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The #1 Way to Scale Your Brand and Business in the Age of AI · the bossbabe podcast

• 0:00
  Speaker 1: Welcome back to the Boss Babe podcast. So this episode
• 0:03
  Speaker 1: wasn't recorded in a studio. It was actually recorded on
• 0:06
  Speaker 1: a stage in a room full of women during the
• 0:09
  Speaker 1: week that my book came out. So Lori Harder invited
• 0:12
  Speaker 1: me to co-host a live event with her. And it
• 0:16
  Speaker 1: was really exciting because we've been friends for many, many years.
• 0:20
  Speaker 1: She is the host of a podcast called Earn Your Happy,
• 0:23
  Speaker 1: which just crossed a decade and 1600 episodes. She off
• 0:28
  Speaker 1: the back of it has built three seven figure businesses.
• 0:31
  Speaker 1: She's also my co founder at Glossy. And she's the
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  Speaker 1: person I call when I need someone to deep dive
• 0:37
  Speaker 1: into business with me. So we did the thing that
• 0:41
  Speaker 1: we both really love doing in front of a few
• 0:43
  Speaker 1: hundred people. She interviewed me for the first half. I
• 0:46
  Speaker 1: interviewed her for the second. None of this was scripted.
• 0:49
  Speaker 1: And the theme of the day was that freedom is built,
• 0:52
  Speaker 1: not found. And we really go into detail on what
• 0:57
  Speaker 1: that means and how we've both built the freedom that
• 0:59
  Speaker 1: we have. So there's a few specific moments that I
• 1:02
  Speaker 1: want you to listen for that I really think are
• 1:04
  Speaker 1: powerful that really changed things for me. The first is
• 1:07
  Speaker 1: the boundaries answer. So I say out loud what setting
• 1:10
  Speaker 1: boundaries actually cost me because I don't think it's helpful
• 1:14
  Speaker 1: to pretend that you just set a boundary and it's easy.
• 1:16
  Speaker 1: I personally did lose relationships and I would do it again.
• 1:21
  Speaker 1: The second is a sheep story in New Zealand. Now,
• 1:23
  Speaker 1: if you've read the book, you know exactly what I mean.
• 1:25
  Speaker 1: It's a really clear picture of what happens when you
• 1:28
  Speaker 1: build a life outside of what people expect you to
• 1:32
  Speaker 1: build and actually what feels really good for you. And
• 1:34
  Speaker 1: then the third is one that I just keep thinking about.
• 1:37
  Speaker 1: So Lori sees more podcast pictures than anyone I know.
• 1:41
  Speaker 1: I mean, she'll be honest because I see a lot too.
• 1:44
  Speaker 1: And she's like 99% of these are terrible. And then
• 1:48
  Speaker 1: there's one specific sentence that is like the worst sentence
• 1:52
  Speaker 1: you can say to a podcast host. And if you
• 1:55
  Speaker 1: want to actually get on podcasts, you need to know
• 1:57
  Speaker 1: what this sentence is. So I really want you to
• 1:59
  Speaker 1: listen to that piece because it's going to shift your
• 2:02
  Speaker 1: mindset a lot. We also get into what I think
• 2:05
  Speaker 1: is a real opportunity in the age of AI, why
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  Speaker 1: your audience and your distribution are probably the only moat left,
• 2:11
  Speaker 1: and then what it looks like to start growing on
• 2:13
  Speaker 1: Instagram now, because I promise you, it's really easy. So
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  Speaker 1: I hope you enjoy this live conversation. It's a slightly
• 2:19
  Speaker 1: different kind of podcast. And I've got a couple more
• 2:22
  Speaker 1: of these coming from the book launch, because you know what?
• 2:24
  Speaker 1: Let's get that content out there. So with that, I
• 2:27
  Speaker 1: hope you enjoy the episode.
• 2:31
  Speaker 2: Though this is literally our favorite thing to do. We
• 2:33
  Speaker 2: were just saying that in the back. I'm like, um,
• 2:35
  Speaker 2: we get to do this. Like how many of you
• 2:38
  Speaker 2: would love to just, well, we're doing it today. Sit
• 2:40
  Speaker 2: and chat with your girlfriend. about like all of the
• 2:43
  Speaker 2: things that are going on in life, the good, the bad,
• 2:46
  Speaker 2: the ugly, and have people to really talk through it.
• 2:49
  Speaker 2: And I think that's why you and I have like
• 2:51
  Speaker 2: loved podcasting so much is because it's oh so selfish.
• 2:56
  Speaker 2: We get so much out of it, which is so incredible.
• 3:00
  Speaker 2: But I really, really just want to say how grateful
• 3:02
  Speaker 2: we are for all of you guys coming out. And especially,
• 3:05
  Speaker 2: we're especially excited today for Natalie's book as well, because
• 3:09
  Speaker 2: she just launched this week.
• 3:10
  Speaker 3: So give it up for her. She's been on like
• 3:14
  Speaker 3: a whirlwind tour, you guys.
• 3:16
  Speaker 2: Like we've been voice noting briefly back and forth because
• 3:19
  Speaker 2: she's like, OK, so here's what I think. And this
• 3:20
  Speaker 2: is how it should look. And this is what we
• 3:21
  Speaker 2: should do. And we're just going back and forth planning.
• 3:23
  Speaker 2: She's like, I'm going into my event.
• 3:24
  Speaker 1: Goodbye.
• 3:25
  Speaker 3: I'm like, OK, you get up on stage and go.
• 3:28
  Speaker 3: And that's literally what it's been like. You're like, now
• 3:30
  Speaker 3: I'm feeding the baby. Now I'm going to bed. Now
• 3:31
  Speaker 3: I'm going on a stage. Now I'm going, OK, here
• 3:34
  Speaker 3: we are. And this is so here she is. And
• 3:36
  Speaker 3: she's taking time for all of us right now, which
• 3:38
  Speaker 3: is she made it.
• 3:39
  Speaker 1: She made it.
• 3:40
  Speaker 2: And I also want to say today, cause I'm going to,
• 3:42
  Speaker 2: anybody love to brag on their friends or like really
• 3:44
  Speaker 2: help their friends out.
• 3:45
  Speaker 3: We're going to do it.
• 3:48
  Speaker 2: Okay.
• 3:48
  Speaker 3: So who's, who else has like written a book or
• 3:50
  Speaker 3: done something big in here? Who understands that you.
• 3:53
  Speaker 2: Need all of the help in the world when that happens? Okay,
• 3:57
  Speaker 2: so her New York Times bestselling possibility ends tonight. And
• 4:03
  Speaker 2: so if you have friends that you want to buy
• 4:05
  Speaker 2: this book for, if you want to buy two, if
• 4:08
  Speaker 2: you want to buy five, there is a push that
• 4:11
  Speaker 2: if we want to do it, we can help her
• 4:12
  Speaker 2: and go online and do that and buy it for
• 4:14
  Speaker 2: a friend.
• 4:14
  Speaker 3: So if we want, that feels real, real nice.
• 4:17
  Speaker 2: If not, you can take your book home and you
• 4:18
  Speaker 2: can realize just how good it is.
• 4:20
  Speaker 3: And you're going to buy it for a friend anyway.
• 4:22
  Speaker 3: So yes, I'm so excited.
• 4:24
  Speaker 2: So we're going to get into it because today we
• 4:25
  Speaker 2: are celebrating two friends with two huge milestones. And when
• 4:30
  Speaker 2: her and I were talking about this, cause she was like,
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  Speaker 2: you know, I'm going to launch my book and I
• 4:34
  Speaker 2: think I'm going to do some things for it. I'm like,
• 4:36
  Speaker 2: cause I've launched a book. I was like, if you
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  Speaker 2: don't do something huge for this, like I literally will
• 4:42
  Speaker 2: come find you.
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  Speaker 1: So I said, she did.
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  Speaker 2: I was like, I'm already doing this event. I don't
• 4:47
  Speaker 2: really want to do it alone. Do you want to
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  Speaker 2: do it with me?
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  Speaker 3: So here we are.
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  Speaker 2: And I can't wait to chat with you about all
• 4:53
  Speaker 2: things your book as well. So, you know, one of
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  Speaker 2: the first things I want to kick off, because we're
• 4:57
  Speaker 2: really going to go, you know, talk deep on your book,
• 5:00
  Speaker 2: and just some of the topics that are arising for
• 5:02
  Speaker 2: you right now, is we haven't really talked publicly about
• 5:07
  Speaker 2: how we both together, how we both grew up in
• 5:09
  Speaker 2: really small towns, like we come from a lot of
• 5:12
  Speaker 2: the same background, where we didn't necessarily see a lot
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  Speaker 2: of entrepreneurs out there, we didn't see a lot.
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  Speaker 3: Of women doing what we want to do.
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  Speaker 2: How many of you did not see what you want
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  Speaker 2: to do now growing up. Oh my God, look around.
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  Speaker 2: Is that every hand? That's pretty crazy. So that's why
• 5:29
  Speaker 2: we're all here together. But the question for you is
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  Speaker 2: you didn't really see that. Tell me a little bit
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  Speaker 2: about that story of, you know, when you knew and
• 5:37
  Speaker 2: when you first became an entrepreneur.
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  Speaker 1: Yeah, I remember the exact moment. It was a careers
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  Speaker 1: day at school and I was having a really hard
• 5:44
  Speaker 1: time behind the scenes. I just moved to my fourth
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  Speaker 1: school in one school year and I was having a
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  Speaker 1: really tough time. I wasn't applying myself in school. I
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  Speaker 1: just had this story that I wasn't smart. I wouldn't
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  Speaker 1: amount to anything. I just want to get through this.
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  Speaker 1: And we were at a careers day and there were
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  Speaker 1: so many people coming in and out and teaching us
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  Speaker 1: about what they do. And I just couldn't see myself
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  Speaker 1: in any of these people. And the final person presenting
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  Speaker 1: that day, she came in, she had beautiful heels on
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  Speaker 1: and she put a bag down on the counter. It
• 6:13
  Speaker 1: was a Mulberry Bayswater, brown, stunning. I was like, okay,
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  Speaker 1: I'm listening.
