by person,
26:11
Speaker 1: sissy boy by sissy boy. Levitard said, I love a
26:17
Speaker 1: good radio battle, a radio war, man. I don't even
26:21
Speaker 1: know if they really exist anymore. The radio wars back
26:25
Speaker 1: in the day, Yes, we're so fucking good. Now it
26:30
Speaker 1: was just like you caped up for your radio show.
26:34
Speaker 1: I guess are there podcast wars?
26:37
Speaker 6: Like?
26:38
Speaker 2: That's a good question, and tail are their podcast wars.
26:40
Speaker 2: I think I'm not even certain WFAN and ESPN and.
26:43
Speaker 3: New York have radio wars anymore. I think they ended you.
26:46
Speaker 6: Know, that was gonna be my point. That's the closest
26:49
Speaker 6: thing we have where Francesa's last days on WFA, him
26:54
Speaker 6: feuding with Michael k on radio.
26:56
Speaker 1: That was.
26:57
Speaker 2: Yes, Well, I'm certain somewhere in Boston, like the sportsp
27:00
Speaker 2: Wei are still going at it. That's you know, right
27:03
Speaker 2: on the Sportstop. I would never acknowledge that, you know,
27:06
Speaker 2: but the room is this.
27:08
Speaker 1: This was the best radio war I think in Miami, right.
27:12
Speaker 3: This one?
27:13
Speaker 1: Oh yes, yes, because it really was. I'm telling you.
27:17
Speaker 1: QAM was untouchable. They were untouchable, and we ended up.
27:24
Speaker 1: I mean, I know people who listened to the Levatard
27:26
Speaker 1: Show forever, like we did a parade to honor Jim Mandic,
27:31
Speaker 1: and that parade like it was really just a kind
27:34
Speaker 1: of show like, yeah, we don't mind talking about you
27:37
Speaker 1: because we think you're irrelevant. It was like so it
27:40
Speaker 1: had to be so demoralizing for QAM. And I'm guessing
27:45
Speaker 1: you were able to take a lot of their revenue, right,
27:47
Speaker 1: like you had to go in and that was your job,
27:51
Speaker 1: like you had to go in and take their revenue,
27:52
Speaker 1: and I'm guessing that you did.
27:54
Speaker 3: We did. Joe Rose was a big key to that.
27:57
Speaker 2: Dan would not do anything, you know, in terms of
27:59
Speaker 2: endor Smith in the afternoon. But eventually the numbers kind
28:03
Speaker 2: of spoke for themselves and this selling of that show
28:06
Speaker 2: became a lot easier. But I am telling you Hawk,
28:08
Speaker 2: and I've said this before and I'll say it again,
28:10
Speaker 2: there was no bigger thing that we did. With all
28:13
Speaker 2: due respect to the Dolphins, with all due respect to
28:16
Speaker 2: me and Levator, with all due respect to Boog Shambi,
28:19
Speaker 2: the biggest move we made was getting Joe Rose to
28:23
Speaker 2: leave WQAM and come over and do mornings on seven
28:27
Speaker 2: ninety the ticket because Joe Rose is the easiest sell.
28:29
Speaker 3: In the history of sports radio. Here.
28:33
Speaker 2: He came with millions of dollars he did. How long
28:35
Speaker 2: did he end up staying at seven ninety I think
28:37
Speaker 2: it was three or four years, and then he eventually
28:39
Speaker 2: went back, like when the Dolphins went back.
28:41
Speaker 3: I think Joe Rose went back.
28:42
Speaker 1: Like did you lose him because QAM just said we'll
28:45
Speaker 1: open the wallet for you, or like like I can't
28:49
Speaker 1: remember exactly what happened as to why he ended up leaving.
28:53
Speaker 1: I mean he felt more comfortable at QAM obviously, yes,
28:57
Speaker 1: the Shenanigans that I mean, he he really skewed more
29:01
Speaker 1: towards the stuff that we were fighting against. Yes, But
29:04
Speaker 1: I wonder why he actually chose to go. I mean, obviously,
29:07
Speaker 1: if you say the Dolphins done back to five sixty
29:09
Speaker 1: makes sense for him because he was broadcasting or went, yeah,
29:11
Speaker 1: went to five sixty. He was broadcasting the games. They
29:15
Speaker 1: had to have paid him a boatload of money, and
29:17
Speaker 1: I wonder did Joel counter, do you know?
