Latest / Wedding Pros who are ready to grow - with Becca Pountney / Do you need a freelancer in your wedding business?
Transcript
- 0:00Becca: Do you ever look at your to do list and feel totally overwhelmed?
- 0:04It feels like a never ending list of tasks.
- 0:06Put on top of that a busy wedding season where you're out delivering
- 0:09and delivering things for couples.
- 0:11All of a sudden, you just can't understand how on earth you're
- 0:14going to keep this business going.
- 0:16How can you keep doing all of the tasks, all of the marketing
- 0:19and keep your customers happy?
- 0:21Well, if that's where you're at, perhaps it's time to consider Freelancer.
- 0:25That's what today's episode is going to be all about.
- 0:29I'm Becca Pountney, wedding business marketing expert, speaker and blogger,
- 0:34and you're listening to the Wedding Pros Who Are Ready to Grow podcast.
- 0:38I'm here to share with you actionable tips, strategies, and real life
- 0:41examples to help you take your wedding business to the next level.
- 0:45If you are an ambitious wedding business owner that wants to take your passion
- 0:49and use it to build a profitable, sustainable business, doing what you
- 0:52love, then you're in the right place.
- 0:54Let's get going with today's episode.
- 0:57Using freelancers in my business has been revolutionary.
- 1:00I cannot tell you how much it's helped me.
- 1:03And it may be that you need to start considering that for yourself as well.
- 1:07So in today's episode, I want to talk about freelance work, how you
- 1:10know when you might need someone to come and help you out and be a
- 1:13freelancer for you, how to find them.
- 1:15And how to pick the right one and also how you can sort out the tasks that they do.
- 1:20So if you've been thinking about a freelancer or perhaps it's not
- 1:23even on your mind, but you're just feeling overwhelmed, then this
- 1:25episode is going to be for you.
- 1:28Now I think there's a few different stages when it comes to your wedding business.
- 1:31When you first start out, you're really fresh.
- 1:33You have this idea of starting a business.
- 1:35You throw everything into it because you don't have any clients yet.
- 1:38So you've got time to build your portfolio, time to post on social
- 1:42media, time to build out this beautiful website, write blog posts.
- 1:46All of the things that we say that you should be doing as a marketer
- 1:50trying to market your business.
- 1:52Now, the great thing is that when you put that work in, it starts to gain
- 1:55traction and you start to get some work and the weddings start coming in
- 1:59and you keep on doing the marketing.
- 2:00The weddings are coming in.
- 2:01Now you've got to deal with wedding administration, contracts, payments, and
- 2:06then of course delivering on the day.
- 2:08And before you know it, you go from someone that's got very few clients just
- 2:12starting out with all of the time in the world to do your marketing to being
- 2:15so fully booked or so busy servicing your clients that all of a sudden
- 2:19the marketing falls by the wayside.
- 2:21Now, the problem is if we let it go entirely because we're busy because
- 2:26of the nature of the way the wedding industry works, because we're
- 2:28always working on seasons, if you're letting your marketing go now, then
- 2:33that's going to have a knock on.
- 2:34Impact in a year or two years time in terms of couples booking
- 2:37you because they're not knowing that you're out there and visible.
- 2:41So if that is you, if that resonates and you're now at that stage two of
- 2:44your journey where you've got bookings coming in, you've got frequent work, but
- 2:48you're doing everything on your own, then maybe it's time to think about hiring a
- 2:53freelancer to help you in your business.
- 2:55Now, when is the best time to hire a freelancer?
- 2:58This is a question I get all of the time and I think often
- 3:01people leave it too late.
- 3:03I would say you need to hire a freelancer when you feel like your to do list is
- 3:07constant, you've got business coming in, and you're still doing all of the tasks.
- 3:12Because if you leave it until you're absolutely desperate, you just
- 3:15won't have the headspace to train someone up, you won't have the time
- 3:19to bring them into your business.
- 3:20And then you're kind of on this hamster wheel where you're just keeping going
- 3:24because you don't have time to bring anyone into the business, but you
- 3:26also don't have time to do everything.
- 3:28So sometimes we need to take it a step earlier and think, right, actually,
- 3:32I want to hire someone now as a freelancer so that I can teach them,
- 3:35get them up to speed on my systems.
