Latest / Money And Wealth With John Hope Bryant / Money & Wealth: w/ CEO & Founder of Shopify, Tobi Lutke

Transcript

Money & Wealth: w/ CEO & Founder of Shopify, Tobi Lutke · Money And Wealth With John Hope Bryant

• 0:00
  Speaker 1: Welcome the Money in Wealth with John O'Bryant, a production
• 0:03
  Speaker 1: of The Black Effect Podcast Network and iHeartRadio. Hey, hey,
• 0:15
  Speaker 1: John O'Brien, I'm here, my brother from another mother, my
• 0:17
  Speaker 1: friend Toby looking. Now you know Toby from Shopify. He's
• 0:22
  Speaker 1: a founder and he's done an incredible job with that company.
• 0:25
  Speaker 1: It's amazing, and we're honing to be a partner with
• 0:28
  Speaker 1: him and operation which has created almost a half million
• 0:33
  Speaker 1: created nurture supported almost a half million businesses. That's not
• 0:37
  Speaker 1: what we're here today. If you hear that racket in
• 0:40
  Speaker 1: the background, those are race cars and it's an attentional noise.
• 0:45
  Speaker 1: It doesn't bother us. We actually like it. It's very
• 0:47
  Speaker 1: calm and coincidence is God's way. Many anonymous it's and
• 0:53
  Speaker 1: Andrew Young quote. I didn't know he raced. He didn't
• 0:57
  Speaker 1: know that. I have a racing license and he's a
• 1:00
  Speaker 1: real racer. I'm I'm working at it, but I've run
• 1:03
  Speaker 1: a couple of races, club racing things like that in
• 1:06
  Speaker 1: Europe and Africa or whatever. But this guy is a
• 1:09
  Speaker 1: real legit race car driver and he just killed it
• 1:13
  Speaker 1: here at wrote Atlanta for Petite Lemon, and I was like,
• 1:16
  Speaker 1: we gotta get the we gotta get the audience to
• 1:19
  Speaker 1: understand the magic of this, and we're gonna show you
• 1:22
  Speaker 1: on track and show some of that cool footage. My
• 1:25
  Speaker 1: man is killing the game. But if people don't really
• 1:28
  Speaker 1: understand motorsports one, it is one of the most stressful
• 1:33
  Speaker 1: or you use every party your bodies, one of the
• 1:36
  Speaker 1: one of the most energized sports in the world, and
• 1:40
  Speaker 1: one of the top four or five where you use every.
• 1:42
  Speaker 2: Party of hysic.
• 1:44
  Speaker 3: It's mental to challenge endurance racing specifically, it's like, I mean,
• 1:49
  Speaker 3: it's unlike anything else I do. I've never owned anything
• 1:53
  Speaker 3: like that, but I love it.
• 1:55
  Speaker 2: It's it's also.
• 1:57
  Speaker 3: As a it's a it's like every race team is
• 2:01
  Speaker 3: a small business and like no one, no one at
• 2:06
  Speaker 3: a track there against their wealth. It's everyone is passionate.
• 2:11
  Speaker 3: It's incredible.
• 2:12
  Speaker 2: It's like so often but you like, you talk with
• 2:14
  Speaker 2: any of the mechanics.
• 2:16
  Speaker 3: About any detail of a car, and they can, They
• 2:20
  Speaker 3: will be able to spend hours and hours and hours
• 2:23
  Speaker 3: talking about part They will eventually become all sorts of
• 2:27
  Speaker 3: philosophical about the particular part.
• 2:29
  Speaker 2: It's just like it's it's this one.
• 2:31
  Speaker 3: It's wonderful to be surrounded by people who give a
• 2:33
  Speaker 3: ship and really really really.
• 2:35
  Speaker 2: Put here, giving a ship and care into a product
• 2:39
  Speaker 2: of any sorts.
• 2:39
  Speaker 3: And at a race track, it's it's it's all like this,
• 2:43
  Speaker 3: especially about amazing events like.
• 2:46
  Speaker 1: AECH and when when Toby comes here, when I go
• 2:48
  Speaker 1: to a track, we're no longer the CEO or the
• 2:52
  Speaker 1: founder or this or that. We're both founders of organizations.
• 2:55
  Speaker 1: We're just race card exactly, and we just want respect that.
• 2:58
  Speaker 1: And what Toby got out of the car, he had
• 3:01
  Speaker 1: a situation. Don't worry, Fianna. He was safe. He had
• 3:05
  Speaker 1: a situa. We had a situation. So another car in
• 3:07
  Speaker 1: front of him, he who knew very well, and he
• 3:08
  Speaker 1: lost a couple of seconds on whatever, which irritates us
• 3:11
  Speaker 1: when it happens. But when he got himself composed for
• 3:15
  Speaker 1: a minute, he's like, damn, it was great. That was
• 3:19
  Speaker 1: so much fun.
• 3:19
  Speaker 3: Right, I'm out there and I just like like, I'm like,
• 3:23
  Speaker 3: I can't.
• 3:24
  Speaker 2: Even believe you get to do this, this is even possible.
• 3:27
  Speaker 3: It's it's I mean, especially this is a very storied
• 3:31
  Speaker 3: race here for decades, and and they have fifty two
• 3:37
  Speaker 3: different cars.
• 3:38
  Speaker 2: There's free races at the.
• 3:39
  Speaker 1: Same time in the same three different three different races,
• 3:43
  Speaker 1: get inside the same race, and it's.
• 3:45
  Speaker 2: A ten hour race, three drivers to car, and.