29:19
Speaker 2: I think Joel tried to counter. We wanted to keep
29:21
Speaker 2: Joe for the reasons. I just explained, to have a
29:25
Speaker 2: cash cow like that who's also good at doing radio
29:27
Speaker 2: and a South Florida legend, to have him in the
29:30
Speaker 2: mornings was key for us, and so I'm certain we
29:33
Speaker 2: tried to keep him.
29:34
Speaker 3: But I am telling you that he.
29:35
Speaker 2: Went back a combination of QAM gave him a pile
29:38
Speaker 2: of money.
29:39
Speaker 3: No one made more money off this radio war than
29:41
Speaker 3: Joe Rose.
29:42
Speaker 2: I mean, he parlaid it and leveraged it perfectly. But
29:46
Speaker 2: I believe he went back because we had put him
29:48
Speaker 2: in the booth to do the Dolphin games. That was
29:51
Speaker 2: our decision along with the Dolphins, to put him in
29:53
Speaker 2: the booth. And then when the Dolphins left us and
29:55
Speaker 2: went back to Qam and I believe that's where they
29:58
Speaker 2: went right after Joe Rose had to go. Well, I
30:00
Speaker 2: wanted to go with that.
30:01
Speaker 1: How long did seven ninety last? And I'm not saying
30:06
Speaker 1: as a sports station, because I was working for Odyssey.
30:09
Speaker 1: You weren't even a part of it when seven ninety
30:11
Speaker 1: was really still going on, So it had it had
30:15
Speaker 1: a long run. But how long did seven ninety last
30:19
Speaker 1: as a viable financial entity for Joel?
30:24
Speaker 3: Now?
30:25
Speaker 1: You know, I don't know how much people know about
30:26
Speaker 1: the minutia of it, but Joel was the owner. He
30:30
Speaker 1: was the millionaire that was really funding everything, and at
30:33
Speaker 1: some point he ran out of money because the station
30:36
Speaker 1: expenses were just too great, and I guess the advertising
30:39
Speaker 1: had dried up a little bit, maybe the economics had
30:42
Speaker 1: dried up, and Joel ended up losing control of the
30:45
Speaker 1: station to the people who actually owned the signal, which
30:50
Speaker 1: was Jefferson Pilot at the beginning. It was Lincoln Financial
30:53
Speaker 1: when they took it over. Lincoln Financial media. But how
30:56
Speaker 1: long did it How long did seven ninety exist as
30:59
Speaker 1: Joel's so.
31:01
Speaker 3: It's prime time.
31:02
Speaker 2: I believe it was maybe five or six years with Joel.
31:06
Speaker 2: I could be wrong here. Joel never ran out of money.
31:09
Speaker 2: Joel was tired of losing money, right right, And that's yeah,
31:13
Speaker 2: and that's what happened.
31:13
Speaker 1: So I was going to ask you, did it ever
31:16
Speaker 1: make money? Was the station ever profitable?
31:20
Speaker 3: I want to say, so, think.
31:24
Speaker 2: About this, because we had the Dolphins and that made
31:26
Speaker 2: it nearly impossible for us to be profit Do we.
31:28
Speaker 1: Want to share how much we were paying every year
31:30
Speaker 1: for the Dolphins?
31:31
Speaker 3: Oh? God, it was a lot. It was.
31:32
Speaker 2: It was I want to say north of We had
31:35
Speaker 2: people who had been doing this for a while, who
31:37
Speaker 2: were friends of hours, me and you, and they were like, hey,
31:39
Speaker 2: don't do this, don't do it.
31:40
Speaker 3: Deal. I want to say north of four million.
31:42
Speaker 2: But then you have to factor in all the expenses
31:45
Speaker 2: that go with having the Dolphin broadcast, doing the games,
31:49
Speaker 2: the announcers, all the stuff that comes with having an
31:52
Speaker 2: NFL team on the station, And so I think maybe
31:58
Speaker 2: the year after we got rid of the Dolphins was
32:02
Speaker 2: the year we were headed towards profitability.
