Notifications North Star - Stephanie Griffith, Marketing Expert

Code Story | Startup Podcast for CTOs, CEOs and Technical Founders · Jun 29, 2022 · 20m

Notifications North Star, sponsored by Courier!

Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bath & Body Works and more. She is also the host of the Conversational Commerce podcast.

Questions:

What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day?

So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this…