Latest / Straumann® ProTalk / Straumann® ProTalk with Dr. Irena Sailer (video version)
Transcript
- 0:00I think what we have to do is, switch our minds away from this
- 0:04dentistry that we started with.
- 0:05At least I started with this long lasting perfection that is in the
- 0:09clinical situation for 30, 35 years.
- 0:11What have been some of the big decisions and defining moments where you said,
- 0:16look this changed almost everything.
- 0:18Well, the moment when I decided I would like to go and visit this
- 0:21department of Peter, Schärer, when I was looking at this scripts in
- 0:25Horst Dieterich's office and when I had the opportunity to go and visit.
- 0:30And when I saw what they were doing and how they were doing
- 0:32it, that's the moment when I knew this is what I'd like to learn.
- 0:50Welcome to ProTalk.
- 0:51Welcome to the Pulse of Dentistry.
- 0:53Welcome to this episode of our podcast today, together with my co-host George.
- 0:59It's my pleasure to welcome professor Dr. Irena Sailer to Basel, we record
- 1:03here directly from the headquarter.
- 1:05Welcome, Irena.
- 1:06Great to have you.
- 1:06Thank you
- 1:07very much.
- 1:07Thank you for having me.
- 1:08I'm pleased and honored to do this today with the two of you.
- 1:11It's our pleasure to have you, Irena.
- 1:13Really.
- 1:14So Irena, I think you hardly need any introduction.
- 1:17You studied and graduated from the University of Tubingen.
- 1:21Here we have something in common.
- 1:22We have the same university that we graduated from.
- 1:25Then at one point you moved over.
- 1:27I think one of your big steps was you moved over to Zurich to C. Hämmerles
- 1:31department for fixed and removable Prosthodontics where you had an associate
- 1:35professorship and then you did a big step.
- 1:38You took over very prestigious department from Professor Urs Belser in Geneva
- 1:43that you are still leading today, this division in the University of Geneva for
- 1:47fixed prosthodontics and biomaterials.
- 1:49Is it that you are still leading today?
- 1:51So I think this is some of your key stages of your career, but there's
- 1:56much more to you, so, for the people that don't know you, how would you
- 2:01introduce yourself in one minute?
- 2:03Irena.
- 2:04Well, I have to say that you've covered mostly the topics or mostly the points
- 2:08that I would've covered as well.
- 2:10But I have to say that you missed one important point because the reason why
- 2:13after graduation in 97, I decided to go to Switzerland is because I learned
- 2:18from a mentor of mine around Stuttgart Horst Dieterich's that there is this
- 2:22famous department for fixed and removable prosthodontics at the University of Zurich
- 2:27with one star in aesthetic dentistry in reconstructive dentistry, which was Peter
- 2:32Schärer, and Horse had done courses by the Schärer team, the St. Moritz courses,
- 2:36and he gave me the script to look at while I was assisting in his practice.
- 2:41And I thought, this is what I would like to learn.
- 2:43And I somehow felt that this could be something that I would really like to
- 2:47learn and where I would like to go, but it was so difficult to get in was 97.
- 2:52I graduated 98.
- 2:55That was a time when it was almost impossible as a foreigner
- 2:57to get into such departments, which were so highly recognized.
- 3:01So I started applying as a voluntary assistant.
- 3:06And went to Zurich two or three times, was invited by Peter Schärer to
- 3:10visit his department and I was shown around and I knew immediately this
- 3:15is what I would really like to learn.
- 3:17And while applying, I was going through a shower between hot and cold water,
- 3:22because once I showed up in Zurich Peter Schärer was very positive.
- 3:26It was all nice.
- 3:26All good?
- 3:27Yes.
- 3:27Said.
- 3:27No problem.
- 3:29And then a couple of months later, maybe three months later, when I
- 3:32didn't hear back from him, I contacted him again, and then it was no way
- 3:35you can get in no position at all.
- 3:38So I learned through these showers that I would have to
- 3:40somehow get into the University of Zurich at least to be around.
- 3:45So that maybe he would notice that he could not get rid of me.
- 3:49So I also learned while visiting this university, that at the oral surgical
- 3:53department, they were always happy to have voluntary assistance, so coworkers,
- 3:58a hundred percent without any salaries.
- 4:00And then I applied in oral surgery.
- 4:03And I got in 98 and I did one year of postgraduate studies in oral surgery
- 4:08with Jan E. Ola and Hermann Sailer at that time, which has the same
- 4:12surname as I do, but we're not related.
- 4:14Not related, no.
- 4:16And, after this year of oral surgery, I could get into Peter Schärer's department
- 4:21of Fixed and removable Prosthodontics and Material Sciences as voluntary assistant.
- 4:26And then one and a half years later when he retired, Christoph Hämmerle
- 4:29came, and by then some of the faculty left and post-grad students became.
- 4:34Faculty and post grad paid positions got vacant and I was happy and very lucky
- 4:40to get one of those so I could stay on.
- 4:43And it was really an amazing time for all of us because it was the
- 4:46combination of this high precision aesthetics and perfection that was
- 4:51shadows, environment, or universe.
- 4:54Together with the research pad, Christoph Hämmerle brought with him, and then we
- 4:59could really evolve from there together.
- 5:01And it was fantastic.
- 5:02It was a time when Ron Jung became faculty, for example, and a number of
- 5:06other people that you know very well were together in this team and we could really
- 5:11work together and build it together.
- 5:12It was fantastic time.
- 5:13A very strong team that actually has a lot of I would say successful.
- 5:17Important people in dentistry today.
- 5:19So yeah,
- 5:20indeed it shadow's department already had them, it was, I think it, it
- 5:23is little bit the environment of this university that encourages.
- 5:28Talents to get there and to move on from there to grow.
- 5:31Yeah.
- 5:32Yeah.
- 5:32There's no doubt Peter Schärer and his scholar has had a big
- 5:34impact beyond Zurich, right?
- 5:36There are a lot of people that went to other universities,
- 5:38took over important departments.
- 5:40Yes.
- 5:40There, so would you say that Christoph and Peter Schärer, that they've been your
- 5:45most important mentors in your career?
- 5:48Or is there anyone else that you would mention?
- 5:50Well, at the academic level in the beginnings, definitely without Peter
- 5:54Schärer, I would've not come to Switzerland and I would've not learned the
- 5:58beauty of prosthodontics and the beauty of aesthetics and fixed restorative work.
- 6:03And I would've not learned maybe doing dentistry on this level.
- 6:07And without Christoph, I would've not learned doing research on
- 6:11that level because he was really bringing up a very, high preciseness.
- 6:15And structured approach to research and the combination of both was really
- 6:18a fantastic combination of two worlds.
- 6:20But I would also say that during the pathway here in Switzerland.
- 6:24I've also met, of course, Klaus Lang.
- 6:26And I think Klaus Lang is a wonderful personality who at his high age today
- 6:30is still full of passion and energy.
- 6:33And that's something that I very much admire and that's also a very
- 6:36structured approach to research, but also very empathic way of
- 6:39teaching, which I really liked a lot.
- 6:42So I would consider Klaus definitely a mentor.
- 6:45And then of course Daniel Buser, who was always I would say surrounding
- 6:50us in the ITI environment.
- 6:51Specifically, which Christoph opened us to open to us when he came to Zurich.
- 6:56So also very, I would say for me, impress impressive personality with a lot of,
- 7:02well, power, vision, knowledge, but also personal, I would say empathy and heart.
