How to Have a Tough Conversation (And Why We Avoid Them)

Building Your Sales Engine · Jul 17, 2025 · 13m

Mark McGraw shares the four steps for having a tough conversation with someone. He explains why most of us avoid conflict, how fear distorts reality, and what happens when we wait too long to speak up.

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Tune in to hear a powerful mindset shift, a simple 4-step conversation framework, and the surprising formula that will change how you approach confrontation forever.

Mark explains how most of us struggle with confrontation. He admits he's not naturally wired to lean into conflict, which makes it easy to avoid hard conversations. Over time…