Why Your Brand Matters More Than Your Product
Most founders obsess over the product. The ones who win obsess over the brand.
In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the one end goal every product business should be working toward, and why an idea alone will never make you money.
Topics covered include:
- Why a unique value proposition is the only real end goal
- Why your brand outlasts your product (the coffee cup example)
- The “brand behind the brand”: Phil Knight and Nike, Flo from Progressive, Jake from State Farm
- Telling your story vs. selling your story
- Why…
The skinny
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