Alexa Ritacco, Chief Marketing Officer at Jenni Kayne — Live from eTail West 2023
This episode of the RETHINK Retail Podcast was recorded live at eTail West 2023. In this episode of the RETHINK Retail Podcast, host Gabriella Bock sits down with Alexa Ritacco, Chief Marketing Officer at Jenni Kayne. Alexa shares insights on how Jenni Kayne, a high-end lifestyle brand, has grown, emphasizing the importance of standing by your product. She also talks about how Jenni Kayne has found success by utilizing popular social media platforms and investing in influencer strategy. Throughout the discussion, they discuss the importance of staying true to the brand's values and mission…
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