- 3:37Cause I can see next season is getting busier and busier and It's important to
- 3:42know that when you hire a freelancer, that just frees you up to do more of
- 3:46the activities that you're good at.
- 3:48So I think you need to know when you want to have one is when you've got tasks that
- 3:51you're doing all of the time, they're taking up a lot of time where actually
- 3:55you could be using your time better spent elsewhere, bringing in more work,
- 3:59delivering the work that you've got, or even looking at raising your prices.
- 4:04So if you decide that you want to use a freelancer, where
- 4:07are you going to find one?
- 4:09So when it comes to this, there's a few different options.
- 4:12Now, some people will go straight to a website like Fiverr and try
- 4:15and find something really cheap.
- 4:17I have tried this in a few different ways for things like one off projects,
- 4:21graphic design, and it is cheap, but it is also very hit and miss.
- 4:25So this probably wouldn't be my number one option.
- 4:29Instead, I would suggest that you've got three different options.
- 4:32Number one.
- 4:33Speak to your colleagues in the industry and find out if anyone else is using
- 4:37any freelancers and get recommendations.
- 4:39Post in my free Facebook group wedding pros who are ready to
- 4:42grow, or if you're in my members lounge, feel free to ask in there.
- 4:46Often the best recommendations come from our fellow wedding pros.
- 4:50They then know that they can trust that person.
- 4:52And that gives us more confident that that freelancer might work for us.
- 4:57So that's the first place.
- 4:58The second place is using an agency, just like I set up.
- 5:02So I set up the Wedding Pro Agency to solve this problem, to help you
- 5:07find freelancers that I can trust, that I've trained up, so I know that
- 5:11they're going to do a good job for you and at an affordable rate for you.
- 5:14So you could come to me by the Wedding Pro Agency and I will
- 5:17set you up with a freelancer, one of my team to work with you.
- 5:22The third option is to just go out there and find someone for yourself.
- 5:25So you could advertise on your local Facebook pages, local Facebook
- 5:29groups, and just say that I'm looking for someone approximately this many
- 5:33hours a week on a freelance basis.
- 5:35If you're interested, apply directly.
- 5:37Now, of course, this comes with its own hurdles because you're then
- 5:40going to have to do a full interview process, find the right person, work
- 5:44out all the contracts, et cetera.
- 5:46So it's not necessarily the.
- 5:47Easiest option, but it can be the most flexible because you
- 5:50get more autonomy over who you get and what you want them to do.
- 5:54So there's three main options.
- 5:56Ask other people come to me at the wedding pro agency or an
- 5:59alternative agency or thirdly go out and find someone for yourself.
- 6:04Now, it's really important to understand the limitations when we're talking about
- 6:09freelancers, because sometimes I think people think if I hire a freelancer,
- 6:13I'm hiring someone to work for me.
- 6:15And that's not strictly true.
- 6:18You have to be really careful that you're not acting in a way that's not ethical
- 6:24and perhaps trying to do something called cloaked employment, which is where
- 6:28you're trying to employ someone as a freelancer just so that you don't have
- 6:31to do all the things like sort out the maternity leave and pay tax and all of
- 6:35the things you'd have to do if you're an employee or if you had an employee.
- 6:39So if you are going to use a freelancer, it's really important that you are
- 6:43not expecting them to be an employee.
- 6:45So if you're to hire a freelancer, for example, they can choose their hours.
- 6:49They are self employed themselves.
- 6:51So you couldn't say to someone, you need to work for me every
- 6:54Wednesday between nine and 11 a.
- 6:56m.
- 6:57because that's an employment contract.
- 6:59The other thing is they need to be flexible where they work from a
- 7:02freelancer is their business, they can work from where they want to.
- 7:05So again, it's working from their own home, their own
- 7:08bedroom, in their own hours.
- 7:10So you could say to them, for example, you know, I'd love you to work approximately
- 7:14four hours a week for me, but then it's up to them when those four hours are.
- 7:17So you can't expect them to be available at your beck and call.
- 7:20The other thing is with a freelancer, they don't have to work with you exclusively.
- 7:24Again, it's their own business.
- 7:26They are self employed freelancing for you.