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  Speaker 3: What is this?
• 6:18
  Speaker 1: And she went on to tell a story about how
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  Speaker 1: she was in a really challenging marriage and she was
• 6:24
  Speaker 1: able to create financial security for herself through entrepreneurship. And
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  Speaker 1: it was the first time I'd ever heard the word entrepreneurship.
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  Speaker 1: But what I was really hearing is that she was
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  Speaker 1: able to get out of a really hard situation at
• 6:34
  Speaker 1: home and And I had grown up seeing my mom
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  Speaker 1: in very hard situations. And the story I told myself
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  Speaker 1: is she's not leaving and she's putting us through this
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  Speaker 1: because she can't afford to leave. And so immediately I
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  Speaker 1: equated entrepreneurship to financial freedom and choice. And so I
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  Speaker 1: was 13 and I decided then and there I was
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  Speaker 1: going to be an entrepreneur. I had no idea what
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  Speaker 1: I was going to do, but I really set my
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  Speaker 1: heart on it. And I didn't know at the time,
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  Speaker 1: but it was just freedom. The through line for me
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  Speaker 1: was freedom. And that drove me to really figure it out.
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  Speaker 3: That's amazing. Okay, so we just talked about your book
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  Speaker 3: is out now.
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  Speaker 2: What drove you to write this particular book? So freedom
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  Speaker 2: based business method, like, I know that you have been
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  Speaker 2: so in the trenches with your business truly growing a
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  Speaker 2: massive business. What has been the like, catalyst for.
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  Speaker 3: Now I need a book.
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  Speaker 2: And now that you've been in all of these rooms,
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  Speaker 2: what are some of the themes that are coming out
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  Speaker 2: from it?
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  Speaker 1: Ultimately, becoming a mom changed absolutely everything for me. You know,
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  Speaker 1: before that, I was running this business from a place
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  Speaker 1: of burnout consistently. I would burn out, have a good
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  Speaker 1: night's sleep and get back on it. And it just
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  Speaker 1: felt like if I wasn't putting my foot on the gas,
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  Speaker 1: this business was not growing. I felt like I could
• 7:50
  Speaker 1: not take a breather or the business would crumble. It
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  Speaker 1: didn't exist without me showing up. And that was fine
• 7:55
  Speaker 1: until it wasn't. And I actually walked away from the
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  Speaker 1: entire business when I had my first daughter. And when
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  Speaker 1: I ended up coming back, which the whole story is
• 8:03
  Speaker 1: in the book, but when I ended up coming back
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  Speaker 1: and deciding I was going to buy out my co-founder
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  Speaker 1: and I was going to run this business on my own,
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  Speaker 1: I remember saying to my husband, I want to do
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  Speaker 1: this because I really believe there's a better way. There's
• 8:12
  Speaker 1: a different way. I... You know, I haven't been doing
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  Speaker 1: it that way, but I believe in myself to figure
• 8:17
  Speaker 1: it out. And on the back of that, what I
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  Speaker 1: figured out and the systems that I put in place
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  Speaker 1: and the way in which I approached it was so
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  Speaker 1: fundamentally different. I wanted to write this book because I
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  Speaker 1: didn't want other women to have to go through the
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  Speaker 1: absolute same. identity crisis and burnout that I went through
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  Speaker 1: to know that there's a better way. And it's not
• 8:37
  Speaker 1: a book about work life balance. It's not a book
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  Speaker 1: about doing this on easy mode. I do not think
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  Speaker 1: this exists. I think what I've built, I've built because
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  Speaker 1: I've put a lot of hard work into it. And
• 8:46
  Speaker 1: I think that's incredibly important. And I think there's a
• 8:48
  Speaker 1: way to do it where every time you level your
• 8:51
  Speaker 1: business up, you put a system in place. That means
• 8:54
  Speaker 1: it is secure and it can continue to compound and
• 8:57
  Speaker 1: you're not the missing part in every single link. And
• 9:01
  Speaker 1: so a lot of this is very tactical. It's very system-based.
• 9:04
  Speaker 1: It's very much, let me show you the playbook. It
• 9:06
  Speaker 1: doesn't mean it's always going to be easy, but hopefully
• 9:09
  Speaker 1: hustle comes in seasons. Hopefully hustle isn't your full-time job.
• 9:14
  Speaker 1: It comes in seasons. You can push and then you
• 9:16
  Speaker 1: can step back. You can push, you can step back.
• 9:18
  Speaker 1: And I think that's the way as entrepreneurs and especially
• 9:20
  Speaker 1: as women that we work best when we really follow
• 9:23
  Speaker 1: the creative energy and we go all in and then
• 9:25
  Speaker 1: we step back to systemize and to stabilize. And then
• 9:29
  Speaker 1: we put our creative energy back in. I think both
• 9:31
  Speaker 1: of those things are incredibly important. And I wasn't really
• 9:34
  Speaker 1: seeing it talked about. I was seeing two sides of
• 9:36
  Speaker 1: the coin. The hustle, like hustle your ass off, work 24-7,
• 9:40
  Speaker 1: no days off. Or the soft life CEO. I think
• 9:43
  Speaker 1: both of them are lies, personally, right? The hustle your
• 9:46
  Speaker 1: ass off, great. If you want to have any life
• 9:49
  Speaker 1: outside of work, at some point that will stop working.
• 9:51
  Speaker 1: And the soft life CEO, that's not going to work 24-7.
• 9:54
  Speaker 1: That's not a way to build a business that actually
• 9:56
  Speaker 1: really works and builds freedom of choice in your life.
• 10:00
  Speaker 1: And I think we need to figure out aligned ambition,
• 10:03
  Speaker 1: the thing that sits in between those two things.
• 10:06
  Speaker 3: I've always been really drawn to because I'm more of
• 10:08
  Speaker 3: a visionary. I'm a creative. Where are those people in
• 10:11
  Speaker 3: the room for me? Okay.
• 10:12
  Speaker 2: So sometimes we can either we can get really overwhelmed
• 10:15
  Speaker 2: when we hear it, but it also is like I'm
• 10:17
  Speaker 2: eating out of her hand because all I want to
• 10:18
  Speaker 2: do is feel structure in my business.
• 10:20
  Speaker 3: Who gets that feeling? So at least she sent me
• 10:24
  Speaker 3: the book.
• 10:24
  Speaker 2: And you know, sometimes friends send books and they're like,
• 10:27
  Speaker 2: don't even know if you're going to read it. I'm like, no,
• 10:29
  Speaker 2: I'm reading it.
• 10:29
  Speaker 3: I'm almost done with it. Literally, I need it.
• 10:32
  Speaker 2: And it's written so good because you do share the
• 10:36
  Speaker 2: world of both. And a lot of people have, you know,
• 10:38
  Speaker 2: a little bit of both in your brain. But I
• 10:41
  Speaker 2: think that one of the things that you have taught
• 10:43
  Speaker 2: me watching you throughout the years is freedom comes from discipline.
• 10:47
  Speaker 2: Freedom comes from structure. Freedom comes from that frame. And
• 10:51
  Speaker 2: if you're a visionary, man, you can resist it with
• 10:53
  Speaker 2: all that you have. It can actually feel pretty awful.
• 10:57
  Speaker 2: But it's like taking that time. And that's really, really
• 10:59
  Speaker 2: where the freedom comes. So when you have friends like this,
• 11:01
  Speaker 2: and when you have this book, I'm telling you, it's
• 11:03
  Speaker 2: super valuable. Because we always want to be that like, airy,
• 11:08
  Speaker 2: here's my next idea. But if you don't have the frame,
• 11:10
  Speaker 2: it just feels like it's lost and jumbled. And you
• 11:12
  Speaker 2: actually feel frustrated, right?
• 11:14
  Speaker 3: Like very frustrated. deeply frustrated. So thanks for solving that problem.
• 11:19
  Speaker 1: Yeah, one thing I always say, if you want a
• 11:21
  Speaker 1: freedom based business, you need freedom giving systems. And it's really,
• 11:25
  Speaker 1: really important because if all you do is follow shiny
• 11:28
  Speaker 1: object syndrome, you will make a lot of progress in
• 11:31
  Speaker 1: so many different directions. You're actually not giving yourself the
• 11:35
  Speaker 1: chance to compound everything. Because everything is new. Everything is exciting.
• 11:40
  Speaker 1: Yet the entrepreneurs that actually build freedom into their life
• 11:43
  Speaker 1: through their business, because I truly believe your business can
• 11:45
  Speaker 1: be the biggest freedom giving vehicle if you let it.
• 11:50
  Speaker 1: The people that are doing that are... going in one
• 11:53
  Speaker 1: direction and building momentum in one direction and figuring out
• 11:57
  Speaker 1: how to bring both the visionary and the integrator. I
• 11:59
  Speaker 1: think it's very easy as creative visionary entrepreneurs to look
• 12:03
  Speaker 1: for the integrator in somebody else. We think that's not
• 12:05
  Speaker 1: our skill set. So let me find somebody else who
• 12:08
  Speaker 1: has tried to find that person and felt like they
• 12:09
  Speaker 1: can never do it. right? It's very, very challenging. Whereas
• 12:13
  Speaker 1: when you figure out how to bring your own visionary,
• 12:16
  Speaker 1: and your own integrator, you start building a business that
• 12:20
  Speaker 1: just really works. And I think that's a really cool
• 12:22
  Speaker 1: thing to do.
• 12:24
  Speaker 3: You talk a lot about letting go of the shoulds.
• 12:26
  Speaker 3: So tell me what that all means to you.