- 7:09How was it looking back to being able to take over from Urs Belser?
- 7:13I imagine that was a big honor.
- 7:15Intimidating, I have to say, no.
- 7:18It was a time when I applied for the professorship because it was the first
- 7:22one that got vacant in Switzerland, and I felt myself that, I had the luck
- 7:27to get into the university in Zurich.
- 7:30I had the luck to be able to stay on at the University of Zurich.
- 7:34I could do an academic career at the University of Zurich,
- 7:37and I became Priva in 2010.
- 7:40And at that point, for me, it was clear that I would really like to evolve
- 7:44further and the position of Urs Belser was opened and I was a little bit scared
- 7:48about the French, I have to admit, because French I learned in school.
- 7:51Until the ature, which is seven years of French.
- 7:55But on the other hand, it was a big challenge and it was also
- 8:00a department, which was exactly representing what I had been doing.
- 8:04Fixed prosthodontics and biomaterials.
- 8:06And I applied for it.
- 8:08It was the first application and without really, being well
- 8:12prepared for what will happen.
- 8:13And then when I got the offer, of course had to take it and it was fantastic.
- 8:18And when I moved to Geneva in 2013, I was very nervous more about the French
- 8:23than about being successor of Urs Belser.
- 8:26But when I got there, I learned that both are big challenges.
- 8:29And you know that all eyes are on you now to see how are you going to do it?
- 8:33How we do it.
- 8:33Yes.
- 8:34How quickly will you learn?
- 8:35Yes.
- 8:35Adapt and yeah.
- 8:36Yes, the French can be.
- 8:37Yeah, it can be challenging, I have
- 8:39to say.
- 8:40It can be challenging, but the good thing is that you don't know about this.
- 8:43When you step into this direction, you have to go and then you have
- 8:47to get where you want to be.
- 8:50That's maybe also good learning that, one, when you step into a challenge,
- 8:53you don't know all about the detailed challenges that you will have to face.
- 8:57Right.
- 8:57And
- 8:57luckily lucky otherwise you may not do it.
- 8:59Exactly.
- 9:00Yes.
- 9:00So, sometimes it's good to jump into cold water.
- 9:03Yes.
- 9:03Probably.
- 9:03Yeah.
- 9:03Yes.
- 9:04If you look back in, let's say your career, you mentioned already it's
- 9:07not, when not everything went linear, it's, it took you quite some effort
- 9:12to get the position in Zurich.
- 9:14What have been some of the big decisions and defining moments where you said,
- 9:18look this changed almost everything.
- 9:20Well, the moment when I decided I would like to go and visit this
- 9:23department of Peter Schärer's when I was looking at these scripts in
- 9:27Horst Dieterich's office, and when I had the opportunity to go and visit.
- 9:32And when I saw what they were doing and how they were doing
- 9:34it, that's the moment when I knew this is what I'd like to learn.
- 9:38And that was a big moment because it was of course, change of countries.
- 9:43New university surrounding, I left my family behind.
- 9:47I left my partner behind.
- 9:49It was not far away, but it was still different.
- 9:51And on the other hand, it was also exciting.
- 9:54I moved into a little room in the Vesterheim, just yes facing the
- 10:00University of Zurich Dental School.
- 10:02I had maybe 10 square meters.
- 10:05I had no own shower, no own kitchen.
- 10:07Everything was mutual and it was like an adventure.
- 10:11It was fantastic.
- 10:13So I think for the rest of the next 40 minutes, we will speak about your
- 10:18passion, which is I think research in prosthodontics aesthetic dentistry
- 10:21and material science as well.
- 10:24We'll speak about digital dentistry, I'm sure, and we will also speak
- 10:26about education at the end, towards the end of the podcast.
- 10:29I think it's a good moment to move into.
- 10:32The field of material.
- 10:33Important material.
- 10:34Exactly.
- 10:35So Irena, you're very well known for material research
- 10:38in dental material research.
- 10:40And maybe let's go back a little bit.
- 10:42You explained how you developed your passion and also how you choose your path.
- 10:46But can you explain a bit more what fascinates you on
- 10:49material science for dental?
- 10:51Well, it was, again, I have to go back to Peter Schärer's time because when he
- 10:54retired, he had just finalized a very, I would say, crucial development together
- 11:01with the Federal Technical Institute in Zurich, the development of wide stage.
- 11:06Processing and then centering to full density of zirconia.
- 11:09This was a prototype invention that they made direct ceramic machining process,
- 11:14DCM process, which allowed us to do zirconia restorations faster and more
- 11:20efficient than milling it in the fully.
- 11:23Densely centered stage.
- 11:24And they had started a study at three unit bridges in the
- 11:29posterior two supported segments.
- 11:31And when she retired, this study was ongoing.
- 11:34And as Christoph Hämmerle brought a huge implantology background with him,
- 11:39nobody was really taking care of this.
- 11:41So I got the opportunity by Peter Schärer to take on the zirconia pathway.
- 11:46And at that time it was, I would say it was a 50 50.
- 11:51I would say chance to be successful or to fail completely.
- 11:54And it was a very successful development in the end with a
- 11:58lot of problems that we face.
- 11:59But it brought me into digital dentistry at the early stages
- 12:02already, because you needed cat cam procedures to process these materials.
- 12:06And that's how I got into the whole material science and ceramics and
- 12:10cat cam and digital dentistry field.
- 12:13And zirconia could have gone south.
- 12:16But it was luckily at least from a ceramic point of view as a framework
- 12:19material, very good framework material.
- 12:22We had a lot of research to be done around it, which allowed me to
- 12:25do the private docent in the end.
- 12:27So we had to develop cementation pathways.
- 12:30We had to.
- 12:31Evolved the preparation of teeth for cat cam procedures.
- 12:35All of this was new at that time.
- 12:36Today it's very logical and clear, but at that time,
- 12:40always new.
- 12:40Yeah,
- 12:40always new.
- 12:41And then we had to learn how to adhesively cement C cornea because it was a
- 12:44different type of ceramic than the others.
- 12:47And then we had to also face problems with the veneering ceramics and
- 12:51the chippings and the problems that came from the clinics and material
- 12:54scientists were developing heart.
- 12:57On new technologies, how to veneer zirconia in a, I would
- 13:01say more predictable way.
- 13:03And it failed.
- 13:04It was like 10, 11, 12 years of research in material scientific laboratories
- 13:10and none of the parameters that were changed helped reduce the chipping rates.
- 13:15And at that time it was really, zirconia was about to go south.
- 13:20Until the moment when the further developments of the three iria
- 13:24stabilized zirconia material into the more cubic forms, more translucent
- 13:28forms came up, and then we could do monolithic restoration so it came back.
- 13:33Yeah.
- 13:34We can also sing a song in terms of ceramic material development.
- 13:37It's so complicated and it takes so much time also to, to then
- 13:40find, it's a bit of alchemy.
- 13:42So I have to say, but obviously, it, it had a big impact also
- 13:45on restorative dentistry.
- 13:47And I would say today, it has become almost common knowledge that, the things
- 13:51that 20 years ago they were super new.
- 13:54Now when I look at dentists today, and if they get into implantology, it can be
- 13:58very challenging to understand all the materials that are at their disposition.
- 14:03Are there some very simple rules that you would where to look for
- 14:06information and maybe some basic rules on how to not make the big mistakes?