• 3:50
  Speaker 1: He just did three stints, which means forty five minutes
• 3:52
  Speaker 1: times three. And he thought, and he sat up with
• 3:55
  Speaker 1: the radio that he thought it was like he felt
• 3:57
  Speaker 1: like it was just fifty minutes. And he dropped five
• 3:59
  Speaker 1: pounds by the way cash.
• 4:01
  Speaker 3: So I asked, uh, a race contract, have I radio
• 4:05
  Speaker 3: connection right like a button on the steering wheel, and
• 4:06
  Speaker 3: hit back and talked to them, and I asked how
• 4:10
  Speaker 3: much driving time I've done?
• 4:11
  Speaker 2: Because every driver.
• 4:12
  Speaker 3: Asked a minimum of I think two and a half hours,
• 4:16
  Speaker 3: and they told me twenty minutes. I'm like, God, damn it,
• 4:20
  Speaker 3: that like just clearly this fed longer, like this is
• 4:22
  Speaker 3: this is hard. I didn't we have liked And then
• 4:26
  Speaker 3: like I asked again, how much driving time have I done?
• 4:29
  Speaker 2: It's like, turns out it's twenty.
• 4:32
  Speaker 3: I was already in it for two hours ten, So
• 4:35
  Speaker 3: it's twenty minutes for.
• 4:36
  Speaker 2: Minimum driving time, right, And I just didn't.
• 4:41
  Speaker 3: Like, I couldn't believe it because it just felt like,
• 4:43
  Speaker 3: I mean, it felt like forty minutes.
• 4:45
  Speaker 1: That's why I felt like and I notice everybody we
• 4:48
  Speaker 1: have said a thing about speed, well nothing about going fast.
• 4:53
  Speaker 1: It is uh for people like Toby and myself where
• 4:57
  Speaker 1: we are multitasking, multi thinking. We can do four things
• 5:00
  Speaker 1: at the same time. Golf. I mean, there's nothing wrong golf,
• 5:04
  Speaker 1: golf school. But we would get distracted, we'd be on
• 5:07
  Speaker 1: our phones, might be you know, we be cut. This
• 5:10
  Speaker 1: feels whatever. You cannot focus on something else on this race.
• 5:14
  Speaker 1: When you're in a race car, it is, it takes risks,
• 5:18
  Speaker 1: it demands respect. I've never said this to him, but
• 5:22
  Speaker 1: I'm gonna say if it resonates when I'm in a
• 5:24
  Speaker 1: race car, it's like Buddhism at one hundred and sixty
• 5:27
  Speaker 1: miles an hour.
• 5:28
  Speaker 2: That's exactly right, that's fun, it's centers. It's just I mean,
• 5:34
  Speaker 2: I also find it as everything else.
• 5:37
  Speaker 3: That people do at the top level, right, like it's
• 5:40
  Speaker 3: it does fear into the philosophical I just find this
• 5:44
  Speaker 3: always happens, like it's just like things that you're doing racing,
• 5:48
  Speaker 3: like better genuinely good life advices. So like basically you
• 5:53
  Speaker 3: can like you can't win a race in the first corner,
• 5:57
  Speaker 3: but you can lose it.
• 5:59
  Speaker 1: Mm hmm.
• 6:00
  Speaker 3: That's pretty good. That's pretty good matter for life. Yeah, absolutely,
• 6:04
  Speaker 3: it's like just figure out what matters. I also just
• 6:08
  Speaker 3: find like I mean, at the end of the day
• 6:12
  Speaker 3: we drive these.
• 6:13
  Speaker 2: The more prototype cars.
• 6:15
  Speaker 1: And MP tools and either downforce cars. You they look
• 6:19
  Speaker 1: like spaceships to you. Basically it looks.
• 6:21
  Speaker 2: A bit different from a car on the street. If
• 6:24
  Speaker 2: you've seen.
• 6:25
  Speaker 1: Them, are.
• 6:29
  Speaker 3: And I mean those cars at the end of the
• 6:33
  Speaker 3: day connected to the ground with like four plane card
• 6:37
  Speaker 3: sized patches of rubber. That's that's an entire connect connection
• 6:41
  Speaker 3: to planet Earth.
• 6:41
  Speaker 2: You have and and.
• 6:44
  Speaker 3: You are trying like there is amount of resistance that
• 6:49
  Speaker 3: you can invest in driving forward, growing laterally sideways, steer wheel.
• 6:56
  Speaker 2: But there's like racing cars different from a normal car.
• 7:00
  Speaker 2: Where like a normal car, so it.
• 7:01
  Speaker 3: Starts when you get to the limit and you ask
• 7:05
  Speaker 3: much of it, you will start feeling this a race car,
• 7:07
  Speaker 3: Sta stays poort, they are planted, they go.
• 7:10
  Speaker 2: It's it's not the has my power that's so crazy
• 7:15
  Speaker 2: in these cars.
• 7:16
  Speaker 3: It's actually the one hundred and thirty going to a
• 7:19
  Speaker 3: turn like we like it's this four and a half
• 7:21
  Speaker 3: geesus of like that's pulling you sideways.
• 7:27
  Speaker 1: Rod is going that way and you're going your body's
• 7:29
  Speaker 1: going yeah.
• 7:30
  Speaker 3: And you have to like just now, that downforce will
• 7:33
  Speaker 3: push you, like your car could drive on a ceiling
• 7:35
  Speaker 3: if it wanted to, Like it's that much downforce. And
• 7:38
  Speaker 3: here wrote Atlanta, you have to throw it into two
• 7:40
  Speaker 3: and one and you basically have to go full throttle
• 7:45
  Speaker 3: and any normal reality the car would actually like you're
• 7:50
  Speaker 3: you're driving at a wall, except that there's a hill
• 7:53
  Speaker 3: and a compression and that cauts even more stick and
• 7:57
  Speaker 3: then it grips and a car takes it, and you
• 7:59
  Speaker 3: just have to believe that that's happening.
