Latest / Motion and Success / How to Build A 6 Figure Party Planning Business in 2026 ft. Kim Perrymond

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How to Build A 6 Figure Party Planning Business in 2026 ft. Kim Perrymond · Motion and Success

• 0:00
  [SPEAKER_00]: I gave him $40,000 like a food and my very first event.
• 0:05
  [SPEAKER_00]: Walk up to the door.
• 0:06
  [SPEAKER_00]: It wasn't even me, it was my sister.
• 0:08
  [SPEAKER_00]: And I'm lying.
• 0:09
  [SPEAKER_00]: What's that on the door?
• 0:10
  [SPEAKER_00]: So she walks up, she grabs it.
• 0:12
  [SPEAKER_00]: She looked back at me and she looked down at the paper.
• 0:15
  [SPEAKER_00]: To need fiction, notice.
• 0:17
  [SPEAKER_00]: I got so tired of being broke.
• 0:19
  [SPEAKER_00]: I was away from my kids for almost eight years.
• 0:22
  [SPEAKER_00]: Every single day, I had made the decision that no matter what's going on, that I'm gonna tough it out, I'm gonna stick it out.
• 0:29
  [SPEAKER_00]: I started playing a party with 275.
• 0:32
  [SPEAKER_00]: I'm just that girl, and now I have a whole, most I'm a million dollar empire.
• 0:38
  [SPEAKER_02]: You've worked with people like Pinky Cole, K-Mishelle, Coach Storming.
• 0:42
  [SPEAKER_01]: Like, how are you able to attract these high-end clients?
• 0:46
  [SPEAKER_01]: Cause that's what everybody wants to know too.
• 0:48
  [SPEAKER_00]: Can I keep it real with you?
• 0:49
  [SPEAKER_01]: Let's keep it real.
• 0:50
  [SPEAKER_00]: Yes, because...
• 0:52
  [SPEAKER_01]: We had you almost over a year ago, so what is the things that changed, how's life been going?
• 0:58
  [SPEAKER_01]: Just give us an update.
• 0:59
  [SPEAKER_00]: I got engaged, I have to meet his face, and honestly, like, God has just been so good.
• 1:06
  [SPEAKER_02]: How are you able to successfully plan these master months?
• 1:09
  [SPEAKER_02]: What goes into planning these maximize?
• 1:12
  [SPEAKER_00]: It starts with strategy, okay?
• 1:14
  [SPEAKER_00]: So from the beginning, from the ticket sales, from the experience, from the scarcity, from the way you are collaborating, from the speaker.
• 1:23
  [SPEAKER_00]: So I come up with a strategy and think about what your community, what your target audience actually needs and then we create this experience around those things.
• 1:31
  [SPEAKER_00]: My first digital product, I made over $90,000.
• 1:34
  [SPEAKER_00]: There's a $25 product class as I created the community.
• 1:39
  [SPEAKER_00]: Tell talent does not matter.
• 1:41
  [SPEAKER_00]: My design fee is fine.
• 1:43
  [SPEAKER_02]: You in business to make money.
• 1:44
  [SPEAKER_00]: You in business to just do like favors.
• 1:47
  [SPEAKER_00]: The worst people can say is not.
• 1:48
  [SPEAKER_01]: Before we jump into this episode, if you are a coach, consultant, service provider, and you're relying on referrals, running as that's causing you way too much money and that aren't working, you need to hear this.
• 2:02
  [SPEAKER_02]: Most people in your position are sitting on a gold mine of expertise.
• 2:05
  [SPEAKER_02]: But nobody knows it, not because you're not good at what you do.
• 2:09
  [SPEAKER_02]: But because you don't have a content system that is consistently bringing you in paying clients every single week.
• 2:16
  [SPEAKER_01]: That's exactly why we built the motion content to client system.
• 2:20
  [SPEAKER_01]: And this Thursday, we are hosting a completely free class literally showing you how to turn every single viewer
• 2:27
  [SPEAKER_01]: into a buyer.
• 2:29
  [SPEAKER_01]: So that way, you're not just posting content just to post it online, but you're posting content with the intention and with the purpose of turning these viewers into buyers and it requires a system which we're going to break down.
• 2:40
  [SPEAKER_01]: We're going to show you how to use organic content strategies like rills, short form video to attract qualified clients to your business.
• 2:49
  [SPEAKER_01]: No cold outreach, just content that converts.
• 2:51
  [SPEAKER_02]: We hope Brianna Johnson to be able to follow our same exact content system and generate well over $100,000 plus within months.
• 3:00
  [SPEAKER_02]: All by following the same exact content system.
• 3:02
  [SPEAKER_02]: Check us out at motioninsuccess.com.
• 3:05
  [SPEAKER_01]: Now let's get back to the episode because this one is going to be a banger.
• 3:07
  [SPEAKER_02]: Alright y'all, so we are back and we got the chance to have a sit down podcast now.
• 3:13
  [SPEAKER_02]: Now, this is the time for us to catch up, this is the time for us to learn, this is the time for us to get into the meat and potatoes on how you be able to go out there and start turning up in the event space industry.
• 3:24
  [SPEAKER_02]: Also, if you're a party planner, if you guys are looking to start making more money, this is the podcast.
• 3:29
  [SPEAKER_02]: And this is the part that you definitely want to tune into.
• 3:31
  [SPEAKER_02]: The tour was fun, the tour was cool, but we're going to get into the information now.
• 3:36
  [SPEAKER_02]: So go ahead, you could jump into it, bro.
• 3:38
  [SPEAKER_01]: Definitely so Kim, first of all, got to congratulate you, you know, on two things.
• 3:42
  [SPEAKER_01]: Recently, got engaged.
• 3:44
  [SPEAKER_01]: Yes.
• 3:45
  [SPEAKER_01]: Yes.
• 3:45
  [SPEAKER_01]: And then you got this amazing space.
• 3:49
  [SPEAKER_01]: Like, it's crazy.
• 3:50
  [SPEAKER_01]: Like, me and Coach, like, Coach, they just said we just did the tour.
• 3:53
  [SPEAKER_01]: Um, and it's crazy.
• 3:56
  [SPEAKER_01]: Like I'm pretty sure some of y'all watched it.
• 3:58
  [SPEAKER_01]: Some of y'all didn't, but the space is crazy.
• 4:01
  [SPEAKER_01]: Um, I definitely want to get into, you know, update the people.
• 4:04
  [SPEAKER_01]: I know we had you going.
• 4:06
  [SPEAKER_01]: Probably almost like over a year ago, almost.
• 4:09
  [SPEAKER_01]: Um, so what are some things that changed?
• 4:12
  [SPEAKER_01]: Um, how's life been going?
• 4:14
  [SPEAKER_01]: Like, just give us an update.
• 4:16
  [SPEAKER_00]: So, some things that change, like you all mentioned, I got engaged, I have this event space, and honestly, like, God has just been so good.
• 4:26
  [SPEAKER_00]: I was telling my friend, yesterday I said, man, I have really become the person that, like, I really, really want it to be.
• 4:33
  [SPEAKER_00]: And it feels good.
• 4:35
  [SPEAKER_00]: Sometimes you don't realize it.
• 4:36
  [SPEAKER_02]: Yeah, that's so good.
• 4:38
  [SPEAKER_02]: And how did you get engaged by the way?
• 4:40
  [SPEAKER_02]: I've seen, I've seen Terence did his thing.
• 4:42
  [SPEAKER_02]: He surprised you at an event.
• 4:44
  [SPEAKER_02]: Was it a Valentine's Day event?
• 4:46
  [SPEAKER_02]: Cause I remember it was just old red, I think.
• 4:48
  [SPEAKER_00]: So it was actually my slay the season mastermind.
• 4:52
  [SPEAKER_00]: It was a hands-on class that we did for Christmas in.
• 4:56
  [SPEAKER_00]: We're getting ready to go.
• 4:58
  [SPEAKER_00]: Next thing you know, like my photographer, Lamar, he's like, come, you need to put on your shoes.
• 5:04
  [SPEAKER_00]: A shoes off, I'm done, we were, and you need putting on your shoes because some people want to take pictures with you and I'm just like,
• 5:13
  [SPEAKER_00]: Okay, yeah, put on my shoes and there's things you know like Terrence come out of nowhere The beat drop DJ cast playing he proposed to me and I like After 99
• 5:30
  [SPEAKER_00]: Yeah, we got a ring and I miss my ring today.
• 5:35
  [SPEAKER_00]: I'm so sad, but yeah, so I'm with my life partner I love him.
• 5:40
  [SPEAKER_00]: He is so supportive.
• 5:41
  [SPEAKER_00]: I couldn't do any of what I do without him and we are just we made the beef
• 5:46
  [SPEAKER_01]: Yeah, so Kevin definitely like that's an amazing, you know, life update, you know what I mean like getting engaged and then you know now we get here and you know almost about a year later you got this space like walk us through what was the thought because I know you mentioned to us on the last time that you would that you was planning on getting the space now we're in it today so walk us through that process and like you know how long it took you
• 6:15
  [SPEAKER_00]: just surreal.
• 6:16
  [SPEAKER_00]: So it's been like a year since my last investment fell through, but so it's been like a year since being.
• 6:24
  [SPEAKER_01]: And um, what was wrong with that investment?
• 6:27
  [SPEAKER_00]: The, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the
• 6:40
  [SPEAKER_00]: my first event, right?
• 6:44
  [SPEAKER_00]: This guy tells me, and I know him on social media, like I see you got to be following your driving a rose Royce, so I had no reason not to believe you.
• 6:53
  [SPEAKER_00]: I'm thinking you're doing very well in life.
• 6:56
  [SPEAKER_00]: So I gave him $40,000, like a fool.
• 7:00
  [SPEAKER_00]: And my very first event, walk up to the door.
• 7:06
  [SPEAKER_00]: It wasn't even me, it was my assistant.
• 7:10
  [SPEAKER_00]: What's that on the door and so she walks up she grabs it and she looks at it and I'm sitting in the car She looked back at me and she looked down at the paper and she gave it to me.
• 7:20
  [SPEAKER_00]: She was like this is an eviction notice
• 7:25
  [SPEAKER_00]: and he owed $40,000.
• 7:27
  [SPEAKER_00]: It's the thing.
• 7:30
  [SPEAKER_00]: It was.
• 7:31
  [SPEAKER_02]: He took young money and it sounds like he probably paid them off to get in the green or break even.
• 7:37
  [SPEAKER_00]: Wait, so that's why I was a little relieved because I was like, okay, so, okay, well, basically he got my money, so he paid them.
• 7:45
  [SPEAKER_00]: It's all, we might be good, cause I,
• 7:47
  [SPEAKER_00]: My Jew, I have an event going on for my community.
• 7:50
  [SPEAKER_00]: I got over a hundred ladies coming down for one of my big hands on events.
• 7:56
  [SPEAKER_00]: It's happening in like three weeks.
• 7:58
  [SPEAKER_00]: I've already sent out all of the information, hotels, book, all of that.
• 8:03
  [SPEAKER_00]: And so I'm like, still being crazy, thinking that, you know, this is, I'm still having faith, because he tells me, oh, there are a lot, you know, they're lying there, just, you know, we're in the dispute right now, Kim, but trust me, you're good.
• 8:17
  [SPEAKER_00]: I'm still having faith until I actually contacted the owners, and they were like, listen, we are in the dispute.
• 8:24
  [SPEAKER_00]: I'm suing him right now.
• 8:26
  [SPEAKER_00]: He has
• 8:32
  [SPEAKER_00]: Well, can I have my event there's still no ma'am you're going to need to find another location and so I got rid of that out like I went through I was I was really depressed like I missed some podcast like I missed some some stuff and I'm like well Kim you you can't Panic you got a pivot you got a you got you have too many people depending on you to just being this bearded press and so
• 8:57
  [SPEAKER_00]: Um, I said, God, what is it that you want me to learn from this?
• 9:01
  [SPEAKER_00]: And it was just to do business the right way every single time to trust but verify.