• 12:29
  Speaker 1: Yeah, it started when I, I saw this analogy, I
• 12:33
  Speaker 1: heard this story, and it was about this sheep in
• 12:35
  Speaker 1: New Zealand, bear with me here. And And there was
• 12:39
  Speaker 1: this story of a sheep that, you know, sheep need
• 12:41
  Speaker 1: to be sheared very regularly for their own health. And
• 12:45
  Speaker 1: it had been part of its tribe and wandered off
• 12:48
  Speaker 1: by itself for a long, long time and just kept
• 12:51
  Speaker 1: growing layer upon layer upon layer to the point that
• 12:54
  Speaker 1: it actually fell over. It could not get itself up.
• 12:56
  Speaker 1: It was really not in a good place. And the
• 12:59
  Speaker 1: farmer actually found it and they managed to nurture it
• 13:02
  Speaker 1: back to health. And when I heard that story, I
• 13:05
  Speaker 1: immediately felt like I have seen that so many times
• 13:08
  Speaker 1: in my own life, these layers of shoulds that I
• 13:11
  Speaker 1: have put upon myself that have gotten me to a
• 13:14
  Speaker 1: point where I felt like there's no way out. And
• 13:17
  Speaker 1: what I mean by that is I think from a very,
• 13:19
  Speaker 1: very young age, especially women, we hear of all the
• 13:22
  Speaker 1: things we should do, the ways in which we should behave,
• 13:26
  Speaker 1: the way in which we should be in relationship, the
• 13:29
  Speaker 1: way in which we should hold ourselves. the things we
• 13:31
  Speaker 1: should want for our lives. We are very used to
• 13:34
  Speaker 1: hearing should and our internal dialogue becomes should. And if
• 13:38
  Speaker 1: you end up building a life out of shoulds, you
• 13:40
  Speaker 1: end up like that sheep. You're like, oh, what have
• 13:43
  Speaker 1: I built? None of this belongs to me. I do
• 13:46
  Speaker 1: not feel like myself yet. I am so, so... stuck
• 13:49
  Speaker 1: and lost beneath all of these layers. I don't even
• 13:52
  Speaker 1: know what is me anymore. I don't know what I value.
• 13:55
  Speaker 1: I don't know what I want. I don't know what
• 13:57
  Speaker 1: my direction is. I don't know what clarity looks like
• 14:00
  Speaker 1: for me. I'm so far away from clarity because I
• 14:03
  Speaker 1: have these layers of should on me. And I remember
• 14:07
  Speaker 1: when I had my second daughter, my first daughter, I
• 14:10
  Speaker 1: went through a really traumatic birth experience and I was
• 14:13
  Speaker 1: so rocked to my core that I was in, I
• 14:16
  Speaker 1: feel like I was stuck in fight or flight for
• 14:18
  Speaker 1: an extended period of time. And when you are stuck
• 14:21
  Speaker 1: in that kind of nervous system place, you do not
• 14:25
  Speaker 1: have time nor space to play the should game anymore.
• 14:28
  Speaker 1: You do not have the ability to put a smile
• 14:31
  Speaker 1: on your face and show up the way you should
• 14:33
  Speaker 1: show up.
• 14:34
  Speaker 3: And it was in that.
• 14:35
  Speaker 1: Place that I was able to take a look at
• 14:37
  Speaker 1: the relationships in my life that weren't working, the dynamics
• 14:40
  Speaker 1: I created, the places I was continuously saying yes, where
• 14:43
  Speaker 1: I might know, the places where I was, you know,
• 14:47
  Speaker 1: playing small to make other people happy because I was
• 14:49
  Speaker 1: so scared of disappointing anyone. And I was able to
• 14:52
  Speaker 1: just start looking at those layers. And for the first
• 14:54
  Speaker 1: time in my life, coming out of that season, actually
• 14:57
  Speaker 1: asked myself, what do I want? If I wasn't caring
• 15:01
  Speaker 1: about impressing anybody else, what would I actually want? And
• 15:06
  Speaker 1: it was very insightful how hard that question was to
• 15:10
  Speaker 1: answer because of the shoulds. Who else has felt like that?
• 15:14
  Speaker 1: Every December, I tell myself I'll be organized. And every December,
• 15:18
  Speaker 1: I end up in this very specific little shop down
• 15:20
  Speaker 1: the road, grabbing last minute gifts for friends and family.
• 15:24
  Speaker 1: The whole store is full of really small, unique, perfect
• 15:27
  Speaker 1: things that I feel like I've never seen anywhere else.
• 15:30
  Speaker 1: I didn't, but the store owner did, probably back in October,
• 15:34
  Speaker 1: probably on Fair. So Fair is a wholesale marketplace connecting...
• 15:40
  Speaker 1: independent retailers with more than 100,000 unique brands worldwide. Home, apparel, beauty, food,
• 15:49
  Speaker 1: and more. Over 700,000 retailers already stock their shelves there.
• 15:54
  Speaker 1: And if you are the one stocking those shelves, the
• 15:57
  Speaker 1: timing is on your side because eligible retailers get 60-day
• 16:02
  Speaker 1: interest-free payment terms. So what you order this month isn't
• 16:06
  Speaker 1: actually due until December and when you're already selling. Your
• 16:09
  Speaker 1: first order with every brand also comes with free returns.
• 16:13
  Speaker 1: So if you run a shop, now is the time
• 16:15
  Speaker 1: to prep for the holiday season. And I think FAIR
• 16:18
  Speaker 1: is the perfect place to find unique, high quality products
• 16:21
  Speaker 1: chosen for your exact customer. If you run a shop,
• 16:24
  Speaker 1: FAIR is how you stock unique, high quality products. You
• 16:28
  Speaker 1: can sign up today and get 50% off your first
• 16:31
  Speaker 1: wholesale order up to $ 100 at faire.com slash bossbabe. That's
• 16:37
  Speaker 1: F-A-I-R-E dot com slash boss babe. Terms may apply.
• 16:43
  Speaker 3: What were you most afraid of around that?
• 16:44
  Speaker 2: Because sometimes when I hear that, it's almost like, oh
• 16:47
  Speaker 2: my God, I'm almost scared to ask it because it's
• 16:50
  Speaker 2: going to rock the boat.
• 16:50
  Speaker 3: Who gets what I'm talking about? So what, how do
• 16:53
  Speaker 3: you deal with that?
• 16:54
  Speaker 2: By the way, Natalie for me is one of the
• 16:56
  Speaker 2: people that when I need like to build up my
• 16:59
  Speaker 2: backbone or I need a boundary or I need someone
• 17:01
  Speaker 2: to kick me back in the game, like she will
• 17:03
  Speaker 2: kick me faster.
• 17:04
  Speaker 3: Back in the game around like, here's why you're going
• 17:07
  Speaker 3: to do it. And here's the cost of that.
• 17:08
  Speaker 2: And here's exactly what you're going to say, or here's
• 17:10
  Speaker 2: the boundary. So can you infuse us with a little
• 17:13
  Speaker 2: bit of I don't know, can you kick our butts
• 17:15
  Speaker 2: for a moment?
• 17:19
  Speaker 3: Yes.
• 17:20
  Speaker 1: So the thing that I was most afraid of when
• 17:22
  Speaker 1: I really went to the root of the fear was
• 17:25
  Speaker 1: probably the people in my life I would lose. Because
• 17:28
  Speaker 1: I was speaking my truth. And I would love to
• 17:30
  Speaker 1: sit here and say it didn't happen. It did happen.
• 17:32
  Speaker 1: And it was very, very hard. I went through heartbreak
• 17:35
  Speaker 1: in friendships, relationships. I was really afraid that I had
• 17:40
  Speaker 1: built so many friendships because of my business and my
• 17:43
  Speaker 1: online presence, which it sounds crazy to say that was
• 17:47
  Speaker 1: the reality, right? And I was so afraid of... not
• 17:52
  Speaker 1: being good enough, just as me. If I was really
• 17:56
  Speaker 1: speaking my own truth, if I was saying no, if
• 17:59
  Speaker 1: I was doing what I wanted, I was so afraid
• 18:02
  Speaker 1: of what that would look like. I was so afraid
• 18:04
  Speaker 1: of just ending up alone. Can anyone relate to that?
• 18:07
  Speaker 1: Or is that just me? And so what I had
• 18:11
  Speaker 1: to do was go to the root of that fear
• 18:13
  Speaker 1: and become okay with it. Am I okay with it?
• 18:17
  Speaker 1: If I lose relationships in my life that really matter
• 18:19
  Speaker 1: to me, if I'm trusting myself, if I'm being authentic
• 18:22
  Speaker 1: to myself. And it's very easy to pep talk yourself
• 18:25
  Speaker 1: and say, well, if they don't love you for you, it's,
• 18:27
  Speaker 1: you know, they're not the right person for you. That's
• 18:29
  Speaker 1: one of those things. It's very easy to say in here.
• 18:31
  Speaker 1: It's not easy to actually exercise. And so I had
• 18:35
  Speaker 1: to get really okay with that. And I had to
• 18:39
  Speaker 1: feel it all. to then be willing to lead that way.
• 18:44
  Speaker 1: And I can say on the other side of it, truly,
• 18:47
  Speaker 1: if your relationships are only your relationships because of how
• 18:50
  Speaker 1: you perform in them, they are not relationships worth having.
• 18:54
  Speaker 1: If the people that are upset about you having boundaries
• 18:58
  Speaker 1: are the people that really benefit from you having none,
• 19:01
  Speaker 1: those are not the people that you want to have
• 19:03
  Speaker 1: in your life. And I really, really want you all
• 19:05
  Speaker 1: to hear that because on the other side of it,
• 19:08
  Speaker 1: the relationships you will have are so deeply fulfilling. And
• 19:14
  Speaker 1: it's amazing to be in relationships where you just know
• 19:17
  Speaker 1: you get each other, where you know you can have
• 19:19
  Speaker 1: a really hard day. You know, tonight I canceled a
• 19:21
  Speaker 1: dinner with women that I really love and care about.