• 8:02
  Speaker 1: Physics, physics, financial literacy, really of course math, spirituality. It's
• 8:10
  Speaker 1: it's look, you may not believe in God, but you
• 8:13
  Speaker 1: praying the God when you find God the cockpit. So faith, physics, math, technology,
• 8:22
  Speaker 1: attention attention focus strategy. That's a strategy in it multitasking,
• 8:30
  Speaker 1: it's also predictive of it.
• 8:31
  Speaker 3: You need to understand what everyone knows around your doors,
• 8:34
  Speaker 3: like so you need to like you need to learn
• 8:37
  Speaker 3: about other people. It actually helps them lot getting to
• 8:40
  Speaker 3: know of other drivers because you know who's in the
• 8:42
  Speaker 3: cars around you, and you know what they're like.
• 8:44
  Speaker 2: Are they more aggressive?
• 8:45
  Speaker 3: They you know, like doing player long games and.
• 8:50
  Speaker 2: Yeah, it's actually community.
• 8:52
  Speaker 1: It's a community. Yeah. And and the only race in
• 8:56
  Speaker 1: racing is racing. You put them on. Nobody knows what ethnicity,
• 9:02
  Speaker 1: what what gender you are? Are you a good driver?
• 9:05
  Speaker 1: Are you not? Are you are? Do people look at
• 9:08
  Speaker 1: you and say, let's stay away from that guy or not?
• 9:10
  Speaker 1: Your reputation and you're interconnected, You're you're you're you're dependent
• 9:15
  Speaker 1: in some ways. You depend in some ways on your
• 9:17
  Speaker 1: team mechanics, those four patches of rubber, those tires are
• 9:22
  Speaker 1: I mean, you think about this like you gotta be
• 9:26
  Speaker 1: you gotta be one with the car. Like you're feeling
• 9:28
  Speaker 1: in your butt, you're filling the road, You're filling the pedals,
• 9:32
  Speaker 1: You're feeling the gearing. You're hearing the gearing the engines.
• 9:35
  Speaker 1: When when the ship win, the break the g forces all.
• 9:40
  Speaker 2: That uh which is the.
• 9:42
  Speaker 1: Lateral uh pressure. You hear about those in player planes.
• 9:47
  Speaker 1: You don't hear about the race cars, but they're very
• 9:49
  Speaker 1: same philosophies. The said you can turn the car upside
• 9:51
  Speaker 1: down and you know, stickle on the sea level. It
• 9:53
  Speaker 1: is very spiritual. I get out of a race car
• 9:55
  Speaker 1: and I just feel so and you were you were
• 9:59
  Speaker 1: an entire vacation.
• 10:00
  Speaker 4: Yeah, it's an entire vacation has all elements in it.
• 10:14
  Speaker 4: I mean it's clear enough for everyone.
• 10:15
  Speaker 3: But like I I, I just love it's like it's
• 10:17
  Speaker 3: it's one of the greatest hobbies. Also just because I mean,
• 10:20
  Speaker 3: this is the most wonderful thing about it doing spacing.
• 10:24
  Speaker 3: There's a like system there, like I'm a bronze driver,
• 10:28
  Speaker 3: which means I'm.
• 10:29
  Speaker 2: Sort of a pro am.
• 10:31
  Speaker 1: It means he's very very good. He's no punk, he's
• 10:33
  Speaker 1: a very good driver pro essentially a pro as much
• 10:36
  Speaker 1: of as much of a pro as an amateur can be.
• 10:39
  Speaker 1: Who's running a copy?
• 10:42
  Speaker 3: What what trying? Right, I'm trying to trying to do that. Yes,
• 10:47
  Speaker 3: in my good labs and.
• 10:49
  Speaker 1: We're going to show your laps.
• 10:50
  Speaker 3: So don't worry other people. I'm sharing the cover, you know.
• 10:56
  Speaker 3: David Hannam my hands and silver driver. He's been a
• 10:58
  Speaker 3: silver he's been He's done the twenty four urs for
• 11:01
  Speaker 3: more twelve fourteen times.
• 11:04
  Speaker 2: Silver.
• 11:05
  Speaker 3: The driver is like extremely accomplished. Like again, when you
• 11:09
  Speaker 3: when you win too much, great way upgrade youo. So
• 11:11
  Speaker 3: so you have your bronze in the ground is silver
• 11:14
  Speaker 3: and then the gold.
• 11:15
  Speaker 2: Is a professional money. Platinum is the highest.
• 11:17
  Speaker 3: Platinum is like the Formula one guys, And so we
• 11:20
  Speaker 3: can have a gold or platinum in our car.
• 11:23
  Speaker 2: And so it's it's a spot. We are team members.
• 11:25
  Speaker 2: Like it's not like.
• 11:28
  Speaker 3: If you hear about Formula one, they have two cars
• 11:31
  Speaker 3: and the two teammates actually are the biggest competitors. They're
• 11:34
  Speaker 3: only the same. In doance racing, we are switching. We
• 11:37
  Speaker 3: are doing driver switches.
• 11:38
  Speaker 2: Text us nineteen seconds to switch a driver.
• 11:41
  Speaker 1: There's another teammates on the on the road right now.
• 11:45
  Speaker 3: The race is still another what is it? Yeah, hey, yeah,
• 11:48
  Speaker 3: it's gonna get dark. So this story Atlanta is so
• 11:52
  Speaker 3: it's it's it gets really dark. Ye I've done dark
• 11:54
  Speaker 3: testing because happy driver has to do at least four
• 11:57
  Speaker 3: laps in the dark here to be allowed to go.