- 14:12Huh, that's a very good question.
- 14:14I have to say it's very complex today At agreed.
- 14:18But I think if you break down dental ceramics, you in
- 14:21principle have two main groups.
- 14:24One is the glass ceramics and the other is oxide ceramics.
- 14:27But of the oxide ceramics, it's zirconia.
- 14:30And I think more and more the zirconia is developing a little
- 14:33bit into a universal restorative material, which it can become one day.
- 14:37Glass ceramics.
- 14:38You have very nice felt pad, beautiful ceramics.
- 14:41They're barely used for veneers, maybe in very highly aesthetic asic
- 14:45Most of it is lithium dilate today.
- 14:47Everything that can be machined is I would say, applicable.
- 14:51And then comes the big group of hybrid materials and resins, and that's,
- 14:55I think, something, but today still knowledge is scars and long term
- 15:00outcomes are still missing to be really.
- 15:03Able to recommend different materials, but it's definitely the
- 15:06direction also where it will go to.
- 15:07Because these hybrid materials, they combine the best of world.
- 15:11Both world worlds.
- 15:12Yeah.
- 15:12The best of resins.
- 15:13The best of ceramics.
- 15:14They can be milled, they don't need centering.
- 15:16So they're easier, they're faster, and they're less expensive.
- 15:20What are some of the biggest misconceptions that you see
- 15:23when you know you teach a lot?
- 15:25You also have research activities ongoing, but what are the biggest
- 15:28misconceptions when it comes to material?
- 15:30So dental materials that are still around that you would
- 15:32actually like to eradicate a bit.
- 15:34Well, I think the biggest mis misconception today is that
- 15:38zirconia is not equal to zirconia.
- 15:40Because the different new types are not the same as the one that
- 15:43we used to elaborate in 20 years ago as a framework material.
- 15:47So clinicians have to be very knowledgeable.
- 15:50About the properties of these different zirconia, they have to have a strong
- 15:54interaction with the laboratories.
- 15:56In the best case, have decision trees on selection of materials for the
- 16:00respective case and indication to be sure that they receive the right thing.
- 16:05And finally, I think that clinicians also have to be in charge of what the
- 16:11patient will receive in the end, so not delegate everything to the laboratory.
- 16:14I think this is also misconception that can happen today, is that as
- 16:18clinician, if we're not knowledgeable enough that we delegate, oh, the
- 16:21lab can do this.
- 16:22Exactly.
- 16:22We delegate the selection to the laboratories, which is fantastic if the
- 16:25lab technician is knowledgeable as well.
- 16:28But the, I think the safest way is to define together which indication,
- 16:33which material and then to be safe.
- 16:35And that's maybe a very interesting topic as well, which we will talk
- 16:38talk a bit later, how to decide which material fits which patient.
- 16:41But now I would like to touch also on some of the new materials development that are
- 16:46happening, which are very fascinating.
- 16:47And this is particularly also additive manufacturing.
- 16:50So resins, there is a lot of resins.
- 16:52So matrix based ceramic resins that actually use ceramic particles.
- 16:56Whiskers, platelets to reinforce the material.
- 16:59So it's not really a ceramic, but it has some properties.
- 17:02Maybe as you said before, best of both worlds.
- 17:06Will we have a final restoration made out of printed material?
- 17:09What?
- 17:09What do you think?
- 17:10I think at some point, yes, definitely, and I think the developments are going
- 17:14into the direction, whether it'll be a matrix ceramic or a real ceramic, or.
- 17:20Some new type of material that yet has to be invented.
- 17:23I don't know, but definitely yes, because I think that in 3D printing,
- 17:26you eliminate a lot of the hurdles that you have with subtractive manufacturing.
- 17:31And in the best case, you can even take the color of the tooth, the
- 17:35shade of the tooth, the optical properties also into consideration
- 17:38into 3D, rebuilding the tooth.
- 17:40That would be a dream.
- 17:41Yes.
- 17:41So to have a multicolor printing of, definitely
- 17:44multicolor multiple optical properties, everything printed.
- 17:48A lot of I would say developments ongoing there.
- 17:50And we're also very curious on how this will develop with with
- 17:53chair set printing as well.
- 17:54So it, it becomes much more feasible that you can actually print at least smaller,
- 17:59I would say, frameworks, crowns breaches chair site not full large right now.
- 18:02But let's see how the development goes here.
- 18:04Another, I would say topic and trend that we're seeing, and that would be very
- 18:08interesting to hear your opinion on is.
- 18:11A lot of things.
- 18:11They try to simplify workflows and also cut some costs with reducing materials.
- 18:17And there is more and more also ceramic frameworks put directly to multi-unit bots
- 18:23without actually, cementing any coping into the ceramic material that has a high.
- 18:30I would say restriction in terms of precision.
- 18:32So if you don't, if you're not milling precisely, then you
- 18:35will not have a passive fit.
- 18:36Doesn't go well.
- 18:37But do you see this as a trend that you would support or would you still
- 18:42recommend cautious cautiousness?
- 18:44Well, I think if it's a well developed workflow and it's an
- 18:47original to original workflow and the accuracy and precision has been.
- 18:51Developed to a level that the manufacturers can give the
- 18:54guarantee for a good development.
- 18:56Then I think this can work.
- 18:58Definitely ceramics directly to metal abutments works if the fit is going.
- 19:03If the fit is well established and if there is no movements, as soon as
- 19:07there are movements, the ceramics, the harder materials can wear down the
- 19:11softer materials, which in principle, in the worst case, if it's a really
- 19:15direct connection to the implant, can reduce, well, can even destroy the
- 19:20implant if it's internally connected.
- 19:22So the precision is, I think, a key parameter.
- 19:25Passive fit is a key parameter and the more units the restoration has.
- 19:31The more difficult it is to achieve more complex.
- 19:33Yeah.
- 19:33Yeah.
- 19:34How do you see extending on this, how do you see cat camm departments, ceramic
- 19:37cche departments directly into implants?
- 19:40It has been available and now it has gone down as a, there is basically a backlash.
- 19:45Do you see it coming back?
- 19:47Is it a possibility?
- 19:48Would you like it also from a biological perspective, or would you
- 19:51like to stick a lot with T bases?
- 19:53Well, I think the tase research so far doesn't show big biologic problems.
- 19:58So that it doesn't seem to be a major issue, that there is a little cement
- 20:02gap somewhere near the bone level.
- 20:04That's at the intermediate I would say observation that we can make,
- 20:08I think directly into implant connected ceramic abutments were.
- 20:14Part of our research, we've done research for 15 years about customized
- 20:18abutments, how to best customize them, how to best develop the emergence
- 20:21profile, which material selection in which indication, the color
- 20:25influence on the mucosal tissues.
- 20:28I think that's a very well documented process, which worked very well,
- 20:33but it's of course a little bit more cost ex cost intensive, and then.
- 20:37With the internal connection implant types that were became, I think mostly
- 20:42in the last 15 years, very widely used.
- 20:45The precision coming back became very crucial.
- 20:48So copycat abutments destroyed a little bit.
- 20:51The reputation.
- 20:52I think of the ceramic internally connected abutments because
- 20:55fractures occurred where of the titanium internal connection of.
- 20:59Occurred and this was reported, and of course clinicians got concerned
- 21:03and the metallic internal connection to a metallic implant is probably the
- 21:07best that you can have a ceramic to.
