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From Publicist to Patent Holder: GennComm CEO Genna Rosenberg on Purpose, Play, and Product Innovation
On Episode 14 of The Licensing Exchange, David Schnider and Greg Pan talk with Genna Rosenberg. She is a toy licensing and entertainment executive, social impact strategist and keynote speaker, and the Los Angeles Business Journal named her its 2026 Innovator of the Year.
Genna got into licensing in her first job out of college, doing PR for kids’ properties including The Wiggles and Bananas in Pajamas. She went on to spend twelve years at JAKKS Pacific, where she built the company’s philanthropy program, and then founded GennComm. Through its product development division, GennComm…
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