• 9:06
  [SPEAKER_00]: Don't trust these people, you know, because you see them on social media with a when the Rose Royce, that is not a legit reason to trust somebody, okay?
• 9:15
  [SPEAKER_00]: Um, and so I, I said, God, I think God hands.
• 9:19
  [SPEAKER_00]: I said, God, get this is what you want me to do.
• 9:24
  [SPEAKER_00]: because I moved to Atlanta, like that was my ultimate goal.
• 9:28
  [SPEAKER_00]: Kim, you're gonna get an event space, you're gonna have a big party planning school, you're gonna have hundreds of creators that you're gonna be able to impact and help change their lives in.
• 9:37
  [SPEAKER_00]: You're gonna be able to give them access to all of the balloons and top tier stuff that other people don't want them to have because they think they're not good enough.
• 9:46
  [SPEAKER_00]: You're gonna be that person.
• 9:47
  [SPEAKER_00]: So that was my goal.
• 9:49
  [SPEAKER_00]: So now I'm here.
• 9:52
  [SPEAKER_00]: And you just got to do the business the right way you have to trust but verify and I said okay back to the story God, what if this is for me let it be for me so we got this space parents found this place Like months ago and we went through some red tape to get everything together and guess what I wasn't Rory I wasn't panic
• 10:17
  [SPEAKER_02]: You're calm.
• 10:18
  [SPEAKER_00]: I was calm because I know that what God has for me is for me.
• 10:23
  [SPEAKER_00]: Nobody else can get what was for me.
• 10:25
  [SPEAKER_00]: So we got it and I'm just, I'm so grateful.
• 10:29
  [SPEAKER_00]: We built everything out and literally two weeks because we got the keys like two weeks before one of my big events.
• 10:36
  [SPEAKER_00]: So I was, I was stressed.
• 10:38
  [SPEAKER_00]: I was like, you know, is this gonna happen?
• 10:40
  [SPEAKER_00]: I'm in the car like with tears, because I'm in, I'm just got so much going on.
• 10:45
  [SPEAKER_00]: I'm like tears.
• 10:46
  [SPEAKER_00]: I'm crying, I'm panicked like tears.
• 10:48
  [SPEAKER_00]: I don't know if this is gonna happen.
• 10:50
  [SPEAKER_02]: Yeah.
• 10:51
  [SPEAKER_00]: I don't know if this is gonna, like, am I being delusional to think that I can actually build out an entire event space with all of these sets, flooring, shandaliers, ordering stuff down to the last second.
• 11:05
  [SPEAKER_00]: Am I being delusional?
• 11:07
  [SPEAKER_00]: But,
• 11:09
  [SPEAKER_00]: I asked my friend and my being crazy.
• 11:11
  [SPEAKER_00]: She said, Kim, yes, you're being very delusional.
• 11:14
  [SPEAKER_00]: I'm like, yes, somebody agrees with me.
• 11:17
  [SPEAKER_00]: And she said, but that's what got you to this point.
• 11:20
  [SPEAKER_00]: Being delusional.
• 11:22
  [SPEAKER_00]: So keep being, keep being delulu, until it's true, true.
• 11:28
  [SPEAKER_01]: Wow, you're gonna ask him.
• 11:30
  [SPEAKER_01]: Sorry to break this amazing episode.
• 11:32
  [SPEAKER_01]: I just have to let you guys know.
• 11:34
  [SPEAKER_01]: The best tool for marketing in 2025 is podcasting.
• 11:37
  [SPEAKER_01]: Listen, it transformed our lives.
• 11:39
  [SPEAKER_01]: Across all platforms, we was able to hate 15 million plus people.
• 11:43
  [SPEAKER_01]: Imagine what it did for our business.
• 11:45
  [SPEAKER_01]: To mention, we also have some notable likes just through podcasting.
• 11:49
  [SPEAKER_01]: People like you, same boat, the way in weight, Kevin Garnet, Steven A. Smith,
• 11:55
  [SPEAKER_02]: Queen Latifa.
• 11:56
  [SPEAKER_02]: But more importantly, having engagement by your dream clients is probably the most important thing that will move the needle for you and your business.
• 12:05
  [SPEAKER_02]: So what we want to teach you is exactly how to go out and start creating an amazing content that will find your dream audience to go ahead and start paying you for your products and your services.
• 12:15
  [SPEAKER_02]: If you want to be able to learn exactly how to build up an audience and build up a brand online
• 12:20
  [SPEAKER_02]: where people start knowing you like you and buying from you for your products and services, what I want to do is invite you guys to our next free masterclass, where we're showing you exactly how you can start taking your content and being seen online by your dream clients, and possibly some celebrities as well.
• 12:35
  [SPEAKER_02]: Go ahead and click the link down below, and I'm going to see you guys in that next masterclass.
• 12:40
  [SPEAKER_01]: Yeah, and I was gonna say like, that's a crazy, you know, story, and even like a lot of people after a loss like losing money like that dude is really like, you know, I forget it, like at that point but you know, you kept going, you believe that, you know, that's what God, you know, had planned for you.
• 12:58
  [SPEAKER_01]: I wanted to ask you too, so with a space like this, like you showed us the rooms, you showed us like all these, you know, it's crazy.
• 13:09
  [SPEAKER_01]: So,
• 13:11
  [SPEAKER_01]: On the event side, how do you break down the purpose of each room, the events being thrown, and walk us through like the math on a cash flow, so how do you kind of see everything going?
• 13:26
  [SPEAKER_00]: So I am big on just like create multiple strings of income.
• 13:30
  [SPEAKER_00]: So right now, my target audience is entrepreneurs,
• 13:35
  [SPEAKER_00]: We've been booking because you know because I have a brand right so I build a brand so right now we already have Graduation's book baby shower's book two masterminds right so But my target audience really is creative entrepreneurs
• 13:50
  [SPEAKER_00]: I want you to be able to come here and do your podcast, right?
• 13:54
  [SPEAKER_00]: So this is why we have this TV.
• 13:55
  [SPEAKER_00]: When emotions insist, leaves, guess what?
• 13:58
  [SPEAKER_00]: It can be paid to party podcasts.
• 14:00
  [SPEAKER_00]: It can be your podcast, right?
• 14:03
  [SPEAKER_00]: And so we have these sets also downstairs.
• 14:06
  [SPEAKER_00]: If you are entrepreneur and you are creating your community,
• 14:11
  [SPEAKER_00]: You have a space to meet, you're going to be able to, yeah, you're going to be able to pour into them downstairs and then they're going to be able to come upstairs and get branding shoots content that can record classes here, all of those different things.
• 14:24
  [SPEAKER_00]: So, um, and it, when it, as far as it comes, when it comes to money,
• 14:29
  [SPEAKER_00]: So the selfie sense, these are pretty much automated, so you can go on my site and book those sets, but where the real money really comes in is from the events, right?
• 14:39
  [SPEAKER_00]: So we're hosting, we've created packages, I love packages, and in those packages, you don't get me, right?
• 14:47
  [SPEAKER_00]: So,
• 14:49
  [SPEAKER_00]: you get my design students.
• 14:51
  [SPEAKER_00]: This entire space is for me to create an ecosystem.
• 14:56
  [SPEAKER_00]: So not just meeting but all of my sisters.
• 15:00
  [SPEAKER_02]: I see where you go with this.
• 15:01
  [SPEAKER_02]: Now you've got a whole community of people that either throw events, people that are looking to, you know, throw events or even have the people that are already party planning.
• 15:12
  [SPEAKER_02]: Some people already live in the state of Georgia or Atlanta.
• 15:16
  [SPEAKER_02]: So now it's like, all right, cool, you build your brand, but you have a community that they join your community.
• 15:21
  [SPEAKER_02]: Now they can come and rent out a space to be able to deck out and transform it for a few hours and then put it right back when they're done.
• 15:29
  [SPEAKER_00]: Absolutely.
• 15:30
  [SPEAKER_02]: Wow.
• 15:31
  [SPEAKER_00]: A lot of my mentees are building their own communities.
• 15:33
  [SPEAKER_00]: I teach them that.
• 15:34
  [SPEAKER_00]: Okay.
• 15:35
  [SPEAKER_00]: So they're building their own communities.
• 15:37
  [SPEAKER_00]: So they can bring their tribe in here, right?
• 15:39
  [SPEAKER_00]: No competition, collaboration, and they're able to pour into them and then bring them up here to do content as well.
• 15:46
  [SPEAKER_02]: That's good.
• 15:47
  [SPEAKER_02]: And you know the crazy thing about it too over the past 60 days.
• 15:50
  [SPEAKER_02]: I feel like Joe not I said joy.
• 15:52
  [SPEAKER_02]: I feel like we've been to a few events where Kim done throwing was thinking that and literally like over the past 60 days.
• 15:59
  [SPEAKER_02]: We had joys birthday party that was that one was that one was an experience I feel like there was another event that I went through that you host Dio's mastermind just last week
• 16:13
  [SPEAKER_02]: Rosie coming up.
• 16:14
  [SPEAKER_02]: There's so many different masterminds that you're behind like my question is like My ring golden like how are you able to successfully plan these masterminds like what goes into planning these masterminds because you're working with a lot of entrepreneurs You're working with a lot of coaches you're working with people that has communities, but
• 16:33
  [SPEAKER_00]: What actually goes into creating a successful event or mastermind I would say so I'm an experienced person right So when a client comes to me I'm already thinking about like what do you need okay?
• 16:44
  [SPEAKER_00]: So that's my thing so I'm not going to just help you plan to even I'm gonna help you market the event We're gonna do content.
• 16:50
  [SPEAKER_00]: We're gonna come up with this strategy, right?
• 16:53
  [SPEAKER_00]: So many entrepreneurs are hosting events They put their all all of their money into it and then they walk away broke
• 17:03
  [SPEAKER_01]: It starts with strategy, okay?
• 17:05
  [SPEAKER_00]: So from the beginning, from the ticket sales, from the experience, from the scarcity, from the way you are collaborating, from the speakers, you get what I'm saying, all of those things, from the run-and-shows.
• 17:17
  [SPEAKER_00]: So I come up with the strategy and think about what your community, what your target audience actually needs and then we create the experience around those things.
• 17:25
  [SPEAKER_02]: That's good.
• 17:26
  [SPEAKER_02]: And then like when you're hosting these events like who is usually like you're like who do you always have in your team?
• 17:32
  [SPEAKER_02]: Because like for me I know like for example you always gonna have a go-to caterer you always gonna have a go-to MC you always gonna have a person that's hype enough to the room so that way
• 17:42
  [SPEAKER_02]: If you're going to sell some amounts, mentorship tickets, you're going to be able to, you know, close and it makes sense for the event.
• 17:48
  [SPEAKER_02]: Like, who's on your team every time for the event?
• 17:50
  [SPEAKER_00]: So you need a planner, a designer and a coordinator, right?
• 17:53
  [SPEAKER_00]: So your planner is the strategist around the event.
• 17:56
  [SPEAKER_00]: They communicate and get everything together.
• 17:59
  [SPEAKER_00]: And then you have your designer.
• 18:00
  [SPEAKER_00]: This is the brain behind the full design, okay?
• 18:04
  [SPEAKER_00]: And then you have your coordinator.
• 18:05
  [SPEAKER_00]: This is the person that's making things happen on the day of who's showing up at what time was going to what room all of those so you got to have those are three different roles and if you are watching this you should begin pay three different ways okay so one person could very much so do all of those roles I don't really recommend it right because especially if you want to work at a high level okay I'm doing conferences where you got 300 400 people there okay so you you couldn't be a one-way mission
• 18:34
  [SPEAKER_00]: and then developing your vendor relationships, okay?
• 18:38
  [SPEAKER_00]: So, like, for instance, when I started my business, I found my vendors like on Facebook, Marketplace.
• 18:43
  [SPEAKER_00]: I'm starting my business, right?