- 21:10An implant can also work if the fit is really accurate.
- 21:13Now coming back a bit to material selection for specific patients.
- 21:16So there, there are some activities where.
- 21:20Companies try to enter the market to actually measure biting forces
- 21:24chewing behavior, maybe even detect proxies before the pros, orthodontist
- 21:29and the lab together have to decide for a material selection.
- 21:32Do you see this as something useful?
- 21:34Is it something that you're also doing?
- 21:36Maybe you heard about self sense.
- 21:38Some of these devices actually measure biting forces before
- 21:41you take a material selection.
- 21:42I think that makes a lot of sense.
- 21:44And thinking of the digital workflow and the virtual patient, I think jaw
- 21:47tracking becomes a very important part.
- 21:50Which.
- 21:51In my, I would say dream would allow us to design the perfect restoration
- 21:55for the patient with the perfect occlusal scheme and to have no
- 21:58technical problems in the future.
- 21:59So that would be the dream.
- 22:00That's the dream, yeah.
- 22:01But I think the more information we can gather during the process
- 22:03with the digital tools, the better.
- 22:05And to measure biting forces is definitely a parameter which material to select.
- 22:10And I think more research in Bruxing patients will be needed as well,
- 22:13because this is really an area which for us is a little bit the gray zone
- 22:17in each study that is published.
- 22:19PRUs, I'm mostly excluded.
- 22:21So when somebody asks us as clinicians, what material would you recommend?
- 22:25Then we of course think of where, okay, then you have the different
- 22:28wear patterns of the materials and high strength ceramics, like
- 22:32zirconia, they wear very little.
- 22:35Reins.
- 22:35They wear a lot.
- 22:37And the truth is probably somewhere in between.
- 22:39Because also thinking of, yeah, anthropological studies, you
- 22:43would see that teeth was, were worn down in our ancestors.
- 22:46So probably the TMJ operators is made for this
- 22:49is made for this.
- 22:49Yeah.
- 22:50And probably today with this non wear materials that are so hard.
- 22:53We may experience problems in the future.
- 22:55We don't know this.
- 22:55So this part of, I would say investigation and observation and
- 22:59development is very important.
- 23:00Maybe linking this also to your editorial activities.
- 23:03So you, you see a lot of upcoming publications.
- 23:06Is there any trend that you could share with us that you see in terms
- 23:10of number of publications that are going up interesting fields in in,
- 23:14in that area which are developing?
- 23:17Well, I think that the bus terms are 3D printing and ai.
- 23:21I think this is where most of the research activities are focusing on today.
- 23:27How do you see the area of cat ai?
- 23:29Is that something that is very useful and you're already using today?
- 23:33Is it for you upcoming and becoming widespread?
- 23:35It's not widespread.
- 23:36I think it's upcoming and I think that many CAT systems are coming
- 23:40up with AI designed restorations.
- 23:42Which can be, I think, efficient and faster.
- 23:45I think the workflows still have to be elaborated.
- 23:48And to fully be investigated and improved.
- 23:50So right now they're not a hundred percent intuitive as I think AI should be because
- 23:56if you have an AI design tool and you take an optical impression, you don't
- 23:59want to design the margin line yourself.
- 24:01Exactly.
- 24:02Exactly.
- 24:02You want the software to do this needs to be there.
- 24:03Exactly.
- 24:04It needs to be, that needs to be perfect because.
- 24:07You have all the information inside, but so far it's not there.
- 24:11But it's getting there.
- 24:12And I think this is also such a rapidly evolving field that it's
- 24:15super fascinating.
- 24:16There is so much happening in this in this area and I believe it's, it will make
- 24:20also chairside workflows so much more.
- 24:22Easy and yes.
- 24:23And also workable so that the patients can remain well actually AI designs and
- 24:28then you maybe choose a print or mill
- 24:29Exactly.
- 24:30Restoration.
- 24:30Exactly.
- 24:30And I think what we have to do is switch our minds away from this
- 24:34dentistry that we started with.
- 24:36At least I started with this long lasting perfection that is.
- 24:40In the clinical situation for 30, 35 years, and if after 35 years there's
- 24:44a little chipping, the patient is disappointed and the clinician as well.
- 24:47I think these times are gone.
- 24:49Yeah.
- 24:49I think today we have to focus a little bit on being more efficient,
- 24:52being less expensive, and then as we have digital files, we can reproduce
- 24:57exactly what failed much easier.
- 24:58And I think this is a shift in the mindset.
- 25:01Which reminds me a little bit of the shift of having music on long plays and music.
- 25:05On and on.
- 25:06Spotify.
- 25:07Yeah, on Spotify's.
- 25:07Exactly.
- 25:08If you listen to long play today, the room is full of music.
- 25:11If you put the same MP four music, it's not the same.
- 25:15It's not, it's flat, but we still like it.
- 25:17And I think it'll happen with dentistry as well.
- 25:19Building on this where do you see restorative and aesthetic industry
- 25:22going in 10 years from now?
- 25:24Well, I think that we will have digital tools that will allow us to
- 25:28intuitively analyze the patient, get propositions for treatments, and have
- 25:33the production already right next door to maybe be able to analyze the patient
- 25:42and produce and do the intervention.
- 25:45Everything is produced for the be much less, I would say,
- 25:50dependent on multiple visits and.
- 25:53Multiple examinations and so on.
- 25:56No I had one question in my mind.
- 25:59I was wondering for Zurich and now also for Geneva, how important is for
- 26:02you this, ecosystem in Switzerland and also in on the German border, in
- 26:08terms of material development for you, which is, companies like, not only
- 26:11Strongman, but Vita, is this helpful for you in, in, in this environment?
- 26:16Do you benefit me?
- 26:17Oh,
- 26:17absolutely.
- 26:18Absolutely.
- 26:18I think that if you look into the, I would say the main.
- 26:23Mindsets coming from Switzerland.
- 26:26Those are the ones that are.
- 26:28Mostly building dentistry.
- 26:30Many of the big names came from this environment.
- 26:32So I think that the ecosystem here is very enriching.
- 26:35It offers a lot of potential and possibilities, and that's fascinating.
- 26:39And on the one hand side, you have the material developers, and then you have
- 26:42the Federal Technical Institute in Zurich, you have the Sister Institute in
- 26:46Lausanne with a lot of brilliant minds.
- 26:48We have campus biotech in Geneva, so there is a lot of wonderful
- 26:53international minds that come together and that enrich themselves.
- 26:57Oh,
- 26:58so let's switch gears a bit towards education.
- 27:01Irena, I think the question I would like to start with, I saw you on stage
- 27:05quite often over the last 20 years, and I've always enjoyed seeing you on stage
- 27:10and found it always very inspiring.
- 27:12Thank you.
- 27:12Inspiring.
- 27:13You're a great presenter.
- 27:14What is your secret to success?
- 27:18I have to say I'm never really preparing a lecture.
- 27:21I have not once.
- 27:22Okay.
- 27:23You are not.
- 27:23I have not once given a lecture to myself to train it.
- 27:27I'm intimidated by that, so I'm a little bit a spontaneous person.
- 27:31Sometimes it goes well, and sometimes it goes a little bit less
- 27:35well than I would've liked it to.
- 27:37But in principle, I'm.
- 27:39I have the story, I'm building the story.
