Stop Trying to Make New Twitter Happen

Uncanny Valley | WIRED · Jul 13, 2023 · 42m

Hey look, there's a new Twitter alternative. The text-based Instagram offshoot Threads launched a week ago, and in the days since, the platform racked up over a hundred million users. It's a huge showing for parent company Meta that has Mark Zuckerberg and other execs celebrating. Meanwhile, current Twitter owner Elon Musk is fuming as Threads threatens to unravel his platform’s microblogging dominance. But despite its initial success, it's not yet clear whether Threads will emerge as the top social space. These early days of Threads may feel slightly less toxic than Twitter, but it's already…