• 18:45
  [SPEAKER_00]: And these people, they got something to prove because they don't really have a lot of traction right now.
• 18:50
  [SPEAKER_00]: So,
• 18:51
  [SPEAKER_00]: When we get together, oh, we don't make you put some respect on our name.
• 18:55
  [SPEAKER_00]: Okay, so you can do things like going on Facebook marketplace to find balloon vendors, floral vendors, printers, party favorites and another thing is like using hashtags go on Instagram people asked me for my vendors all the time and I'm like,
• 19:11
  [SPEAKER_00]: I'm gonna give you because I give away like a free vendor's lease.
• 19:14
  [SPEAKER_00]: I'm gonna give you my free vendor's lease.
• 19:17
  [SPEAKER_00]: But the real back is developing your own vendor relationships and your own city use hashtags.
• 19:23
  [SPEAKER_00]: Go to TikTok.
• 19:24
  [SPEAKER_00]: TikTok is going to tell you everything.
• 19:27
  [SPEAKER_00]: I went to when I got went to Houston didn't even found security security guard in Houston It's the lowest in Houston.
• 19:34
  [SPEAKER_00]: You're gonna see people you're gonna be able to look at their work And you're gonna be able to tell a shit premium.
• 19:39
  [SPEAKER_00]: Do I want to do business with her?
• 19:41
  [SPEAKER_01]: Right, right, right Yeah, you could guy not that's a lot of game right there and even like
• 19:47
  [SPEAKER_01]: You know, some of the events that we seeing you throw in kind of leaves people like who's the who's the brain behind this like because everything is just so well put together That you know from an attendee standpoint.
• 20:02
  [SPEAKER_01]: It's like you see you see like the guys who you know they're going around Hoping around they see the the waters done they quickly go swap it out.
• 20:10
  [SPEAKER_01]: So you kind of see everything just really running smooth So kind of like
• 20:16
  [SPEAKER_02]: And before you can ask that question, remember that time during like for Joyce birthday bro?
• 20:20
  [SPEAKER_02]: Like they came and they left within like, I'm like wait, they broke down, they left already.
• 20:26
  [SPEAKER_02]: Like the way how they set it up, they got the showers of water around the food.
• 20:30
  [SPEAKER_02]: I'm like, whoa, that was fast.
• 20:32
  [SPEAKER_02]: Yeah.
• 20:33
  [SPEAKER_00]: So like... Look at this, hold on, hold on.
• 20:36
  [SPEAKER_00]: experience, give people something to talk about.
• 20:40
  [SPEAKER_00]: You didn't remember the flyer, you didn't remember the master, you didn't remember anything, but you didn't remember the food presentation, how they had a waterfall, how there was smoke.
• 20:51
  [SPEAKER_02]: There was a lady dancing.
• 20:52
  [SPEAKER_02]: Whose idea was that?
• 20:54
  [SPEAKER_02]: That was yours?
• 20:55
  [SPEAKER_00]: I know that joy loves to dance, so if I'm restarting, that's what's called okay, okay, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh
• 21:19
  [SPEAKER_01]: How are you able to attract these high-end clients?
• 21:25
  [SPEAKER_01]: That's where everybody wants to know too.
• 21:27
  [SPEAKER_01]: All right, you know, I know I'm creative.
• 21:29
  [SPEAKER_01]: I know, you know, I got the event planning skills, but I just have in a hard time getting these type of clients, getting paying clients.
• 21:37
  [SPEAKER_00]: Period point blank.
• 21:39
  [SPEAKER_00]: Number one, you need to be good.
• 21:40
  [SPEAKER_00]: You need to develop your skillsets.
• 21:42
  [SPEAKER_00]: So you need to invest in yourself.
• 21:44
  [SPEAKER_00]: Number two, go on places and list your work on places like thumbtack, peer space,
• 21:52
  [SPEAKER_00]: Listen, another way is people sleep on social media, a poster work on Facebook marketplace, okay?
• 21:57
  [SPEAKER_00]: Because here's the thing, you are going to get a lot of last minute people.
• 22:02
  [SPEAKER_00]: They aren't going to pay you because they desperate.
• 22:04
  [SPEAKER_00]: So they're going to pay you whatever your worth is, right?
• 22:08
  [SPEAKER_00]: And you can also charge some recipes.
• 22:10
  [SPEAKER_00]: Another thing we live like TikTok is really running stuff right now.
• 22:18
  [SPEAKER_00]: Hashtags you can go on wedding wire.
• 22:22
  [SPEAKER_00]: There's enough that's another place.
• 22:23
  [SPEAKER_00]: You can go on the bash and make sure your work looks good So like when I was starting out and Like I would do my cups in my house.
• 22:34
  [SPEAKER_00]: I got so serious about what I like I got so tired of being broke I said I got to go I'm talking about hard being fast like
• 22:41
  [SPEAKER_00]: I can still remember me and my living room with my shirt and my tights on like something got to happen like I'm tired of my life being this way.
• 22:48
  [SPEAKER_00]: I gave my furniture away to my cousin, Kaifa.
• 22:52
  [SPEAKER_00]: I just go to her house.
• 22:53
  [SPEAKER_00]: She's smoking a cigarette listening.
• 22:55
  [SPEAKER_00]: Don't smoke around my furniture.
• 22:59
  [SPEAKER_00]: I put shelves all around my living room.
• 23:02
  [SPEAKER_00]: Okay, and I would do my cups.
• 23:04
  [SPEAKER_00]: So you think that I'm setting up No, this is my living room, and I'm getting angles and then I'm using those photos to be able to market my business Okay, do style shoes go on a peer space.com Finding the event space that don't have a lot of motion and see how you can collaborate with them and do a style shoe because they need traction You need traction y'all take photos
• 23:28
  [SPEAKER_00]: And market your business is together.
• 23:31
  [SPEAKER_00]: So that's another thing that you can do to get clients A lot of people hold on any vest in yourself.
• 23:38
  [SPEAKER_00]: A lot of people say, Kim How can I get higher paying clients?
• 23:43
  [SPEAKER_00]: I go to your page you won't Instagram at the beach Drinking a corona eating a bucket bucket a chicken, but you think that I'm gonna give you 30,000 dollars
• 23:52
  [SPEAKER_00]: And then you say your city sleep on you.
• 23:54
  [SPEAKER_00]: If you Google what you do, Google your name and Google your city.
• 23:58
  [SPEAKER_00]: Did your business pop up?
• 24:02
  [SPEAKER_00]: I thought you said it was sleep on you.
• 24:03
  [SPEAKER_00]: No, it's you sleep on you because you don't have a website, right?
• 24:07
  [SPEAKER_00]: You haven't even created a Google My Business profile.
• 24:11
  [SPEAKER_00]: So stop expecting for people to believe in you when you don't believe in you.
• 24:17
  [SPEAKER_02]: Mm-hmm.
• 24:18
  [SPEAKER_01]: Wow.
• 24:18
  [SPEAKER_01]: Yeah.
• 24:19
  [SPEAKER_01]: And I can't even, like, even from, like, throwing an event is one of the things that gets your nerves or jumped up.
• 24:27
  [SPEAKER_01]: As a plan, I can't imagine any, even as a person who's, you know, whether it's your birthday, like people nurse, start jumping everywhere, so like from your perspective, like, what is some things that, you know, the date of the event that you like making sure everything won't smooth, like certain things is in place, has ever been an incident where like, you know, you needed to do something like the day of like swap out something or get a replacement.
• 24:54
  [SPEAKER_00]: All the time.
• 24:56
  [SPEAKER_00]: As an event planner, you've got to know how to keep your folk or face on.
• 24:59
  [SPEAKER_00]: Right?
• 24:59
  [SPEAKER_00]: So you don't even know, but baby, this whole backdrop is being held up by sticks and bricks.
• 25:06
  [SPEAKER_00]: Right?
• 25:07
  [SPEAKER_00]: But it's up here.
• 25:08
  [SPEAKER_00]: I'm not, you know, no, not this one, but I'm just saying like, there have been instances where you just got to make it shake.
• 25:14
  [SPEAKER_00]: Like you have to, on the day of the event, like I turn into events, events, illos.
• 25:20
  [SPEAKER_00]: Be mad at me tomorrow, but today is all about my client and we gotta show up for them in the best way possible.
• 25:26
  [SPEAKER_00]: So, yes, we've had to pivot.
• 25:28
  [SPEAKER_00]: We've had instances where people like did not show up, okay?
• 25:31
  [SPEAKER_02]: Like, like, attendees?
• 25:34
  [SPEAKER_00]: No, like vendors, like your person that's supposed to rap the floor had did not show up or, you know, you got a piece of furniture or you got, like, I did an event where the merch didn't show up.
• 25:50
  [SPEAKER_00]: You got your your bookles your swag and all of that stuff and I am the type of person like I will never give up I don't care if it's 30 minutes before the event.
• 26:01
  [SPEAKER_00]: I got somebody that I can call That's gonna come through like I'm I'm never giving up.
• 26:09
  [SPEAKER_00]: Okay, so I mean, that's that's what I think that comes from now
• 26:14
  [SPEAKER_00]: I don't know, man, I just, I don't know what it is in me that just refuses to just settle or give up, but People know me like that that me talking about me like can't why you be calling me last meeting because such and such things show up right?
• 26:28
  [SPEAKER_00]: Because right Him right
• 26:33
  [SPEAKER_00]: Somebody there is always somebody never give up if maybe if your roses didn't show up How you gonna go to your client and say the roses didn't show up if you don't get on chat GPT Chat working on finding some roses, right go on Facebook like I I just don't give up
• 26:53
  [SPEAKER_00]: It has the work or it has the work.
• 26:55
  [SPEAKER_02]: It has to.
• 26:56
  [SPEAKER_01]: It has to.
• 26:57
  [SPEAKER_01]: And then even working, working with clients who are in the high-end side.
• 27:00
  [SPEAKER_01]: Sometimes they might hit you up two weeks.
• 27:02
  [SPEAKER_01]: Like, you know, we can even do this.
• 27:05
  [SPEAKER_01]: All the time.
• 27:06
  [SPEAKER_02]: Yeah.
• 27:07
  [SPEAKER_00]: All the time.
• 27:08
  [SPEAKER_00]: All the time.
• 27:09
  [SPEAKER_00]: And I, I had a storm stormy bench.
• 27:12
  [SPEAKER_00]: She called me.
• 27:13
  [SPEAKER_00]: She called me for an event.
• 27:14
  [SPEAKER_00]: She's like, I'm calling you because I know that there's anybody that can do it.
• 27:18
  [SPEAKER_00]: Kim, I know that you can do it.
• 27:20
  [SPEAKER_02]: Right.
• 27:21
  [SPEAKER_02]: Right.
• 27:22
  [SPEAKER_00]: And I'm like, let's cook.
• 27:23
  [SPEAKER_02]: So let me actually a question now.
• 27:25
  [SPEAKER_02]: You've worked with people like Pinky Cole, K Michelle, Coach Stormy, Rick Ross.
• 27:32
  [SPEAKER_02]: No, no, no.
• 27:32
  [SPEAKER_02]: No, no, no.
• 27:32
  [SPEAKER_02]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no
• 27:51
  [SPEAKER_00]: these events like like what goes into that and how do you find these people so how do I mean how did they are they finding you or are you going out and find them yeah so one way you do a great job for somebody they're going to tell other people and another thing is get in the room like sometimes
• 28:08
  [SPEAKER_00]: I ain't gonna say sometimes a lot of times you gotta pay the play, all right?
• 28:12
  [SPEAKER_00]: I know my ring gold in because I was a part of his community.
• 28:16
  [SPEAKER_00]: I know Stormy because I was a part of her community when I was broke, but still in disgusted, right?
• 28:23
  [SPEAKER_00]: And now for you to call me to plan your event, people gotta know you so they can flow you.
• 28:29
  [SPEAKER_00]: If they don't know, and here's the thing, like people be like, oh, I'm telling to you, why am I not getting hurt?