- 27:41When I prepare the slides, I know what I want to say, and then it's a little
- 27:44bit of the yeah, shape of the day.
- 27:46If it goes very well, well or not that well.
- 27:49And then in principle, for me, it's like when you read the
- 27:52book chapters, you tell a story.
- 27:54Of something that I'm trying to build up in a way that it's intriguing the
- 27:57people to then come with the information.
- 28:01So the introduction should be a little bit, the crescendo
- 28:03and then the information.
- 28:05And then I think it's very important to be clinically relevant, to be based like
- 28:10bound to clinics so that clinicians can really relate on what you're saying.
- 28:14And even when I came to Geneva, I'm really doing my best to
- 28:17treat patients as much as I can.
- 28:19'cause I think it's very difficult to be.
- 28:21On top of what you're trying to teach others, if you're not
- 28:25at least theoretical, if you're not experiencing it yourself.
- 28:28And and then I think then yeah, as once again, a good summary of a
- 28:33lecture full of content is important.
- 28:36And I know in the past, in the beginnings.
- 28:38That my lectures were too full of content, so I learned over the
- 28:42years to reduce it a little bit.
- 28:44Because it's too much information, although I think it's very important,
- 28:47it's too much information for the one who is sitting in the audience and
- 28:50listening, and I'm trying to modify this.
- 28:52This is something that's a learning curve.
- 28:54And then also.
- 28:55Maybe with the years you get a little bit more experience, you're
- 28:58a little bit less stressed and you're a little bit more relaxed.
- 29:02Relaxed on the stage, which also helps.
- 29:04Yeah.
- 29:04Yes.
- 29:05Oh, I like the fact that usually people, that they take away very practical things
- 29:09also for their day-to-day business, which is I think very important.
- 29:12Of course, based on research, but it's very, tangible usually
- 29:16that's a bit my impression.
- 29:17So people can really take something and implement Monday morning.
- 29:20No which is very helpful.
- 29:22There's one organization that you're very active in that I would like to
- 29:25speak about, which is the European academy for Aesthetic Dentistry.
- 29:29A very prestigious organization.
- 29:31I think you cannot just sign up for it.
- 29:34There is a process to get into it.
- 29:36And you've been the, I think, past president.
- 29:39Yeah, since.
- 29:40Three weeks.
- 29:40I'm past president.
- 29:41Past president, and there was a big big Congress in Split that
- 29:44you played an important role in.
- 29:46So tell us more about this organization.
- 29:47What is this organization about?
- 29:49And what can young clinicians learn from it?
- 29:51It's funny that you've mentioning the EAED because this year, for
- 29:55the first time, Straumann was part of the I would say supporters of
- 30:00the meeting and of the academy.
- 30:02And it's an academy.
- 30:03It was founded 86 in Geneva.
- 30:05Actually, and Peter Schärer was one of the first ones be involved in this.
- 30:09So it, this is where it all started.
- 30:12And all of his, I would say key talents were in this academy.
- 30:17So Carlo Marinello, Jörg Strub, Gründler, all of these today, big
- 30:23names, were really building this academy, what it is today, and it is
- 30:27an, it is a little bit a prestige club.
- 30:30It was much more like this than it is today because I think today's
- 30:33times are not asking for this.
- 30:36Today we're more open, we're more a little bit sharing and flexible.
- 30:39But still, it's still the aim of having a family feeling within
- 30:43a group of excellent clinicians.
- 30:46And I have to say the EAD is a club of excellent clinicians
- 30:49worldwide in different disciplines around aesthetic dentistry.
- 30:52This is restorative reconstructive, it's implant dentistry, it's periodontology
- 30:56and it's combining all of them together.
- 30:58And Giovanni Zucchelli is part of this group, Markus Hürzeler and Otto Zuhr.
- 31:03So just to mention a couple of names that I think the audience may know.
- 31:08And it's it's still, you're very close.
- 31:10It's a very.
- 31:10Close interaction between the active members and they exchange a lot of
- 31:14knowledge in a very honest way, and that's a fantastic way of growing.
- 31:18And yeah.
- 31:19But this Congress, is this an open format that everybody can attend the Congress?
- 31:23Well, you have a Congress each year it's the spring meeting, and
- 31:26during a presidency, which is a two year term, we have one open meeting
- 31:30where everybody can assign to.
- 31:32And one rather close meeting where you have to have.
- 31:36An invitation by an affiliate or an active member to get into the Congress if you're
- 31:41not already associated to the academy.
- 31:44And then they have twice per year now close meeting where
- 31:47only the active members meet.
- 31:50And then thematic are discussed and lectures are invited,
- 31:54and reviews are published.
- 31:57Proceedings are published on this.
- 31:59I think for us, for a long time, looking back maybe 20 years, implant industry
- 32:03has been a lot focused functionally.
- 32:06Yeah.
- 32:06And I think aesthetics became much more important over the last 10 to 50 years.
- 32:10Also for us as a company.
- 32:11That's why probably also we get more close to organizations like the
- 32:15European Academy for Aesthetic Industry.
- 32:17It's the mindset of the population today.
- 32:20Everything is about looks and posts and selfies, and so aesthetics is much more
- 32:25important than it was in the past, of course, and function has gotten forgotten,
- 32:30but it's coming back now because we see that there is, without neological
- 32:35knowledge, more problems with the restorative materials that we're using.
- 32:39And ceramics are very, a very good example for this.
- 32:42And it's also reflected I'd say by the demands of the patients.
- 32:46Yes.
- 32:46The patients are much more demanding Yes.
- 32:48In, in, in the aesthetic area, which is on the one side good for the
- 32:52dentistry because, people see the benefit of getting a good treatment.
- 32:56But it puts also a lot of pressure.
- 32:58The developers on the guys to develop high quality and highend aesthetic outcomes.
- 33:03And on you to develop the best procedures and best protocols
- 33:06and best materials and products.
- 33:08Yeah.
- 33:08We take the challenge.
- 33:09That's good.
- 33:09Yeah.
- 33:09That's a good challenge.
- 33:10Yeah.
- 33:11So beyond EAED you've been also quite active in, in the ITI and
- 33:17you influenced also the ITIA lot.
- 33:19What changes in both of the organization are you most proud about?
- 33:23Well, I think in the ITII had a really long pathway.
- 33:26It was wonderful.
- 33:27Christoph Hämmerle introduced us to the ITI when he came to Zurich, and I got into
- 33:31the Swiss leadership team and passed all the functions from study club coordinator
- 33:37up to the leadership level, which I left three, four years ago, I think.
- 33:42And I was also member at some point of the education committee.
- 33:47On the global level, which Daniel Meyer invited me to.
- 33:50And it was fantastic to see the organization, how it works.
- 33:54And we are a scholarship center in Geneva and I'm really proud about this and happy.
- 33:58And I see these scholars, these young clinicians, talented
- 34:02people from all over the world.
- 34:04How they further develop and the ITI is really offering these young
- 34:08clinicians an opportunity for a career within the ITI, so they can really
- 34:12make it up to the president's level.
- 34:14And I think Ronnie was never a scholar, but he was involved
- 34:18from the beginning son as well.
- 34:19And that's a very good example.
- 34:20And I think that's a fantastic organization and the scholarship program
- 34:23is probably one of the best that it has.
- 34:26Yes, but my function within the ITI, I think we influenced the educational
- 34:31pathway in the education committee.