- 7:29So therefore they may have multiple clients that they're
- 7:31working for, as well as you, and you can't stop them doing that.
- 7:34It would be unfair because they're a freelancer, not an employee.
- 7:38If all of these things feel like, Oh, that's a lot of rules.
- 7:41And that's not why I want to stick to, then perhaps it's an employee
- 7:44you need to look at rather than a freelancer, but that's a whole nother.
- 7:47ball game.
- 7:48So at this point in this episode, all I'm talking about is freelancers.
- 7:52So the kind of contract you would have with a freelancer is you'd say,
- 7:55right, I'm going to take you on to do my social media as a freelancer.
- 8:00It's going to be four hours a month at this amount of money.
- 8:04hour.
- 8:04And as long as it gets done at the end of the month, then I'm happy whenever
- 8:08you work and wherever you work.
- 8:10And they then invoice you at the end of the month for the hours worked.
- 8:13Or if you come through the agency, I would invoice you for the hours worked.
- 8:17And then that's it.
- 8:18You pay that.
- 8:19And then they, as a freelancer are responsible for their tax and
- 8:23declaring their income because they are self employed as their own
- 8:26business as a freelance contractor.
- 8:29So that's what you need to understand if you are going to take on a freelancer,
- 8:33you do need to be clear on these things.
- 8:36So you've decided you want to find someone, maybe you've put an advert
- 8:39out, maybe you've come to me at the agency, what are we looking for when
- 8:43it comes to hiring a freelancer?
- 8:46Now I've put a few things down on a list here and they may
- 8:50not be the things you expect.
- 8:52Because in my experience from working with a number of freelancers and some amazing
- 8:56people over the last four or five years, is it's not all about past experience,
- 9:02although that can sometimes help.
- 9:04For me, it's much more important that they are easygoing, that I get on with
- 9:09them, that there's no friction there, that they're not difficult to work with.
- 9:14And I think you can get that impression from someone quite early on.
- 9:18Another thing that's really important to me is that they're a self starter.
- 9:21The whole reason I want to have freelancers working for me is because
- 9:25I don't have time to do everything.
- 9:26And so if they have to come and ask me before they do every task, that's
- 9:29not actually saving me that much time.
- 9:31So I'm always looking for people that can just get on with it, who are.
- 9:35Take what I say to them and run with it and can bring in their own
- 9:38creativity and ideas into that as well.
- 9:42I'm also always looking for a good communicator.
- 9:45I want someone who replies to my emails or messages fairly quickly, doesn't just
- 9:48go off grid, is willing to tell me if there's been a problem or if they're not
- 9:52feeling very well, or they're going to be delayed, or they're going on holiday.
- 9:55All of those things I really rate because it's much more important that
- 9:59you have good communication with your freelancer and they're honest with
- 10:02you rather than someone that just disappears off the face of the earth.
- 10:05And again, you can tell that beforehand how quickly they respond to any
- 10:08emails or messages you talk about when you're talking about maybe
- 10:12giving them an interview or asking for pricing, that kind of thing.
- 10:15So look at how well they communicate with you.
- 10:18And then I do want someone savvy.
- 10:21Now, tech savvy comes in all sorts of different forms and it
- 10:24is going to depend on what tasks you want them to complete for you.
- 10:28But for me, I don't need them to know everything.
- 10:31I just need them to have an idea.
- 10:32So for example, I don't necessarily need a freelancer who is totally.
- 10:38trained in Instagram and Facebook, but I do want someone who uses the
- 10:42platforms, understands the platforms, knows how to navigate them, knows
- 10:45how they work as a consumer.
- 10:47Now, why am I saying that?
- 10:48Well, for me, I've got the ability to train them in the areas and train them
- 10:54in the way that I want them to do things.
- 10:56So as long as they've got a good understanding of Instagram I can
- 10:59then train them on how I want them to post for me as vicinity weddings,
- 11:03or for me as part of the agency, I can talk to them about the hashtags.
- 11:08I can talk to them about the scheduling and I can teach them all those things.
- 11:11They don't necessarily need to know that before they start the role, but
- 11:14they do need to be easygoing, easy to get on with good communicator and have
- 11:18a bit of tech savvy about them as well.
