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Why Great Ideas Fail and How to Make Yours Easier to Understand | Tamsen Webster
Why do some great ideas inspire people to act while others get ignored, misunderstood or rejected?In this episode of The Rundown with Ramon, I sit down with author, researcher and speaker Tamsen Webster for a fascinating conversation about how ideas move from one person’s mind to another.Tamsen has spent decades studying change, communication and what she calls “idea transfer.” Her work examines how we can help people understand and genuinely adopt new ideas without relying on pressure, manipulation or coercion.We discuss why ideas frequently fail on first contact and the three obstacles that…
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