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Why Treating Returns as a Cost Center Is the Problem (Ricardo Morgado)
Most companies still treat returns as a cost center — and Ricardo Morgado makes the case that this framing is itself the problem.
In this episode of We Built It Because We Had To, host Jonathan W. Buckley is joined by Ricardo Morgado of Getloopos, the company building LoopOS — an operations layer for circular commerce inside enterprise retail. They get into what Ricardo actually saw inside enterprise operations that convinced him the existing tools couldn't be fixed, what he believed about the ops layer of circular commerce that others weren't saying out loud, and the story of the first…
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