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Genesee Brewery Returns to Roots | Rochester News
FIFCO USA has been acquired by Saothair Capital Partners, marking a major shift as the company reverts to its historic name—North American Breweries. Based in Rochester and employing over 700 people, NAB owns beloved brands like Genesee, Labatt, and Seagram’s Escapes, plus other beverages including Lipton Hard Iced Tea and Bubly Wine Refreshers. The iconic Genesee Brewery, one of the oldest continuously operating breweries in the U.S., continues to evolve with new equipment and plans for further investment under Saothair’s ownership. Peter Bodenham, a former marketing executive at NAB, is…
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