• 19:24
  Speaker 1: And I didn't feel nervous at all to just say,
• 19:26
  Speaker 1: I think I might cancel because I'm really tired. And
• 19:30
  Speaker 1: to just know that that would be okay. Because they're
• 19:33
  Speaker 1: not expecting me to perform in any way. And that's
• 19:35
  Speaker 1: real friendship. And I think every single one of us
• 19:38
  Speaker 1: as women deserves that.
• 19:40
  Speaker 2: Oh, my gosh, who feels a little more free from that?
• 19:43
  Speaker 2: And who actually knows in their soul that on the
• 19:46
  Speaker 2: other side of it, it will be good.
• 19:48
  Speaker 3: It's just that initial touch. wave, you know, and all
• 19:51
  Speaker 3: of us were chatting in the back.
• 19:53
  Speaker 2: Because we're kind of just talking about the theme of
• 19:56
  Speaker 2: freedom and what that actually means, like when you actually
• 19:58
  Speaker 2: dig into the word. And freedom often is on the
• 20:01
  Speaker 2: other side of our absolute worst fear. can be anything
• 20:06
  Speaker 2: from losing a family member, losing a business, losing a spouse,
• 20:10
  Speaker 2: losing a partner. And what happens in life is a
• 20:14
  Speaker 2: lot of we're not protected from a lot of those things, right?
• 20:17
  Speaker 3: They happen.
• 20:18
  Speaker 2: How many of you in here have had one of
• 20:20
  Speaker 2: those things happen? And on the other side of it,
• 20:24
  Speaker 2: something happens when you have community, when you have friends,
• 20:27
  Speaker 2: when those people show up, when you decide not to
• 20:29
  Speaker 2: quit is all of a sudden when you faced your
• 20:32
  Speaker 2: absolute worst fear, you're.
• 20:34
  Speaker 3: Free from that thing, right?
• 20:37
  Speaker 2: That is actually where freedom comes from is discipline, is
• 20:40
  Speaker 2: facing fears, is actions, is moving through these really challenging
• 20:44
  Speaker 2: times in your life. So, you know, when we think
• 20:47
  Speaker 2: of freedom, we're like, oh, I want to feel better.
• 20:49
  Speaker 2: I want to feel more free.
• 20:50
  Speaker 3: It's like, well.
• 20:51
  Speaker 2: Let's start by facing those really challenging things. And, you know,
• 20:55
  Speaker 2: your book is so good for that because it's like,
• 20:58
  Speaker 2: all right, if we want freedom in our businesses, where
• 21:00
  Speaker 2: are the places that you've really been resisting and avoiding?
• 21:03
  Speaker 2: And for a lot of us, it's systems, it's structure,
• 21:06
  Speaker 2: it's doing the things that aren't fun and aren't sexy.
• 21:08
  Speaker 2: And it's just such a through line of life. So
• 21:11
  Speaker 2: why do you think your book right now is even
• 21:13
  Speaker 2: more important with everything going on with the world of AI?
• 21:17
  Speaker 1: Oh, I could talk AI for a long time. I
• 21:21
  Speaker 1: think in this age of AI, your audience, your distribution
• 21:26
  Speaker 1: is your moat. I think it's incredibly important that you
• 21:29
  Speaker 1: double down on building an audience, an audience that you own,
• 21:31
  Speaker 1: a distribution that you own. I think with AI, we
• 21:35
  Speaker 1: are seeing the rise of people being able to do
• 21:37
  Speaker 1: everything and everything, anything and everything. And so they are
• 21:41
  Speaker 1: doing that. And so we are seeing so much slop
• 21:45
  Speaker 1: and We are seeing so much be put out there
• 21:48
  Speaker 1: that if you are able to really have discipline in
• 21:52
  Speaker 1: what you do and what your focus is, and you
• 21:54
  Speaker 1: can use AI to support you in doing that. One,
• 21:56
  Speaker 1: that's a superpower to even have that discernment. But two,
• 22:00
  Speaker 1: if you can have your content and your community stand
• 22:05
  Speaker 1: out from the noise and the slop, you are really
• 22:07
  Speaker 1: well positioning yourself. I think we're in an arbitrage opportunity
• 22:11
  Speaker 1: right now where it's actually... I would say just as
• 22:14
  Speaker 1: easy to grow on social now as it was way
• 22:17
  Speaker 1: back when Instagram started, which is actually really cool, because
• 22:19
  Speaker 1: we haven't seen that in a long time. And actually,
• 22:21
  Speaker 1: one of our speakers today, Jen Gottlieb, she is crushing
• 22:24
  Speaker 1: it doing exactly that she has figured that out. Right
• 22:27
  Speaker 1: now is the most amazing time to grow. And if
• 22:30
  Speaker 1: you can do that, when AI really because we have
• 22:34
  Speaker 1: no idea what it's going to look like five years
• 22:35
  Speaker 1: from now, if you have a community that that you
• 22:38
  Speaker 1: own and distribution that you own, you are positioning yourself
• 22:42
  Speaker 1: so far ahead. I really see it as a moat.
• 22:45
  Speaker 1: And so inside the book, we go into the tactical
• 22:47
  Speaker 1: ways of doing that. I think it's a huge opportunity.
• 22:49
  Speaker 1: But I think all of us should be focused on that,
• 22:51
  Speaker 1: especially as personal brands, especially where we have community around
• 22:55
  Speaker 1: our businesses. We want to be owning that, you know,
• 22:58
  Speaker 1: there are brands putting up 1000s of ads per day,
• 23:01
  Speaker 1: because it's never been easier to create ads. And so
• 23:04
  Speaker 1: the paid landscape is changing, the paid landscape is just
• 23:07
  Speaker 1: becoming even more crowded. Again, if you own your distribution,
• 23:10
  Speaker 1: and you own that moat, that is a really powerful
• 23:13
  Speaker 1: position to be in.
• 23:15
  Speaker 2: I think it's so powerful to hear positive conversations around it,
• 23:18
  Speaker 2: because I'm sure a lot of you have heard conversations.
• 23:19
  Speaker 3: That are more like, it's really hard right now. Who's
• 23:22
  Speaker 3: heard that? Whose numbers have actually gone backwards?
• 23:26
  Speaker 1: Right.
• 23:26
  Speaker 2: So things that are being reflected back to us is
• 23:29
  Speaker 2: if you get in the this is exactly like the algorithm,
• 23:32
  Speaker 2: you guys, we are literally just getting in algorithms in life.
• 23:35
  Speaker 2: And so if you get in a this is hard
• 23:36
  Speaker 2: right now algorithm with your friends, with your family, you're
• 23:40
  Speaker 2: going to feed more, you're going to be fed more
• 23:41
  Speaker 2: of it, you're going to see more of it, you're
• 23:43
  Speaker 2: going to hear more of it. So every time something
• 23:45
  Speaker 2: is getting reflected back to you, just remember, it is
• 23:47
  Speaker 2: literally just like that.
• 23:49
  Speaker 3: But if you switch, you know, I get.
• 23:51
  Speaker 2: To hang out with my amazing friend who you're going
• 23:52
  Speaker 2: to learn from in just a little bit, Jen, and
• 23:54
  Speaker 2: then Natalie as well. And they're doing the opposite.
• 23:57
  Speaker 3: They're growing. I'm hearing positive things.
• 23:59
  Speaker 2: No, it's never been a better time if you can
• 24:01
  Speaker 2: just figure this out. So now I'm on team excited
• 24:05
  Speaker 2: rather than team.
• 24:06
  Speaker 3: Like, oh, I'm so sad. Things aren't going right. We
• 24:10
  Speaker 3: should all just quit, you know? And it's really easy
• 24:13
  Speaker 3: to go there, right? It's really easy.
• 24:15
  Speaker 2: It feels kind of good. You can go get a
• 24:16
  Speaker 2: cocktail and talk about it. It's so fun, but then
• 24:19
  Speaker 2: it just makes you feel bad at the end of
• 24:21
  Speaker 2: the day. So what I want you to leave with
• 24:23
  Speaker 2: and also hearing this is like, no, it is for
• 24:26
  Speaker 2: people who get it.
• 24:28
  Speaker 3: It is wild out there.
• 24:30
  Speaker 2: Like Jen is growing by 30 to 60,000 people a month,
• 24:34
  Speaker 2: and it's the happiest she's ever been doing content. So,
• 24:38
  Speaker 2: you know, what advice would you give Natalie to a
• 24:40
  Speaker 2: woman right now who's like, ready to build her dream
• 24:43
  Speaker 2: or go more all in or write a book, whatever
• 24:46
  Speaker 2: that looks like?
• 24:47
  Speaker 1: Build an audience, truly build an audience. You know, when
• 24:51
  Speaker 1: I look back I've been in a very reflective place
• 24:54
  Speaker 1: the last few weeks. I've been doing a lot of
• 24:56
  Speaker 1: podcasts and people have been taking me back all the
• 24:58
  Speaker 1: way to the beginning of Boss Babe and all of
• 25:00
  Speaker 1: the things that we've been able to create as a community.
• 25:02
  Speaker 1: And what I've always come back to is this has
• 25:04
  Speaker 1: only been possible because I have had such an amazing community.
• 25:07
  Speaker 1: Who's been part of the Boss Babe community? This is
• 25:10
  Speaker 1: possible because of all of you. And I'm so incredibly grateful.
• 25:13
  Speaker 1: And I want other women who want to build brands
• 25:16
  Speaker 1: to do this. Because when you have a community that
• 25:20
  Speaker 1: have a shared belief where you know you can positively
• 25:24
  Speaker 1: impact them and you know that that in turn will
• 25:27
  Speaker 1: support your dreams, it is the most fulfilling thing. That
• 25:31
  Speaker 1: is how you are going for decades because it is
• 25:34
  Speaker 1: so fulfilling and it's so reciprocal. And doing that really
• 25:39
  Speaker 1: allows you to launch something like a book. You know,
• 25:42
  Speaker 1: you will be told that the publishers will market for you.