• 28:36
  [SPEAKER_00]: Baby, Sarah wrote down the street.
• 28:39
  [SPEAKER_00]: How is she getting those jobs?
• 28:40
  [SPEAKER_00]: How is she working with the city?
• 28:42
  [SPEAKER_00]: How food is nasty?
• 28:43
  [SPEAKER_00]: How balloons, how right, low-leaf?
• 28:45
  [SPEAKER_00]: Cheryl invested in herself.
• 28:47
  [SPEAKER_00]: Cheryl is showing up.
• 28:48
  [SPEAKER_00]: She joined the Chamber of Commerce.
• 28:50
  [SPEAKER_00]: The city knows her.
• 28:51
  [SPEAKER_00]: That's why they're booking her.
• 28:53
  [SPEAKER_00]: That's why I'm telling you, like, talent does not matter.
• 28:57
  [SPEAKER_00]: matter because everybody I guarantee you you got somebody that you know that it's less talented than you but they make more money than you and it's because they are investing in themselves they are investing in relationships they are using systems you give what I'm saying they're they're doing what it takes
• 29:16
  [SPEAKER_02]: and then like hot like what goes into the like the the the like the cost to be able to throw these big events because they're not usually don't like all these mockups like the the fancy shower dinners you know all that like like how do you like
• 29:32
  [SPEAKER_02]: What is usually the ticket and how do you come up with the price tag for some like that?
• 29:36
  [SPEAKER_00]: So it's experience, okay?
• 29:38
  [SPEAKER_00]: So people are wanting me to do their masterminds because they're seeing like, okay, I had a client other day that said, hey, I saw what you did from my ring gold and like he made millions that is deviant, right?
• 29:48
  [SPEAKER_00]: It was a million dollar production, okay?
• 29:50
  [SPEAKER_00]: But I've been seeing the masterminds that you do, I saw what you did for, you know, a neta.
• 29:55
  [SPEAKER_00]: And I want, I want to have a half-stop-free experience, so from the welcome package from my clients, from the hotel booking blocks for my clients, from finding the venues, the event spaces, your DJ, your makeup, your black truck, your video, everything that you need.
• 30:14
  [SPEAKER_00]: When you say you need it, I'm gonna be like, I got you, right?
• 30:17
  [SPEAKER_00]: I want you to feel like, dang, I can't, let me just call
• 30:23
  [SPEAKER_00]: My target audience is busy entrepreneurs who do not have the time to be going to find this and that, you know, so I solve a problem.
• 30:32
  [SPEAKER_00]: I solve a great problem for premium people.
• 30:35
  [SPEAKER_02]: That's good.
• 30:36
  [SPEAKER_02]: That's good.
• 30:37
  [SPEAKER_02]: Can I ask one more question for you?
• 30:39
  [SPEAKER_02]: So what is it like the top five things that you do every time that you walk a venue?
• 30:45
  [SPEAKER_02]: So that way you know it's a venue that will work for your client.
• 30:49
  [SPEAKER_02]: You know this is something that you could pull off the vision.
• 30:52
  [SPEAKER_02]: You know this is something that's going to give the experience that you usually give.
• 30:56
  [SPEAKER_00]: Um, I'll top five.
• 30:57
  [SPEAKER_00]: I'm going to say like research in my client.
• 31:02
  [SPEAKER_00]: Whatever, like whatever their vibe is, you got some people that don't, they don't want out of right rod, they don't want out of balloons, okay?
• 31:10
  [SPEAKER_00]: You're not planning the event for you, you're planning the event for them.
• 31:13
  [SPEAKER_00]: So that's one thing, make sure that the space is a good fit.
• 31:16
  [SPEAKER_00]: Number two, making sure that the customer service is on point.
• 31:19
  [SPEAKER_00]: you're not answering me, you're not going to answer my clients, okay?
• 31:22
  [SPEAKER_00]: If you're going to be rude to my clients, okay?
• 31:27
  [SPEAKER_00]: Number three, thinking about slow.
• 31:29
  [SPEAKER_00]: How are somebody going to get in?
• 31:32
  [SPEAKER_00]: How are somebody going to get out of the space, okay?
• 31:36
  [SPEAKER_00]: Number four, making sure, like ask in the right questions, okay, because when you are planning to use high level events,
• 31:48
  [SPEAKER_00]: If you sign that contract, don't think about negotiating, talking about can, can my client get a, a, a, a, a, a, a, a, a, um, how much is, you know, the, the AV going to cost if we want our own AV.
• 32:01
  [SPEAKER_00]: So like just negotiating and knowing all of the details up front.
• 32:06
  [SPEAKER_00]: Okay.
• 32:07
  [SPEAKER_00]: Like one of the things that I do is, like I would just sit back.
• 32:12
  [SPEAKER_00]: And I would think about all of the things.
• 32:14
  [SPEAKER_00]: So like how people are going to enter.
• 32:17
  [SPEAKER_00]: What's gonna happen when they walk in?
• 32:19
  [SPEAKER_00]: How is registration gonna go?
• 32:21
  [SPEAKER_00]: What if there's too many people there registration like you're giving them like all of these things just making just Playing this event in your head and making sure you got a plan A a plan B and a plan C
• 32:35
  [SPEAKER_01]: Yeah, it's so true.
• 32:36
  [SPEAKER_01]: You really do need all those please definitely do.
• 32:39
  [SPEAKER_01]: I want to ask you to On the creative side, you know now that we got things like AI I have you been leveraging AI in terms of the creative process getting ideas like how has that been going?
• 32:54
  [SPEAKER_00]: So y'all know spirit just went out of business, right?
• 32:56
  [SPEAKER_00]: I plan a home going for a spirit in five seconds, okay?
• 33:01
  [SPEAKER_00]: So number one, so this is the reason that there is no excuse.
• 33:05
  [SPEAKER_00]: If you are creative or you want to be a creative, number one, this is a recession proof recession proof industry.
• 33:11
  [SPEAKER_00]: Parties are happening in every day, every day, every day, every day, every day, every single day, okay?
• 33:17
  [SPEAKER_00]: So if you are like, I struggle with this eye and go to Pinterest.com, okay?
• 33:23
  [SPEAKER_00]: You are going to say, you are going to type in what you want.
• 33:26
  [SPEAKER_00]: So I typed in home going service, okay?
• 33:30
  [SPEAKER_00]: And I got the top five pictures that I like.
• 33:34
  [SPEAKER_00]: I screenshot those pictures and then I put those pictures inside a chat GPT and I said, can you recreate this home-going service make it yellow white in black and I wanted to be for spirit and I uploaded spirit's logo.
• 33:50
  [SPEAKER_00]: Look at look at the home-going service.
• 33:55
  [SPEAKER_00]: Spirit Monique, your lunch, that's really Monique, and this is stuff, so like you look at the cascade like look at all of these pictures.
• 34:07
  [SPEAKER_02]: Wow
• 34:08
  [SPEAKER_00]: And this is content, spirit is trending, is going viral, right?
• 34:15
  [SPEAKER_00]: I took all of those photos, and then I used Chad GPT to give me captions as well.
• 34:21
  [SPEAKER_00]: I took all of those, and I posted it inside of my mastermind, and I gave it to my
• 34:26
  [SPEAKER_00]: Mastermind and told him, hey, spirit is trending right now.
• 34:29
  [SPEAKER_00]: Make sure you use the hashtag, here go five different captions to even use when you post thing.
• 34:35
  [SPEAKER_00]: They were like, oh my God, while we were on the mastermind called, right?
• 34:39
  [SPEAKER_00]: I reminded them and they were on the call saying, I'm getting traction.
• 34:42
  [SPEAKER_00]: I'm getting traffic, traction, right?
• 34:45
  [SPEAKER_00]: Commit the word events to book with me.
• 34:47
  [SPEAKER_00]: So it's literally just that easy.
• 34:49
  [SPEAKER_00]: If I'm going into an event space, save this face, right?
• 34:54
  [SPEAKER_00]: Take a picture of the event space.
• 34:56
  [SPEAKER_00]: If you are planning a birthday party, go on Pinterest, find some birthday party pictures that you like and say, hey, Pinterest, can you plan this style event and put it inside of this event space?
• 35:08
  [SPEAKER_00]: It's gonna give you a full mockup.
• 35:10
  [SPEAKER_00]: You're gonna be able to take that mockup and show it to your clients to be able to see them, okay?
• 35:15
  [SPEAKER_00]: And I'm big on digital products, even creating
• 35:18
  [SPEAKER_00]: Moopores using AI.
• 35:21
  [SPEAKER_02]: A moopores.
• 35:23
  [SPEAKER_00]: Moopores and mock-up.
• 35:24
  [SPEAKER_00]: So a mock-up is something that you use to show a client what something looks like before they make a purchase.
• 35:29
  [SPEAKER_00]: Okay, so if I'm doing a airline baby shower, I can you know create a moopore using chat GP to use an AI and show it to my client and they're like, oh my gosh.
• 35:41
  [SPEAKER_00]: I love this
• 35:42
  [SPEAKER_00]: Create your packages.
• 35:43
  [SPEAKER_00]: I suggest three packages.
• 35:45
  [SPEAKER_00]: Okay, you want to start with like your basic package Your your medium package and then you want to start with you want to have your premium package.
• 35:51
  [SPEAKER_00]: This is for your premium buyers People can't take the offer that you don't make okay, and then I also recommend you need to have upcills a buyer that is a buyer is a buyer, okay?
• 36:03
  [SPEAKER_00]: So things like stanchions, coal sparse, uplice, right?
• 36:08
  [SPEAKER_00]: All of these are things that you can't upset.
• 36:10
  [SPEAKER_00]: Just like, if, for example, when you go to Walmart, you went for toilet tissue.
• 36:17
  [SPEAKER_02]: Yeah.
• 36:17
  [SPEAKER_00]: When you got to that register, you thought it's sneaker bar and then Coke and you like it.
• 36:23
  [SPEAKER_02]: Let me write.
• 36:24
  [SPEAKER_00]: So what is the Coke and the sneaker bar in your business?
• 36:28
  [SPEAKER_00]: You always got to have up sales every single time.
• 36:31
  [SPEAKER_02]: Right, right, right, right.
• 36:33
  [SPEAKER_02]: And then.
• 36:35
  [SPEAKER_02]: Like, there's a lot of people that, you know, they may say, hey, listen, I'm going run my party playing at business on a weekend or I'm a playing it, you know, on on a Friday night, I'm going to just do it whenever I get the chance and simply because like,
• 36:54
  [SPEAKER_02]: They don't really know how to grow the business for us sometimes.
• 36:57
  [SPEAKER_02]: That's what it might be.
• 36:59
  [SPEAKER_02]: What is the easiest way as for struggling party planner to go out there and find more clients?
• 37:05
  [SPEAKER_02]: So that way, they can be booked and busy.
• 37:08
  [SPEAKER_00]: Well, I'm gonna tell you how to find more clients, but I'm gonna tell you this.
• 37:12
  [SPEAKER_00]: You gotta figure out ways to diversify your income.
• 37:16
  [SPEAKER_00]: I'm not just getting paid off the parties, okay?
• 37:18
  [SPEAKER_00]: So I plan parties.
• 37:20
  [SPEAKER_00]: I teach other people how to plan parties.
• 37:21
  [SPEAKER_00]: I have a community.
• 37:22
  [SPEAKER_00]: I have a software, right?
• 37:25
  [SPEAKER_00]: All of these things from one stream, creatives are some of the most underpaid people.
• 37:31
  [SPEAKER_00]: I was on an event on the set of real housewives of Atlanta.
• 37:35
  [SPEAKER_00]: We did an event for Pinky Cole and I had my mentees there as well.
• 37:40
  [SPEAKER_00]: So they were, I let them come and do hands on flowers, all of that stuff, right?
• 37:45
  [SPEAKER_00]: And so one of the producers came up and said, man, I love this.
• 37:49
  [SPEAKER_00]: This is really where I want to be.
