Latest / Mini Scroll / MINI SCROLL: Mikayla Nogueira skincare brand drama, Alix Earle stylist faces backlash, Pretty Little Thing rebrand + a big Centennial World announcement!

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MINI SCROLL: Mikayla Nogueira skincare brand drama, Alix Earle stylist faces backlash, Pretty Little Thing rebrand + a big Centennial World announcement! · Mini Scroll

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  This week of Mini Scroll, we're celebrating International
• 0:03
  Woman's Day by spotlighting female founded brands.
• 0:06
  And today we're focusing on Carded.
• 0:09
  You've heard about them before. Carded is the ultimate wish list
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  app and a longtime supporter of this podcast.
• 0:16
  I have recommended Carted to so many of my friends.
• 0:18
  No more screenshot clutter or endless open tabs.
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  Keep track of everything you want to buy in one place and get
• 0:24
  notified when your items go on sale.
• 0:26
  It makes it so easy to shop smarter.
• 0:29
  I love curating wish list with images and prices, comparing
• 0:32
  items, and getting alerts when items come back in stock.
• 0:35
  Plus, I share my list with my friends, which is perfect for
• 0:38
  gifting, trip planning, and trend spotting.
• 0:40
  Click the link in the show notes to download Carted so they know
• 0:43
  that we specifically sent you. Don't forget to use that link.
• 0:47
  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  Let's just get right into the stories for today.
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  So the first story that I have for you guys is that Gen.
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  Z publisher Centennial World is launching their podcast network.
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  Today it was announced that Gen. Z digital media brand Centennial
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  World is launching a podcast network with their first spinoff
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  podcast, High Stakes. Have you caught on yet?
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  I was going to just tell you guys about this at the top of
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  the episode. And then I was like, you know
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  what? Why don't I make this an
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  official story. This has been OK.
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  Let me get into what High Stakes is, what's going on, and then
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  I'll tell you guys about this journey.
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  So High Stakes will be the first sister podcast to join our
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  network. It will be exploring the famous
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  feuds, frenemies and falling out that have shaped celebrity and
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  Internet culture. The podcast will be Co hosted by
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  two media girlies here in Sydney, Entertainment editor
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  Laura Mazia and lifestyle writer Maddie Bogish.
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  OK you guys, this expansion of Centennial, having a network and
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  bringing on other podcasts that are not hosted specifically by
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  like myself or my team. This has been almost 2 full
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  years in the making. In business, I'm such a doer.
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  Like I'm a fast decision maker and once I've made that
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  decision, I literally go like that and it's done.
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  I've made the decision and we act on it.
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  This has been quite the journey, partly out of our control, but
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  also partly like I needed to do this right.
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  Like I needed to make sure that if we were going to expand
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  Centennial and actually build out like a network of podcasts,
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  it needed to be the right host, the right type of podcast, the
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  right timing, the right sponsor, like the right everything.
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  We're independent media. We have very limited funding.
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  Like I don't have time, money, energy, resources to waste on
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  something that flops. So I needed to do this right And
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  high stakes for Centennial. It will fill that gap of like a
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  chatty pop culture podcast that I know a lot of you guys miss
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  since Jordy left. So I'm really, really excited
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  for you guys to hear these episodes.
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  The 1st 2:00 will be premiering on March 27th and the first
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  episode, maybe the second, maybe we'll put both launch episodes.
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  I'm not totally sure. We'll be on our RSS feed.
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  So we'll be on infinite scroll, but high stakes.
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  They have a trailer up. They have you know, like
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  everything. You can subscribe to them and
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  stuff now. So go subscribe to them on
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  Spotify and on Apple. And I think we may turn this
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  YouTube channel for the YouTube viewers.
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  We may turn it into the Centennial World Network.
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  And then we will have different playlist for like mini scroll,
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  infinite scroll, mini tech, maybe even.
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  And then and we will put high stakes as well because I think
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  we will put every high stakes episode on this YouTube channel.
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  So yes, that is the plan for now, but I'm really excited.
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  And yeah, like I said, it's been almost two years in the making.
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  Our launch partner is Tempest 1. So please give them some love in
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  the comments so we can share this with them.
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  They sponsored our launch event that we are having at the end of
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  March and they sponsored the 1st 2 launch episodes.