• 11:59
  Speaker 2: And it's like that's a cool experience. But I'm like,
• 12:05
  Speaker 2: I'm like, just like, luckily this track has been.
• 12:07
  Speaker 3: Here since the early eighties or like seventies. No one's
• 12:11
  Speaker 3: gonna remove the track behind this corner. But I have
• 12:14
  Speaker 3: no possibility of seeing it. I just have to believe.
• 12:18
  Speaker 3: I have to believe it's still there, and no one's
• 12:21
  Speaker 3: fun that's also right in front of right and lost
• 12:24
  Speaker 3: lost the power and over lights. So so anyway, like
• 12:28
  Speaker 3: this is kind of stuff that happens in racing, and
• 12:30
  Speaker 3: you do it with good class pros all about jows
• 12:33
  Speaker 3: like on every race many times, and like so it's
• 12:37
  Speaker 3: it's wonderful to do us a hobby sport.
• 12:40
  Speaker 2: With pros together and.
• 12:43
  Speaker 3: Just because he'll learned so quickly and everyone's there to
• 12:46
  Speaker 3: you know, help the bronze is to get faster because
• 12:49
  Speaker 3: having a fast bronze helps you a lots and biscuits and.
• 12:51
  Speaker 1: So you're wonderfu a bronze and a silver and a
• 12:54
  Speaker 1: silver is the team. And how does this make make
• 13:00
  Speaker 1: you better in your family? How does it make you
• 13:04
  Speaker 1: better in your business? For people who think that we
• 13:07
  Speaker 1: are like, why would you do that? You know, I
• 13:10
  Speaker 1: know why I do it, but why does it make
• 13:13
  Speaker 1: you better? I think?
• 13:15
  Speaker 3: I mean, I've learned a lot from from from from racing.
• 13:19
  Speaker 2: I like, I mean, obviously I would do it without
• 13:22
  Speaker 2: any of these kind of things.
• 13:23
  Speaker 3: But there's like I just find whenever you get in
• 13:26
  Speaker 3: contact and study anything that humans do at at a
• 13:32
  Speaker 3: crazy level, you just find either a new versions of
• 13:37
  Speaker 3: the same lessons that you've already learned in other ways
• 13:40
  Speaker 3: that sort of flash out of the picture will come
• 13:43
  Speaker 3: across like completely new new ideas. I'm honestly, I personally,
• 13:47
  Speaker 3: I'm incredibly you run a tech company, so I thought
• 13:52
  Speaker 3: we were really really you know, data driven and excellent
• 13:55
  Speaker 3: at this kind of thing. And then I joined the
• 13:58
  Speaker 3: professional racing team and the way they study the car,
• 14:03
  Speaker 3: the telemetry that they have, there's I mean there's like
• 14:07
  Speaker 3: six engineers looking at swiggly lines on screens to just
• 14:10
  Speaker 3: figure out how the car is doing and give feedback
• 14:14
  Speaker 3: and monitor everything. And like this sort of immediacy of
• 14:17
  Speaker 3: like feedback is I went to one of my teams saying, hey,
• 14:21
  Speaker 3: come to the next race, have a look at how
• 14:23
  Speaker 3: this you need this for shop?
• 14:25
  Speaker 2: This is exactly how he should run the.
• 14:27
  Speaker 1: Company, right, immediate feedback, immediately, like.
• 14:30
  Speaker 3: Just make it visceral, like like like latency makes everything
• 14:34
  Speaker 3: so hard to relate to, right, Just like this is
• 14:37
  Speaker 3: a small example, but also just like how things are organized,
• 14:40
  Speaker 3: how clear the jobs are by everyone. There's like one
• 14:43
  Speaker 3: engineer who owns the front of a car and one
• 14:44
  Speaker 3: engineer who owns back of a car, and then there's
• 14:48
  Speaker 3: one major race engineer.
• 14:49
  Speaker 2: Who makes it.
• 14:50
  Speaker 3: It's it's everyone has their has their role, and texting
• 14:54
  Speaker 3: bright their role. And I think all of this is inspiring,
• 14:58
  Speaker 3: so so and all of this is RELI.
• 15:01
  Speaker 1: And it probably makes you nicer when you get home.
• 15:05
  Speaker 1: We will we won't ask me all to that later.
• 15:07
  Speaker 1: I know. She changed her like, yeah, go to the
• 15:09
  Speaker 1: track for me.
• 15:11
  Speaker 2: Uh.
• 15:15
  Speaker 1: I always thought I was real. I always thought, but
• 15:18
  Speaker 1: because I was so different from everybody else around me,
• 15:21
  Speaker 1: my version of real, I'm like, Okay, well maybe I'm
• 15:23
  Speaker 1: just wrong in my version of real. I didn't like BS.
• 15:26
  Speaker 1: I like stripping away the BS into what's real. When
• 15:29
  Speaker 1: I got into a race car, I thought I understood
• 15:31
  Speaker 1: the philosophy of life. But when I got into a
• 15:34
  Speaker 1: race car, it challenged me in ways. That was like
• 15:37
  Speaker 1: when I was when I was struggling as a kid.
• 15:39
  Speaker 1: Like it was you can't play around in a race car.
• 15:42
  Speaker 1: You can't mess around. It doesn't care who you are,
• 15:45
  Speaker 1: your reputation, you're net worth, your none of that matters.
