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How Ken Chenault Kept American Express Trustworthy in Crisis
Ken Chenault led American Express through 9/11 and the 2008 financial crisis, but his toughest test came in 2009 when the company faced an existential threat. This episode of The CEO Diary drills into one decision: cutting the dividend and raising $500 million from Warren Buffett. We explore how Chenault used candor, transparency, and a personal touch to preserve the brand's trust premium — and why that move still shapes how leaders handle reputation crises today. Luna and Lucas break down the numbers, the psychology, and the leadership lesson that goes beyond finance. If you've…
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