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Turn Off AI Overviews, Get More Clicks
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Independent researchers put Google's AI Mode to the test and found it cuts clicks to websites, shrinks overall search sessions, and pushes people toward Bing and DuckDuckGo — without users reporting a better experience. We walk through what the Penn and Northeastern study actually measured and where its method fell short.
Also this episode: Meta drops the Instagram requirement for Threads advertisers, Pinterest publishes the four things its new Performance+ score checks, ChatGPT Ads hits a…
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