経営者のコスプレをするための主要キーワード解説

ビジネス日本語講座 · Jan 20, 2026 · 8m

This episode explores the phenomenon of “cosplay executives” in online business culture, where language replaces substance. It shows how polished endings, polite phrases, and trendy buzzwords create the image of leadership without real experience. Terms like KPI, LTV, PL, BS, and PMF become costumes, not tools, while phrases such as “let me,” “I think,” and “thank you for reaching out” manufacture authority and demand. By combining vocabulary and tone, anyone can sound strategic without accountability. The episode asks why this culture spread, how it rewards appearance over practice, and why…