- 11:21So I recommend looking for similar kinds of things.
- 11:23Don't base it all just on employment they've had before.
- 11:27I think the culture and the personality of the person is the most important thing.
- 11:31If they're willing to learn and willing to be creative and passionate
- 11:35about what you do, then they're going to be a great fit for the team.
- 11:40So once you've found the right person, the next thing you really need to think
- 11:43about is the tasks that you want them.
- 11:45to do.
- 11:46Now, I believe this is an exercise in itself for you to do before you go ahead
- 11:51and take someone on is to work out what on earth are they going to be doing?
- 11:55How can they help you on a regular basis and alleviate things from your plate?
- 12:01Now, one thing before I go into the list of tasks they could be helping
- 12:05you with, one thing you need to think about is this, just because
- 12:09you can do a doesn't mean you should.
- 12:12Sometimes we think we can hire freelancers for things that we don't know how to do.
- 12:16So for example, we might hire someone to do our SEO because we
- 12:19just can't get our heads around it.
- 12:21But things like social posting or sending emails or replying to
- 12:24inquiries, well, that's easy for us.
- 12:26We can do that.
- 12:27So why would we hire someone else to do that?
- 12:29Well, actually, just because you can do it doesn't mean it's a good use of your time.
- 12:34So I want to flip that round and say, Actually, in your business, you would be
- 12:38better off speaking with clients or going live on Instagram or going out for client
- 12:43meetings or meeting with venues to try and be recognized rather than being behind a
- 12:49computer and doing administrative tasks like uploading posts to social media or
- 12:55perhaps sending email inquiries back to people who've inquired via a directory.
- 13:00That is a task that somebody else could definitely do for you.
- 13:03So the kind of tasks I want you to identify that could be
- 13:06done by a freelancer, first of all, are repetitive tasks.
- 13:09Anything in your business that is repetitive and happens regularly is a
- 13:13great thing to get a freelancer to do because you can just teach them how to do
- 13:16the process once and then they can get on.
- 13:19and go ahead and do it.
- 13:21For example, in my business, obviously I have my podcast and I have a
- 13:24freelancer who edits the podcast.
- 13:26It's a repetitive task because the podcast comes out every Thursday.
- 13:30I upload it, they get it from their Google drive, they edit it, they put
- 13:33it back in the Google drive and then he sends it to me and he is phenomenal
- 13:37and amazing and it saves me time.
- 13:39It gives him work and All is well.
- 13:42Now, if I was only to do a podcast once a year, then that
- 13:45wouldn't be a repetitive task.
- 13:46But because it's happening every week, it's a great thing to get
- 13:48a freelancer involved and doing.
- 13:51Perhaps you're getting lots of inquiries into your inbox
- 13:54via a directory every week.
- 13:55That's a repetitive task where you're having to go through them
- 13:58and chase them up and email them.
- 13:59Or perhaps that's something a freelancer could do for you.
- 14:03Or as we said, social media posting, social media posting is one of the
- 14:07easiest things I think to outsource to a freelancer because it does
- 14:11take a lot of time and it allows you to be visible constantly.
- 14:15Which shows that you're open and available to couples, even when you're
- 14:18in the depths of wedding season, because they can see your social
- 14:21media, they can see things going out.
- 14:22Therefore they make the assumption that that's you posting it and you're available
- 14:26and out there and ready to talk to them.
- 14:29So social media posting can be a really good thing.
- 14:31Now I am going to caveat this because I actually think social media posting
- 14:35is a good thing to outsource and by that I mean posting on the grid.
- 14:39In the agency, we will take on your Facebook posts, your Instagram posts
- 14:43for your grid will post you five times a week using your content, using your
- 14:46messaging, using your calls to action.
- 14:48But we also recommend that you are still there on the account, doing things like
- 14:51stories behind the scenes while you're at events, showing yourself, bringing
- 14:56some personality into your account and also Instagram reels as well.
- 15:00So.
- 15:01That doesn't mean that you can't outsource half of it and keep the other half either.
- 15:05So consider outsourcing the grid posting part of your social media, but keep
- 15:10hold of that personality injection of the stories and the reels as well.
- 15:15Have a look through your tasks at anything that's not customer facing.