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  So we're so excited because honestly, we could not, we could
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  not do this without them. And on that note, I have another
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  very exciting announcement because Speaking of our launch
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  event, we are going to have spots available for our
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  listeners here in Sydney. So we are doing our launch event
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  on March 27th in the Sydney CBD after work.
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  So if you guys want to come, there will be a form down below
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  in the description. Please fill it out.
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  Let us know that you're interested that you would be
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  available to attend. We probably can't invite
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  everyone based on demand. We'll see.
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  So if there's too many people that apply that say they want to
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  come, we will just like use a random generator selector thing
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  to choose who comes because obviously like we want it to be
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  fair. So yes, put down below if you
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  guys want to come, you know, the whole team will all be there.
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  It'll be like a party. They'll be drinks, obviously,
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  Tempest one, they'll be food. It'll be our clients, publicist,
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  journalists, listeners. And you know, you guys will get
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  to meet the team, get to meet Laura and Maddie and yeah, just
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  celebrate with us this huge milestone.
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  We always want to give back to the listeners if we can.
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  All right, the next story that I have for you guys, this is an
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  entire like women in Business episode.
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  Just to let you guys know, it's so random, but also very
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  appropriate for our like female founder International Women's
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  Day saga, like ending the week with a full women in Business
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  episode. So Michaela Naguera has launched
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  a skin care brand or is about to launch a skin care brand called
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  Point of View Beauty. TikTok creator Michaela Naguera
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  has been teasing a big announcement for some time now,
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  and she's officially revealed what it is a skin care brand
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  called POV Point of View Beauty. The last two years have all LED
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  up to this. I can't believe it's finally
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  here. My whole life, my whole world is
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  about to change and I'm terrified if I'm honest.
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  But the last five years as a content creator, I kept asking
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  myself, what's next for me? You know, what is my legacy?
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  And now I know the answer. The brand will launch with a
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  full routine that basically goes under makeup, like that's how
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  they're marketing it. So it will have a serum, a
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  hydrating priming milk, a barrier boosting moisturizer, a
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  primer and a lip treatment. I have a few opinions.
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  The 1st is that the promo for POV, I understand that the whole
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  thing is like this is supposed to go under your makeup and
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  that's kind of why they're Mark or how they're marketing this
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  skin care line like quote UN quote like differently.
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  But I am confused because in the promo, Michaela has a full face
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  of makeup. And I know that's kind of the
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  point. But also I think for me, like I
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  want my skin care advertisements to be makeup free or like I know
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  it's never actually makeup free, but I want it to look makeup
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  free. I want to see how hydrating and
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  beautiful your products actually are.
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  And then you can do a video where you're using them and then
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  putting on a full face. So I thought that was kind of
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  like a weird decision that she's in like a full glam for the
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  promo. That being said, I'm surprised
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  that she didn't launch a makeup line.
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  Like I think a lot of people are surprised she didn't go into
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  color cosmetics. I think she will.
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  I don't think that this is obviously the last thing that
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  POV is going to launch her point of view.
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  I'm not sure if they're going by POV or point of view.
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  But anyways, of course they're going to end up launching other
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  stuff and I'm sure makeup will be part of that.
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  And I think it makes sense that she's launching a brand like
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  what is next? You know, she said that in the
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  promo. She's like, I've been thinking
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  about what's next. Like she is literally the
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  biggest beauty TikTok creator. Like she's she's done at all,
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  like she's collapsed with every single brand she's done probably
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  every type of partnership you can do like what is next?
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  So I understand the desire to kind of like spread your wings
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  and do something else. Do we need another influencer
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  brand? No Am I going to like shit on
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  someone trying to build something for themselves?
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  Also no. But of course, it would not be
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  an influencer brand launch without some unfortunate drama.
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  So there actually is another independent beauty brand named
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  POV and the founder spoke out on Instagram stories.
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  So this was in French. I guess The brand is based in
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  Canada. So I actually do speak French
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  because I am Canadian Queen, but I translated it for you guys and
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  I don't speak French well anymore, although I did all of
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  my elementary school in French. That is a fun fact about me, but
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  it really is true. Like you don't use it, you lose
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  it. So anyways, OK, this is what the
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  story said. Betrayed, sad, angry, humiliated
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  and heartbroken. This is how I feel right now
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  about Michaela's brand launch. I feel like my legs have just
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  been sawn off, like my greatest pride has been stolen.