• 25:45
  Speaker 1: They will not. It is on you. And if you
• 25:47
  Speaker 1: have that audience, it's so much easier. So for the
• 25:50
  Speaker 1: woman that's ready to go all in, what I really,
• 25:52
  Speaker 1: really challenge you to do is think of one person.
• 25:55
  Speaker 1: Think of one person that you know you can impact
• 25:57
  Speaker 1: the most. And maybe it's your favorite client. Maybe it's
• 25:59
  Speaker 1: a friend. Maybe it's someone you follow online. It's your
• 26:02
  Speaker 1: aspirational person that you'd absolutely love to buy your product.
• 26:06
  Speaker 1: And I want you to start marketing your product, one product,
• 26:09
  Speaker 1: directly to that one person who And I want you
• 26:12
  Speaker 1: to make sure they can see themselves in your content.
• 26:15
  Speaker 1: I want you to make your content about them and
• 26:17
  Speaker 1: really set that goal, that one product, that one client,
• 26:20
  Speaker 1: that one funnel on that one platform and figure out
• 26:23
  Speaker 1: what that's going to look like to unlock growth. Just
• 26:26
  Speaker 1: all of it. The power of ones. I cannot tell
• 26:29
  Speaker 1: you how powerful it is. Because when we are trying
• 26:32
  Speaker 1: to do a million different things, what ends up happening
• 26:35
  Speaker 1: is we're not making progress in any meaningful direction. And
• 26:38
  Speaker 1: we tell ourselves stories like we're not cut out for this.
• 26:40
  Speaker 1: We're not good at this. It's not working. No one's interested.
• 26:42
  Speaker 1: No one wants to be part of my community, fill
• 26:44
  Speaker 1: in the blank. And all that is, is you haven't
• 26:47
  Speaker 1: given yourself the opportunity yet to figure out what resonates
• 26:51
  Speaker 1: because you've been so busy. And busy is the enemy
• 26:55
  Speaker 1: of building the thing you really dream of being. And
• 26:58
  Speaker 1: so if you hear anything, it's I want you to
• 26:59
  Speaker 1: figure out what that focus is and I want you
• 27:01
  Speaker 1: to go all in on it and I want you
• 27:02
  Speaker 1: to know it's so incredibly possible. And it will be
• 27:06
  Speaker 1: on the other side of that absolute laser focus. And
• 27:08
  Speaker 1: guess what? You're going to have to have a lot
• 27:09
  Speaker 1: of boundaries to do that because it's so easy. All
• 27:13
  Speaker 1: of us in this room, we do what we do
• 27:14
  Speaker 1: because we love to help people. Every single one of
• 27:17
  Speaker 1: us that have businesses, that's why we do it. And
• 27:20
  Speaker 1: if all you focus on is helping everyone all the time,
• 27:24
  Speaker 1: you won't grow your own thing. And actually, you're going
• 27:27
  Speaker 1: to dilute the impact that you know you can have.
• 27:29
  Speaker 1: So I really want you to have those blinders on
• 27:32
  Speaker 1: and have those boundaries because ultimately having them will mean
• 27:35
  Speaker 1: that your impact is so much bigger than you ever thought.
• 27:38
  Speaker 2: So good.
• 27:38
  Speaker 3: All right. So what are you most excited about right now?
• 27:42
  Speaker 1: Oh, being here. I feel like right now I'm just
• 27:48
  Speaker 1: soaking up every single moment of this book launch. You know,
• 27:50
  Speaker 1: I keep getting told there is nothing like the launch
• 27:53
  Speaker 1: of your first book. And to get to do this
• 27:55
  Speaker 1: with my family flying around America and just having them
• 28:00
  Speaker 1: woven into everything just feels like the biggest dream. I
• 28:03
  Speaker 1: feel like I'm showing my girls what's possible. Chokes me up.
• 28:07
  Speaker 1: It's amazing. And I'm just very present in that.
• 28:10
  Speaker 3: Yeah, that's so awesome.
• 28:13
  Speaker 1: Thank you. Yeah. All right. I'm going to ask you
• 28:15
  Speaker 1: a few questions.
• 28:16
  Speaker 3: We're like switching gears.
• 28:18
  Speaker 1: Before I start crying.
• 28:20
  Speaker 3: We love the cheers.
• 28:22
  Speaker 1: Ten years of In Your Happy. Ten years of podcasting.
• 28:29
  Speaker 1: To do the same thing for a decade is no
• 28:32
  Speaker 1: small feat at all. That takes an enormous amount of discipline.
• 28:37
  Speaker 1: And I'm going to guess there have been more than
• 28:39
  Speaker 1: a few moments where you've wanted to throw in the towel.
• 28:41
  Speaker 1: I'm going to guess there's been more than a few
• 28:43
  Speaker 1: moments when you've thought, no one's listening to this. I'm
• 28:45
  Speaker 1: not doing it anymore. And you kept doing it. And
• 28:47
  Speaker 1: you've done it to a magnitude that most of us
• 28:49
  Speaker 1: couldn't comprehend three to four times a week. You have
• 28:52
  Speaker 1: done this with discipline for a decade. The most consistent
• 28:56
  Speaker 1: person that I know. What within you has kept you
• 29:00
  Speaker 1: going this consistently for this long?
• 29:03
  Speaker 2: Oh, you are so right when you say it has
• 29:06
  Speaker 2: been the most wild journey of, you know, there are
• 29:10
  Speaker 2: so many days that I do not want to do it,
• 29:12
  Speaker 2: especially like the first three years, honestly. And when you
• 29:14
  Speaker 2: hear this, I want you to understand. It wasn't like, oh,
• 29:17
  Speaker 2: it was the first month was hard. It was like, no,
• 29:19
  Speaker 2: the first three, the first four years. And you have
• 29:23
  Speaker 2: days where you're crying all day or you feel terrible
• 29:25
  Speaker 2: or you feel like.
• 29:26
  Speaker 3: You have nothing good to say. Like literally you turn
• 29:30
  Speaker 3: the mic on and you're like, Oh, God. Mom? How
• 29:38
  Speaker 3: do I even start any topic? whatsoever?
• 29:41
  Speaker 2: And so you know, I will say that the consistency
• 29:44
  Speaker 2: came because from the beginning, I decided to adopt an
• 29:48
  Speaker 2: attitude that no matter what happened with this podcast, it
• 29:52
  Speaker 2: was my personal development journey. And I knew that if
• 29:57
  Speaker 2: I could show like if it taught me to show
• 29:59
  Speaker 2: up two to four times a week, what else could
• 30:02
  Speaker 2: I do in my life? I knew that if I
• 30:04
  Speaker 2: could talk two to four times a week on a podcast,
• 30:07
  Speaker 2: what could I not do in public?
• 30:10
  Speaker 3: And one of the.
• 30:11
  Speaker 2: Reasons that I wanted to take this challenge on is
• 30:13
  Speaker 2: because I still to this day am challenged by anxiety.
• 30:18
  Speaker 2: Like I feel it's fully in my body right now,
• 30:21
  Speaker 2: but I'm still up here. So like I get butterflies.
• 30:23
  Speaker 2: Sometimes I'll have moments even while I'm up here where
• 30:25
  Speaker 2: I'm like, okay, just breathe. You were holding your breath.
• 30:27
  Speaker 2: That's why you feel like you're going to pass out. Okay,
• 30:29
  Speaker 2: just keep breathing. And so this is something that has
• 30:32
  Speaker 2: been my entire life. And when people are like, does
• 30:34
  Speaker 2: it go away?
• 30:34
  Speaker 1: It hasn't.
• 30:35
  Speaker 3: So I wish I could tell you that it has,
• 30:38
  Speaker 3: but do you know what I've done?
• 30:40
  Speaker 2: I have so much self-trust that I'm gonna do it anyway.
• 30:45
  Speaker 2: I have so much self-confidence that I have shown up
• 30:48
  Speaker 2: two to four times a week. I have so much
• 30:51
  Speaker 2: evidence that I'm going to be okay and I'm going
• 30:54
  Speaker 2: to figure it out because I made that promise to
• 30:56
  Speaker 2: show up on the podcast. And so even though I
• 31:00
  Speaker 2: truly sometimes say to God, I'm like, why did you
• 31:02
  Speaker 2: plague me with this? Like, do you know what I'd
• 31:04
  Speaker 2: be doing without it? And then I get this answer back.
• 31:07
  Speaker 2: It's like, no, you could never talk to the women
• 31:09
  Speaker 2: the way you're supposed to.
• 31:12
  Speaker 3: Would be too easy. I'd be like, yeah, so great. Oh,
• 31:14
  Speaker 3: my God, I can't.
• 31:16
  Speaker 2: Believe that you're nervous about getting up there. I'm like, no,
• 31:18
  Speaker 2: every goddamn time. I'm like, please, I'm like, so nervous.
• 31:21
  Speaker 2: We were just back there. And so I think the
• 31:24
  Speaker 2: the thing about being consistent with the podcast is truly
• 31:27
  Speaker 2: I was like, I'm going to commit to this, I'm
• 31:29
  Speaker 2: going to learn from it. I'm going to see what
• 31:31
  Speaker 2: it teaches me. I want to get to know people.
• 31:34
  Speaker 2: I want to, you know, get into communities that I
• 31:37
  Speaker 2: wouldn't normally have access to. And I just really viewed
• 31:41
  Speaker 2: it as the path and I treated it that way.
• 31:43
  Speaker 2: I was like, okay, I have trouble being consistent with
• 31:46
  Speaker 2: a lot of stuff in my life, you guys, which
• 31:48
  Speaker 2: might be shocking after hearing that. But I've pivoted more
• 31:52
  Speaker 2: times than probably most people that you know. But that's
• 31:54
  Speaker 2: the one consistent that I said, this is going to
• 31:56
  Speaker 2: be the thing that teaches me.
• 31:59
  Speaker 3: So many things that I need to know.
