Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Why right now is the best time to dial in your spend vs. aMER
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting models like Spend & aMER can change that.Taylor compares these models to a DEXA scan: a clear, data-driven look at your business health. Together, they explain how accurate forecasting systems help you diagnose overspending or underspending, anticipate seasonal changes, and build a roadmap to profitable growth.You’ll learn:
- Why most e-commerce budgets are based on wishful thinking
- How Spend &…
The skinny
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