32:04
Speaker 3: Believe it or.
32:05
Speaker 2: Not, and the station wasn't good enough financial shit. You
32:10
Speaker 2: have to keep this in mind how people should listen
32:11
Speaker 2: to this, that Dennis Collins was running the radio station
32:15
Speaker 2: and he decided I liked this enough, and I liked
32:18
Speaker 2: the numbers enough, and by numbers I met ratings and sales,
32:22
Speaker 2: that I'm going to keep this thing going, that there
32:24
Speaker 2: is a viable radio station here. I'm not certain if
32:28
Speaker 2: the station ever made money, and I think the Dolphins
32:30
Speaker 2: are the thing that kept us from making money.
32:32
Speaker 1: You remember the conversation that you had with Joel when
32:36
Speaker 1: he said to you, I'm not even aware of this,
32:39
Speaker 1: where he must have said to you, I'm out. I'm
32:41
Speaker 1: not doing this anymore. I'm not going to pay another dime.
32:43
Speaker 1: I can't lose any more money. Like do you remember
32:46
Speaker 1: like going home and telling Abby like it's over. We
32:50
Speaker 1: didn't know at that time that Lincoln Financial was going
32:52
Speaker 1: to keep us running as seven ninety the ticket. They
32:56
Speaker 1: very easily could have kept the name and just went
32:59
Speaker 1: to all syndicate programming. They could have turned it into
33:02
Speaker 1: a Haitian radio station, a Spanish radio station. They could
33:05
Speaker 1: have done anything with it. We didn't know that they
33:07
Speaker 1: were going to keep it as is and pump even
33:10
Speaker 1: more money into it. But do you remember like a
33:13
Speaker 1: singular moment where Joel said to you it's over.
33:17
Speaker 2: I don't remember a singular I don't remember a singular moment.
33:22
Speaker 2: What I do remember is just having a feeling that
33:24
Speaker 2: it was gonna be over soon. And perhaps that's, you know,
33:29
Speaker 2: the first time we missed payroll.
33:32
Speaker 1: I don't recall ever missing payroll, though I unless I was.
33:36
Speaker 2: You didn't miss payroll, and I didn't miss payroll, but
33:39
Speaker 2: other people were missing the yes, and so it was
33:41
Speaker 2: more just a feeling and a sense that this thing
33:44
Speaker 2: and so hawk I had become so in love with
33:46
Speaker 2: what it is that we were doing, so in love
33:48
Speaker 2: with the radio station that what I do remember is
33:50
Speaker 2: having that feeling and having that sense. And I'm certain
33:52
Speaker 2: there were conversations between me and Joel. Joel wasn't trying
33:56
Speaker 2: to keep any secret. Joel kept that thing going longer
33:59
Speaker 2: than I and I give him a ton of credit,
34:01
Speaker 2: Uh kept it going longer than I thought.
34:03
Speaker 3: He were just looking at the at the.
34:04
Speaker 2: Balance sheets with how much the dolphins were costing us.
34:09
Speaker 2: I just remember thinking, man, there's a lot of people
34:14
Speaker 2: that that that have jobs, who I've become friendly with
34:19
Speaker 2: that I want to try to help, you know, save them.
34:21
Speaker 2: And I remember just going right into kind of rescue
34:25
Speaker 2: mode and going to Dennis Collins and seeing if this
34:28
Speaker 2: is something viable, something that he would want to keep going,
34:30
Speaker 2: because I didn't want it to end, uh selfishly, for
34:33
Speaker 2: personal reasons and for everyone else as well.
34:35
Speaker 3: I just didn't want it to end. But I had
34:37
Speaker 3: a sense.
34:39
Speaker 2: I'm trying to like pinpoint an exact conversation, and there
34:42
Speaker 2: was never met with his dad one day and his
34:46
Speaker 2: dad was like, this thing isn't viable if we're going
34:47
Speaker 2: to keep losing money.
34:48
Speaker 1: So you you you were still the GM by the end, right.
34:52
Speaker 3: I was still the GM at the end.
34:54
Speaker 6: Yeah.
34:54
Speaker 3: Yeah.
34:55
Speaker 2: When I handed it over to Dennis, I became just talent.
