Latest / Marketing Execution with Mark Donnigan
Words That Change Minds
Your sales team speaks a different language than your engineers. Your product team can't align with marketing. Enterprise deals stall because your pitch resonates with some buyers but alienates others. This communication breakdown costs B2B tech companies millions in lost revenue and failed go-to-market execution.
Shelle Rose Charvet's neuro-linguistic programming framework reveals why: people process information through distinct mental habits that determine how they make decisions and take action. The Marketing Execution Podcast breaks down this framework into an actionable GTM strategy…
The skinny
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