- 15:20Start with everything that's customer facing probably needs to fall to you
- 15:23because there will be some things that you can do and should do better than someone
- 15:27else in your business at this stage.
- 15:30So have a look through your task list, write down everything that you do on
- 15:33a weekly and monthly basis and look at the things that are not customer facing
- 15:37that perhaps someone could do for you.
- 15:40For example, drawing up contracts or inputting data into a piece of
- 15:45software or sending out a weekly email newsletter, anything like that.
- 15:50There's not customer facing that's that could be done by someone
- 15:53that's not you is the perfect thing to outsource to a freelancer.
- 15:58And then the other thing that you should consider aside from all your daily
- 16:02work tasks is actually you can get a freelancer to do other things in your
- 16:07life that are not business related.
- 16:09So, for example, what about.
- 16:11Hiring a cleaner.
- 16:12I've talked on this podcast before about how having a cleaner has been one of
- 16:16the best things for me in my work and my business, because it would have taken me
- 16:21a whole day to clean my house as well as she does it in a couple of hours and I
- 16:25can continue doing my work tasks while she does what she's really great at and sorts
- 16:30out my house and everyone's happy for it.
- 16:32She's happy because she's got a new client and she's earning money.
- 16:34I'm happy because I can get my work done and be productive
- 16:37and me and the family are happy because our home feels clean and.
- 16:42So, there's other areas of your life that you could hire a freelancer for,
- 16:46such as that, perhaps it's for you, it's ironing or laundry, perhaps it's childcare
- 16:50you need a little bit of help with.
- 16:51Sometimes we think all freelance things need to be admin tasks in
- 16:55our business, but actually if we're super busy and overwhelmed, we can
- 16:59outsource other things and there's absolutely no judgment for that.
- 17:04The other thing that you can hire a freelancer for, which is slightly
- 17:07different, is for a one off project.
- 17:10Again, this is something we do at the Wedding Pro Agency.
- 17:13So for example, if you've got a wedding show coming up and you want to set up
- 17:16a form that people can fill in on the iPad, you want it to automate with maybe
- 17:20three or four email replies that go out to people after the wedding show.
- 17:24And you know you want to do that, but you just don't have the time to go ahead
- 17:28and sit down and write all that up.
- 17:30Well, that's the sort of thing you could outsource as a one off project.
- 17:33So you could come to me.
- 17:34the agency.
- 17:35Explain that to me.
- 17:36I would give you a price, approximately 150 for something like that.
- 17:39And then you would send me the details.
- 17:41We would do the work for you.
- 17:43And while you're busy doing something else, Hey, Presto, it's built for you.
- 17:46You now have that ready to go to use the show to make sure your response
- 17:50times are really fast because they're getting auto followups.
- 17:55And you can now just relax and enjoy being at the show and chatting to people.
- 17:59So if you do have one off projects like that, like updating things on your
- 18:03website, maybe it's a blog post once a month that you need to help with,
- 18:07then you can also hire a freelancer or a freelancer via our agency to do
- 18:12those kind of one off tasks for you.
- 18:14So it doesn't necessarily have to be something that happens.
- 18:17every week and it doesn't necessarily have to be a long term commitment.
- 18:23Okay, so now we've decided we need the freelancer.
- 18:25We know what we're looking for.
- 18:26We found the right person.
- 18:28We've identified the tasks.
- 18:31How can we get the most out of that person?
- 18:33How can we make sure this relationship really works and how can we make sure
- 18:37this Business relationship is benefiting you, the business and the freelancer.
- 18:44Well, the first thing is that you need to try and train them in those tasks well
- 18:49so that they don't need constant input.
- 18:52So have a look at that task list of things you think, yeah,
- 18:54these are repetitive tasks.
- 18:55So for example, writing a blog post, train them in how you would do that.
- 19:00Show them the system.
- 19:02Show them practically how you would do it, how you would upload it, how you would
- 19:06write it, if you want them to write it, how you would source images for it, if
- 19:09you want them to source images for it.
- 19:11Demonstrate it to them once, then give them the task.
- 19:14Explain to them you need a blog post written once a month.
- 19:17It needs to go out on the first Saturday of the month.
- 19:19It needs to be approximately this many words.
