Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Touchpoint Journey Maps Miss in B2B Product Trials
In this episode of Customer Journey with Fexingo, Lucas and Luna dive into a touchpoint that almost every B2B journey map overlooks: the product trial itself. They argue that most B2B maps treat the trial as a black box between sign-up and purchase, missing the critical moment when a user actually logs in for the first time. Drawing on a real example from a SaaS company that cut trial-to-paid conversion by 40 percent after redesigning that first login, they explore why the trial is not a single touchpoint but a series of micro-interactions. They discuss the role of customer success check-ins…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.