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Auburn’s Legacy Powers Peach Bowl Deal | Auburn Tigers Football News
Auburn’s football program, mired in its toughest five-year stretch with potential for six straight losing seasons, is still a powerhouse brand. The Peach Bowl has signed Auburn for a Week One showdown against Baylor in Atlanta, paying players $6 million for promotions and $4 million to the athletics department — a move driven by Auburn’s historic legacy, not current performance. CEO David Epps calls it a natural fit: legacy trumps results. The new NIL framework made the deal possible, giving Auburn revenue and exposure while boosting Baylor’s national profile and recruiting. This proves that…
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