- 19:21Here's a list of topic ideas and let them run with it.
- 19:24Yeah, you might want to check them the first couple of times they do it.
- 19:27Yes, you might want to check them every time, but you need to just.
- 19:30Give people a really clear instruction and then let them run with it.
- 19:34The second way you're really going to benefit is finding
- 19:36really streamlined systems.
- 19:38So this is something I've learned over my years of having freelancers
- 19:42is the more streamlined the system is, the better it's going to work.
- 19:46So for example, I've got lots of Google sheets, Google documents, Google
- 19:49drives with things that help me and my freelancers communicate with each other.
- 19:54So for example, one task that I have on my list of things for
- 19:57freelancers to do is to add new.
- 19:59people, new suppliers onto vicinity weddings.
- 20:02So if someone applies to be on vicinity weddings, now they fill out an
- 20:06application form, the application form auto populates into a Google sheet that
- 20:11I can see, and my freelancer can see.
- 20:13When I go into that Google sheet and look at the applications, I still want to
- 20:17decide who makes it onto the site and who doesn't, I want to keep standards high.
- 20:21So I go through that list and I either color code everyone on that sheet.
- 20:24Green or I send them red.
- 20:26Green means yes, put them on the website.
- 20:28Red means no, unfortunately not.
- 20:31Now at any point, my freelancer can go into that sheet in her own time and she
- 20:35can see the ones that I've made green and then she can do her part of the
- 20:38tasks, which is taking that information out of the sheet, putting it into
- 20:42vicinity weddings website, and then she comes back into the Google sheet,
- 20:45marks it blue so that we know it's done.
- 20:48Now that might sound long winded and complicated, but actually
- 20:51it's a really simple way.
- 20:53That I've communicated so that we can both just get on with our
- 20:55tasks as and when we get time to do them without having to constantly
- 20:59message each other back and forward.
- 21:00And I don't have to say to her, Oh, have you done this?
- 21:03Have you done that?
- 21:03Cause I can go into the sheet and I can see whether it's done or not.
- 21:07So if you set up systems for the tasks that you want people to do, for example,
- 21:11like I talked about the podcast, if you have templates that you want them
- 21:15to send out to inquiries, have them saved on a Google drive somewhere or
- 21:19a Google doc somewhere where they can.
- 21:22contact them or set up a Google sheet where they can input customers and explain
- 21:26how many times they followed up on that customer for so that you can go into that
- 21:29sheet at any time and see where they're at, what they've done and what's going on.
- 21:33And they can be autonomous and get on with their work in their own time.
- 21:37So streamlined systems really, really do help for our social media management
- 21:42that we do at the wedding pro agency.
- 21:44Each client.
- 21:45So each of you that comes on board with us, we set you up a Google drive.
- 21:48We explained to you how to use it.
- 21:50You put all of your content, your branding, everything into that.
- 21:53My freelancers can then access that and they can pull from that to
- 21:57create the content for you, which then goes out on social media.
- 22:00So you're not having to tell them every single post you want written.
- 22:03You're not having to tell them what you want to see all of
- 22:05the time on your social media.
- 22:07Yes, of course you can have input, but also the whole
- 22:10point is to free up your time.
- 22:11So instead you can just let them take the information from you and
- 22:15get on with it and then just give feedback as and when you need to.
- 22:20The third thing to get the most out of your freelancer is to give autonomy.
- 22:24I think it's really important, especially because they're freelance, but also
- 22:27just to respect them as an individual, that you don't try and micromanage them.
- 22:32I know it's difficult because we know our businesses inside out and they are
- 22:35our babies and we want to protect them.
- 22:37But sometimes we have to let go and realize other people will
- 22:41be able to do the tasks the same as us or better than us.
- 22:45Sometimes, and that's okay.
- 22:47And we need to just lean into that because we can't do all
- 22:49of the things all of the time.
- 22:50For example, I know I can write really great blog posts.
- 22:53I wrote some really great blog posts in the early days of vicinity
- 22:56weddings, but I just don't have the time to do that twice a week anymore.
- 23:00And so I outsource that to somebody else.
- 23:03That doesn't mean that I can't do that, or I'm not good enough to do that.
- 23:07It just means I have.