- 34:34And on the EAED side, I'm happy that we are giving a lot of more emphasis to the
- 34:40younger clinicians, to the next generation talents to be on stage and to present, to
- 34:45get recognized, to be visualized at all.
- 34:47Yeah.
- 34:48Okay.
- 34:48That's good.
- 34:49So, I think education came a long way, and there's a lot that you guys
- 34:54achieved in the field of education.
- 34:55What are the gaps that you still see in education and what
- 34:58has to change for the future?
- 35:00Because I somehow feel that there needs to be something different, speaking about
- 35:04all these technologies that come together, materials, science, digital workflows, ai.
- 35:09And what have you.
- 35:10There's a lot of technologies that create a big wave.
- 35:13I would say.
- 35:14What?
- 35:14What do we have to change in education?
- 35:16Well, I think the first thing that we have to change in education is that we have
- 35:19to understand that the next generation.
- 35:22Is functioning differently than we are.
- 35:24They're consuming the content in a very different way.
- 35:27They have to have rapid content, fast feedback, more video content than to read.
- 35:33It has, it's a different way of approaching this next generation,
- 35:36and it's something that we see at universities on the undergraduate level.
- 35:40We see it also on the postgraduate level, and I think that educational platforms
- 35:44and also the ITI is such a platform.
- 35:46Has to address this at some point, we have to change the way that we
- 35:49educate, these classical ways that we have done it, as we still do it.
- 35:55They don't reach this next generation.
- 35:57So for us it's a challenge day.
- 35:59And another challenge that I see in the pre-graduate education is that patients
- 36:04are probably less in need of treatments.
- 36:06So to teach what we need to teach these young clinicians to become clinicians has
- 36:12to maybe move more into the simulation level, and that's something that we
- 36:15are working hard on at the moment.
- 36:17So you're basically lacking patients lacking to a certain, not lacking
- 36:21patients, but I think the mind shift is that we want to be
- 36:24as least invasive as possible.
- 36:25So the patients only receive treatment if they really need it.
- 36:29And we are trying to even this treatment to provided the least
- 36:32invasive as possible, which of course, shifts a little bit away from.
- 36:36What, at least I have learned in the past, and we have to address this in education
- 36:40to still deliver all the knowledge necessary for the daily clinical practice.
- 36:44So what would be the, let's say, the three formats of the future
- 36:47for you, for the young generation?
- 36:50I would say a lot of quick tutorials, video tutorials.
- 36:54Maybe with little online questionnaires and rapid feedback
- 36:58on the knowledge simulation.
- 37:02Of anything.
- 37:05And less one hour lectures, I would say.
- 37:10Classic format
- 37:10that working.
- 37:11Yeah.
- 37:11Snipet.
- 37:12Yeah, exactly.
- 37:13Yeah.
- 37:13And in terms of simulation, would you also see digital simulations as a possibility?
- 37:16So VR.
- 37:17Yes.
- 37:18Coming into play or, yeah,
- 37:20absolutely.
- 37:21Yeah.
- 37:21So we have a long experience working with the Federal Technical Institute
- 37:25in Zurich on augmented reality.
- 37:27And I think that this type of simulation is, just super imposing a projected
- 37:32future perspective on teeth, for example, is a wonderful tool for
- 37:36communication and for decision making.
- 37:39So I think ai, ar, vr are definitely very important tools.
- 37:44For the next generation of dentists to get prepared on what they're gonna
- 37:47do and also practical simulation.
- 37:50So while you're seeing it, that you're doing it
- 37:53really manual?
- 37:53Yeah.
- 37:53Yeah.
- 37:54Okay.
- 37:54I was wondering,
- 37:55because we are manual.
- 37:56Exactly.
- 37:56At the end you have to Yes.
- 37:58Deliver everything manual.
- 37:59Yes.
- 37:59I also saw that you have a quite significant Instagram channel, and I know
- 38:04it's yeah, I think it's 7,000 followers.
- 38:07Yeah, but that's nothing today.
- 38:09I think it's 7,000 is already very solid Instagram channel and
- 38:13you see feed it quite actively.
- 38:15Is it because you, you feel you have to do it as you are someone leading in
- 38:19the field, or do you enjoy doing it?
- 38:21Why?
- 38:21Why do you do it?
- 38:22No, I, in principle, it's a creative work.
- 38:25I enjoyed everything that is related to photography, to creative is something that
- 38:29attracts me, so I like that very much.
- 38:31It is a nice way also to stay in touch with the community.
- 38:35Around the world that normally you would not be in touch like this.
- 38:38So it feels much closer.
- 38:39Friends that are in Australia feel much closer this way.
- 38:42And I think that's, it was, we started doing Instagram and Facebook maybe
- 38:47in the early beginnings already.
- 38:49So that's why, more as an intriguing tool to see what is it capable of?
- 38:53What, where will it go to?
- 38:55But I think it becomes a more and more also educational tool.
- 38:57If you look into Marcus Blood's Instagram channel, it's a fantastic way
- 39:00of bringing very important, relevant education into very short posts.
- 39:06It's an art it's like a new art form to, to have these short videos that a
- 39:10lot of people really appreciate because.
- 39:12Again, they can take it back.
- 39:13And use it maybe the next day in the clinical practice.
- 39:16But it's also the dangerous way, because you cannot believe
- 39:19everything that you see.
- 39:21And how will clinicians stay?
- 39:22No.
- 39:23Critical towards what they're learning on Instagram and
- 39:25instagram and Facebook dentistry.
- 39:27I think as two sites, it can be very useful dentistry, it can be very,
- 39:32in comparison to peer reviewed journals and the real research work.
- 39:35That actually doesn't it?
- 39:37Yes.
- 39:37I think as you, as long as you use it as an inspiration.
- 39:40I think you, you can spread concepts and techniques very fast through Instagram.
- 39:45Yes.
- 39:45There is no depth to it.
- 39:46Then implementing a concept, and master it yes.
- 39:49Takes a lot of depth.
- 39:50There is no depth to it.
- 39:51But creating awareness and inspiration, I think it's a good form to,
- 39:54it's true, but the sources have to be credible.
- 39:57Yes.
- 39:57And they have to be really, well, I would say, studied beforehand.
- 40:00And that's, I think when I look into Blood's channel, that's something
- 40:03that he's really trying to bring up.
- 40:05And I think it is very successful because of this, that this is really
- 40:08evidence-based, broken down to a digestible, in a digestible way.
- 40:12Yeah.
- 40:13And some of the things that you're seeing you just, because you're
- 40:15seeing it, you cannot repeat it.
- 40:16Yeah.
- 40:18Yeah.
- 40:18That's the other thing, that's another topic because it,
- 40:19it takes a lot of training.
- 40:21Yeah.
- 40:22Manual training, as you said before, to actually be capable
- 40:25to do some of the dentistry.
- 40:26Maybe not in the future, maybe if
- 40:28robots do this for us, we only need to know the theoretical
- 40:31part and how to operate.
- 40:32Okay.
- 40:32Interesting.
- 40:33Robot, you
- 40:35topic.
- 40:35So how do you see this the future of robotics in dentistry?
- 40:40Well, I see a bright future for robotics.
- 40:42I'm just not sure if it's a hundred percent the right development because,
- 40:46as dentists, we're human beings.
- 40:48We're treating human beings.
- 40:50We're we studied medicine in principle, yes.
- 40:52We there to heal.
