Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Nigel Sylvester and the Jordan 4 RM
Nike remixed the Jordan 4 and called it the Jordan 4 RM. The Nigel Sylvester colorway sold out fast and turned heads — but the bigger question isn't whether the shoe is hot. It's whether Nike is using this silhouette to push culture forward or playing it safe with a new label on a familiar formula. Matt discusses the RM, Nigel Sylvester's role in the release, and what this shoe says about Jordan Brand's direction.
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The skinny
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