• 15:48
  Speaker 1: So you get out of it, You're like, maybe I
• 15:51
  Speaker 1: am who I think I am because I just did that,
• 15:56
  Speaker 1: and you can't fake that. It calms it strips away
• 16:00
  Speaker 1: all the stuff is not it's very authentic.
• 16:03
  Speaker 3: It is authatic. It's and nothing. Everything is real and nothing.
• 16:09
  Speaker 3: Nothing is a lie, you know, Just like there is
• 16:13
  Speaker 3: a theoretical best lab time out there, it's completely impossible
• 16:21
  Speaker 3: for human to reach it, and it's your actual lab time.
• 16:26
  Speaker 3: The difference between bad lab time and your lab time
• 16:30
  Speaker 3: is the sum total of all your little inadequacies. And
• 16:34
  Speaker 3: and but then the next lap starts one minute fourteen
• 16:39
  Speaker 3: after the previous one.
• 16:41
  Speaker 2: Starts, and then you have another shot.
• 16:43
  Speaker 3: At it, and it's like you will find micro improvements.
• 16:49
  Speaker 3: You you just learn, learn to get better. It's like
• 16:52
  Speaker 3: I honestly, like, I mean, I'm like a lot of drivers.
• 16:58
  Speaker 2: Really really really just like I want.
• 17:00
  Speaker 3: To win, which I totally respect, I feel like compete
• 17:05
  Speaker 3: against I.
• 17:07
  Speaker 2: I to me, drivers are actually kind of.
• 17:10
  Speaker 3: Obstacles, that's right, that's right, and they make it more interesting.
• 17:13
  Speaker 3: But like I just want to do a really good
• 17:15
  Speaker 3: job because I I'm part of a team and like I,
• 17:17
  Speaker 3: you know, everyone there is relying on what I'm doing
• 17:20
  Speaker 3: in the car, and I have to deliver bring the
• 17:23
  Speaker 3: car functioning car ideally at a good place in the
• 17:27
  Speaker 3: race to my court drivers. And then they do their thing,
• 17:31
  Speaker 3: and then I will hop into the car again and
• 17:35
  Speaker 3: do it again and again be together.
• 17:38
  Speaker 2: And this is.
• 17:38
  Speaker 1: Brimmers went a business management team, board, directors, shareholders, customers,
• 17:44
  Speaker 1: very much like everybody, you know what we want to deliver,
• 17:46
  Speaker 1: we want to bring it back and something else again.
• 17:48
  Speaker 1: We never talked about this. For me, it's not about
• 17:51
  Speaker 1: going fast or about the competitor smooth.
• 17:53
  Speaker 3: It's fast exactly, yeah, it's it's not like just throwing
• 17:57
  Speaker 3: in the run smooth as fast this. I don't know
• 18:00
  Speaker 3: if that makes sense, but you only have like I mean, you.
• 18:05
  Speaker 2: You have a frontle, you have a break usually use
• 18:08
  Speaker 2: your two legs for voice, and then you have a
• 18:10
  Speaker 2: steering bell.
• 18:11
  Speaker 1: Yeah are you saying yeah?
• 18:13
  Speaker 3: So like that also that's just as fast like the
• 18:18
  Speaker 3: the steering wheel that goes like this and this. That's
• 18:21
  Speaker 3: it like it's it's I mean, it couldn't be uh simpler,
• 18:28
  Speaker 3: but that makes it not easy, right, and it just tells.
• 18:31
  Speaker 2: You how far you like, Like, there's no like.
• 18:36
  Speaker 3: Simplicity and h and difficulty are completely uncorrelated. In fact,
• 18:42
  Speaker 3: usually simplicity allows people to get like to to to
• 18:46
  Speaker 3: to reach further because it's this is not a lot
• 18:49
  Speaker 3: of pedal inputs like like the trade like afterwards if
• 18:51
  Speaker 3: then your view, there's a video, here's my what like
• 18:54
  Speaker 3: the break, how much brake pedal was pushed, Here's how
• 18:57
  Speaker 3: much front was pushed, and you know what the steering
• 19:01
  Speaker 3: angle was right, and we look for relapse and then
• 19:04
  Speaker 3: overlay someone else's maybe a poor.
• 19:06
  Speaker 2: Driver's lap and it trust you. Okay, yeah you could
• 19:09
  Speaker 2: have actually.
• 19:11
  Speaker 3: Break a little bit later, a little bit harder you trace,
• 19:14
  Speaker 3: but it be different and then you just learn and
• 19:16
  Speaker 3: you go out and try it again and you improve,
• 19:18
  Speaker 3: and I just think it's really really fun and also
• 19:22
  Speaker 3: like it's fun to be better stuff, and it's really
• 19:25
  Speaker 3: really fun to get better at stuff that's right. And
• 19:28
  Speaker 3: so yeah, you get to do this every every weekend.
• 19:31
  Speaker 3: Every time you get to Paul Newman.
• 19:33
  Speaker 1: Who is a bit of an inspiration from Toby and I.
• 19:37
  Speaker 1: You know it as a famous actor, some of you do.
• 19:39
  Speaker 1: He was actually he was most proud of being a
• 19:42
  Speaker 1: race car driver, and he started racing at fifty basically
• 19:48
  Speaker 1: I did. And he won his last race in eighty
• 19:51
  Speaker 1: two or eighty three, and he was an hourly good
• 19:54
  Speaker 1: but he started out.
• 19:54
  Speaker 2: Knowing not good in eighty three when he wor.