• 37:50
  [SPEAKER_00]: I'm a creative and she starts showing me pictures of her work and then she said, well, but I'm getting ready to go back to school because you know I want more.
• 37:58
  [SPEAKER_00]: to school, and I'm like, I said for way, if you don't mind me asking, and she said, well, because I want more, and I said, well, girl, God has given you a gift.
• 38:09
  [SPEAKER_00]: Why don't you use your talent and your skillset?
• 38:13
  [SPEAKER_00]: And she said, because I don't, people don't want to pay me, you know, for my work.
• 38:19
  [SPEAKER_00]: I said, you are in rooms right now where you are seeing pictures, checks being cut.
• 38:25
  [SPEAKER_00]: The problem is your mindset.
• 38:28
  [SPEAKER_00]: Sometimes people are unwilling to pay, so they don't believe people will pay them.
• 38:34
  [SPEAKER_02]: Yeah.
• 38:35
  [SPEAKER_00]: Okay.
• 38:36
  [SPEAKER_00]: You want somebody to pay you 10,000, but you want invest 10,000 in your business.
• 38:40
  [SPEAKER_00]: You want your website, Dusty, right?
• 38:44
  [SPEAKER_00]: You had the same logo for 10 years, right?
• 38:47
  [SPEAKER_01]: You get what I'm saying?
• 38:48
  [SPEAKER_00]: When you spend money with two other people's being money with you.
• 38:51
  [SPEAKER_02]: True, true, true, true, and then what's some of the ways that you you recommend to go out and find a customer.
• 38:57
  [SPEAKER_00]: So I'm going to just give you like some different industries.
• 39:00
  [SPEAKER_00]: I'm break down some digital products and give you games.
• 39:02
  [SPEAKER_00]: So if you are, let's say an event planner, like me, party planner, okay?
• 39:06
  [SPEAKER_00]: So I teach, right?
• 39:08
  [SPEAKER_00]: I already told you all about me.
• 39:09
  [SPEAKER_00]: Let's get into if you are a balloon designer, okay?
• 39:11
  [SPEAKER_00]: So you are creating balloon designs, okay?
• 39:14
  [SPEAKER_00]: Don't you know how many people would love to learn where are the top places you can go and get balloons from?
• 39:21
  [SPEAKER_00]: That's a vendor's list right there.
• 39:23
  [SPEAKER_00]: Don't you know how many people would love to learn how to put together a organic balloon arch?
• 39:29
  [SPEAKER_00]: You are doing the balloon arch anyways.
• 39:32
  [SPEAKER_00]: Your clients are booking you.
• 39:34
  [SPEAKER_00]: Why not make that a hands-on class, a hands-on experience?
• 39:38
  [SPEAKER_00]: So now you actually have staff that's helping you do these balloons.
• 39:46
  [SPEAKER_00]: So you got paid from your client and you got paid from your students.
• 39:51
  [SPEAKER_02]: I love that.
• 39:52
  [SPEAKER_00]: Third, why don't you build a community?
• 39:55
  [SPEAKER_00]: If you get 10 people to pay you $97 a month, that's an extra $1,000 you made.
• 39:59
  [SPEAKER_00]: Just from your brain.
• 40:01
  [SPEAKER_00]: Just from showing up, you know, on Zoom, teaching people, ask answering questions.
• 40:07
  [SPEAKER_00]: And don't let you get a high-techy program.
• 40:09
  [SPEAKER_00]: Don't let you get, you don't have a 10,000, 20, 30,000.
• 40:13
  [SPEAKER_00]: Hot ticket program, because if you have mastered the skillset, if you have already, if you made $100,000, why you're not teaching other people how to do the same?
• 40:22
  [SPEAKER_02]: Right.
• 40:24
  [SPEAKER_00]: There are billions of people in this world like I can't get out of clients so that those are just different ways if you will flourish Okay, how many how many feathers how many roles is did it take you that's a flower recipe.
• 40:40
  [SPEAKER_00]: Yeah selling
• 40:41
  [SPEAKER_00]: The next thing you need is a system.
• 40:43
  [SPEAKER_00]: This is why I created my system, right?
• 40:45
  [SPEAKER_00]: So it's a word when in platform called the cream system, right?
• 40:49
  [SPEAKER_00]: Help you make money on your feet and you sleep, emails, texts, messages, still digital products, social media, scheduling, like literally everything you need.
• 40:58
  [SPEAKER_00]: But one of the things that I realize is when I'm helping my mentees is that they're unorganized, right?
• 41:03
  [SPEAKER_00]: They don't know my first digital product.
• 41:08
  [SPEAKER_00]: Cody, I made over $90,000 is a $25 product class.
• 41:14
  [SPEAKER_00]: almost didn't do this class because I was like everybody I already noticed.
• 41:19
  [SPEAKER_00]: It's your gift.
• 41:20
  [SPEAKER_00]: It comes easy to you because it's your gift.
• 41:23
  [SPEAKER_00]: There are thousands of other people in this world who don't grasp the concept.
• 41:28
  [SPEAKER_00]: Teach them what you need systems, okay?
• 41:32
  [SPEAKER_00]: If a hundred people buy from you, how can you take some back and forth?
• 41:35
  [SPEAKER_00]: Oh, buy here.
• 41:36
  [SPEAKER_00]: Oh, I'm a life where my Facebook group.
• 41:38
  [SPEAKER_00]: You need
• 41:40
  [SPEAKER_02]: And how were you able to make $90,000 as an event planner selling digital products?
• 41:46
  [SPEAKER_00]: Can I keep it real with you?
• 41:47
  [SPEAKER_02]: Let's keep it real.
• 41:48
  [SPEAKER_00]: It's because I created a community.
• 41:50
  [SPEAKER_00]: I recommend, I listen.
• 41:53
  [SPEAKER_00]: I don't care if you're not even ready to start your community.
• 41:56
  [SPEAKER_00]: Go to Facebook today and just create a community.
• 42:01
  [SPEAKER_00]: Okay, you might not be ready to start your classes, but just create a community.
• 42:05
  [SPEAKER_00]: I created a party planning community called Easy Peasy Party Planning on Facebook.
• 42:09
  [SPEAKER_00]: I would just tell them like, hey y'all, happy lobbies having a sale or hey, I'm just giving them tips.
• 42:15
  [SPEAKER_00]: Did you know you can make a balloon violin using a lamp stand from Walmart, right?
• 42:20
  [SPEAKER_00]: So people started to know me?
• 42:24
  [SPEAKER_00]: No, not like me, love me, and trust me because I'm helping them make money for free.
• 42:32
  [SPEAKER_00]: So when I lunch my digital product class, they ate it up, community equals security, and not just that.
• 42:39
  [SPEAKER_00]: When you create a community, you are able to help and impact so many people.
• 42:44
  [SPEAKER_00]: And like,
• 42:46
  [SPEAKER_00]: For me when I'm on my own calls people be like coach like I love what I do so it Don't it's not worth what I'm doing right like I enjoy this so it's never worth when you find your passion You'll need a alarm clock you don't need daily motivation It's the thing that's gonna fuel you every day like I'm awake.
• 43:06
  [SPEAKER_00]: I'm buying stuff
• 43:10
  [SPEAKER_00]: Every second for this space because I want it to be amazing.
• 43:14
  [SPEAKER_00]: I want y'all when you came in here I'm asking you what could I do better?
• 43:18
  [SPEAKER_00]: What we need you like the TV?
• 43:20
  [SPEAKER_00]: I'm giving y'all snacks I'm gonna roll out the red carpet for my people and that's why people book
• 43:29
  [SPEAKER_01]: I want to touch on two things, so the first one is the scaling like this business because a lot of people, they started off and they might feel like, hey, I don't know how I'm a scaleless thing.
• 43:40
  [SPEAKER_01]: I'm doing everything by myself.
• 43:42
  [SPEAKER_01]: I'm running around and driving me crazy.
• 43:46
  [SPEAKER_01]: How did you start off, like, you know, from you doing the work, you setting up, you get it on, maybe ladders.
• 43:53
  [SPEAKER_01]: And to now where, you know, you have a team, and you're just like the brain behind it.
• 43:59
  [SPEAKER_00]: So I built a team, right?
• 44:03
  [SPEAKER_00]: And I built first, I built like a vendor team.
• 44:06
  [SPEAKER_00]: I used to be the person that's a one-way mission, okay?
• 44:08
  [SPEAKER_00]: Baby, I'm up.
• 44:10
  [SPEAKER_00]: All night first of all.
• 44:11
  [SPEAKER_00]: I'm in my little.
• 44:13
  [SPEAKER_00]: I'm in my little dynamite house.
• 44:15
  [SPEAKER_00]: I got 50 shirts to make.
• 44:17
  [SPEAKER_00]: And two, two, all of this stuff, right?
• 44:20
  [SPEAKER_00]: Then I'm going in my living room to make the party favors.
• 44:23
  [SPEAKER_00]: I'm up all night making the chips to water bottles, right?
• 44:25
  [SPEAKER_00]: And then I'm going to blow up just enough balloons to fit in my car.
• 44:30
  [SPEAKER_00]: Okay.
• 44:30
  [SPEAKER_00]: So I can go to the party and finish setting everything up.
• 44:35
  [SPEAKER_00]: My very first person that I hired was a balloon artist, okay?
• 44:39
  [SPEAKER_00]: I got her out of Facebook market place When I tell you it was a what was it?
• 44:46
  [SPEAKER_00]: It was a pool party a L.O.L.
• 44:48
  [SPEAKER_00]: pool party.
• 44:49
  [SPEAKER_00]: It was a pool party I will never forget this girl has a Squids and just all kind of stuff coming from the ceiling she thought of stuff that I would have never thought to do because
• 45:02
  [SPEAKER_00]: Baby, I'm too burnt out.
• 45:04
  [SPEAKER_00]: I'm thinking, you know, I bet I've been up all night doing T-shirt.
• 45:08
  [SPEAKER_00]: And I thought that the way to make more money in this industry was to offer more services.
• 45:13
  [SPEAKER_00]: Eat.
• 45:14
  [SPEAKER_00]: Yes, all good at what you do that people will pay you whatever you charge, right build a vendor team All right, you got a build a team of A players people who gonna leave it all on the field I caught like I referred to my parties my events as like it's game day like we leave it all on the field today And I want to allow myself with vendors who feel the same is that way
• 45:39
  [SPEAKER_00]: if, baby, if it's a little stain on this couch, and I asked you to do some put some balloons over here to cover this thing, I don't want you saying, oh, it wasn't in the influence.
• 45:49
  [SPEAKER_00]: We hear this show up and show out.
• 45:51
  [SPEAKER_00]: Yeah.
• 45:52
  [SPEAKER_00]: And help our client shine.
• 45:54
  [SPEAKER_00]: So that's one of the things you got to do.
• 45:56
  [SPEAKER_00]: You got to align yourself with vendors and people who leave it all on the field.
• 46:00
  [SPEAKER_00]: This is why community is so important.
• 46:02
  [SPEAKER_00]: If you don't have people in your city that are going to help you,
• 46:07
  [SPEAKER_00]: John the community, okay?
• 46:09
  [SPEAKER_00]: A people who are like my day and they want to help you show up.
• 46:12
  [SPEAKER_00]: They want to show up inside.
• 46:14
  [SPEAKER_01]: Yeah, I was going to actually do that too because, you know, especially for someone like yourself who, you know, you go hard for the clients that work with you.
• 46:22
  [SPEAKER_01]: You have to have people on your team who's going to feel the same exact way, yeah.
• 46:26
  [SPEAKER_01]: You know what I'm saying?
• 46:27
  [SPEAKER_01]: And then I wanted to ask you to, when it comes to like,
• 46:34
  [SPEAKER_01]: furniture and things that people use for for things like that like what like where do you go and source those things out where you're not breaking the bank and like you know you're still getting quality things that's not going to break fast but you know they still look good one of the things I wish I knew was OPM how to use other people's money because I used to say by save by so number one if you are building you just to buy all the furniture buy all this stuff and then you keep it in a
• 47:02
  [SPEAKER_00]: Why, what do I need with a yellow throne chair?