- 23:08My priorities in other places and there's other things in the business
- 23:11that I should be doing and I can just allow someone else to do that.
- 23:14And again, I give them autonomy.
- 23:16I let them get on with it and then I just go in and have a look from time to time.
- 23:19And the more that you go on, the more you trust them, then you don't need
- 23:22to keep looking at all of the stuff.
- 23:24And the business machine is wearing all of this great stuff is happening
- 23:28and it's freeing you up to do other things and bring more money into the
- 23:32business and service your clients better.
- 23:34So do give them autonomy.
- 23:36You don't want to be contacting them.
- 23:38all of the time expecting them to reply to you straight away like an employee.
- 23:41If that's what you want, you need to employ someone
- 23:44rather than use a freelancer.
- 23:48The next thing that I suggest is really think about how often you're
- 23:53giving them work and have realistic expectations for your freelancer,
- 23:58especially when they're starting out.
- 24:00If you've been running your social media for six months and you get the occasional
- 24:04Instagram message, if you suddenly get a freelancer to take over your social media.
- 24:09to ease up your time.
- 24:11It doesn't mean you're suddenly going to go get like a thousand
- 24:14more inquiries into your business.
- 24:15They're just taking the task that you were doing off of your hands and
- 24:19continuing it on in the right fashion.
- 24:22So don't expect miracles from your freelancer.
- 24:25They're not there to sell for you.
- 24:26That's your job.
- 24:26They're there to take some tasks off of your hands.
- 24:29And also have realistic expectations about how much they can do in
- 24:32the time that you have them for.
- 24:34So if you've said to them, it'll be approximately four hours a month.
- 24:38Be realistic about what they can achieve in four hours a month, because it's
- 24:41not that easy for them to just pick up and do everything in the short time.
- 24:45And they're not expected to work outside of those hours.
- 24:48Otherwise you need to compensate them for it.
- 24:51So be realistic, set targets.
- 24:53So for example, I will say to my freelancers.
- 24:56This is the task I need you to do.
- 24:58I expect it should take you approximately this many hours to do that task each week.
- 25:03If you find that you're going over that by a long way, reach out to
- 25:07me, let's chat, let's find out why.
- 25:08But really, I should think you should be able to do it in that time or under.
- 25:12And they almost always do.
- 25:14So set expectations, tell them what you expect, but be
- 25:17realistic with those expectations.
- 25:20And the final thing, which is really important for anyone, really,
- 25:23especially freelancers working for you, is to give them positive feedback.
- 25:27We're giving them the autonomy, we're letting them go, and if you're anything
- 25:30like me, the better job they're doing, the less you speak to them, which is
- 25:33really good because we're so busy.
- 25:35Actually, they can then start to worry they're not doing a good job, and we can
- 25:39find that we're only ever reaching out to them to tell them when something's gone
- 25:43wrong, because obviously, when there's a typo or a missing link or something
- 25:46like that, you may have to reach out and say, Hey, I've just noticed this.
- 25:50Can you change it for me?
- 25:51Which they'll be happy to do.
- 25:52But then it feels like we're only ever contacting them with negative things.
- 25:56And actually we want to encourage them because if they're good, we
- 25:58want them to stay working with us as our freelancer for a long time.
- 26:02Some of my freelancers have been working with me for the last few
- 26:05years and it's really important.
- 26:07to remain positive.
- 26:08Give them that positive feedback.
- 26:10I'm trying to get into the habit of when my freelancers
- 26:12invoice me for that month's work.
- 26:14When I reply to say it's been paid to just say something like thank
- 26:17you for your great work this month.
- 26:19The posts you've done are amazing.
- 26:20Thank you for all you continue to do.
- 26:22It's been another amazing month to remind them of how great they
- 26:25are and that I'm so pleased that they're doing that work for me.
- 26:28So if you do have someone doing tasks for you.
- 26:30Don't just speak to them with negative things.
- 26:32Try and remember to give them lots of positive feedback and treat
- 26:35them every now and again as well.
- 26:36Sometimes I will do that for my freelancers, buy them a little
- 26:39Christmas gift or take them out for lunch, do something nice that
- 26:42they're not expecting just because I'm thankful for all of the amazing work
- 26:45they've done for me in the business.