34:57
Speaker 2: He took over the radio station. I was no longer
34:59
Speaker 2: the GM, so I was just doing the show with
35:01
Speaker 2: Tim Dennis's credit. He loved the numbers, he loved the shows,
35:05
Speaker 2: he loved the station. He saw what it is. We
35:08
Speaker 2: all saw why we were in it with the Dolphins.
35:10
Speaker 2: If you just take this thing out of the equation,
35:13
Speaker 2: we can make money with this radio station.
35:15
Speaker 1: And we did well, you would put together a killer
35:17
Speaker 1: sales staff. If I remember correctly, it was a killer
35:20
Speaker 1: sales staff. And we were super creative with what we
35:24
Speaker 1: were doing. And we were doing so much stuff, you know,
35:27
Speaker 1: out and about and in the community and at big
35:29
Speaker 1: events and creating our own big events. So I'm guessing, obviously,
35:34
Speaker 1: how long did would we end up with the Dolphins?
35:35
Speaker 1: Two seasons?
35:37
Speaker 3: I think we had him three or four seasons, Act
35:38
Speaker 3: three or four seasons.
35:39
Speaker 1: So when they had to write that rights check, that
35:42
Speaker 1: was the killer every year for the radio station.
35:45
Speaker 3: Yeah, every year.
35:46
Speaker 2: I forget exactly how it was built, like if it
35:48
Speaker 2: was done lump one lump payment, did we do it
35:51
Speaker 2: you know monthly? I just remember it being a lot
35:53
Speaker 2: and for a startup radio station, And shame on all
35:55
Speaker 2: of us, Shame on me.
35:56
Speaker 3: Especially I was the GM just not knowing.
35:59
Speaker 2: Okay, you have to pay x amount for the Dolphins
36:03
Speaker 2: just to have the rights, just to be able to
36:05
Speaker 2: air the game, just to be able to use the logos.
36:07
Speaker 2: But there is probably a million to two million dollars
36:10
Speaker 2: on top of the rights fee that you have to
36:11
Speaker 2: pay on an annual basis.
36:13
Speaker 3: Just to produce the games. And so that was in fact,
36:17
Speaker 3: So think about that.
36:18
Speaker 2: Huh, you have an expense on a sports radio station
36:22
Speaker 2: that is costing you six million dollars every single year, and.
36:28
Speaker 3: That's not feasible.
36:29
Speaker 2: It's just not not in by the way, it's why
36:32
Speaker 2: play by play rights kind of were devalued as everyone
36:36
Speaker 2: kind of moved on with sports radio.
36:38
Speaker 3: Everyone started to figure.
36:39
Speaker 2: Out, hey, I'm paying way too much for the New
36:42
Speaker 2: York Yankees to air games at seven o'clock.
36:44
Speaker 3: We can't make money off of this. It's nice to have,
36:47
Speaker 3: but there's no making money.
36:48
Speaker 2: And that's why the other deals that we did later
36:50
Speaker 2: on Panthers Marlins, they started paying us to be on.
36:53
Speaker 3: The radio station. Yeah.
36:55
Speaker 1: Either instead of paying a rights fee where you're paying
36:58
Speaker 1: the team for the rights to bry guess they're games,
37:01
Speaker 1: you would either do a revenue share where it's hey,
37:04
Speaker 1: we'll sell the advertising for your games and we'll split it,
37:07
Speaker 1: but we're not paying you in advance for the games. Or,
37:11
Speaker 1: like you said, a lot of the sports franchises, they
37:13
Speaker 1: need a radio home. They don't want to go without
37:16
Speaker 1: having a radio home, and so they end up paying
37:18
Speaker 1: the radio station. Now, in certain markets, that doesn't happen.
37:22
Speaker 1: New York Chicago. There's still fees to be paid, but
37:25
Speaker 1: not on radio on the radio side, not like they
37:28
Speaker 1: used to be.
37:28
Speaker 3: So think about this Hawk.
37:30
Speaker 2: We paid the Dolphins that much money for the rights
37:33
Speaker 2: to their team, and their team was kind of mediocre
37:36
Speaker 2: at the time, and then the Heat got Lebron and
37:39
Speaker 2: they got weighed and they got Chris Bosh and we
37:42
Speaker 2: didn't pay a penny for it.