• 47:05
  [SPEAKER_00]: What do I need with a cheetah throne chair?
• 47:08
  [SPEAKER_00]: You're only gonna rent this out one time.
• 47:10
  [SPEAKER_00]: Why is it in your inventory?
• 47:12
  [SPEAKER_00]: So, start out with things that you can reuse over and over and over.
• 47:17
  [SPEAKER_00]: So, you know, your neutrals, okay?
• 47:20
  [SPEAKER_00]: And so like ChavariSales.com, you can go on their website and you can use OPM.
• 47:24
  [SPEAKER_00]: So they just had like a special where you paid $97 down.
• 47:28
  [SPEAKER_00]: you can, you know, purchase chairs from them.
• 47:30
  [SPEAKER_00]: And then you make monthly payments.
• 47:32
  [SPEAKER_00]: You are renting those chairs out.
• 47:35
  [SPEAKER_00]: When people pay you, you're paying your bill.
• 47:37
  [SPEAKER_00]: So you're literally making money from someone else's money.
• 47:41
  [SPEAKER_00]: All right.
• 47:41
  [SPEAKER_00]: You can go to GeorgiaExpo.com, things like piping, drink, these are things that you absolutely need.
• 47:48
  [SPEAKER_00]: every single time.
• 47:48
  [SPEAKER_00]: Okay?
• 47:49
  [SPEAKER_00]: You can finance with them, okay?
• 47:51
  [SPEAKER_00]: You line quill, like those are places that I went to get like my chair dollies, tables, when I got my event space, right, your commercial brooms, mobs, those pants do not sleep on home depot.
• 48:05
  [SPEAKER_00]: Only online, okay?
• 48:07
  [SPEAKER_00]: Home depot, they have an amazing, amazing, amazing, like furniture line, so like so fun, really cute, dainty stuff, your concessions, cotton candy popcorn, snow comings, things, yes, yes, so these are like just places that you can go, you know what I mean to be able to find these things.
• 48:27
  [SPEAKER_00]: Um, and not break the main and just only get stuff like that you're gonna use, right?
• 48:32
  [SPEAKER_00]: So your pipe and drape your uplights your charger place I suggest starting with the neutral chair too.
• 48:38
  [SPEAKER_00]: So like for us.
• 48:39
  [SPEAKER_00]: We have a clear chair here Yeah, anybody can use a clear chair right and then yeah, and so then we can change the chair Pass so if we want to like customize it get spicy a little bit We just gonna get a custom you know what I mean get a chair, man
• 48:53
  [SPEAKER_01]: I did and what about like for protecting like you know the furniture and things like that like do you have some type of insurance to cover it?
• 49:02
  [SPEAKER_00]: Yes, so I use simple.
• 49:04
  [SPEAKER_00]: So that's one of the places you go.
• 49:05
  [SPEAKER_00]: How do you smell it?
• 49:06
  [SPEAKER_00]: T-H-I-M-B-L-E.
• 49:08
  [SPEAKER_00]: I got a little affiliate call with them.
• 49:11
  [SPEAKER_00]: Um, but I got a list.
• 49:12
  [SPEAKER_00]: I'm gonna put the link in my bio.
• 49:13
  [SPEAKER_00]: So anybody that's watching this they can just go to the link in my bio on Instagram And I got a free vendors list there that I give them all of these this stuff.
• 49:22
  [SPEAKER_00]: So temple his cocks those are some places that you can go and Check this a lot of places will not
• 49:30
  [SPEAKER_00]: Um, allow you to set up you like you need to see.
• 49:32
  [SPEAKER_00]: Oh, I like we're getting ready to do a yacht.
• 49:34
  [SPEAKER_00]: 200 $1,000 more than that, right?
• 49:38
  [SPEAKER_00]: We're getting ready to do a huge event and we need we need insurance.
• 49:42
  [SPEAKER_00]: We need to see.
• 49:42
  [SPEAKER_00]: Oh, I that was one of the things that was hindering me from doing business when I first started because I was like
• 49:50
  [SPEAKER_01]: Sure, sure.
• 49:51
  [SPEAKER_00]: It's going back you're thinking about baby listening now.
• 49:55
  [SPEAKER_00]: I'm barely so start You know what I mean start small so you're gonna temple.com you can get a policy for the 97 dollars Do you hear me so just you know it starts small and just start start scaling starting visiting yourself Start building relationships with people like
• 50:15
  [SPEAKER_00]: I'm so big on community.
• 50:17
  [SPEAKER_00]: I had a guy reach out to me a couple of weeks ago and he was like, hey, I need somebody to do a prom send off.
• 50:24
  [SPEAKER_00]: I wasn't available.
• 50:26
  [SPEAKER_02]: And so, I've been seeing some good prom send off lately.
• 50:30
  [SPEAKER_00]: I said, I'll drop the information into my mentorship group.
• 50:35
  [SPEAKER_00]: Do you know who the event ended up being for?
• 50:38
  [SPEAKER_00]: major, uh, uh, t's in the picture, you know, we're crazy.
• 50:44
  [SPEAKER_00]: You need people that are going to put your name in the room.
• 50:48
  [SPEAKER_00]: The people who are winning in our industry are attaching themselves to other people that are winning.
• 50:55
  [SPEAKER_00]: Period.
• 50:56
  [SPEAKER_00]: I got, I just got the phone today, right?
• 50:58
  [SPEAKER_00]: When y'all came downstairs, I'm on the phone with a Harvey Foundation.
• 51:01
  [SPEAKER_00]: You give what I'm saying.
• 51:03
  [SPEAKER_00]: If we book, I'm, I'm bringing my community, right, access.
• 51:09
  [SPEAKER_01]: Sorry to break this amazing episode.
• 51:11
  [SPEAKER_01]: I just have to let you guys know.
• 51:12
  [SPEAKER_01]: The best tool for marketing in 2025 is podcasting.
• 51:16
  [SPEAKER_01]: Listen, it transformed our lives.
• 51:18
  [SPEAKER_01]: Across all platforms, we was able to hate 15 million plus people.
• 51:22
  [SPEAKER_01]: Imagine what it did for our business.
• 51:24
  [SPEAKER_01]: To mention, we also have some notable likes, just through podcasting.
• 51:28
  [SPEAKER_01]: People like you same boat, the way in weight, Kevin Garneet.
• 51:32
  [SPEAKER_02]: Steven A. Smith, Edrick, the entertainer, Queen Latifa, but more importantly, having engagement by your dream clients is probably the most important thing that will move the needle for you in your business.
• 51:43
  [SPEAKER_02]: So what we want to teach you is exactly how to go out.
• 51:46
  [SPEAKER_02]: It's starting creating an amazing content that will find your dream audience to go ahead and start paying you for your products and your services.
• 51:54
  [SPEAKER_02]: If you want to be able to learn exactly how to build
• 51:59
  [SPEAKER_02]: where people start knowing you like you and buying from you for your products and services, what I want to do is invite you guys to our next free masterclass, where we're showing you exactly how you can start taking your content and being seen online by your dream clients, and possibly some celebrities as well.
• 52:14
  [SPEAKER_02]: Go ahead and click the link down below, and I'm going to see you guys in that next masterclass.
• 52:19
  [SPEAKER_01]: That's what it's all about.
• 52:20
  [SPEAKER_01]: That's exactly what
• 52:25
  [SPEAKER_02]: I love the energy, I love the way how you really, really show up and like even just doing the quick walk.
• 52:33
  [SPEAKER_02]: Wait, Terence, hold on.
• 52:34
  [SPEAKER_02]: We got some right.
• 52:36
  [SPEAKER_02]: We got to clean it up, make sure we're like good, you know what I mean?
• 52:38
  [SPEAKER_02]: Everything has to be on point and like it really shows the reason why a lot of people are working with you.
• 52:45
  [SPEAKER_02]: in a success that you have today, you know, from the work that you've been doing over the past few years, you know, for being a teacher to, you know, move into Atlanta, leaving a children back in Florida, and then, you know, even losing your mom and things like that, like,
• 53:01
  [SPEAKER_02]: and it shows and really shows and really shows and do mind talking about your mom's who kind I know you mentioned like she's like probably one of the biggest driving force and the reason why you're taking you're not taking your time you're you're
• 53:16
  [SPEAKER_02]: Trailblazing, you gotta keep up.
• 53:18
  [SPEAKER_00]: So when my mom passed away, my mom did not raise me, okay?
• 53:23
  [SPEAKER_00]: And so we had kind of like a rocky relationship.
• 53:26
  [SPEAKER_00]: I am the youngest of four girls, my mom's on drugs, so she gave me a way to live with my aunt.
• 53:32
  [SPEAKER_00]: And I always felt like I was giving away, right?
• 53:35
  [SPEAKER_00]: And now what I realized is that I was actually chosen.
• 53:40
  [SPEAKER_00]: I am the only one that, and my sisters are doing amazing by the way, but I'm the first one that went to graduated from high school.
• 53:47
  [SPEAKER_00]: The only one that graduated from high school, the only one that went to college, right?
• 53:51
  [SPEAKER_00]: First millionaire in my family, and I was in in my mom a little bit, right?
• 53:55
  [SPEAKER_00]: But she did a lot for me, like she really held it down when it came to my kids.
• 54:01
  [SPEAKER_00]: But we got into a small argument, I don't even know what it was for.
• 54:06
  [SPEAKER_00]: About three weeks later, my sister called me because I went and told my mom I'm being sober.
• 54:11
  [SPEAKER_00]: And my sister called me crying and she's saying, you're not helping us with mama, like you're not helping us change our pamphlets.
• 54:17
  [SPEAKER_00]: And I'm thinking of myself, pamphlets.
• 54:22
  [SPEAKER_00]: I went to see my mom, and my mom was like a different person, on her deathbed, like, and I'm thinking, like, what did y'all let happen to mama?
• 54:35
  [SPEAKER_00]: And I could tell she got up using a walker and I'm telling you my mom was good the last time I saw her so for me to see her like this and I knew she was just trying to have enough strength to just get up and just walk in front of me because I was just
• 54:51
  [SPEAKER_00]: I don't need, I can't even explain it.
• 54:54
  [SPEAKER_00]: And I remember my mom being on her dead bed and I'm telling her, because I want to hurt a fight.
• 54:58
  [SPEAKER_00]: Can't so took her, just like this.
• 55:01
  [SPEAKER_00]: And I used to write her like messages on her, Plexibore, like scripture, because she was really, you know, she's very spiritual.
• 55:09
  [SPEAKER_00]: And I just want to hurt a fight.
• 55:11
  [SPEAKER_00]: She couldn't.
• 55:12
  [SPEAKER_00]: And I was telling my mom, I'm like, mama, you can't die right now.
• 55:17
  [SPEAKER_00]: Like, mom, I'm about to be so successful.
• 55:19
  [SPEAKER_00]: Like, I'm really about to blow up.
• 55:23
  [SPEAKER_00]: And all my mom could say was, I know, I gave her her first dose of morphing.
• 55:32
  [SPEAKER_00]: Like, mama, you really, you wanna die for, like, she wasn't so much pain.
• 55:38
  [SPEAKER_00]: She had just made peace with the fact that she wasn't even this earned.
• 55:44
  [SPEAKER_00]: And in that moment, I was thinking to myself, like, I will never be able to buy my mom in my dream house.
• 55:51
  [SPEAKER_00]: Her dream car, go on the girl strip.
• 55:54
  [SPEAKER_00]: Like all of the stuff that I have now, I wish I had it then.
• 55:59
  [SPEAKER_00]: I just wish you know that she was able to be a part of all of this, but she can't.
• 56:07
  [SPEAKER_00]: And so, when my mom passed away at my first class, my first hands on class, and what I've realized is that time waits for nobody.