- 26:49So I don't know how you're feeling now having listened to that.
- 26:52Maybe you're thinking, wow, having a freelancer sounds
- 26:54like it would change my life.
- 26:56Or maybe you're thinking this sounds great, but I can't afford it yet.
- 26:59And I totally get that.
- 27:01But again, you need to look at the business income.
- 27:04If you are busy with customers, you must have income coming in.
- 27:08So you need to look at where that's being spent, and sometimes you
- 27:12have to speculate to accumulate.
- 27:13So by paying someone a couple of hundred pounds a month to do some tasks
- 27:17for you, you may have the time to be creative and to network and to get
- 27:21out there and bring in more business.
- 27:22That's worth way more than that per month.
- 27:25It's not the freelancer's job to do that for you.
- 27:27It's your job.
- 27:28The freelancer is freeing you up.
- 27:30order to give you that space.
- 27:33If after this, you're thinking, yeah, this sounds amazing.
- 27:35I definitely need a freelancer in my life.
- 27:37And you're thinking about working with us at the Wedding Pro Agency, then I
- 27:41would absolutely love to chat with you.
- 27:42The Wedding Pro Agency was founded earlier this year, and it came
- 27:46out of the fact that I have been working with these amazing
- 27:49freelancers for the last few years.
- 27:50And lots of people saying to me, I wish I had a freelancer like you do,
- 27:54but I don't know where to find them.
- 27:55I don't have time to train them, all of that stuff, or they're really,
- 27:58really expensive because they're super experts in their field.
- 28:01And so I realized, well, maybe I can do something to bridge the gap.
- 28:05Maybe I can link you up as wedding business owners who don't have
- 28:09loads of time with freelancers, people who are working for me in
- 28:13my team that I have trained up.
- 28:15So you don't have to, I have all the systems in place so you don't have
- 28:18to get them going so that they can.
- 28:20work for you via me and you know that you can trust it.
- 28:24You know, you can speak to me if things aren't working out and
- 28:27also it keeps it at a lower cost.
- 28:31I've set up the Wedding Pro Agency as what I like to call a social enterprise.
- 28:35So I'm trying to give work to people who struggle to get work in the real world.
- 28:40So for example, people who are stay at home mums, or single parents,
- 28:44or people with disabilities, or people who are trying to get...
- 28:48Back into the job market or students who can't necessarily get a full time job,
- 28:53but need extra hours, need extra income.
- 28:55And I take them on, I train them up, I give them the skills so that
- 28:59they can then go out and build their own business if they want to.
- 29:02And they can go and get their own clients if they want to.
- 29:04And they can work as part of my team.
- 29:06I'll give them a reference if they go for a job and it gives them an opportunity.
- 29:11And it also allows me to match you up with great people at a lower cost
- 29:16rate than it would be to go out there and get some super experts to do it.
- 29:20And it frees up your time because I'm training them as well.
- 29:23And you can feel good about it because not only are you getting some free time
- 29:27back, you're also giving work to someone that's struggling to get those hours.
- 29:31And so that's a really great thing as well.
- 29:33So that's the wedding pro agency.
- 29:35If you'd like to work with us, I would love to chat.
- 29:37with you more about it.
- 29:38You can go and find us.
- 29:39The link is in the show notes, weddingproagency.
- 29:42co.
- 29:42uk or reach out to me at Becca Pountney.
- 29:45We do have a couple of spaces available from September, but not many.
- 29:49So if you are interested in us managing your social media, helping you with one
- 29:54off tasks, managing your email list, sending emails on your behalf, or any
- 29:59of the things we talked about in this episode, and you sound, it sounds like
- 30:02the wedding pro agency is the right way for you to go, do reach out to me.
- 30:05I would love, love.
- 30:07love to chat with you and hopefully give you some time back.
- 30:11I hope you found this episode all about using freelancers helpful.
- 30:14I'd love to know what you thought about it.
- 30:16So do let me know.
- 30:17And if you are a long time listener of this show and you haven't yet left
- 30:21a review, it would mean the world to me if you would leave me a review
- 30:25and let me know what you think of the show because it helps other people
- 30:28find the show and that helps them build their wedding businesses too.
- 30:32I'll see you next time.