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  I don't have the words to describe how helpless I am.
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  It's been almost a year since the brand was created.
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  And to see that someone took your name, your concept, when
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  you have invested all your savings and your passion and
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  much more, I don't know how to react or what to do right now.
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  It saddens me to an unimaginable extent.
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  How can we do this to a small queer Quebec business that
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  doesn't even have the means to defend anything?
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  And then they tagged Michaela and POV, you know, a big, I, I
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  know a lot of people when stuff like this happens, they're
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  either on the side of like, you know, that influencer is trash
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  and like, how could they do that to a little guy?
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  Or they're on the side of like, well, if you didn't trademark
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  it, like that's just business. The thing with trademarks is
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  like they're so incredibly expensive.
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  And you obviously when you're starting a business, like you
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  just kind of have to start and see if it's going to work at
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  that customer base, kind of get that proof of concept.
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  You know, it doesn't make sense to file trademarks if you don't
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  have a lot of money. I know a lot of celebrities and
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  stuff do that first, but like it doesn't make sense to file
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  trademarks, especially maybe I mean, I don't know, I've never
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  built like a product based business like this.
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  But I'm assuming like unless you have something that is like
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  really unique or you're building like tech or something, you
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  know, I, I don't think most people launch with trademarks
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  already. So that is kind of where things
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  go wrong. Also, I think maybe being in
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  Canada versus Michaela being in the US might be a little bit
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  different as well. How many times have we seen
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  this? And I understand, OK, this is
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  actually going to sound crazy, but we Jordan Crystal, like, you
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  know, Crystal from Z feed, who I talk about and myself, we used
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  to have a three-way consulting partnership.
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  So we like Centennial still does Gen.
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  Z consulting for brands, but we used to have one, the three of
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  us together and it was called POV insights.
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  Like it's not that POV is necessarily so unique.
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  I mean, but this is literally a brand called POV Beauty, which
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  is like what they launched and they launched, as this person
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  says, only a year ago. And when you have a giant team
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  behind you and you're like a public figure, first of all, you
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  probably do know about these brands because you would have
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  people looking into it and looking into the trade marking
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  and stuff because you would have the means to do that.
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  But also when it comes to influencers and celebrities, I
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  think it's kind of how we say, like, you know, you might not
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  ask to be a role model, but like, that is one of the things
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  that comes with all the privileges that you get of
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  being, you know, wealthy and famous and like, whatever.
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  And I kind of see it similar to that with influencer brands.
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  It's like, sure, maybe it's legal, you know, maybe that is
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  just typically how you do business.
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  But because you are already an influencer, you are already in
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  such a privileged position. I just think we do need to hold
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  them or we should be holding them to a slightly different
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  standard. Then if this was just like if
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  POV beauty, like Michaela's brand was some random beauty
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  brand that launched in the US and whether they took off or not
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  isn't really the point. If it was like an anonymous like
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  makeup lover make bars, whoever that launched the brand.
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  I think it's really different when there's like this huge
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  power, power dynamic. And I think because of the
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  privileges that some of these people hold, they should be held
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  to a different standard, I think.
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  OK. And the last story that I have
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  for you guys, like I said, women in business, Alex Earl has
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  partnered with an alcohol brand as an investor and I think the
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  face of it. So Alex Earl has partnered with
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  Sitmargs, a sparkling canned cocktail.
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  I wanted to cover this because there is a lot of confusion.
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  A lot of people think that she launched this brand herself.
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  She did not. This brand already existed.
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  And they raised a lot of money in December.
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  And then she came on recently as part of that round, I guess, of
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  raising money. And so she's an investor.
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  And she is also, I believe, the face.
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  I'm not sure of like full stop. But she is definitely the face
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  of like their latest campaign. This is from Miami, New Times
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  quote Earls investment and partnership also marked the
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  first official endeavor into the celebrity backed spirit space,
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  and she's ready to dive right in.
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  Being involved in the alcohol space is something that has
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  always interested me, but it was all about finding the right fit,
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  says Earl. I knew from the second I took a
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  sip, pun intended, that I wanted to get involved.
