The Difference Between Opinion and Real Thought Leadership | Lisa Bodell | 734

Leveraging Thought Leadership · Aug 23, 2026 · 18m

She was skeptical about writing a book for years. Not because she lacked ideas — because she'd watched too many people write books for their ego rather than for their reader.

In this episode, Bill Sherman sits down with Lisa Bodell, CEO of futurethink and bestselling author of Kill the Company and Why Simple Wins, to talk about what actually happens between "I should write a book" and "I finally did." It's not the tidy origin story most authors tell.

Lisa walks through the real arc: the excitement of a new idea, the trough of doubt that follows ("Oh my God, this sucks. What am I doing?"), and…