- 40:53And the robot can do a technical gesture.
- 40:57And maybe to use the robot to help improve the technical gesture makes sense.
- 41:01But to delegate everything to robots, I would be a little bit afraid of.
- 41:05And I hope not that the developments will go into directions.
- 41:09I think we don't believe that this is going in that direction.
- 41:12So it's more to augment actually some of the skills support
- 41:15of clinical professionals.
- 41:18But if you look into other areas like ophthalmology, I mean it's there, for
- 41:22example, they took robots to do the most complicated, most precise things.
- 41:26Everything around it is still in the hands of the clinician.
- 41:28So,
- 41:29and neurosurgery the same.
- 41:30Exactly.
- 41:30I think those are the domains where it makes a lot of sense.
- 41:33Yeah, I think it's, the way we look at it is not to make a non-skilled
- 41:37clinician doing treatments that he's not supposed to do.
- 41:39Yeah.
- 41:40But, to have a very experienced and skilled clinician to have some
- 41:43more augmented skills or support or making him more efficient.
- 41:47Yes.
- 41:47But I think it's interesting to look as an example in intuitive surgical, like
- 41:5120 years ago, intuitive Surgical with the DaVinci, there have been a niche.
- 41:55Today they are probably one of the highest valued med tech
- 41:58companies in the world today.
- 41:59So I think it's an interesting comparison.
- 42:02And they do surgery in neuro neurosurgery, which is also Yes.
- 42:06Quite, let's say, difficult field to navigate through.
- 42:09So it's
- 42:09a life.
- 42:10Threatening field's.
- 42:11So that's really a very important field for dentistry.
- 42:13I'm, I'm always a little bit in doubt whether we really need robotics,
- 42:17and I think it's good to look at it in a critical way.
- 42:20Yes, I think we have to stay curious on this technology, but we
- 42:23also have to stay critical on it.
- 42:24I think it's a good way to do it.
- 42:26Absolutely.
- 42:26I'm a little bit more scared about the dental technicians, to be honest, because
- 42:30a lot of the work that robots are doing.
- 42:33We can replace dental technicians.
- 42:36Yeah.
- 42:36Maybe not the final aesthetic tweak.
- 42:38But if we once have materials that we can 3D print in the perfect aesthetics.
- 42:43Yeah.
- 42:44That's a little bit the domain where I'm a little bit worried about, to be honest.
- 42:47Yeah.
- 42:47For the future.
- 42:48Yeah.
- 42:49And we, I think we touched on it earlier in the podcast, the
- 42:52importance of having a skilled, well-trained dental technician Yes.
- 42:57At your side as a dentist is it's super important.
- 43:00Right.
- 43:00I think it's priceless.
- 43:02Absolutely.
- 43:03It has to be really a very intense teamwork.
- 43:05Where exactly both sides are equally, I would say, knowledgeable
- 43:09on what they're doing.
- 43:10I think you and Vincent, you showcase this very nicely.
- 43:12Also, this, well, okay.
- 43:13Maybe the extreme of this?
- 43:16Good extreme.
- 43:17Maybe a last question before we move to your question.
- 43:20Imagine you have a, now after all we spoke about, imagine you have a young clinician
- 43:24that wants to build a successful future and practice in aesthetic dentistry.
- 43:31What would be the three things you recommend to this person
- 43:34to make it a long-term success?
- 43:36How young is the person?
- 43:3926.
- 43:4026. So has maybe another 10 years where education makes a lot of sense.
- 43:45So I would definitely motivate or encourage the colleague to do
- 43:50a specialization at one of the.
- 43:53I would say high level universities specialization can be in implant
- 43:57dentistry, can be in reconstructive dentistry, but definitely
- 44:01somebody wants to know more.
- 44:04I would say a structured specialization program offers a lot.
- 44:08I would definitely encourage such a young clinician also to get
- 44:12involved with organizations like the ITI and to go to private practice.
- 44:19Only to somebody on a high level to learn not to go to a DSO
- 44:25where there is no supervision.
- 44:26Not in the beginning at least.
- 44:28Yeah.
- 44:30Good.
- 44:30Thanks a lot Irena, you share, you shared a lot of valuable insights
- 44:33now and then stories with us.
- 44:35Now I think you also brought a question.
- 44:36We also want you to give you the possibility to ask a question to us.
- 44:40So where's Straumann going?
- 44:42I think that you're really, I would say dominating the field of digital dentistry.
- 44:46In the last years, and I think it's a very impressive development,
- 44:49and I congratulate you for this.
- 44:51And it's not just dominating, it's really on high level and the sky's
- 44:56the limit, for a company like yours.
- 45:00So where are you going?
- 45:03So that, that's a very good question.
- 45:04A big question.
- 45:05I think we could speak for hours on this one.
- 45:07We should have another postcard the other way around maybe.
- 45:10Exactly.
- 45:10Yeah, we can do that.
- 45:12Exactly.
- 45:12We happy to do this.
- 45:14I think I would start with our.
- 45:17Core business, which is still implant dentistry.
- 45:21And I think what we are happy to see is that, this field of implant
- 45:24dentistry that there is no end that we can see to the growth of implant
- 45:29dentistry because the penetration is still so low and there are a lot of.
- 45:33Developments in society that that still make the field of implant industry grow.
- 45:37The meta effect is, only 10 out of a hundred patients receive an implant while,
- 45:43let's say the other 90% either do nothing or they receive a three unit bridge.
- 45:47And I think looking at scientific data, I think we still need to work
- 45:52hard to make sure that the penetration of implant industry is growing.
- 45:56And then in implant industry we see still a lot of innovation that we can do that.
- 46:01There's, we have a very strong innovation program, George, I think we can say that.
- 46:05I think there's a lot about innovating in the field of workflows, making
- 46:09implant industry more efficient, more convenient for clinicians and patients.
- 46:13I think there's a lot that we can still do, but there's also a lot
- 46:16still on the material and design side.
- 46:18And at one point I think we are also working to redefine
- 46:22implant industry for the future.
- 46:24Looking into the next 10 to 15 years, I think we, we have a lot of ideas.
- 46:28Well, maybe I could support you with something.
- 46:30We're now coming out with a systematic review, update on three unit bridges
- 46:34made out of different materials and all in all three unit bridges supported
- 46:39by teeth on the long term and not performing as well as crowns stools.
- 46:42So I think to place single implants in between.
- 46:45And to have three crowns instead of three unit bridges.
- 46:48Definitely I think.
- 46:49In the very near future and evidence-based recommendation that we can make.
- 46:54So I think implant dentistry has a lot of potential for patients, definitely.
- 46:59Yes.
- 46:59But that, that helps a lot to have this basis also from the scientific
- 47:02side because it's not easy to convey this message to some of
- 47:06the, I would say, dentists that are still working very classically.
- 47:10So to, it's what they learned.
- 47:12And then the question is, how much of the.
- 47:14Patient does need education in terms of already knowing
- 47:17what they would like to have.
- 47:19So I think these are also questions that are important to us.
- 47:21You see it's patient expectation.
- 47:23What do they want?
- 47:25That's the most critical parameter.
- 47:27Is it quick cheaper fix, or is it something that is actually,
- 47:30hopefully for lifetime?
- 47:31Yeah.
- 47:32So I think to summarize maybe on your question, I think.
- 47:35Half the way we look at it, half of it is going to be still, evolving
- 47:39products and material and, making those better and more relevant and
- 47:44easier for clinicians and patients.