• 32:01
  Speaker 1: Every December, I tell myself I'll be organized. And every December,
• 32:04
  Speaker 1: I end up in this very specific little shop down
• 32:06
  Speaker 1: the road, grabbing last minute gifts for friends and family.
• 32:10
  Speaker 1: The whole store is full of really small, unique, perfect
• 32:14
  Speaker 1: things that I feel like I've never seen anywhere else.
• 32:16
  Speaker 1: I didn't, but the store owner did probably back in October,
• 32:20
  Speaker 1: probably on fair. So fair is a wholesale marketplace connecting
• 32:26
  Speaker 1: independent retailers with more than 100,000 unique brands worldwide. Home, apparel, beauty, food,
• 32:35
  Speaker 1: and more. Over 700,000 retailers already stock their shelves there.
• 32:40
  Speaker 1: And if you are the one stocking those shelves, the
• 32:43
  Speaker 1: timing is on your side because eligible retailers get 60-day
• 32:48
  Speaker 1: interest-free payment terms So what you order this month isn't
• 32:52
  Speaker 1: actually due until December when you're already selling. Your first
• 32:56
  Speaker 1: order with every brand also comes with free returns. So
• 32:59
  Speaker 1: if you run a shop, now is the time to
• 33:01
  Speaker 1: prep for the holiday season. And I think fair is
• 33:04
  Speaker 1: the perfect place to find unique, high quality products chosen
• 33:08
  Speaker 1: for your exact customer. If you run a shop, fair
• 33:11
  Speaker 1: is how you stock unique, high quality products. You can
• 33:14
  Speaker 1: sign up today and get 50% off your first wholesale
• 33:18
  Speaker 1: order up to $ 100 at faire.com slash bossbabe. That's faire.com
• 33:26
  Speaker 1: slash bossbabe. Terms may apply. I love this so much.
• 33:29
  Speaker 1: And I feel like one of the themes that's just
• 33:31
  Speaker 1: coming up that we're talking about is the power of
• 33:34
  Speaker 1: building and having a community. And as women, that's what
• 33:37
  Speaker 1: we've always done since the beginning of time. Not that
• 33:39
  Speaker 1: I was there, but that's what I hear we've always done.
• 33:42
  Speaker 1: We've always built community. We are so much happier when
• 33:47
  Speaker 1: we are around other women. We are so much happier
• 33:50
  Speaker 1: talking to other women. It's so incredibly important and building
• 33:54
  Speaker 1: a community, I think now is one of the best
• 33:57
  Speaker 1: things we can do. Yes, for ourselves, but also to
• 34:00
  Speaker 1: be able to live out our dreams. When we have
• 34:02
  Speaker 1: big dreams, if you have built a community around your mission,
• 34:06
  Speaker 1: it allows you to go and do so many big things.
• 34:08
  Speaker 1: Like you said, you've pivoted in so many ways, but
• 34:10
  Speaker 1: always held really consistent with this one thing. And I'm curious,
• 34:16
  Speaker 1: speaking of that, through having a podcast and growing it
• 34:19
  Speaker 1: in the way you have, what has it given you?
• 34:21
  Speaker 1: What are the things it's given you that you could
• 34:23
  Speaker 1: never have predicted when you first started it?
• 34:26
  Speaker 3: Oh my God, and I know you know this, but
• 34:28
  Speaker 3: what has it not given me?
• 34:29
  Speaker 2: And that is the only statement that I can tell
• 34:32
  Speaker 2: you is it's brought me things that I can't even fathom.
• 34:36
  Speaker 2: Like I actually want to cry sitting and thinking about
• 34:39
  Speaker 2: the women that I've connected with through.
• 34:41
  Speaker 3: Here or through the podcast.
• 34:42
  Speaker 2: Like how many of you have found me through my
• 34:45
  Speaker 2: podcast or knew about it or have been on it?
• 34:47
  Speaker 3: Like I'm just looking out.
• 34:49
  Speaker 2: And the number of connections that I have gotten to make,
• 34:53
  Speaker 2: the amount of things that I have gotten to learn,
• 34:55
  Speaker 2: I can say probably 70% of my friends have come
• 34:57
  Speaker 2: through podcasting or deepened through podcasting. One of the coolest
• 35:01
  Speaker 2: things that it's done is that when I go out
• 35:05
  Speaker 2: in the world, let's say I was just meeting Natalie
• 35:06
  Speaker 2: for the first time. And I'm like, Oh, I really
• 35:09
  Speaker 2: like her. Like, what is some value that I could
• 35:11
  Speaker 2: give to her? And how can I also kind of
• 35:14
  Speaker 2: get to know her better drop into her world? It's
• 35:17
  Speaker 2: the power of having a platform and going, oh, Natalie,
• 35:21
  Speaker 2: like I love this conversation with you. I would love
• 35:24
  Speaker 2: to have you on the podcast and push your stuff
• 35:25
  Speaker 2: out to my community. Like whatever you're selling, I would
• 35:28
  Speaker 2: love to share it, hopefully introduce.
• 35:30
  Speaker 3: A new community to you.
• 35:32
  Speaker 2: That has been probably my most powerful calling card of
• 35:36
  Speaker 2: anything I've ever experienced is to be able to have
• 35:39
  Speaker 2: a place for those relationships to go.
• 35:41
  Speaker 3: Do you know what I mean? Where you're like, oh,
• 35:42
  Speaker 3: I really like them. Now what?
• 35:44
  Speaker 2: And so that is a way that I've utilized the podcast,
• 35:46
  Speaker 2: but it is come relationships, it's allowed me to launch
• 35:50
  Speaker 2: or to pivot in many different ways.
• 35:52
  Speaker 3: And I love, I mean, I'm a.
• 35:54
  Speaker 2: Builder, I'll always build always have something that I want
• 35:56
  Speaker 2: to build, whether it's a online product, a physical product,
• 36:00
  Speaker 2: a you know, I get all of these different ideas.
• 36:02
  Speaker 2: And the thing that the podcast has allowed is to
• 36:04
  Speaker 2: truly have that audience that it's like, Okay, we're going
• 36:07
  Speaker 2: to test it. We're going to put it out to
• 36:08
  Speaker 2: this audience and see we're going to be sharing this.
• 36:10
  Speaker 2: And the best part is how many of you know
• 36:12
  Speaker 2: that when you are, you know, when you're about to
• 36:15
  Speaker 2: launch something, the thing that you are always told to
• 36:19
  Speaker 2: do is to start talking about it, right? Start taking
• 36:22
  Speaker 2: people on the journey. And so I'm a little, I
• 36:25
  Speaker 2: can be a little long-winded.
• 36:27
  Speaker 3: You can ask my husband.
• 36:28
  Speaker 2: And so for me, a podcast was a really beautiful
• 36:31
  Speaker 2: place to, even if I had an idea, I wanted
• 36:33
  Speaker 2: to see how something felt in my body, or I
• 36:35
  Speaker 2: wanted to be like, let me just start talking about this.
• 36:37
  Speaker 3: Like, it doesn't feel like me yet.
• 36:39
  Speaker 2: It feels like people think I'm a little bit of
• 36:41
  Speaker 2: a fraud or it's not my identity. You know what
• 36:42
  Speaker 2: I'm talking about when you're pivoting and you're like, oh God,
• 36:45
  Speaker 2: this feels like out of left field to go do
• 36:46
  Speaker 2: a totally different social post. The podcast has been like
• 36:50
  Speaker 2: this playground for me of, I'm just going to put
• 36:53
  Speaker 2: out a podcast about this thing and see how it feels.
• 36:56
  Speaker 2: And sometimes it feels really terrible in my body. I'm like,
• 36:58
  Speaker 2: never mind, we're not doing that. Or it's like, oh,
• 37:00
  Speaker 2: I really started to riff on it. Like, I really
• 37:02
  Speaker 2: see myself talking about this.
• 37:04
  Speaker 3: I love it.
• 37:05
  Speaker 2: And by the way, I do want to share throughout this,
• 37:07
  Speaker 2: like you don't have to have a podcast to this,
• 37:08
  Speaker 2: you can go on podcasts and try this. So you
• 37:12
  Speaker 2: don't have to go and think you have to start
• 37:14
  Speaker 2: a podcast, you can absolutely go and do that. But
• 37:16
  Speaker 2: I have gotten investors for things I've literally gotten business partners,
• 37:21
  Speaker 2: I've gotten best friends, I've been able to just experience
• 37:23
  Speaker 2: a different version of myself.
• 37:25
  Speaker 3: So I can almost trace like every.
• 37:28
  Speaker 2: Big relationship and moment back to a podcast, which I
• 37:33
  Speaker 2: have like 1600 episodes.
• 37:35
  Speaker 3: So that seems accurate.
• 37:38
  Speaker 1: Wow. And I want to come back to that guesting
• 37:44
  Speaker 1: on podcasts. That part's really interesting. But I've been blessed
• 37:47
  Speaker 1: to know you for almost 10 years now. And I
• 37:49
  Speaker 1: remember one of our first interactions, we'd been online friends.
• 37:52
  Speaker 1: And then I told you I was moving to LA.
• 37:54
  Speaker 1: And your first reaction was, great. Does this date work
• 37:57
  Speaker 1: for you? I'm going to bring you a ton of
• 37:58
  Speaker 1: women you should know and introduce me. And you've always
• 38:00
  Speaker 1: been that woman who has been such a great connector.
• 38:04
  Speaker 1: And one thing I really admire about you, which everyone
• 38:06
  Speaker 1: who knows Laurie in this room will know this is true.
• 38:09
  Speaker 1: I have never in the entire time I've known you,
• 38:12
  Speaker 1: heard you speak from a place of scarcity as it
• 38:15
  Speaker 1: pertains to another woman and what she's doing. You truly
• 38:18
  Speaker 1: believe and embody what it looks like to know that
• 38:21
  Speaker 1: there is enough space for all of us, always. And
• 38:25
  Speaker 1: I'm really curious, what mindset do you, have you had
• 38:29
  Speaker 1: to shift anything? And what mindset do you embody to
• 38:33
  Speaker 1: really live that? Because you live it. It's not just
• 38:35
  Speaker 1: something you say, you live it.
