He Found an Overlooked Wine Niche — Then Grew 100%+ in a Year (Part 2/2)

Millionaire University · Sep 4, 2026 · 27m

#1066 What does it really take to grow a product business when every sale depends on inventory, cash flow, and relationships you can’t afford to lose? In Part 2 of this two-part episode, host Britlyn Williams continues her conversation with Peter Andrews, founder of Culture Wine Co., to dig into the operational side of building and scaling his South African wine business. Peter explains why wholesale requires volume, how he manages three-month import lead times while growing more than 100% year over year, and why filling an entire shipping container can dramatically reduce his per-bottle…