• 56:17
  [SPEAKER_00]: Like, you don't know when your death day is gonna be, I won't be able to buy my mom with her dream house or her dream car, but guess what, my kids will never have to get it from the mud.
• 56:28
  [SPEAKER_00]: every single day, I have made the decision that no matter what's going on, that I'm gonna tough it out.
• 56:34
  [SPEAKER_00]: I'm gonna stick it out.
• 56:35
  [SPEAKER_00]: No matter how scared I am, right?
• 56:37
  [SPEAKER_00]: And I'm the president of the Shag girl committee, right?
• 56:42
  [SPEAKER_00]: I'm, you know, I get nervous, but I'm gonna do it scared, right?
• 56:45
  [SPEAKER_00]: I don't have time to waste.
• 56:48
  [SPEAKER_00]: I will no longer fear, you know, self-doubt, low self-esteem,
• 56:55
  [SPEAKER_00]: being afraid to talk, I won't let any of that stop me from getting to where I want to be.
• 57:00
  [SPEAKER_00]: My wife is just, you know what I mean?
• 57:03
  [SPEAKER_00]: I ain't doing it.
• 57:04
  [SPEAKER_01]: And as a mom right now, too, you know, being that, you know, for the most part, I can always book them busy, like,
• 57:13
  [SPEAKER_01]: and it is sometimes especially I can imagine like motherhood is hard to juggle time which your kids time to run up the bag work businesses booming so how do you like how do you kind of like divide your time where you could still you know be with the kids or maybe even take them along with you um while you're working while you're out you know doing these things
• 57:39
  [SPEAKER_01]: Because at the same time it's like, you know, like you said, time is, time is value.
• 57:43
  [SPEAKER_00]: Right.
• 57:44
  [SPEAKER_00]: So power is personal, right?
• 57:48
  [SPEAKER_00]: So I work a lot, but guess what?
• 57:51
  [SPEAKER_00]: My kids see me, they understand.
• 57:53
  [SPEAKER_00]: Like my kids know what they're asset, liability, right?
• 57:56
  [SPEAKER_00]: They know all of those things.
• 57:59
  [SPEAKER_00]: And I think it's the big moments, right?
• 58:01
  [SPEAKER_00]: So I work a lot, but I'm able to, I was able to take my son to the Philippines with me to another country.
• 58:06
  [SPEAKER_00]: I was able to.
• 58:07
  [SPEAKER_00]: you know like my my six year old he hasn't my kids right they have tutors and they're able to I was able to I remember my son asked me he's really into gaming he asked me for this gaming whole system and I was like baby
• 58:23
  [SPEAKER_00]: Right, but I was able to get him that for Christmas and just the way his face lit up I was able to take my son You get what I'm saying to a to a game and let him be on the floor and he's milling in at the NBA players the same
• 58:38
  [SPEAKER_00]: way I'd be kneeling in that Beyonce concert, right?
• 58:41
  [SPEAKER_00]: And I like this is his moment.
• 58:43
  [SPEAKER_00]: So power is personal.
• 58:46
  [SPEAKER_00]: Those are the moments that I'm so proud to be able to have for my kids, right?
• 58:52
  [SPEAKER_00]: So it's all worth it.
• 58:53
  [SPEAKER_00]: And they see me.
• 58:54
  [SPEAKER_00]: I was away from my kids when I first moved to Atlanta, right?
• 58:59
  [SPEAKER_00]: When I first moved to Atlanta, I literally just packed up and I said Sunday,
• 59:04
  [SPEAKER_00]: we leaving.
• 59:04
  [SPEAKER_00]: I was in a domestic violence relationship, whatever.
• 59:06
  [SPEAKER_00]: I used to pack up all the time.
• 59:08
  [SPEAKER_00]: And I'm telling my kids, we gonna move, we gonna move.
• 59:11
  [SPEAKER_00]: Before you know it, here I go, opening up the box to get a bold light and we unpacked.
• 59:17
  [SPEAKER_00]: So they never believed me.
• 59:19
  [SPEAKER_00]: I told my kids Sunday, we leaving.
• 59:21
  [SPEAKER_00]: Sunday, we love came to Atlanta.
• 59:24
  [SPEAKER_00]: Nothing got into Airbnb and God started
• 59:33
  [SPEAKER_00]: And I was like, I try to get a nanny.
• 59:35
  [SPEAKER_00]: It didn't work out.
• 59:36
  [SPEAKER_00]: She got my kids at her house in her bed room listening.
• 59:39
  [SPEAKER_00]: So my sister was like, you need to send the kids, you know, home.
• 59:42
  [SPEAKER_00]: I watched them.
• 59:43
  [SPEAKER_00]: And I was away from my kids for almost a year.
• 59:47
  [SPEAKER_01]: Wow.
• 59:47
  [SPEAKER_00]: And people were talking about me.
• 59:49
  [SPEAKER_00]: Oh, you a mom when it's convenient.
• 59:50
  [SPEAKER_00]: You put money before your kids and all of this stuff.
• 59:54
  [SPEAKER_00]: And I started getting mom get heavy.
• 59:59
  [SPEAKER_00]: And I got to a point like when my business like I just like broke down and I was like after this event, I did an event in Miami a workshop and I was like after this event, I'm going to get my kids.
• 1:00:12
  [SPEAKER_00]: I was like, I didn't think that they were going to remember me.
• 1:00:15
  [SPEAKER_00]: I thought they was, you know, forget me.
• 1:00:17
  [SPEAKER_00]: I was, I went and got my kids and then we came back to Atlanta and I was able to, my kids always wanted a house with stairs.
• 1:00:25
  [SPEAKER_00]: I was able to
• 1:00:29
  [SPEAKER_00]: It's just a sacrifice so like for moms who deal with like you know mom that mom guilt because you work a lot Me and my kids see me I Is my son I said listen what would you do if if I was no where to be found you had a hundred thousand dollars I tried to prepare them for life without me.
• 1:00:47
  [SPEAKER_00]: He said I will go get a coach or a mentor my kids You can they know like my middle son sharp right my six-year-old
• 1:01:01
  [SPEAKER_00]: My shit's sure all he's always selling.
• 1:01:03
  [SPEAKER_00]: We have to hide stuff in the house.
• 1:01:05
  [SPEAKER_00]: He is always selling snacks and like I'm like listen with you you got to have you know snacks in the house, but my kids see me and they are you know
• 1:01:18
  [SPEAKER_00]: going in their own path in directions, but they say me, they watch at me.
• 1:01:22
  [SPEAKER_00]: And for me, power is personal.
• 1:01:24
  [SPEAKER_00]: I work a lot, but I'm also able to give my kids a life that they don't have to recover from.
• 1:01:31
  [SPEAKER_00]: I'm able to invest in whatever they want.
• 1:01:35
  [SPEAKER_00]: I'm able to invest in.
• 1:01:36
  [SPEAKER_01]: that's so good.
• 1:01:37
  [SPEAKER_01]: And what about like, you know, especially since, you know, you're probably you super busy around like times like these, where it's graduations, you got proms, you got baby showers happening every day.
• 1:01:50
  [SPEAKER_01]: So what about like seasons where, you know, a graduation might come up, maybe a kid's when a kid's graduating.
• 1:01:57
  [SPEAKER_01]: Maybe they might have a prom, maybe like a burst there or something like that.
• 1:02:01
  [SPEAKER_01]: How do you still create time on your schedule to, to, you know, make time for that?
• 1:02:06
  [SPEAKER_00]: My kid is just like, a non-negotiable, like everybody knows my friend was like, you don't get nothing about nothing but your kids.
• 1:02:13
  [SPEAKER_00]: Like my kids are just they they come before anything like if I got to take them on the trip or whatever But we we're gonna celebrate and we're gonna celebrate in a grand way I was just able to my kids my youngest son.
• 1:02:27
  [SPEAKER_00]: He I want to go to a universe So I want to go to universal so
• 1:02:32
  [SPEAKER_00]: We went to Florida, I bought all of my family tickets to go because my kids wanted their, you know, my sisters and they love family.
• 1:02:42
  [SPEAKER_00]: So I bought everybody a ticket, right?
• 1:02:44
  [SPEAKER_00]: I was able to buy a $6,000 vacation home.
• 1:02:48
  [SPEAKER_00]: You know what I mean?
• 1:02:49
  [SPEAKER_00]: Just to celebrate, you know, my family, my people and power is personal.
• 1:02:55
  [SPEAKER_00]: So it's a it's a non-negotiable.
• 1:02:58
  [SPEAKER_00]: And I have, like, I got a nanny, I got a shelf, right?
• 1:03:03
  [SPEAKER_00]: We got a driver, so if my kids, like, just today, my son is a little gaming system tour, right?
• 1:03:10
  [SPEAKER_00]: So he went up to, they took him to bedside to do whatever he had to do and they called me about my membershiping.
• 1:03:19
  [SPEAKER_00]: So, it's still like, my son can order grocery, all of my keys, the six-year-old, now they got him trained, so he calling me mom.
• 1:03:31
  [SPEAKER_00]: Can you cash, Apple?
• 1:03:34
  [SPEAKER_02]: Let's say, look, yeah, that's so good.
• 1:03:38
  [SPEAKER_02]: That's good, wow, you know, going from the struggle, you know, moving to a whole different city, having to leave them there.
• 1:03:46
  [SPEAKER_02]: And now they're in a situation where life is good, not only life is good, but they're also learning different skillsets, it's definitely amazing to see.
• 1:03:56
  [SPEAKER_01]: Yeah, that's the thing I did want to, I did want to jump into, because I know people probably think about thinking about this side too,
• 1:04:04
  [SPEAKER_01]: what like what math goes into planning a profitable event like something that where it's like you know hey I'm charging you know the client this and I'm still able to make a profit from it because a lot of people they don't know like their profit margins they're just
• 1:04:24
  [SPEAKER_02]: They're working extremely hard just for just a little bit of change.
• 1:04:28
  [SPEAKER_01]: So Like what like what goes like what's the math that goes into a profitable Event take home correct.
• 1:04:35
  [SPEAKER_00]: So you got to have a planning fee a design fee your coordination fee and then you also have to have like Charge for all of the things in the event if you got piping drape Why are you giving it to your clients for free?
• 1:04:48
  [SPEAKER_00]: It's a rental if you rented it from
• 1:04:54
  [SPEAKER_00]: You should be charging for all of those things so starting with your planning design coordination fee and then charging for all of the things So I'm charging for my floors.
• 1:05:03
  [SPEAKER_00]: I'm charging for the party favors.
• 1:05:04
  [SPEAKER_00]: I'm charging for the prints the floor wraps all of those things, okay?
• 1:05:08
  [SPEAKER_00]: And a lot of times I know how this feels because this is me my first my first is I fee
• 1:05:16
  [SPEAKER_00]: Oh my gosh, I went my after my first class, okay?
• 1:05:19
  [SPEAKER_00]: I learned that I needed to charge a design for you, okay?
• 1:05:21
  [SPEAKER_02]: Yeah.
• 1:05:22
  [SPEAKER_00]: And so I had a sweet 16 coming up.
• 1:05:27
  [SPEAKER_00]: And I had to charge her.
• 1:05:29
  [SPEAKER_00]: I'm talking about, I'm doing, we got a custom Chanel storefront build out.
• 1:05:36
  [SPEAKER_00]: Okay, we went in chairs, we got floor wraps.
• 1:05:39
  [SPEAKER_00]: We, this is Big League.
• 1:05:41
  [SPEAKER_00]: And how was it free to charge?
• 1:05:43
  [SPEAKER_00]: So I remember her coming up to my warehouse.
• 1:05:46
  [SPEAKER_00]: I had a warehouse with a small little office in the storage, okay?
• 1:05:53
  [SPEAKER_00]: And so she's coming up for the client meeting
• 1:05:56
  [SPEAKER_00]: I'm like I got a charger.
• 1:05:58
  [SPEAKER_00]: I'm sweating y'all.
• 1:05:59
  [SPEAKER_00]: I'm I'm in front of the AC unit.