• 38:37
  Speaker 2: This is such a good question because, you know, it's
• 38:39
  Speaker 2: really easy for me to feel jealous of people, of, oh,
• 38:44
  Speaker 2: I wish I had what she has. Or honestly, I
• 38:46
  Speaker 2: get really jealous of skill sets. Who gets that? I'm like,
• 38:49
  Speaker 2: if I just knew how to do that, I could
• 38:51
  Speaker 2: like integrate this and put this idea out. A true
• 38:54
  Speaker 2: ideator here. I'm like, if I just knew that skill set,
• 38:56
  Speaker 2: I could put this new idea out. So, you know,
• 38:59
  Speaker 2: one of the things that has really helped me is
• 39:02
  Speaker 2: to understand that when you are get another woman in
• 39:05
  Speaker 2: your life who is amazing that you absolutely love, you
• 39:09
  Speaker 2: actually get her skill set in your life. So when
• 39:13
  Speaker 2: you can deeply grasp that if you have someone that you,
• 39:17
  Speaker 2: you know, really look up to her who's stunningly beautiful,
• 39:20
  Speaker 2: amazing with fashion, guess what, if you weren't, ask her
• 39:24
  Speaker 2: about her necklace, have her dress you have her help
• 39:26
  Speaker 2: you out, like having all of these incredible women in
• 39:29
  Speaker 2: your life, gives you that you are now surrounded by
• 39:32
  Speaker 2: all the skill sets that you want. And so when
• 39:35
  Speaker 2: I start thinking of, you know, not being jealous of women,
• 39:38
  Speaker 2: and also having friends, my friend Lindsay Sikornik told me
• 39:43
  Speaker 2: the best story that actually, this is where this kind
• 39:44
  Speaker 2: of all pivoted for me years and years ago, And
• 39:48
  Speaker 2: she said, you know, when it comes to friends, because
• 39:50
  Speaker 2: she had like the most eclectic group, I was like,
• 39:54
  Speaker 2: I'm not sure I want to hang out with some
• 39:56
  Speaker 2: of your friends.
• 39:56
  Speaker 3: Because they're just, I don't know, they're different. You know,
• 39:59
  Speaker 3: I don't feel like we're going to get along. That's all.
• 40:01
  Speaker 2: Like you go do your thing. And she's like, well,
• 40:04
  Speaker 2: I collect people. And I was like, okay, tell me
• 40:07
  Speaker 2: more collecting people. This is interesting to take me somewhere.
• 40:11
  Speaker 2: And she said, you know, I'm not great with fashion.
• 40:15
  Speaker 2: And she was a yogi, like through and through and
• 40:17
  Speaker 2: just very like deep wisdom, like a little Buddha. And
• 40:21
  Speaker 2: she said, I'm terrible with fashion. And I really want
• 40:24
  Speaker 2: to like, I want to look cute.
• 40:25
  Speaker 3: I want to look great.
• 40:26
  Speaker 2: And there's this woman that I couldn't stand. And she'd
• 40:29
  Speaker 2: show up in the parent like pickup line. And it'd
• 40:31
  Speaker 2: be like, you know, 6.30 in the morning and she'd
• 40:34
  Speaker 2: look hot, like head to toe, just everything is perfect
• 40:36
  Speaker 2: and looks great. And she was like, I was hating
• 40:39
  Speaker 2: on her, jealous of her, like, what are you trying
• 40:41
  Speaker 2: to prove? And then she was like, wait a minute,
• 40:44
  Speaker 2: she could really help me look hot.
• 40:47
  Speaker 3: And so she had a moment that.
• 40:50
  Speaker 2: Not everybody is going to be exactly who you, they're
• 40:54
  Speaker 2: not going to be exactly like you. And so when
• 40:56
  Speaker 2: we start to realize that everybody needs to play a
• 40:59
  Speaker 2: role in your life, then you can start letting people
• 41:01
  Speaker 2: play the role they're meant to play instead of going,
• 41:03
  Speaker 2: you're not really for me. Like you, you're into yoga,
• 41:06
  Speaker 2: I'm not. Okay, well, let them play that role. But
• 41:08
  Speaker 2: also figure out like, look for the golden people. Because
• 41:12
  Speaker 2: that's what's changed my life is whenever I meet a
• 41:14
  Speaker 2: woman or whenever I'm jealous or whatever it is, I'm like,
• 41:17
  Speaker 2: she has something to offer me and I have something
• 41:19
  Speaker 2: to offer her. And so it makes me stay in
• 41:21
  Speaker 2: a conversation a little bit longer. Because normally it's like,
• 41:25
  Speaker 2: what do we.
• 41:25
  Speaker 3: Do in these rooms?
• 41:26
  Speaker 2: We go to people who look either like us, no joke, right?
• 41:29
  Speaker 2: That look like our twin. Or we go to people
• 41:32
  Speaker 2: who look approachable or comfortable. And so if we all
• 41:35
  Speaker 2: did the most crazy experiment today, where you went up
• 41:39
  Speaker 2: to someone that you wouldn't normally go up to, I
• 41:41
  Speaker 2: guarantee you'd get an answer that you've been waiting on
• 41:44
  Speaker 2: for a long time.
• 41:45
  Speaker 3: Because... God does this thing where he buries treasure in
• 41:48
  Speaker 3: people who you would never think it's there.
• 41:52
  Speaker 2: And so we walk by it every day. And so
• 41:54
  Speaker 2: when I think of people and women and opportunities, they
• 41:57
  Speaker 2: are everywhere. Like they're at the coffee shop, they're at
• 42:00
  Speaker 2: the cashier, they're at the person sitting at the table
• 42:03
  Speaker 2: next to you. And so, you know, in terms of
• 42:05
  Speaker 2: people in general, I think that's just how I view people.
• 42:08
  Speaker 1: I love this so much. And so coming back to podcasting,
• 42:12
  Speaker 1: I'm very curious for anyone in the room who has
• 42:15
  Speaker 1: a podcast is looking to start one or wants to
• 42:17
  Speaker 1: be on more shows. What have you really learned about
• 42:21
  Speaker 1: being in the game? Because there's a lot of rules
• 42:23
  Speaker 1: to the game that are kind of gatekept.
• 42:26
  Speaker 3: What have you learned?
• 42:28
  Speaker 2: Oh, gosh, there's so many gate kept ones, especially. I
• 42:32
  Speaker 2: think some of the some of the things that like,
• 42:34
  Speaker 2: once you get into the industry, too, you're like, wow,
• 42:36
  Speaker 2: a lot of the top 25 spots are paid. So
• 42:38
  Speaker 2: even if you were in the top 25, you're probably
• 42:40
  Speaker 2: getting kicked out by the paid spots. There's a lot
• 42:43
  Speaker 2: of eye opening things like that, that you actually can't
• 42:45
  Speaker 2: get caught up on. And you have to just say, Nope,
• 42:48
  Speaker 2: I'm in it because I love it. I'm in it
• 42:49
  Speaker 2: because it's offering me so much value. And I think
• 42:53
  Speaker 2: that The biggest pieces of podcasting and like, what you
• 42:59
  Speaker 2: have to know is it's got to be good content.
• 43:02
  Speaker 2: It's just literally got to be good content that you're
• 43:04
  Speaker 2: putting out. Meaning if people want to, people aren't going
• 43:07
  Speaker 2: to share content that isn't great. And so if we're
• 43:11
  Speaker 2: looking at the algorithm of a podcast, it's really brutal
• 43:15
  Speaker 2: because there really isn't one. Unless you have a great
• 43:18
  Speaker 2: YouTube team putting you on YouTube, unless you have a
• 43:20
  Speaker 2: great social media, unless you have a team that's really
• 43:23
  Speaker 2: focusing on getting your content out.
• 43:26
  Speaker 3: It's kind of like Instagram.
• 43:27
  Speaker 2: If you don't get a focused strategic plan of how
• 43:31
  Speaker 2: you want to get out there, you're probably not going
• 43:33
  Speaker 2: to grow in a really big way. You know, I
• 43:35
  Speaker 2: do think that a big part of podcasting is... getting
• 43:40
  Speaker 2: more well known guests on sometimes, but it doesn't have
• 43:42
  Speaker 2: to be all the time. And I meet a lot
• 43:44
  Speaker 2: of people who chase a lot of shiny guests. And
• 43:47
  Speaker 2: that doesn't always work either. And I've met so many
• 43:49
  Speaker 2: people who just have conversations with their friends all day.
• 43:52
  Speaker 3: And that works. And so I think it's, it's kind of.
• 43:55
  Speaker 2: Like finding what fits for you and deciding if it's
• 43:58
  Speaker 2: something that.
• 43:59
  Speaker 3: You want to go all in on.
• 44:00
  Speaker 2: Because especially at this point in the game, I think
• 44:02
  Speaker 2: that there is a lot of podcasts out there, you
• 44:05
  Speaker 2: have to really be committed to a podcast.
• 44:08
  Speaker 3: If that's the way that you want to grow.
• 44:10
  Speaker 2: And nowadays, you kind of do have to put a
• 44:13
  Speaker 2: lot of energy and some money behind it to grow.
• 44:15
  Speaker 2: But what I want to really talk about right now
• 44:18
  Speaker 2: is the power of how many people are starting podcasts,
• 44:23
  Speaker 2: and the power of being a professional guest on a podcast.
• 44:28
  Speaker 2: So some of you might be thinking, Oh, my gosh,
• 44:30
  Speaker 2: Lori just told me all the reasons I should start
• 44:32
  Speaker 2: a podcast.
• 44:32
  Speaker 3: Like I'm feeling FOMO, I should really have one who's
• 44:35
  Speaker 3: feeling that just a little bit.