37:45
Speaker 1: No, we did, we did, did we?
37:48
Speaker 3: Yeah?
37:49
Speaker 1: I have the contract. You don't realize I was program
37:51
Speaker 1: director at the time.
37:52
Speaker 2: Yeah, But did they eat sell it themselves all the
37:54
Speaker 2: games and stuff?
37:55
Speaker 1: Not the first three seasons. The first three seasons we
37:59
Speaker 1: paid and exorb but that was under Lincoln Financial, right,
38:04
Speaker 1: that wasn't Joel.
38:05
Speaker 2: So Dennis decided to take this off because I got
38:07
Speaker 2: the call at the time from the Heat and I
38:09
Speaker 2: handed that call over to Dennis, and Dennis negotiated and
38:11
Speaker 2: worked out the deal.
38:12
Speaker 1: Yeah, I ended up because I was the program director.
38:15
Speaker 1: I was in on those meetings, and I remember Dennis
38:18
Speaker 1: Colin saying to our friend Jim Fravola, who was running
38:21
Speaker 1: sales along with Howard Davis, saying, are we going to
38:25
Speaker 1: be able to recoup this money? Like I want the
38:28
Speaker 1: heat with Lebron and Wade and Bosh. But are we
38:30
Speaker 1: going to be able to recoup this money, which is
38:32
Speaker 1: the same thing I'm sure you were asked. I mean,
38:34
Speaker 1: anybody in sales is going to figure out a way.
38:37
Speaker 1: Oh yeah, yeah, yeah, we're going to recoup this money.
38:39
Speaker 3: But there were plenty of people.
38:40
Speaker 2: Joel was so competitive that even I and there were
38:42
Speaker 2: plenty of people. And I'm not putting it on Joel
38:45
Speaker 2: by no means because this was just if you know Joel,
38:47
Speaker 2: this was Joel. There were plenty of people internally saint Joel,
38:50
Speaker 2: we don't need the Dolphins, We're gonna be fine without
38:52
Speaker 2: the Dolphins.
38:52
Speaker 3: And Joel was like, I'm fucking getting the Dolphins. Yes.
38:57
Speaker 1: It was that same mentality that led him to rent
39:01
Speaker 1: out the Versace Mansion when the Super Bowl was in town.
39:04
Speaker 1: Like this was Joel did photo shoots. Man, this wasn't
39:09
Speaker 1: a quiet owner.
39:10
Speaker 3: Now, this was a young, good looking real estate mogul. Yep.
39:14
Speaker 1: Yeah, this was a dude trying to make his mark
39:17
Speaker 1: as well in you know, business, and he wanted all
39:22
Speaker 1: the big properties like the Dolphins, like he wanted all
39:26
Speaker 1: that shit. So he even my guess is if you
39:29
Speaker 1: could go back in time and really look at it.
39:32
Speaker 1: I my guess you were hesitant to take on that
39:36
Speaker 1: kind of burden with the Dolphins. My guess is Joel's like,
39:39
Speaker 1: we're doing it.
39:40
Speaker 5: No.
39:40
Speaker 2: It made me nervous then it still makes me queazy
39:43
Speaker 2: now just thinking about it. But certainly that's and we
39:46
Speaker 2: were a startup station. I didn't want to take on
39:48
Speaker 2: the Dolphins. It was so enormous that it was not
39:51
Speaker 2: something that I wanted to take on, certainly not at
39:54
Speaker 2: that price. And we had good people advising us, and
39:56
Speaker 2: those people were saying, hey, don't do this deal. It
39:58
Speaker 2: is not a good deal. People that I trust, and
40:01
Speaker 2: I would bring that to Joel. And just when Joel
40:03
Speaker 2: wanted something, he wanted something hock and so he was like,
40:06
Speaker 2: figure it out. He called me partsy figure it out, Partsy.
40:11
Speaker 1: Oh, because you were his partner.
40:12
Speaker 3: Nickname for partner, yes.
40:14
Speaker 1: Pardsy about that a terrible nickname.
40:16
Speaker 3: Was it was awful, but figure out.
