Lego's Secret to Retail Success: Engaging Experiences, Omni Journeys & AI With Martin Urrutia Islas
Join Omni Talk's Chris Walton and Anne Mezzenga as they speak with Martin Urrutia Islas, Global Head of Retail Innovation and Experience at Lego, live from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Martin shares the secrets behind Lego's success in creating engaging retail experiences that keep customers coming back for more.
Discover how Lego:
Develops and tests new in-store experiences, like the Minifigure Factory
Balances digital and analog experiences to enhance customer engagement
Evolves from omnichannel retail to "omni experiences" that…
The skinny
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