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The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with legendary producer, DJ, songwriter, and entrepreneur Clinton Sparks for a conversation on artist branding, music business relationships, and building a career that lasts.
Clinton breaks down what it really means to become a brand, how he built “Get Familiar” into something people remembered, and why the best networking starts with adding value before asking for access.
He also shares the story behind working with DJ Snake years before “Turn Down for What,” his role in mixtape culture, the importance of reputation, and why…
The skinny
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