- 47:45And the other half that we see is more on the experience side
- 47:49to make things more flawless.
- 47:50And more easy.
- 47:51Look at your iPhone, how easy it is today, to look at your
- 47:54pictures from your vacation like 10 years ago or five years ago.
- 47:58You have everything on your mobile phone.
- 48:00Look at how you play the music and how you share it.
- 48:02Yeah.
- 48:03Today in dentistry it's much more difficult.
- 48:05Still a lot of island.
- 48:06Yeah.
- 48:06The smart cloud is going in the right direction with this respect
- 48:09And I think cloud technology, AI technology, 3D printing technology,
- 48:14there's a lot of technologies that, that are coming in that will help us
- 48:18to make this all of this more seamless and more an experience like, like
- 48:21we all know it from bigger other.
- 48:23Let's say platforms and cloud systems.
- 48:25You see the interesting thing you're mentioning, the iPhone.
- 48:27Can you picture yourself in the times before mobile telephones?
- 48:33I can not,
- 48:34I feel really old because I can still remember when I had
- 48:36banana phones I was super happy.
- 48:38Well, the ones when you were turning the dial, do you remember that?
- 48:42Yes, unfortunately.
- 48:42I remember.
- 48:43Me too.
- 48:45Yeah.
- 48:45Then again, we all memorize this, but then again, we saw how fast
- 48:49we got used to the new technology and how fast we could not imagine.
- 48:53To go back to the old technology.
- 48:55Yes.
- 48:55And I think this is what you mentioned before, I think we also have to rematch
- 48:59how we want to do dentistry in the future.
- 49:02And I would really encourage the young clinicians to look into those cloud
- 49:06technologies, digital diagnostics, 3D printing, because it will be.
- 49:12The new normal in a very few years from now.
- 49:15I remember a dream that we had at the University of Zurich when Ronnie
- 49:18and I were sharing the office.
- 49:20It was that the patient would walk through the door and the frame of the door would
- 49:23already be the scanner, scan the patient, and you will have all the data already
- 49:27on the screen in the dental office.
- 49:30When the patient comes in.
- 49:32Yes.
- 49:32And we're getting closer and closer to this.
- 49:34Yeah.
- 49:34So, with more smarter IO scanners that can do more than just scan.
- 49:38Exactly.
- 49:38That could look into tissues, that could recognize components.
- 49:41Yeah.
- 49:41That could actually,
- 49:42monitor,
- 49:42match maybe what patient diagnostics has been done before.
- 49:46Yeah.
- 49:46So I think it's it's a very interesting field.
- 49:49I think our motto needs to be, we need to disrupt ourselves before we get
- 49:53disrupted from other companies because this period also has the potential at
- 49:56smaller companies, particularly on the digital side can bring in a matter of
- 50:01year or two very significant advancements.
- 50:04And we need to be part of this.
- 50:06And also this, the whole advent of generative ai will allow
- 50:11to be done a lot different.
- 50:13I don't think it will make.
- 50:15Let's say professionals obsolete.
- 50:17But I think those that use it, they will be much more effective
- 50:20and also just better for, for the patients and the treatment.
- 50:24Well, in the best case, you can improve dentistry in areas where it's not that.
- 50:27Well performed as it is in Switzerland.
- 50:29I think we're in the lucky situation here.
- 50:31We're pretty good.
- 50:32Yeah.
- 50:32No, it's true.
- 50:34And I think, George, to what you said, I see a lot of visionaries
- 50:38in the field of dentistry today.
- 50:39The CEO of Sprint, tray flooring, kofa, people like this, it's
- 50:43amazing, and I think it's amazing what we can learn from them.
- 50:46I think what we also have to do as a company is we have to
- 50:49stay open and collaborative.
- 50:50We don't need to own everything, but, we also, we don't want to
- 50:54have closed systems, exactly.
- 50:55The open horizon.
- 50:56Yeah.
- 50:57Lock people into, this AI or this technology, but we wanna remain open
- 51:02to also, give these visionaries.
- 51:03Partially also a platform and have more collaborative approach
- 51:06than an ownership approach.
- 51:08Yes.
- 51:08To the industry.
- 51:08And I think also clinicians will benefit from this.
- 51:10That's a perfect attitude.
- 51:11I think that's great.
- 51:12Open innovation is key and it's became our second nature.
- 51:15So it's not that we don't, we need to do everything ourselves.
- 51:17Exactly.
- 51:18Wonderful.
- 51:19Cool.
- 51:19I think this brings us to the end, even though I realized we
- 51:22could continue for another hour.
- 51:23Yes.
- 51:24When did you drink your waters?
- 51:25I didn't have the time yet.
- 51:28George.
- 51:29What stood out for you today?
- 51:31Well, first of all, I would like to thank you very much, Irena.
- 51:34It was a great conversation.
- 51:35And I just,
- 51:36Pleasures are all mine.
- 51:37I realized how much, actually, particularly also you and your
- 51:39teams, they contributed in the last 20 years to the evolvement
- 51:43of materials in the dental field.
- 51:45It was in the back of my head, but now that you told the story
- 51:47a bit it was very fascinating.
- 51:49And I think that was the one thing that really stood out.
- 51:52For me.
- 51:52It's, it.
- 51:54The field needs professionals like you that really try to
- 51:57solve problems in the long term.
- 51:59And somehow you contributed a lot in that field.
- 52:01And that yeah.
- 52:02This is really great to see.
- 52:04Yeah.
- 52:04And I hope also our listeners will recognize how much it changed over time.
- 52:08What take, what we take for granted today has been, as you said, at
- 52:12one point in time it was not clear whether ceramic would go south.
- 52:15Yeah.
- 52:15And like that really stood out for me.
- 52:18Yeah.
- 52:19Yeah.
- 52:19That's inspiring part of it.
- 52:20And then you need a great team around you.
- 52:22Yes.
- 52:23And I would say I'm blessed with a great team around me.
- 52:25That's good.
- 52:26Happy to.
- 52:27No.
- 52:27Also, I think what stood out for me is the way you mentor the young generation,
- 52:30in, in your department, but also in associations like the IDI and the
- 52:34European Academy for Aesthetic Industry.
- 52:36I think it's very important that you guys help the next generation.
- 52:40That's awesome.
- 52:40To grow, to get on stage and, to also get over.
- 52:43Difficult times.
- 52:44Yes.
- 52:44Because we know it's important.
- 52:45So to go through those times.
- 52:47And I think that something that also stood out.
- 52:49So thanks a lot, Irena, for being here.
- 52:53Thank you.
- 52:53Great pleasure.
- 52:53Thank you for having me.
- 52:53Thanks lot.
- 52:54It was fantastic with you guys.
- 52:56Thanks a lot.
- 52:56And thanks for the listeners to listen in.
- 52:59So, continue to watch out for the next episodes I can already spoil
- 53:03at one of the next episodes will be Irena's predecessor, which is Professor
- 53:07Urs Belser that we'll also have.
- 53:09And we are also happy to have your comments either on our Instagram
- 53:13channel or also please give us a rating and a comment on any of the
- 53:17podcast platforms that you might listen in the, on the podcast.
- 53:21So thanks a lot, George.
- 53:22Thanks a lot for Irena for being here.
- 53:24Thank you.
- 53:25The two of you.
- 53:25Thank you very much.