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  There may have been larger, more established companies looking to
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  collaborate, but pushing myself to take risks and invest in a
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  startup that I believe in, it felt like a great next step to
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  accelerate me in my entrepreneurial efforts.
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  When I commit to something, I give it my 110% effort and
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  trust. So I'm just very excited to get
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  everyone trying SIP marks. There's actually this TikTok
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  going around. It's getting quite a lot of
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  views of one of the girls that was in the campaign with Alex.
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  And she was like, I've literally never modelled before.
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  Alex just posted something like, if you're going to be available
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  in Miami on Monday and Tuesday and you want to be part of like
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  this campaign, you know, put your e-mail here.
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  And so she said her friend was like, you should put your e-mail
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  here, you know? And so this was like on a
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  Saturday, I think. And so the shoot was like a day
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  or two later. So she put her e-mail in and she
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  got chosen. And then she saw who was on the
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  run sheet and all the girls, she looked at them up and they were
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  all like real models. And she was like, what the hell?
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  But yeah. And she was just talking about
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  how she just got, like, plucked out of, I'm sure, like,
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  hundreds, if not thousands of submissions.
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  And they chose her. She's never bottled before.
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  And she was just talking about how she had the best time.
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  So yeah, it was a really sweet video.
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  But the other thing I wanted to talk about related to Alex Earl
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  right now is that her stylist has been facing some criticism
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  for, like, dressing her so poorly lately.
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  So Alex has been working with a new stylist named Daniel Brown
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  and PEOPLE are not loving their looks together.
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  They did the Super Bowl look together.
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  That like leather moment. And everyone was like, that was
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  just so not the Super Bowl. Like, why would he put her in
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  that? And then for Paris Fashion Week,
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  she was wearing this like mew mew outfit.
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  And there were socks and heels and the outfit was very mew mew.
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  But like, I think where it hits like where the skirt hit on her
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  legs combined with how high the socks were, like it just didn't
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  flatter her like at all. And not in like a high fashion
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  way. Like it really just like didn't
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  like it. I don't know.
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  I thought it was really ugly. But what I will say is people
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  are like going inside and I'm like, it's really not that
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  serious. And I like that.
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  Like they're trying something new.
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  I like that Alex is willing to like take chances.
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  And I like that they're taking chances.
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  I like that they're trying to be creative.
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  I think when you're doing different things, then what you
• 15:33
  know is going to look good, like sometimes you're just going to
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  have some misses. And I think we just see so many
• 15:38
  influencers just lean into that like clean girl, like similar
• 15:41
  aesthetic. I mean, it's literally what we
• 15:43
  were talking about the New York City influencers.
• 15:45
  Like not, I'm not speaking about them specifically, but like in
• 15:48
  general, I think fashion has become so monotonous and
• 15:53
  everybody just wears the same thing.
• 15:55
  Everybody looks for the same silhouettes.
• 15:56
  Like every brand is selling the same stuff.
• 15:58
  Oh my God that reminds me, I was going to talk about the
• 16:01
  PrettyLittleThing rebrand. I don't have it in my notes, but
• 16:04
  I'm sure you guys have seen that PrettyLittleThing has rebranded
• 16:07
  from like thoughty Instagram club outfits to like this faux
• 16:14
  old money trad wife aesthetic vibe.
• 16:17
  It's very bizarre and everybody's doing think pieces
• 16:19
  on it. So I don't have anything ready
• 16:21
  to talk about with that. But that just reminded me like
• 16:24
  everybody just dresses the same. Every company makes the same
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  shit. And yeah, I like that they're at
• 16:29
  least trying different stuff, even if it doesn't always feel
• 16:32
  like it hits. Anyways, guys, that's it for
• 16:34
  Mini Scroll today. Thank you so much for listening.
• 16:37
  I love you guys so much. Please rate, review and
• 16:40
  subscribe. Please subscribe to High Stakes.
• 16:42
  You can find them on Spotify and on Apple.
• 16:45
  I'm so excited to like finally announce that for you guys.
• 16:49
  And like I said, if you will be in Sydney on March 27th in the
• 16:53
  evening after work, go down to the forum.
• 16:56
  Let us know if you want to come to our podcast network launch
• 17:00
  event. I love you guys.
• 17:01
  I'll talk to you on Monday and there will be a deep dive
• 17:04
  tomorrow. OK, bye.