• 1:06:02
  [SPEAKER_00]: I got my armpits
• 1:06:04
  [SPEAKER_00]: Yeah, I got my armpits under the AC unit because I was like, I gotta charge her or I'm gonna go out of business I gotta have to eat to go out.
• 1:06:12
  [SPEAKER_00]: Yeah, like I don't or I'm not gonna be profitable.
• 1:06:15
  [SPEAKER_00]: And so I remember her at this time I had like the carbon copy like a referrals You got your white your pink and your yellow and She is she looked at the invoice and she said
• 1:06:29
  [SPEAKER_00]: She went to the design office and she said, what's this for?
• 1:06:33
  [SPEAKER_00]: And I'll say it, that's for me.
• 1:06:38
  [SPEAKER_01]: I'm trippling.
• 1:06:39
  [SPEAKER_00]: It's just that, oh, okay.
• 1:06:41
  [SPEAKER_00]: And it was like, it was just that easy all I had to do was ask for the money.
• 1:06:46
  [SPEAKER_00]: But a lot of times we are afraid to ask, if you don't ASK, you don't G.E.T.
• 1:06:53
  [SPEAKER_02]: Try to take, listen, when you're in business to make money, you ain't business to just do like favors.
• 1:06:59
  [SPEAKER_02]: The worst people can say is no.
• 1:07:02
  [SPEAKER_00]: Like my client just came to me and said, hey, what is it cost to work with you?
• 1:07:06
  [SPEAKER_00]: We gave me the details and I said, we're going to at least need 200,000.
• 1:07:10
  [SPEAKER_00]: Yeah.
• 1:07:11
  [SPEAKER_00]: Okay.
• 1:07:13
  [SPEAKER_00]: Just like that.
• 1:07:16
  [SPEAKER_00]: Know your worth investing yourself, be so good.
• 1:07:19
  [SPEAKER_01]: Be so good that people can't ignore you.
• 1:07:22
  [SPEAKER_00]: I don't care how you start.
• 1:07:23
  [SPEAKER_00]: It don't matter how you start.
• 1:07:25
  [SPEAKER_00]: I'm just a girl that got into this industry because I was tired of being a teacher and I wanted more.
• 1:07:32
  [SPEAKER_00]: I started playing a party with 275.
• 1:07:35
  [SPEAKER_00]: I'm just that girl.
• 1:07:37
  [SPEAKER_00]: And now I have a whole most time million dollar empire.
• 1:07:42
  [SPEAKER_00]: God is good.
• 1:07:43
  [SPEAKER_01]: Congratulations definitely.
• 1:07:46
  [SPEAKER_01]: That was a great breakdown, too.
• 1:07:48
  [SPEAKER_01]: Was there ever like a a time where like you told somebody a price, you know, you might have sent them the invoice and then you realized like, you know, I got to up the budget.
• 1:07:58
  [SPEAKER_01]: Like this is like, you know, first you thought it was smart.
• 1:08:04
  [SPEAKER_00]: That's scary, too, because you got to go back and ask for money.
• 1:08:07
  [SPEAKER_00]: Because it's only two things that can happen, baby.
• 1:08:09
  [SPEAKER_00]: It's only you pay for the party.
• 1:08:10
  [SPEAKER_00]: I pay for the party.
• 1:08:13
  [SPEAKER_00]: I mean, I got three kids to pay parties for, so, I mean, it's just, you know what I mean?
• 1:08:20
  [SPEAKER_00]: And you have to have those things in your country.
• 1:08:22
  [SPEAKER_00]: Like I had a time where like during COVID, we had to, you know, post-pone an event.
• 1:08:29
  [SPEAKER_00]: At that time, the chairs were $25 to read when we came back to the event.
• 1:08:35
  [SPEAKER_00]: The price had increased.
• 1:08:37
  [SPEAKER_00]: And the client wasn't happy, but man, we got two options here.
• 1:08:42
  [SPEAKER_00]: I pay or you pay, and I can't pay.
• 1:08:44
  [SPEAKER_00]: So are we using the hotel chairs?
• 1:08:46
  [SPEAKER_00]: Or are you getting what I'm saying?
• 1:08:48
  [SPEAKER_00]: And I'm transparent.
• 1:08:49
  [SPEAKER_00]: I'm gonna show you the price.
• 1:08:50
  [SPEAKER_00]: And like, you know what I mean?
• 1:08:51
  [SPEAKER_00]: I charge my fee.
• 1:08:53
  [SPEAKER_00]: So I don't have to really deal with you.
• 1:08:55
  [SPEAKER_00]: Yeah, yeah.
• 1:08:58
  [SPEAKER_00]: And you, it's just being a business of one man in general.
• 1:09:02
  [SPEAKER_00]: Like, sometimes having those tough conversations are hard,
• 1:09:07
  [SPEAKER_01]: That is so true.
• 1:09:08
  [SPEAKER_01]: That is so true, you know, you definitely can't be afraid to act with a money because it's like what he said, like you actually cost or you know, you're going to be in the right.
• 1:09:18
  [SPEAKER_01]: Exactly.
• 1:09:19
  [SPEAKER_01]: So it's crazy.
• 1:09:21
  [SPEAKER_01]: Um, last thing I did want to actually before we wrap up is to date, like what was like your most profitable event?
• 1:09:28
  [SPEAKER_01]: Like what event made you the most money?
• 1:09:30
  [SPEAKER_01]: What event did you throw that made you the most money for a client?
• 1:09:37
  [SPEAKER_00]: But definitely five figures, so like definitely five figures, so like what conference is my design for years, it's five figures.
• 1:09:50
  [SPEAKER_01]: Man, that's good.
• 1:09:51
  [SPEAKER_01]: This is a lot of game.
• 1:09:52
  [SPEAKER_01]: You gave a lot of game, a lot of game.
• 1:09:54
  [SPEAKER_01]: You know, on this one, like a whole lot of it.
• 1:09:57
  [SPEAKER_01]: You know, you kind of broke down a lot of the things that I'm pretty sure a lot of people had questions on, especially when it comes to planning events, getting your first client, definitely a whole lot of value.
• 1:10:09
  [SPEAKER_02]: This was a great one.
• 1:10:10
  [SPEAKER_02]: We got to tour outside.
• 1:10:13
  [SPEAKER_02]: You get to see what's happening in real time.
• 1:10:16
  [SPEAKER_02]: You got to see what's going on.
• 1:10:18
  [SPEAKER_02]: And then, literally breaking down the entire party planet business, Kim, I definitely appreciate you for allowing us to, you know, use your space.
• 1:10:27
  [SPEAKER_02]: And really showing up and having a great podcast today.
• 1:10:30
  [SPEAKER_00]: Thank you so much.
• 1:10:31
  [SPEAKER_02]: Thank you.
• 1:10:32
  [SPEAKER_02]: Thank you.
• 1:10:32
  [SPEAKER_02]: Thank you.
• 1:10:33
  [SPEAKER_02]: Any final words you would like to share with audience?
• 1:10:35
  [SPEAKER_00]: Um, any final words.
• 1:10:37
  [SPEAKER_00]: I would say, like, don't, well, don't be so caught up in the outcome that you
• 1:10:45
  [SPEAKER_00]: don't pay attention to the journey that you don't enjoy the journey because all of the stuff I went through like I wish I could show you me being in my living room clearing out you know to me I wish yeah just to see how far I've become so don't be afraid to show up in your real stages if you ain't got it you ain't got it just be authentic and show up as your authentic self and people will love you for that
• 1:11:08
  [SPEAKER_00]: and just enjoy the journey.
• 1:11:09
  [SPEAKER_00]: All of the ups, the downs, the bass, all of those things, right?
• 1:11:13
  [SPEAKER_00]: My eviction, I gotta evict that I'm a first event space, right?
• 1:11:16
  [SPEAKER_00]: But that prepared me for the person that I am today, okay?
• 1:11:20
  [SPEAKER_00]: So that's what I was saying.
• 1:11:21
  [SPEAKER_02]: And one thing I noticed about you today too, like you're embody all your losses as well, you know?
• 1:11:27
  [SPEAKER_02]: I mean, at that time it wasn't too easy to embody you.
• 1:11:30
  [SPEAKER_00]: But now I'm about to go to jail, okay?
• 1:11:32
  [SPEAKER_02]: Hey, now you definitely embodying it, and I'm glad to hear, you know,
• 1:11:38
  [SPEAKER_02]: fast forward from the last time we spoke to how things are looking now with you in your business.
• 1:11:44
  [SPEAKER_00]: That's great.
• 1:11:45
  [SPEAKER_02]: Absolutely.
• 1:11:45
  [SPEAKER_00]: And shout out to y'all too because I was just sitting here looking at my flight.
• 1:11:50
  [SPEAKER_00]: These two black guys like y'all are young and crushing it.
• 1:11:53
  [SPEAKER_00]: So don't take that lightly for real.
• 1:11:56
  [SPEAKER_02]: Thank you.
• 1:11:56
  [SPEAKER_02]: Thank you.
• 1:11:57
  [SPEAKER_02]: Thank you.
• 1:11:57
  [SPEAKER_00]: Thank you.
• 1:11:58
  [SPEAKER_02]: So a lot more to come for sure.
• 1:12:00
  [SPEAKER_02]: And how can the people climb you?
• 1:12:01
  [SPEAKER_00]: Yeah, so you can find me on Instagram, the letter E, the letter Z, the letter P, the letter Z underscore party planning, you can text me, okay?
• 1:12:10
  [SPEAKER_00]: Don't give my, don't be given my numbers out, okay?
• 1:12:12
  [SPEAKER_00]: Text me, there were party two, the number six, seven, eight, four, zero, three, six, four, zero, eight, and I'll send them over that vendor's list.
• 1:12:22
  [SPEAKER_00]: So, um, text the word party two, six, seven, eight,
• 1:12:26
  [SPEAKER_00]: 4-0-3-6-4-0-8.
• 1:12:29
  [SPEAKER_00]: On Facebook, you can follow me at Kim possible Perrymind.
• 1:12:33
  [SPEAKER_02]: Kim possible.
• 1:12:34
  [SPEAKER_02]: Love it.
• 1:12:34
  [SPEAKER_02]: Love it.
• 1:12:34
  [SPEAKER_02]: Love it.
• 1:12:35
  [SPEAKER_02]: Any fun of words for you, bro?
• 1:12:36
  [SPEAKER_02]: This is a good one.
• 1:12:37
  [SPEAKER_02]: I agree.
• 1:12:37
  [SPEAKER_02]: Great.
• 1:12:37
  [SPEAKER_02]: That's a good one.
• 1:12:38
  [SPEAKER_02]: That's a good one.
• 1:12:39
  [SPEAKER_02]: This with the tour.
• 1:12:40
  [SPEAKER_02]: People don't get a whole lot of value.
• 1:12:42
  [SPEAKER_02]: I'm very sure, right?
• 1:12:43
  [SPEAKER_01]: This is good.
• 1:12:44
  [SPEAKER_02]: We set the record for you.
• 1:12:46
  [SPEAKER_02]: Have you ever did a podcast with you, little tour?
• 1:12:48
  [SPEAKER_02]: And then...
• 1:12:49
  [SPEAKER_02]: All right cool cool cool cool.
• 1:12:51
  [SPEAKER_00]: We open the borrow.
• 1:12:54
  [SPEAKER_02]: We set the record here on today's show.
• 1:12:56
  [SPEAKER_02]: So let's see guys go ahead and like comment share subscribe.
• 1:13:00
  [SPEAKER_02]: Also share with a friend.
• 1:13:01
  [SPEAKER_02]: You know there's a lot of people that are out there looking to start a party playing the business or they probably already have something going on.
• 1:13:06
  [SPEAKER_02]: This is a podcast that they need to hear.
• 1:13:08
  [SPEAKER_02]: So go ahead and share with the friend and also lastly like comment share and subscribe and I'll see you guys on the next podcast.
• 1:13:16
  [SPEAKER_02]: Peace.