40:18
Speaker 1: Speaking of that, so I apologize to listeners who wanted
40:21
Speaker 1: to laugh and hear the shula blowing up the bathroom
40:24
Speaker 1: at Shula story. This was very radio e which sometimes
40:28
Speaker 1: you do a radio show and you go, hey, this
40:30
Speaker 1: was a little sportsy, but it just happened. We needed
40:33
Speaker 1: to break down Paul Laduka and Brad Penny, like, yes,
40:36
Speaker 1: sometimes you can't be all things to everyone, but there
40:39
Speaker 1: are so many people who are interested in the history
40:42
Speaker 1: of seven ninety the ticket that I get these requests
40:46
Speaker 1: all the time, and it's like, we'll talk about I
40:48
Speaker 1: got a request. Can you talk about Steve White? It says, Hack,
40:53
Speaker 1: big fan. Since I was a student at UM and
40:55
Speaker 1: your lead in was Mini in the mid Day that
40:58
Speaker 1: was Craig min Orvini was a regular at Dania Highley's.
41:03
Speaker 1: Still have my stugottscot wax t shirt through two days.
41:08
Speaker 1: Hck your current radio show. I'm still a listener, says
41:12
Speaker 1: People are covering the relevant radio show questions, but I
41:17
Speaker 1: have a South Florida radio question. Can you shed more
41:20
Speaker 1: light on Steve White? For years, I believe Ginoterretta was
41:25
Speaker 1: boring doing the having to share a show with Steve White.
41:28
Speaker 1: Then thanks to your show, we learned that GINO is
41:31
Speaker 1: very funny and very interesting, very insightful. People know some
41:35
Speaker 1: of the backstories, and if you ask a Steve White question,
41:38
Speaker 1: like you know some of the backstories of seven ninety
41:40
Speaker 1: The Ticket. I'm not going to get into it here
41:42
Speaker 1: because we got to wrap it up anyway. But in
41:45
Speaker 1: all honesty, some people are interested in these stories, like
41:50
Speaker 1: the history and the negotiating of the dolphins' rights and
41:54
Speaker 1: how it ended up really being the death knell for
41:57
Speaker 1: seven ninety the Ticket in its first in Carnation, and
42:01
Speaker 1: I know some people want to just listen and hear
42:03
Speaker 1: the blowing up Shula's bathroom story, and we'll get we'll
42:05
Speaker 1: get into we will get into that.
42:07
Speaker 2: This was way too serious. So you dragged me down.
42:10
Speaker 2: You dragged me down that I dragged Dan down in
42:13
Speaker 2: that first.
42:14
Speaker 1: Sometimes it happens, but it reminds me a couple of things.
42:19
Speaker 1: So if you want a cameo from me and Stu Gotts,
42:23
Speaker 1: go to cameo search Mark Hackman. You can order a
42:25
Speaker 1: cameo for us because we're getting together in the next
42:27
Speaker 1: couple of days. Go to Dec eighty four on Atlantic
42:30
Speaker 1: Avenue in Delray Beach or Burton Max's in Delray Beach
42:34
Speaker 1: as well. Ask for Buddha if you're at Burton Max's.
42:37
Speaker 1: But I implemented a new finish to the show last episode,
42:41
Speaker 1: do you recall, no, you have to name three athlete
42:45
Speaker 1: nicknames before we're able to sign off. I like this.
42:50
Speaker 3: Who oh god, here we go.
42:53
Speaker 1: Trying to make them easy. So we're here all day.
42:56
Speaker 1: Who is the Minister of Defense?
42:59
Speaker 3: Reggie Reggie White, You've got you're doing.
43:02
Speaker 2: An opposite though it's usually Reggie White, and I say
43:04
Speaker 2: Minister of Defense.
43:05
Speaker 1: And oh, you're right, Okay, let me start it over.
43:07
Speaker 1: Let me start it.
43:08
Speaker 3: Who is the Minister of Defense?
43:10
Speaker 1: Let me let me start it over. I got a Rose,
43:14
Speaker 1: Pete Rose, Charlie Hustle, Calvin Johnson, Megatron, George Gervin, the Iceman.
43:26
Speaker 1: We'll talk to you next episode with Stu Gotts and
43:32
Speaker 1: Hawkman