Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How The Halo Effect Skews Brand Loyalty
We examine the halo effect, a cognitive bias where one positive trait overshadows all others. Using the enduring case of Apple’s ecosystem and its pricing power, we explore how brand trust creates an invisible moat around products that might otherwise face scrutiny. Lucas breaks down the mechanics of this psychological shortcut, while Luna questions whether it still holds in today’s fragmented media landscape. This is Episode 187 of Marketing Psychology.
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