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Reclaiming attribution in the age of AI-fuelled zero click search
AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive?
To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together, the pair outline the challenges the industry is facing and map out the blueprint for a resolution.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
~ Episode breakdown ~
(2:24) How is…
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