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Stop Chasing Leads: Make Customers Hunt You Down (Brian Halligan, Dharmesh Shah, David Meerman Scott)
Imagine a stranger kicking down your door during dinner to scream about steak knives. Annoying, right? Yet, businesses have called this 'marketing' for decades. In today's daily briefing, Ryan and Emily explore why interrupting people is a guaranteed way to be ignored, and how to become the hunted instead of the hunter. We're unpacking the paradigm-shifting book Inbound Marketing by Brian Halligan, Dharmesh Shah, and David Meerman Scott to show you how to stop renting attention and start building a digital gravity well.
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The skinny
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