How One Buyer Used Early Supplier Involvement to Cut Time-to-Market by 40 Percent

The Buyer's Side with Fexingo: Procurement, Sourcing, and B2B Purchasing Decisions · Jun 7, 2026 · 10m · transcript

In this episode of The Buyer's Side, Lucas and Luna explore how early supplier involvement can dramatically accelerate product launches. They dive into the real-world case of a medical device company that brought its key contract manufacturer into the design phase, cutting time-to-market by 40 percent and reducing prototyping costs by a quarter. Lucas explains the five principles of successful early supplier involvement, from co-location to shared risk-reward models, while Luna challenges when it might not be the right move—like when IP protection is critical or suppliers lack design…