Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Data Analytics to Pick the Perfect Location
Lucas and Luna dive into the art and science of franchise site selection, using the case of a multi-unit Dunkin' franchisee who cut store failure rates by 30 percent by overlaying foot-traffic data, demographic shifts, and competitor density. They explore how tools like Placer.ai and Esri's Tapestry Segmentation help franchisees move beyond intuition to data-driven decisions, and why a seemingly perfect corner can be a trap. The episode also touches on the cost of bad locations—some franchisees lose $200,000 in the first year alone. Listeners learn a concrete framework: the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.