RISK REVERSAL | Why Americans Now Fear Vaping More Than Smoking | RegWatch

RegWatch by RegulatorWatch.com · Oct 17, 2026 · 34m

While FDA and its Center for Tobacco Products are beginning to acknowledge Americans badly misunderstand the relative risks of nicotine vaping products compared with cigarettes, recent research out of UT Southwestern Medical Center identifies FDA’s own Real Cost campaign “An Epidemic Is Spreading” as a significant contributor to that collapse in public understanding.

The U.S. study found that 30% of adults surveyed now believe nicotine vapes are more harmful than cigarettes, a more than tenfold increase, while the proportion who correctly recognized vaping as less harmful than smoking…