• 19:57
  Speaker 1: Eighty three yes, which like streen cray, it's incredible, incredible,
• 20:02
  Speaker 1: and uh, he said. It was this great quote when
• 20:06
  Speaker 1: they asked why do you do auto racing, he said,
• 20:08
  Speaker 1: it's the only sport I was ever elegant at. I
• 20:11
  Speaker 1: wasn't great at basketball. I wasn't I was a tackling
• 20:13
  Speaker 1: dummy in a football whatever. But I feel elegant. And
• 20:19
  Speaker 1: it's for all stuff we've already said. But it is
• 20:22
  Speaker 1: quite fascinating and it's amazing, and it's underrated. It is
• 20:26
  Speaker 1: his own world. And she said, each one of these
• 20:28
  Speaker 1: financial finishing literacy that point, each one of these trailers,
• 20:32
  Speaker 1: you see, it's his own l C liability, corporate insurance.
• 20:36
  Speaker 1: It has profit profit laws, balance sheet income statements, sponsors,
• 20:41
  Speaker 1: it has assets.
• 20:43
  Speaker 3: Cumans pots, supply chains, technology, absolutely everything. And every team
• 20:49
  Speaker 3: is trying to find the next thing. There's a lot
• 20:51
  Speaker 3: of innovation in there. Like the teams that do best,
• 20:54
  Speaker 3: other teams that have the type of race engineers that
• 20:57
  Speaker 3: never settle, and like people who are not motivated again
• 21:01
  Speaker 3: by just looking good in comparison to the others, or
• 21:06
  Speaker 3: like being in the field. It's the ones with drivings
• 21:10
  Speaker 3: further that end up doing it like the ones who
• 21:12
  Speaker 3: are intrinsically motivated, which is like try to build a
• 21:15
  Speaker 3: perfect car for the work because cars are ba is
• 21:18
  Speaker 3: complicatedly set up right like theres entire bood people getting
• 21:21
  Speaker 3: dive into on setups.
• 21:23
  Speaker 2: But suffice to say that like innovation is a big
• 21:26
  Speaker 2: part of that.
• 21:26
  Speaker 3: Creativity is a big part of figure outside of the
• 21:29
  Speaker 3: boxes is a big part of it.
• 21:30
  Speaker 2: There's a world book that exists.
• 21:33
  Speaker 3: And in most of industry the engineers are there to
• 21:39
  Speaker 3: look at the specifications and build something that conforms to
• 21:43
  Speaker 3: the specifications. And hospital job in racing is it's the
• 21:47
  Speaker 3: one there. It's a competition between the specification.
• 21:52
  Speaker 2: And the engineer. It's the engineer, like it's the type.
• 21:56
  Speaker 3: It's a rare type of engineer that likes to break rules,
• 22:00
  Speaker 3: will find find ways how to stretch for rules. And
• 22:03
  Speaker 3: there's you know Formula one as well, in like has a.
• 22:07
  Speaker 2: Long document history where's Adrian Luis built many.
• 22:10
  Speaker 3: Of the best casts in the worlds and like Senner's
• 22:14
  Speaker 3: McLaren and Brazil exactly and and and best up and
• 22:21
  Speaker 3: uh recently winning cars.
• 22:24
  Speaker 2: And he wrote a book how to Build a Car,
• 22:26
  Speaker 2: which I recommend.
• 22:28
  Speaker 3: It's it's just the story of someone who takes the
• 22:32
  Speaker 3: new formula and it's called formula one. It's like takes
• 22:35
  Speaker 3: for six out pages, was still college with the drawing
• 22:38
  Speaker 3: board and starts drawing parts.
• 22:40
  Speaker 2: But he thinks do the best job. And so I
• 22:45
  Speaker 2: mean that is like eracing has all sorts of interesting
• 22:49
  Speaker 2: characters in it.
• 22:50
  Speaker 3: It's a it's a niche for ah lots of types
• 22:55
  Speaker 3: of people who I don't know where else it would
• 22:57
  Speaker 3: be kind of people who like, they've broken the car
• 23:01
  Speaker 3: and then if I don't, they talked to friends about car,
• 23:04
  Speaker 3: and then they drive home in their car and then
• 23:07
  Speaker 3: probably meet some friends of what bes to talk about
• 23:09
  Speaker 3: cars and watch the race, and then go in the
• 23:11
  Speaker 3: shop and broke.
• 23:12
  Speaker 2: On their product car.
• 23:13
  Speaker 3: It's all that right, and it's it's also wonderful to
• 23:17
  Speaker 3: support that kind of who really deep desire that something
• 23:21
  Speaker 3: like this is possible.
• 23:22
  Speaker 1: Yes, yes, you've got for Savin who sees his fashion
• 23:36
  Speaker 1: or his his artwork in the car. You've got Lewis
• 23:39
  Speaker 1: Hamilton who sees fashion, uh design, really designing the car
• 23:46
  Speaker 1: and designing the world. And they're both great drivers, just
• 23:49
  Speaker 1: different styles and and different approaches.
• 23:52
  Speaker 2: It's increasingly real fashion usually like on the festival. He's
• 23:56
  Speaker 2: doing really well? Is it?
• 23:58
  Speaker 1: Lowis Hamilton's has has a shop of.
• 24:00
  Speaker 2: Us doers, has in readimal stuff.
• 24:03
  Speaker 1: He does have incredible size and he did a great
• 24:05
  Speaker 1: job of this f one movie.
• 24:06
  Speaker 2: It's fantastic, isn't that great?
• 24:08
  Speaker 1: I watched it throughout three times. My father in law's
• 24:10
  Speaker 1: watched it four times. He's here, He's here, Doctor Dalton's here.
• 24:14
  Speaker 1: Blown as this whole thing is blown as my.
• 24:16
  Speaker 3: I mean I did the race that starts the movie right,
• 24:19
  Speaker 3: like it's like the twenty four hours, that's right, Rolics
• 24:21
  Speaker 3: twenty four.