• 44:36
  Speaker 2: Okay, I mean, I feel that whenever people talk about anything.
• 44:38
  Speaker 2: So truly, who feels that like, oh, maybe I should
• 44:41
  Speaker 2: have a podcast.
• 44:42
  Speaker 1: Okay.
• 44:43
  Speaker 2: So in a world where it is a little bit
• 44:46
  Speaker 2: of an uphill to start a podcast to get out
• 44:49
  Speaker 2: there and you know, then put it on your social media.
• 44:51
  Speaker 2: And if your social media is not growing, let me
• 44:52
  Speaker 2: tell you, podcast reels and clips don't really do that great.
• 44:58
  Speaker 2: So if that's the way that you think you're going
• 45:00
  Speaker 2: to grow, it's going to be an uphill challenge. Now,
• 45:03
  Speaker 2: podcast guesting in a world where everyone is starting a
• 45:06
  Speaker 2: podcast and where everybody is paying to have a podcast
• 45:10
  Speaker 2: guess how many of them all need guests every single
• 45:15
  Speaker 2: week would.
• 45:16
  Speaker 3: You rather pay for a platform.
• 45:18
  Speaker 2: Or consistently understand how to borrow a platform over and
• 45:22
  Speaker 2: over again You guys, it's like if Instagram had to
• 45:27
  Speaker 2: have guests, if she had to have guests every day
• 45:30
  Speaker 2: on Boss Babe, like wouldn't you be applying to be
• 45:33
  Speaker 2: a guest all of the time if it was like
• 45:36
  Speaker 2: Natalie was like, I need a new guest. Oh my God,
• 45:38
  Speaker 2: this is a hungry baby. I have to do another interview.
• 45:41
  Speaker 2: I have to do two interviews a week. I have
• 45:42
  Speaker 2: to do three a week.
• 45:43
  Speaker 3: And something that I'm.
• 45:44
  Speaker 2: Really learning about interviewing, and Natalie, I know you know this,
• 45:46
  Speaker 2: with the sheer volume.
• 45:48
  Speaker 3: Of pitches that I see, 99% are terrible. terrible.
• 45:55
  Speaker 2: And then when they come on, nobody knows how to
• 45:57
  Speaker 2: tell a story. Nobody knows how to bring me through
• 46:00
  Speaker 2: a beautiful storytelling sales funnel. And nobody knows how to
• 46:03
  Speaker 2: give a call to action that captures my audience into
• 46:07
  Speaker 2: their email.
• 46:08
  Speaker 3: I am like astounded by the amount.
• 46:11
  Speaker 2: Of people who come on and waste an opportunity in
• 46:13
  Speaker 2: front of hundreds of thousands of hungry people.
• 46:16
  Speaker 3: Who I've already sold.
• 46:17
  Speaker 2: I've already made millions through so it's an audience of
• 46:19
  Speaker 2: buyers that come on and do you know what they
• 46:22
  Speaker 2: say to me? This is, we've decided this is the
• 46:24
  Speaker 2: worst thing you could ever say to a podcast guest.
• 46:27
  Speaker 2: And it's going to be opposite of what you think.
• 46:29
  Speaker 2: I say, okay, so what would you like to talk about? Like, how,
• 46:31
  Speaker 2: how can we make sure that we really promote you?
• 46:34
  Speaker 2: And they go, I'm just here to serve your audience.
• 46:37
  Speaker 2: And I'm like, oh man, because here's why that doesn't
• 46:42
  Speaker 2: serve my audience. If you are profoundly amazing at talking
• 46:47
  Speaker 2: about the psychology of marriage, let's talk about like really
• 46:52
  Speaker 2: dialing in like a relationship, right? Like having the best
• 46:55
  Speaker 2: marriage of your life. And maybe I saw some content
• 46:58
  Speaker 2: you put out recently and read some other things.
• 47:00
  Speaker 3: It's about something else.
• 47:01
  Speaker 2: But your zone of genius is not the something else
• 47:04
  Speaker 2: that I'm about to do an hour of podcasting on.
• 47:07
  Speaker 2: Now all of a sudden, you're not even in your
• 47:09
  Speaker 2: zone of genius. You're not giving me the good parts
• 47:11
  Speaker 2: of you. You're not even giving me a good story
• 47:13
  Speaker 2: because you left it all in my hands to try
• 47:15
  Speaker 2: to guess exactly what I should ask you about to
• 47:18
  Speaker 2: drop you right into the center of your zone of
• 47:20
  Speaker 2: genius and give me all the great things that you know.
• 47:23
  Speaker 2: And so I think that, you know, one of the
• 47:25
  Speaker 2: things that I'm going to be chatting more on and
• 47:27
  Speaker 2: actually doing an offer on is truly like getting you
• 47:30
  Speaker 2: to all understand I need better guests.
• 47:33
  Speaker 3: Like I need you to be a better guest.
• 47:36
  Speaker 2: And so I think there's just such a gap in
• 47:39
  Speaker 2: getting people to learn how to storytell and bring them through.
• 47:42
  Speaker 3: It's almost like a life funnel.
• 47:44
  Speaker 2: It's truly a, you're learning how to do a podcast
• 47:48
  Speaker 2: funnel as a guest and bring me through the story
• 47:52
  Speaker 2: all the way to the bottom, but keep me interested
• 47:54
  Speaker 2: throughout to that call of action, which is really, really
• 47:58
  Speaker 2: exciting for me. And because I've been in it for
• 48:00
  Speaker 2: 10 years and I've heard, I mean, that's 1600 conversations.
• 48:05
  Speaker 3: That's a lot.
• 48:07
  Speaker 1: Signing up. I want to echo that because it just
• 48:10
  Speaker 1: when you were talking, it took me back to the
• 48:11
  Speaker 1: very early days of my podcast. And I had Mel
• 48:14
  Speaker 1: Robbins on there way before she started her own podcast.
• 48:18
  Speaker 1: And the way that she took podcast guesting was mind blowing.
• 48:23
  Speaker 1: Mind blowing. So she sent me a podcast pack ahead
• 48:26
  Speaker 1: of time. And it had all of the hooks that
• 48:28
  Speaker 1: work really well for her, all of the stories that
• 48:31
  Speaker 1: she's very well versed in telling. And she had a recommendation,
• 48:35
  Speaker 1: what would land for my audience, right? She was prepared.
• 48:39
  Speaker 1: She gave me a stack of notes. She told me
• 48:41
  Speaker 1: what time she'd arrive, what time she would leave, what
• 48:43
  Speaker 1: we had to really cover. And again, this was a
• 48:46
  Speaker 1: long time ago. This was way before she really leapt
• 48:49
  Speaker 1: into the zeitgeist. And we weren't getting huge traction back then.
• 48:54
  Speaker 1: We had our current audience, but like Lori's saying, that's
• 48:56
  Speaker 1: not really enough to get your podcast out there. And
• 49:00
  Speaker 1: I read this press packet made my life as a
• 49:02
  Speaker 1: host very easy. And I'm still like learning how to interview.
• 49:05
  Speaker 1: And I asked her the one question she told me
• 49:07
  Speaker 1: to ask in the way she told me to ask it.
• 49:09
  Speaker 1: And then I titled the episode in the way in
• 49:11
  Speaker 1: which she told me to do it. That one clip
• 49:15
  Speaker 1: blew up single-handedly my youtube my podcast my social media
• 49:19
  Speaker 1: it went so mega viral i think that one video
• 49:23
  Speaker 1: alone brought in 15 000 subscribers on youtube it was
• 49:28
  Speaker 1: mind-blowing and that was all because she knew how to
• 49:31
  Speaker 1: be a guest And that's always, always stuck with me.
• 49:34
  Speaker 1: But I haven't put the two and two together since
• 49:36
  Speaker 1: you said that. So I absolutely love that. Okay, tell me,
• 49:38
  Speaker 1: what are you most excited about right now?
• 49:42
  Speaker 2: Oh my gosh, I think I'm kind of like you
• 49:43
  Speaker 2: where I'm like, my God, I actually have a life
• 49:45
  Speaker 2: where I get to do these things that I love
• 49:46
  Speaker 2: every single day, which is so awesome. I'm actually very
• 49:49
  Speaker 2: excited about that. I can't wait to teach people how
• 49:51
  Speaker 2: to be a guest. I'm coming up with something right
• 49:53
  Speaker 2: now because that's one of my biggest struggles is good guests.
• 49:57
  Speaker 2: And I think when you have that much volume and
• 49:59
  Speaker 2: in a world of podcasts going up, like it's insane.
• 50:02
  Speaker 2: Everybody has a literal podcast, everyone. I really, really want
• 50:06
  Speaker 2: to teach people the power of exactly that going on
• 50:09
  Speaker 2: and making the podcasters life easy.
• 50:12
  Speaker 3: But then also, you.
• 50:13
  Speaker 2: Guys, the money that is in that is staggering when
• 50:16
  Speaker 2: you do it right. Like I can't even imagine what
• 50:19
  Speaker 2: audience that brought to Mel.
• 50:21
  Speaker 3: For sure.
• 50:22
  Speaker 2: Now, there's been people that have gone on her podcast
• 50:24
  Speaker 2: and no one has ever gone to the guest that's
• 50:28
  Speaker 2: on because they didn't have any of that. I guarantee
• 50:30
  Speaker 2: majority of those listeners went and got in her funnel
• 50:33
  Speaker 2: and purchased something from her. And so I'm very, very
• 50:36
  Speaker 2: excited about that. Always so excited about Glossy and getting
• 50:40
  Speaker 2: to do those things with you.
• 50:42
  Speaker 3: And I'm excited about we actually also became a part
• 50:46
  Speaker 3: of a peptide company. So I'm excited about that.
• 50:49
  Speaker 1: I love this. Hit me up when I stop breastfeeding.
• 50:52
  Speaker 1: I will.