• 24:22
  Speaker 2: I've done this.
• 24:23
  Speaker 3: I've done literally the walk he does from its trailer
• 24:26
  Speaker 3: and via currently in trailer at the race track. So
• 24:31
  Speaker 3: this is my version of the first scene I the
• 24:33
  Speaker 3: longer movie.
• 24:33
  Speaker 2: It's yes, and so I've done this walk at.
• 24:35
  Speaker 3: Two am to the race and they captured it really
• 24:40
  Speaker 3: really well. So I mean this I also love, like,
• 24:43
  Speaker 3: like what a wonderful celebration of endurance racing before it
• 24:47
  Speaker 3: Ben gets into Formula one, which you know we started.
• 24:49
  Speaker 1: So anybody who's not clear endurance racing, so sprint racing
• 24:53
  Speaker 1: is what it sounds like, a sprint endurance racing is
• 24:57
  Speaker 1: two hours, six hours, twelve hours, twenty.
• 25:00
  Speaker 2: Four hours, twenty four hours of Lama is the biggest race.
• 25:04
  Speaker 3: I'm doing Space in the wood Rolex twenty four so
• 25:07
  Speaker 3: it's one of the biggest, probably second biggest. And Kirv
• 25:11
  Speaker 3: I like the peteam Lamar which is in Atlanta, right Atlanta,
• 25:16
  Speaker 3: which is a ten hour race.
• 25:18
  Speaker 1: Right for anybody who likes to lose weight, here's this
• 25:22
  Speaker 1: is the sport for you. You lose five to ten
• 25:26
  Speaker 1: pounds in.
• 25:27
  Speaker 2: The day in a long stanp if it's hot.
• 25:30
  Speaker 1: So you just did three forty five minutes stance. My
• 25:32
  Speaker 1: guess is you lost forty five pounds easily.
• 25:34
  Speaker 2: Easily. Yeah, I'll have to get that back.
• 25:37
  Speaker 1: So yeah, we're gonna go eat now and get some
• 25:39
  Speaker 1: of that back. When he got out, he had a wet,
• 25:42
  Speaker 1: a cold cold pack around his neck like an ice pack. Yes,
• 25:46
  Speaker 1: because you're at over one hundred degrees.
• 25:49
  Speaker 2: In the it gets really it's costing.
• 25:52
  Speaker 1: As we wrap up, tell you give the audience one
• 25:55
  Speaker 1: or two examples of leadership lessons you've learned learned in
• 26:01
  Speaker 1: the car that you can that you By the way,
• 26:04
  Speaker 1: my man has already brought Shopify to and NASCAR, he's
• 26:09
  Speaker 1: got shopping. He's bringing his business to wherever he goes,
• 26:12
  Speaker 1: and Shopify is already starting to dominate the space. I
• 26:15
  Speaker 1: didn't even know Louise Emine shop Why Why am I surprised?
• 26:20
  Speaker 1: But what is what is a leadership lesson that you've
• 26:23
  Speaker 1: learned from from being a race meg?
• 26:26
  Speaker 2: What I.
• 26:29
  Speaker 3: From my core drivers were much more experience than me.
• 26:34
  Speaker 3: The quality and the directors offer feedback back if any
• 26:37
  Speaker 3: get out of a car like but just like the
• 26:39
  Speaker 3: small like like we we have a ritual of like
• 26:43
  Speaker 3: after every session, go through it and the race engineer
• 26:45
  Speaker 3: comes and just listens and he's basically he runs he
• 26:49
  Speaker 3: runs the car right and just listen to a driver
• 26:52
  Speaker 3: and he go through every turn and any any any feedback.
• 26:55
  Speaker 2: And then like he doesn't do the things ask him to.
• 27:00
  Speaker 3: He ignores every suggestion, which like like like that is
• 27:05
  Speaker 3: also a good leadership.
• 27:06
  Speaker 2: But he understands.
• 27:07
  Speaker 3: Every He will understand quacklum under the problem. If we
• 27:11
  Speaker 3: talk about symptoms like understeering, he understands the car at.
• 27:15
  Speaker 2: A completely different level.
• 27:17
  Speaker 3: And then he goes back and tells the team to
• 27:20
  Speaker 3: do nothing of the sorts of what we said, and
• 27:22
  Speaker 3: somehow magically the car is now more pointy or like.
• 27:25
  Speaker 1: Unsure means that you turn the car, but it does
• 27:27
  Speaker 1: not turn with you as much as you'd like. It
• 27:30
  Speaker 1: overshares the other the opposite problem.
• 27:32
  Speaker 3: Those are all terms like what do they mean? Doesn't matter.
• 27:35
  Speaker 3: It's just like a race car drivers give feedback to
• 27:38
  Speaker 3: each other. And but like it's it's this thing of
• 27:42
  Speaker 3: like this, observe like this.
• 27:46
  Speaker 2: It's an like if you if you come across like
• 27:48
  Speaker 2: observed object.
• 27:51
  Speaker 3: So I can't actually go through the list. It just
• 27:55
  Speaker 3: means that it's basically one of us looping. You figure
• 27:58
  Speaker 3: out what's true, and then what are we doing our
• 28:00
  Speaker 3: out it, and then you do it, and then you
• 28:01
  Speaker 3: go back to us and just it's that and so
• 28:05
  Speaker 3: constantly improve, constantly improving, always chasing, never settling. That is
• 28:10
  Speaker 3: I really think that's I think you see this in
• 28:14
  Speaker 3: all the best teams.
• 28:16
  Speaker 2: But it's it's a bit muted. It's it's it's in
• 28:20
  Speaker 2: the background. It's unacknowledged in a way.
• 28:22
  Speaker 3: Sometimes people talk about it, but then they can go
• 28:24
  Speaker 3: for a long term not talking about it. In a
• 28:27
  Speaker 3: race cup, it's the entire thing. And then I think
• 28:31
  Speaker 3: this inversion is I think business.
• 28:34
  Speaker 1: Would use this a little bit more so to summarize
• 28:36
  Speaker 1: what you're saying or wrap it up. We were talking
• 28:38
  Speaker 1: about earlier about how how things to be better at
• 28:42
  Speaker 1: the side, and you're saying, in his business, he'll take
• 28:45
  Speaker 1: a low performing group and basically say, Okay, this group
• 28:50
  Speaker 1: doesn't exist anymore. We created a new group. Now you
• 28:52
  Speaker 1: can apply to the new group. I encourage to apply
• 28:54
  Speaker 1: to the group or not. But I'm preting a new
• 28:56
  Speaker 1: group because I don't like this one was performing constantly improving,
• 28:59
  Speaker 1: and people always want to try to step up to
• 29:02
  Speaker 1: that new that that new group and perform and look
• 29:05
  Speaker 1: like they've been rebored exactly.
• 29:06
  Speaker 3: It's a it's a refounding event. It's like it's it's
• 29:10
  Speaker 3: fun to be part of something new.
• 29:12
  Speaker 2: It's it's it's.
• 29:13
  Speaker 3: Stressful too to to try to bend something that's going
• 29:20
  Speaker 3: in a different direction. It takes a long time. It's
• 29:23
  Speaker 3: sordid work. Everyone knows. Okay, now we're gonna like to
• 29:26
  Speaker 3: change maagement for whatever. Like it's annoying. I found you
• 29:31
  Speaker 3: can compress all like I mean, you are compressing like
• 29:34
  Speaker 3: it's it's it's a it's a harder conversation to say, hey,
• 29:37
  Speaker 3: something ends. If you're doing something new, fifteen minutes of
• 29:43
  Speaker 3: deep uncertainty can replace months of abonue. And I think
• 29:48
  Speaker 3: that just is like it's it's it's way better for everyone,
• 29:51
  Speaker 3: and it's it's just more fun because now now you
• 29:53
  Speaker 3: get to say afterwards, it's booking everything is everyone's now
• 29:56
  Speaker 3: you knows it's a new department, this new thing, and
• 29:59
  Speaker 3: then you can say, for instance, your career is like
• 30:02
  Speaker 3: you have an art of you know, lay working with me,
• 30:06
  Speaker 3: working at that shopify refounding like a department that ended
• 30:12
  Speaker 3: up becoming an important part of company, and like that's
• 30:15
  Speaker 3: I mean that sounds better on your CV and like
• 30:17
  Speaker 3: just language twice, but it's also true.
• 30:19
  Speaker 2: And I think that's like giving like creating as many
• 30:22
  Speaker 2: opportunities for people like that has.
• 30:24
  Speaker 3: Been one of the things that has really been not
• 30:28
  Speaker 3: very obviously the journey and can be.
• 30:33
  Speaker 1: Done absolutely inspiring. I hopefully you guys have gotten some
• 30:37
  Speaker 1: some fun that saw a fun part of Toby that
• 30:40
  Speaker 1: you would not have seen otherwise, but also learn a
• 30:44
  Speaker 1: little bit about life and leadership and courage. Courage what
• 30:48
  Speaker 1: you do basically what you do when you have all
• 30:50
  Speaker 1: the facts, but with really courages oftentimes what you do
• 30:56
  Speaker 1: be in spite of your insecurities and your fears. When
• 30:58
  Speaker 1: I first got into a race car, I was petrified,
• 31:01
  Speaker 1: but I wanted to overcome. Very few things scare me,
• 31:05
  Speaker 1: so I sort of was attracted to the fact that
• 31:07
  Speaker 1: here's this excellence, this excellence machine that I don't yet
• 31:11
  Speaker 1: master other people have. I think I can learn to
• 31:14
  Speaker 1: do it. I got to get out of my own way.
• 31:17
  Speaker 1: I got to get out of my own fear. I
• 31:19
  Speaker 1: got to believe and have competence with the tires can
• 31:23
  Speaker 1: system in myself, and then when all that comes together.
• 31:29
  Speaker 3: Do something like I think my advice to everyone is like,
• 31:33
  Speaker 3: try to do hot things surrounded by friends. Like that
• 31:38
  Speaker 3: can be a company, it can be like a hobby.
• 31:41
  Speaker 3: And find the thing that like scares.
• 31:44
  Speaker 2: You a little bit and it seems.
• 31:46
  Speaker 3: Really hot and you know, you know good at because
• 31:49
  Speaker 3: writing up that, like learning crow is like it's been
• 31:52
  Speaker 3: entire point, it's the best thing in the world. It's
• 31:56
  Speaker 3: it's only annoying or it's only scary for a while
• 31:59
  Speaker 3: after you start climbing it.
• 32:00
  Speaker 2: After you start yes nothing, yes you.
• 32:05
  Speaker 1: You guys just got a masterclass. Don't have some food
• 32:09
  Speaker 1: is the more racing love and Life. Money and Wealth
• 32:26
  Speaker 1: with John O'Brien is a production of the Black Effect
• 32:28
  Speaker 1: podcast Network. For more podcasts from the Black Effect Podcast Network,
• 32:33
  Speaker 1: visit the iHeartRadio app, Apple Podcasts, or wherever you listen
• 32:37
  Speaker 1: to your favorite shows. The Deep Deep